There is a lot of hidden income in the film and television industry, which is not visible to outsiders.

For example, advertising placement, although at the stage of Wu Jianye's rebirth, advertising placement has reached the point of madness, which has aroused the disgust of ordinary audiences, but many times, everyone only knows about advertising placement, but they don't know how much sponsorship this advertising placement has given to the producer!

Why do later generations of film and television works like to use small fresh meat and small flowers, because their commercial value is large enough, after they join the group, they not only bring their own capital to enter, but also help the producer bring a lot of advertising placement, which is all hidden income.

Sometimes, you will see that a movie with an investment of more than 100 million yuan has hit the box office because of the addition of Xiao Xianrou, but it does not have much impact on Xiao Xianrou itself, and they can still join another crew at a high price to go to Huohuo.

Why?

It's because they bring their own traffic and funds!

A movie with an investment of more than 100 million yuan, with a box office of thousands of years or more than 100 million points, does the studio lose money?

At the box office, it must be a loss, but sometimes, just the advertising placement is enough for them to recover their costs!

Of course, the failure of the box office will definitely have a certain degree of impact on Xiao Xianrou's popularity, but the production company doesn't care, and Xiao Xianrou's agency doesn't care either!

Later generations have calculated that it will cost at least 50 million to cultivate a successful fresh meat combination!

But as long as one or two people are successfully cultivated, it will take less than half a year to return to the capital, and the shelf life of a small fresh meat is at most three years, three years is enough for the brokerage company to come out with a few more small fresh meats, anyway, there are fans to pay, what are you afraid of?

The idols in the hearts of fans, in the eyes of the brokerage company, are actually a time-sensitive money printing machine, once the three-year freshness period has passed, whether it is packaged and sold, or squeezing out the last drop of value, for the brokerage company, it is all profitable.

As for the so-called fans......

Fans are the most fickle, maybe the last moment you are still a fan of you want to give you a monkey, and the next moment you want to give birth to other idols......

And where did the money come from for Inception?

It's not that Wu Jianye has made additional investments in Tangting Culture, but from advertising placement!

Unlike the Xianxia movie "Eternal Night", there are very few implantable advertisements, and "Inception", as a science fiction movie, has too many implantable advertising products.

A series of products such as Very Coke, Tu Nan Computer, Tu Nan Mobile Phone, Splendid Clothing and so on have almost all been invested here.

Just for advertising placement, "Inception" has received nearly 100 million yuan in advertising costs.

Coupled with the income from the early settlement of Fengge Cinema Line and Tangting Culture, which the reporters don't know, it is enough to cope with the upfront investment of "Inception"!

Later, with the arrival of the overseas box office, the arrival of overseas videotapes, and the overseas copyright income and peripheral income of the movie "Eternal Night", it is enough to pay for the next expenses of "Inception"!

When Wu Jianye told these reporters, it seemed to open a new door for them.

Wu Jianye has not done anything about advertising placement, there were a lot of advertising placements in the movie "The World of Chu Xing" before, but at that time, Tangting Culture did not announce these.

When Wu Jianye now represents the court culture and announces these, everyone finds out that movies can still make money like this?

In fact, as Wu Jianye expected, when the advertising placement of "Inception" was promoted, domestic studios and film companies began to learn, and advertising placement became one of their important benefits for a while!

Tangting culture has always been leading the domestic film industry to make money!

Although there was a period of time, the process of advertising placement was a bit frustrating, comparable to later generations, but it is still the same sentence, the market will slowly summarize its own set of rules, when the audience can't stand the crazy advertising placement, the film industry has also begun to converge such behavior, and finally slowly return to the normal and controllable situation!

At that time, the domestic film industry had already allowed mistakes to appear!

And now in the domestic film industry, the most important thing is to do this industry first, otherwise all worries are superfluous!

Just like a bachelor, if you always think about what if you have so many daughters-in-law competing for favor with each other in the future, but you forget that the premise of competing for favor with each other is that you have to have so many daughters-in-law......

After the reporters digested the question, they began to ask other questions!

"Mr. Zhu, we all know that you and Director Wu have cooperated three times, and this number of times is already the most in China, may I ask if you are involved in the convenience of Director Wu's wife in this matter?" --The reporter of "Film Times" has begun to change the question in the direction of gossip.

Zhu Yan smiled, did not avoid this question, and said with a smile: "If you want to say no, then you must not believe it, but if I say that because I am Mr. Wu's wife, I can appear in his movies at will, then I think I should cooperate with Mr. Wu more than three times!"

"Mr. Chen, this is the second time that you and Director Wu have cooperated, although the movie "Eternal Night" you collaborated on before was a success at the box office, but the evaluation of industry insiders does not seem to be very good, what do you think of the movie "Eternal Night"?"

Chen Daoshu responded lightly: ""Eternal Night" is a very good movie!"

The attitude was indifferent, and he was not influenced by the reporter at all.

"But why are so many professional filmmakers not very satisfied with this movie?" the reporter did not intend to let Chen Daoshu go.

Wu Jianye took over the microphone in Chen Daoshu's hand at this time, and said with a smile: "I think this question, I, as a director, are more qualified to answer it!"

The reporters were very excited, in fact, they also wanted Wu Jianye to answer this question, but they just happened to ask Chen Daoshu.

"I've actually seen this in your magazine, and I remember that two people commented on the movie "Eternal Night" in your magazine!"

Speaking of this, Wu Jianye took out a small note in his jacket pocket, and then said with a smile: "I'm sorry, I really don't have any impression of the two of them, so I had to take the paper and write him down first!"

"The first one, is a person named Zhuo Xiangrong, in his introduction, you wrote that he is a well-known director, as a person in this industry, when I saw his name for the first time, the first thing I thought of was that I should know this person, after all, there are only a few well-known directors in China!"

"It's a pity that no matter how I recall, I can't remember that there is such a person among the well-known directors in China, and I was thinking at the time, is it that I am lonely, so I asked the people in the company to inquire about this director Zhuo Xiangrong, and later found out that this director Zhuo Xiangrong was indeed a director, a director of Baidao Film Studio, and there is only one director's work, and the national box office is less than three million, I was thinking at that time, is this an art film?"

Later, I found out that this film was not nominated for any awards at film festivals, and this director Zhuo Xiangrong, after this movie, has no experience in directing movies. ”

"Then the question is, how did you get the title of this so-called well-known domestic director?"

"Don't explain, wait until I'm done. Wu Jianye waved his hand and stopped the reporter of "Film Times" from asking questions.

"And then there is the second screenwriter Lin Wei, you wrote in his introduction, a well-known screenwriter in China!"

"I really don't understand why you are so willing to add a name to his profession?"

"Then, this well-known screenwriter, I don't know either, so I have no choice but to continue to find people in the company to see what kind of works this well-known screenwriter has written, but fortunately, this screenwriter is much more reliable than the director, at least he has written two TV series and a movie, but he wrote two TV series, one of which is played by the four of them before Mr. Zhang, I remember that it seems that Zhejiang Provincial TV broadcast a few episodes and then canceled it, right? ”

"As for that movie, it seems that after it was released, everyone didn't like the content of the story very much, and many viewers were scolding the storyline of that movie?"

After speaking, Wu Jianye directly threw the piece of paper with Zhuo Xiangrong and Lin Wei written on it to the ground, looked at the reporter of "Film Times" with disdain, and said: "Just what these two things say, you still publish it in a grand manner, as if it is authoritative, I really doubt the professionalism of your magazine!"

Wu Jianye's last slap in the face directly made the reporters of "Film Times" blush.

However, as a reporter, he still has a lot of restraint, and said: "Director Wu, I admit that those two teachers are not as good as you in terms of film achievements, but this does not mean that they do not have their own appreciation of the eye, not to mention that what they said is not wrong, your "Eternal Night" is indeed not as good as the previous movies, can't you accept any criticism?"

Wu Jianye smiled and said: "Of course I can accept criticism, but I don't accept criticism that is made out of nothing and deliberately provoked, in the comments of these two, they are all talking about the movie "Eternal Night" There is no merit in the movie, but in fact, the movie "Eternal Night", in terms of story content, is at least better than most of the current domestic movies, and at the same time, the special effects of this movie also provide the audience with an unprecedented visual enjoyment in China, why can't they see this?"

"Because you are director Wu Jianye, you are the best director in China, we should naturally evaluate you with higher requirements!" The reporter did not back down.

Wu Jianye laughed and said: "Then what is your evaluation standard, why don't you put some audience evaluations? Who is the movie for, is it for the few so-called film professionals, or for the audience, a movie without an audience, even if his artistic value is high, in my eyes he is also a piece of stinky shit, some people like to treat stinky dog shit as a delicacy, I won't stop it, but you can't let me, a cook, make stinky shit out of my will!"

The reporter of "Film Times" turned even redder.

But the other reporters in the audience were even more excited, now this situation is what they are most willing to see, they don't have to be scolded by Wu Jianye, and they also seize the hot spots of the news, the best of both worlds!

Several actors on the stage looked at Wu Jianye's expression, and they were a little worried, after all, these reporters are the most willing to take things out of context, Wu Jianye is now so ruthless and mad at the reporters of "Film Times", and when they report the content of this press conference later, you can imagine how to smear Wu Jianye.

"In my opinion, a professional filmmaker, evaluating a movie is an understandable thing, but as a professional filmmaker, when evaluating a movie, you should evaluate the movie from two aspects, one is to say whether the movie is good or bad in your own professional field, and at the same time, you must also take into account the views of ordinary audiences on this movie, don't always look high, detached from the audience, they are not bullshit. ”

Wu Jianye's final concluding remarks.

A grand press conference ended in such a situation.

Because Wu Jianye's speech at the film press conference was too shocking, the reporters in the audience actually had a lot of questions that they didn't have a chance to ask.

For example, they also want to interview Jiang Qian, after all, last year's "Sunny Day" was the most popular movie in China, and Jiang Qian was also one of the hottest filmmakers in China last year.

At the same time, there are also some newcomers to this movie, and they also have a lot of questions to ask, such as why they were selected by Wu Jianye!

There were a lot of questions, but they didn't have a chance to ask.

But the reporters at the scene were not disappointed, because Wu Jianye's speech was enough for them to have a lot to write!

In fact, by the time the press conference was over, various film magazines had already published their own reports.

Not only that, but the covers of their magazines are also photos of Wu Jianye throwing away the blank paper at the press conference!

"Wu Jianye angrily denounced professional filmmakers as stinky shit!--"Film Times"

"Wu Jianye was annoyed and ashamed, and he was furious at the press conference!" - "Movie You, Me and Him"

"Wu Jianye has an arrogant attitude and bluntly says that he looks down on other filmmakers in China!" - "Video Dialogue"

......

As those actors were worried about before, these movie magazines did not objectively report Wu Jianye's overall speech, but only grabbed the part of Wu Jianye's speech.

In the past, when the media industry was not so developed and not so shameless, the audience and Wu Jianye knew each other more through movies, and the others didn't care, but now it's different, when these media issued such reports on Wu Jianye.

Wu Jianye successfully became an arrogant and arrogant person in the description of the media!

This also led to a decline in Wu Jianye's reputation......