Shen Huan didn't stay at home all the time.

For example, in the past few days, he also needs to go to the three major cities of Huajing, Huhai and Guangdong to cooperate with Adidas's publicity.

Originally, according to the contract, Shen Huan didn't have to go, because he had already completed the agreement to cooperate with the publicity, and held 3 consecutive promotional activities in Los Angeles in June.

But Adidas had already given him a lifetime contract, and he begged him for help softly, and Shen Huan could only agree.

This time, the focus of Adidas' publicity is their "Shen Huan Championship Edition Sneakers".

The sneaker was launched in mid-June.

At that time, it was 5 million pairs of sneakers, and the average price was $99-199.

Originally, Adidas prepared 3 million pairs, but seeing that Shen Huan's popularity was so high, they temporarily changed their minds and increased it to 5 million pairs.

As a result, in just 20 days, the world was sold out.

Especially in the two big basketball countries of United States and China, the sales are particularly good.

Basically, all of them were sold out in 5 days, and for this reason, Adidas also secretly transferred the share shipped to Africa and South America to the United States and China temporarily.

But it was still not enough, and it was still robbed in 3 days.

This incident was later stabbed, and it also caused extreme dissatisfaction among Adidas fans in Africa and South America.

Do you think we are poor, so we can't buy Shen Huan's championship-winning sneakers?

It's a discrepancy!

They immediately set off a wave of protests.

Coupled with the impetus of the news media, Nike's fall into the well, Adidas was ruthlessly pitted.

In desperation, Adidas can only announce that it will continue to launch the second batch of Shen Huan's championship-winning sneakers, and this time it will make up for the share given to Africa and South America last time.

Then, this time it was the turn of the fans of Mi and Hua to be dissatisfied.

Why should we give them our share?

The last time you gave us your share, it wasn't what we asked you to do, it was you who volunteered.

That's none of our business.

You can't reduce our share, or we'll protest right away.

Adidas couldn't laugh at this.

But at the same time they are happy, and it doesn't matter if this happy troubles come a few hundred times.

The previous 5 million pairs of sneakers brought Adidas a sales revenue of 700 million US dollars, setting a record for the most sales of Adidas single-brand sneakers in a single year.

This record also broke James' five-year-old record as the No. 1 sneaker seller in North America.

And James used to be 3-400 million US dollars a year, but Shen Huan broke his record in just one month, and also increased it to 700 million, which is really a jaw-dropping data.

In this world, except for Boss Qiao's AJ, no one's sneaker sales can surpass Shen Huan.

Originally, after the first sales in China and North America, Adidas had a plan to replenish two or three million pairs.

Now, after a series of turmoil in Africa, South America, North America, and China, the situation has changed again.

So after another discussion, Adidas boldly set the number of sneakers on sale for the second time at 8 million pairs.

This additional data is really a bit scary.

Except for AJ, I have never heard of a celebrity's sneakers that sell 13 million pairs a year!

5 million pairs is already the performance of a world-class superstar.

13 million pairs, it's really hard to imagine.

Adidas didn't get carried away, they didn't plan to sell it all at once, as long as it could be sold out within a year, it would be good.

Even if it can't be sold, it has already made a lot of money before, and this time it will be added, just a matter of how much or less you will make.

The fans were delighted though.

They really wanted to buy a pair of Shen Huan's championship-winning sneakers.

First, because this year, Shen Huan was born out of thin air, swept all the way to clean up opponents, and won the championship like a bamboo.

Such a genius is completely admired.

It's a shame not to buy a pair of his sneakers, this great season, this great player.

The second reason is more important, Shen Huan only played one season before announcing his retirement from the NBA and no longer playing basketball.

So as the only commemoration, this pair of championship-winning sneakers is a masterpiece and a unique product!

If you don't buy it now, you won't have it again!

Therefore, including Chinese fans, those who have the conditions will buy two pairs.

One pair was worn to play basketball, and the other pair was kept as a souvenir.

It's just that many fans didn't have time to put this idea into action, and the sneakers were snatched up, so that they could only watch those who were quick to wear Shen Huan's championship-winning version of the sneakers.

In this summer, Shen Huan represents the NBA and can represent the pinnacle of the entire basketball.

Girls who watch basketball, as long as they see that it is Shen Huan's winning version of basketball shoes, they will look at it twice and feel that this boy has taste.

didn't wear Shen Huan's championship-winning sneakers, in their eyes, it looked very ordinary.

Now the second batch of additional 8 million pairs, 60% more than before, that is naturally everyone gearing up, wanting to buy their favorite sneakers, like those before them, on the basketball court, in front of their favorite girls.

As one of the sales priorities of Huaguo, Beijing, Shanghai, Guangzhou and Shenzhen are undoubtedly the best places for sales.

Big cities not only represent a large population, but also a strong spending power.

It is no exaggeration to say that a Huajing can be an ordinary province, a Huhai and a Guangdong and a Nanwan, and the same can be true.

And the demonstration effect of these big cities is very high, and once something is popular in these places, it will soon be imitated by the whole country.

Therefore, Adidas asked Shen Huan to go to these three cities to cheer for the upcoming second batch of sneakers.

Once the Chinese market is stabilized, the additional sneaker sales will not be a problem.

If sales here fall short of expectations, a figure like 8 million pairs will be reduced to a joke.

Therefore, even if it was a little troublesome, Adidas begged Shen Huan for help, as long as it was delayed for 5 days.

What else did Shen Huan say about this?

Of course, I want to go!

He doesn't care at all how much Adidas earns.

The more Adidas earns, the more it represents his high commercial value, which is something to be proud of.

It's not like some celebrities who only make a lot of money, but they don't want the price to be too high, which leads to serious losses for brand owners.

In this way, other brands will be very cautious about the contract with this star, and even directly ignore him - I spent money to increase your sales, but the sales did not increase, but you just let yourself eat fat, we suffer, is there such a reason?

Only win-win cooperation is the most commendable business cooperation model!