"Xiaoyuan, I've been thinking about it for a long time, let's do it now...... How can we make money, just make money from shopping mall sales? I'm afraid we're going to lose money...... Why don't we just attract investment, so that our pressure will be much less. Huo Ran Wen"

Zhou Fangyuan put down his chopsticks when he heard this.

"Uncle Lin, I chose direct sales instead of investment promotion for two reasons......"

Facing Lin Shengju's doubts, Zhou Fangyuan had a smile on his face.

And Lin Shengju and Lin Yueya also put down their chopsticks, and both of them looked at Zhou Fangyuan seriously.

"First of all, it's about the reputation of Yasheng Commercial Building. Because of the frequent accidents on the construction site before, Uncle Lin, you spent a lot of money to calm down the situation. In fact, accidents on the construction site are inevitable many times, after all, dealing with reinforced masonry all day long, as long as you don't pay attention to it, injuries are inevitable, and even fatal accidents are not uncommon. Although accidents do not happen on every construction site, accidents are always inevitable, Uncle Lin, you did a good job of comforting and compensating the workers in a timely manner. It should be said that this matter should be considered over, but why is it still being brought up now? It's very simple, I believe Uncle Lin, you also have a judgment, that is, someone is behind the ghost.

I don't know who the ghost is, I guess Uncle Lin you will have some goals in mind, but I want to say that revenge or something is the most stupid. At present, Hexi City and even the country regard economic development as the first priority, and if two large companies in the city attack each other, this will be irrational for economic development. And none of us are alone, those who can work behind their backs must have their allies, and now the distant group has become your ally Uncle Lin, if the distant group is also involved, this matter will not be small. Of course, with the strength of the Yuanfang Group and the information channels at its disposal, it is not difficult if I want to be ruthless in cleaning up these people. But once this is done, the Yuanfang Group is a little unsightly in the eyes of the government, although I also understand the truth of showing muscles, but the most important thing now is to bring the mall back to life.

If we focus a lot of energy on getting revenge, that's not necessarily a good thing for us.

So from the very beginning, I was ready to let go of the contradiction for the time being, not not to retaliate, but not to retaliate immediately, and the most important thing for us now is to reopen the mall, which is very important.

But now there is a problem, that is, the reputation of the mall has already stinked, and it is quite difficult to find a way to turn the situation around at this time. We can't wait for Nantan to be developed, after all, once Nantan is developed, it is easy to combine with the previous business district, Hexi City is only a three- or fourth-level city, the market size is very limited, once it drags on for too long, and so on for Nantan to develop, new shopping malls are established, and our Yasheng commercial building wants to turn over again, that is even more difficult.

Therefore, we must seize the period before the completion of the development of Nantan, so that Yasheng Commercial Building occupies a certain position in the market of Hexi City. With this in mind, Yasheng Commercial Building had to reopen as quickly as possible, but now attracting investment is a problem, the reputation has been broken, merchants are reluctant to come in and open for business, and without merchants, there will be no customer flow. Without customers, the mall will eventually be abandoned, so we have to find a way to get out of the situation when it is difficult to attract merchants.

Of course, we can also reduce the price of the shop, but I think even if I don't say this, Uncle Lin, you will refuse. The reason is simple, because once the rental price is lowered, it is difficult to guarantee a profit. Now that the competition is so fierce, it is almost impossible for the merchants to get them to accept higher prices if they have tasted too much sweetness. After all, they don't have no other choice, they can give up Yasheng Commercial Building and choose other shopping malls at that time, and we have no advantage in terms of location. If there is no advantage in rent, why should the merchants choose us?

Originally, the shopping mall wanted to make a profit from the rent, but if the rent fell again and again, there would be a big deficit, and the distant group could bear the continuous deficit of the shopping mall, but there was a limit, so this situation must also be changed.

So I thought, in that case, why can't we run it ourselves?

If we run our own business, the reputation of the mall will have little impact on us. For the common people, the so-called haunting, everyone is just talking, because the merchants have to operate, so they are more superstitious about these things. Ordinary people just use these things as after-dinner conversations, and they don't think too much about it when they really go shopping.

Therefore, the advantage of our own business is that we can break the impact of bad rumors on us as soon as possible, so that the people behind the scenes cannot affect our business through this channel. As for whether they will have other back-ups, I think there will probably be no excessive means, after all, there are distant groups, and they also have to consider the consequences. And although the city has had the problem of not being able to save itself before, when the mall actually starts to open and generates tax revenue, the government cannot continue to sit idly by. And in order to prevent someone from really using some more excessive means to sabotage the business, I have asked people to get the latest monitoring system from abroad, and the distant property will ensure 24-hour monitoring and security work, even if someone really does it, don't worry about not finding the murderer.

As long as we find the murderer, I think the city will definitely help us out. ”

Zhou Fangyuan said with a smile, after saying so much, his mouth was slightly dry, he picked up the water cup and took a sip of juice.

"Let's talk about the second point.

Why run your own business?

That's actually one of my ideas.

In the past, the business model of the shopping mall was basically based on renting and selling shops, and the property was only responsible for supervision, and at the same time screening the merchants, and selecting the most suitable merchants according to the setting of the shopping mall. In this way, although there is a rent harvest, after all, there is an extra layer of dealers, and the price of goods will definitely rise, there is no doubt about this. Now, we are directly cooperating with big domestic and international brands, using direct and self-operated methods, upstream and downstream direct cooperation, which can reduce costs as much as possible. For the same quality, our price is lower, and for the same price, our quality is better. This is the main selling point of our mall, and I believe it can attract a large number of customers.

I know Uncle Lin, you want to ask, why are these brands willing to cooperate with us directly?

The reason is also very simple, the market.

Yuanfang Group is interested in establishing a series of shopping malls, and hopes to spread the chain shopping malls of Yuanfang Group all over the country, so as to form a huge sales network, and at the same time can create the brand of Yuanfang Group's commercial real estate. Regardless of domestic and foreign brands, their thirst for the market is the same. The fame of the brand itself, coupled with the fame of the Yuanfang Group, is not as simple as one plus one equals two, but a win-win situation for everyone and a greater fame together. What's more, Yuanfang Group has cooperated with Ali and is ready to set up an exclusive Ali Yuanfang model in the future, so that online stores and offline physical stores can fully cooperate. In my vision, in the future, in cities with distant real estate, when buyers buy items from outlets, they can choose express delivery, or they can choose to pick up the goods themselves, and the major shopping malls of distant commercial real estate are their pick-up points, and at the same time, they can also be used as Ali's physical warehouses to directly deliver the latest goods to local customers, and strive to deliver them to their homes within 12 hours...... It's a crossover, and I've put that crossover on the desk of these brands, and I'm sure they can see the opportunity...... This is also the case, so they chose to cooperate with the distant group.

Higher quality, lower price, better service...... Uncle Lin, do you still think that this is a loss for us? Maybe in the case of Yasheng Mall, but I believe that this situation will not last long. After all, with the increasing fame of Yuanfang Real Estate and the increasing number of shopping malls under its name, after these big brands enjoy the convenience, we can cooperate in a different mode.

Now, let's take the initiative to ask them for authorization, hoping to get the right to settle in the brand. But after that, things are not so simple, when the shopping malls of the Yuanfang Group are all over the country, this is a very large and very good sales channel, and when the time comes, it is not they who choose us, but we choose them. For the same kind of product, there are a large number of brands competing with each other at home and abroad. Yuanfang Real Estate will continue to shape its reputation in the future, so that customers are very willing to come to our malls to consume, at this time, brands that can enter the sales of Yuanfang Group's shopping malls will enjoy this channel.

And if you want to enjoy this channel, you can't enter it for nothing. We can take the form of bidding, we can pick the brand with the best conditions, we can even charge a brand entry fee, only the brand that pays the fee can enjoy this channel, not only offline shopping malls, but also online stores, as well as our logistics channels...... Uncle Lin, when the time comes, we will not lose money, not only will we not lose money, not only will we make money, we can also choke the throat of these brands, let them specialize in the production of goods with the content of our distant group's corporate culture, and even let them specialize in the design and production of products with the cultural connotation of my flowers.

If anyone doesn't want to, well, the shopping mall of the Yuanfang Group will not have their share.

You know, this is not as simple as losing a channel, as I said before, such a direct channel, thinking that the cost of distributors in the middle will be greatly reduced, for brands, their delivery price is the same, but the increase in sales price will invisibly reduce their sales, and at the same time weaken their reputation. It's not impossible to open a store on your own, but compared to the entry price, I think the cost of opening a store directly will be greater, and these brands will not fail to understand this truth. We don't have to hold those brands in hand, but it's okay to have the upper hand in the cooperation.

Uncle Lin, do you still have any doubts?"

Zhou Fangyuan rarely explained anything at such length, mainly because Lin Shengju had just joined the Yuanfang Group, and he was not very clear about his style of acting, so he had to explain it clearly, and he couldn't let the other party leave a problem in his heart. Although Lin Shengju will definitely understand the benefits of Zhou Fangyuan's actions in the future, it will take time. And Lin Shengju is Lin Yueya's father, and the relationship between Zhou Fangyuan and him is that of "Weng Son-in-law", Lin Shengju is now working under Zhou Fangyuan, if he can't be completely convinced, he may have some bad feelings in his heart...... For example, people have to bow their heads under the eaves or something, which Zhou Fangyuan doesn't want to see.

So he had to explain it clearly, let Lin Shengju understand his thoughts, and let him accept his ideas.

As long as he can get through the initial run-in period and let Lin Shengju realize Zhou Fangyuan's strength, his mind will soon change.

Later, that won't be a problem.

And Lin Shengju, after hearing Zhou Fangyuan's idea, although he didn't know whether the future would really develop as Zhou Fangyuan said, he had to admit that Zhou Fangyuan was really a genius.

A small change can lead to a new business model.

Direct sales, at first he still felt that this model was not good, he felt that he had increased the work content for nothing, but the company's profitability had not changed significantly, and he might even lose money, when he thought of this, he was not in a good mood.

But if you think about it carefully, Zhou Fangyuan really has a lot of benefits in doing this, not only what Zhou Fangyuan said. This model alone is enough to make a gimmick, when everyone is still engaged in what shops are renting and selling, the stores of the distant group have been in front, and engage in direct sales, you can save the behavior of pulling between those merchants, the profit department belongs to the shopping mall, the loss is also the shopping mall, there is no ripping, the operation of the shopping mall can be done as a whole, the labor cost is relatively lower, and it is more convenient to manage.

Of course, it is not easy for ordinary shopping malls to copy this model, after all, they don't have such a large network.

But Yuanfang Group is different, Yuanfang Group has Ali, the largest e-commerce website in China, although e-commerce has not really flourished yet, but Lin Shengju is also the kind of person who has a better vision, provided that he calms down. But when he calmed down and analyzed, he knew that Ali would definitely succeed. Ali has the assistance of Tengxun, and the distant group has the assistance of Ali, so that the linkage of the chain directly operated shopping malls is not an illusion. As long as this model can be promoted, as Zhou Fangyuan said, the direct cooperation between upstream and downstream will be a huge change for the entire market.

Thinking of this, Lin Shengju could only sigh.

"Xiaoyuan, I'm convinced, I'm really convinced!"

Lin Shengju said as he raised his head and drank the wine in the cup.

And Lin Yueya was completely immersed in the worship of Zhou Fangyuan, her eyes were shining, and her love was almost about to erupt.