Chapter 135: Demand is the key
A few minutes later, Valentine came to Zhou Ming's office with all the people from the Technical Reserve Department. Pen % fun % Pavilion www.biquge.info
Looking at the people who filled his entire office, Zhou Ming felt very surprised, because originally Zhou Ming thought that there were only a few people in this technical reserve department, which was specially used to arrange high-tech talents like Valentine, who had no good place to go for the time being, but he didn't expect that this hula would come so much. You must know that Zhou Ming, as the chairman of the company, his office is very large, and it can be full, at least thirty or forty people.
"Are these from the Technical Reserve Department?" Zhou Ming asked in surprise.
Valentine nodded and replied, "That's right, originally this technical reserve department was a place to arrange some people they didn't need, and there were already more than ten people here when I came." ”
"Then are they all graduates of Stanford University or other prestigious universities like you?" Zhou Ming asked again.
"Not all, maybe half. Valentine replied.
At this time, another person stood up and said to Zhou Ming: "Hello Chairman Zhou Ming, I am Nie Peier, the deputy director of the technical reserve department, if you want to know about the technical reserve department, I think I know best." ”
"Chairman Zhou Ming, he has been in the technical reserve department for the longest time. Valentine explained for Zhou Ming.
Zhou Ming nodded and agreed: "I see, then you can say it." ”
Later, in response to the reform of state-owned enterprises of the central government, the national telecommunications company recruited many high-tech talents, but only to find that the posts here are all radish and pit, and there are no additional positions at all, so it is redeveloped to develop such a department as a technical reserve.
This is called a reserve, but in fact, it is to raise them here, which can be regarded as completing the task assigned above.
"Later, some people who had connections in the government or high-level were transferred out of the reserve department, and some people who offended the leaders above were also stuffed into the reserve department, to put it bluntly, this so-called technical reserve department is a garbage can for them in the eyes of those high-ranking officials, so the people who are arranged here are the garbage they don't want to see. Neppelle said.
Through Nie Peier's explanation, Zhou Ming realized that this so-called technical reserve department was actually a 'cold palace', a product of the political struggle of those company executives.
To sum it up simply, perhaps at first it was just to complete the tasks assigned by the president and place those high-tech talents who were recruited, but then they found that there was basically no job assignment in this department, so they gradually threw those people they didn't like here.
So the people here are the people who have been marginalized and discarded by the whole company, and Niepel said that this is a garbage can, which is also a metaphor for the 'image'.
"So are you really all garbage?" Zhou Ming asked suddenly.
Faced with Zhou Ming's sudden question, everyone was stunned, because they didn't expect Zhou Ming to ask like this, and no one knew how to answer for a while, until Zhou Ming asked again, they didn't react.
"Chairman Zhou Ming, we are by no means garbage!" Valentine said.
After Valentine, the rest of the Technical Reserve Department also shouted that they were not garbage.
This is the effect that Zhou Ming wants, and then Zhou Ming raised his hand to signal them to be quiet: "You say that you are not trash, I want to believe it, but how can you prove it?"
With Zhou Ming's question, the people who were still indignant just now suddenly quieted down, because they didn't know how to prove it at all. In the end, Valentine stood up: "Chairman, I am a graduate of Stanford University, I major in Internet technology, I also have a degree certificate from Stanford University, and my internship certificate in Silicon Valley!"
Zhou Ming waved his hand and told him: "Director Valentine, I'm sorry that this is useless, because I am from the United States, and I know very well that no matter what university, there are excellent talents and garbage, right?"
Valentine choked up for a moment, unable to refute. But Zhou Ming then said: "So you have to prove it to me!"
Zhou Ming's emphasis rekindled the hope of Valentine and all the people in the technical reserve department.
"I know that the operation of the national telecommunications company is very bad now, and he is seriously losing money and going into debt, but I don't know what I want to know about this, and I want to know why this is happening!" Zhou Ming said, "So can any of you tell me?"
"Of course you can!" Valentine replied without hesitation, and it was not difficult to see from his eager tone that he was eager to prove himself, "Chairman, I have had the privilege of reading some business reports on the National Telecom Company, and I have found that the most important reason for the company's serious debt is the inability to make ends meet. It's not simply a problem of too little income or corruption within the company, but a much bigger problem. ”
Zhou Ming motioned for Valentine to continue, and Valentin also took a deep breath: "Up to now, the Mexican National Telecommunications Company has established 120 telecommunications base stations and 40 paging stations across the country, and the mileage of telecommunication cables laid has exceeded 5,000 kilometers, and even the Internet servers are assumed to be seven; this is a very large number!"
"As far as I know, even California, which has the most developed telecommunications industry in the United States, has only that's the basic telecommunications construction, but that's the United States! They have a huge consumer base that can fully digest these telecommunications construction, but Mexico does not have that many consumer groups. ”
Valentine pointed out: "Judging from the development report given to the central government by the State Telecommunications Corporation last year, the number of new subscribers of corporate telephones nationwide was only a handful of 1,000, the number of pager subscribers increased by only 15,000, and the number of new network subscribers was even smaller, only 300. Compared with the construction of base stations and cables, the increase in users is obviously unable to break even. ”
Through Valentine's words, even a person who does not understand the company's planning at all can understand that the new customers of the national telecom company are too few, and they are completely out of sync with the company's hot construction.
You know, infrastructure construction is extremely expensive, but in the case of the restructuring of state-owned enterprises, the Mexican central government will definitely not be willing to pay for the national telecommunications company, and the national telecommunications company itself does not have enough new income, coupled with the possible corruption in the middle, then naturally, the deficit will become bigger and bigger, and now it has to sell its share assets.
So why do you have to build so much infrastructure if you don't have the money?
Zhou Ming is not interested in delving into this issue, after all, as a state-owned enterprise, there must have been many different decisions in the past, such as the new president needs these constructions, or the executives of the national telecom company itself want to make a fortune for themselves through infrastructure projects, it is possible.
Besides, since these buildings have been built, they can't be sold or demolished, right? This is not a construction game, you can still get a sum of money if you sell it, and Zhou Ming has another problem.
"Director Valentine, just now you said that the Technical Reserve Department is just a marginalized department, so how can you remember this information so clearly?" Zhou Ming asked curiously.
"Chairman, although the technical reserve department is a marginalized department, he is still a member of the company, and I have participated in any plenary meeting held by the company, and these data are not secrets at these conferences. Valentine raised his head, "Chairman, I applied for the National Telecom Company to make a career, not to mess around with this technical reserve department, so I have all the information about the company in the record!"
Valentine's tone is very firm, it can be seen that he is really ready at all times, and he is not willing to stay in the technical reserve department all the time, I think this is also the reason why he entered the company at the latest, but became the leader of the technical reserve department the fastest.
Zhou Ming thought of this and nodded slightly: "I see, it seems that Valentine's idea is that the most urgent problem for the national telecom company now is to expand our customer base as soon as possible, right?"
Valentine was sure that this was the case, but then Zhou Ming's question made him stunned again.
"But what exactly can we do to expand the company's customer base as much as possible?" Zhou Ming asked.
"Chairman, maybe we can advertise on TV to let more people know about the national telecom company, or to discount new customers. Valentine replied, his tone much less confident than before, and apparently he didn't think his idea was very good.
"Just the method just now, how much effect do you think Valentine thinks it might have?" Zhou Ming asked.
Valentine lowered his head: "If it was before the economic crisis, I think at least the company would not continue to lose money, but now, the economic crisis is so serious, everyone cares more about the money in their pockets than before, so it may be difficult for them to install new phones or access the Internet." ”
At this time, Nie Peier stood up and said: "Chairman, I think that if you want the national telecommunications company to continue to add new customers now, it is not impossible. ”
"If you have a way, then please speak up. Zhou Ming said.
"It's very simple, chairman, you're from the United States, so I think you're sure you know that there's a kind of thing in the United States where you buy goods with small loans, right?" asked Nieppel.
Zhou Ming nodded and said, "So Nie Peier, your idea is to stimulate customers' consumption through loans, right?"
Nippel also nodded: "I once did a survey, and the reason why our customers are reluctant to install new phones or apply for the Internet is not because they can't afford our tariffs, but because they can't afford to buy phones, mobile phones and computers. They don't have phones, mobile phones and computers, so of course they won't be new to the house, but if we can buy them for them, they will have to go online. ”
That's right, demand is the key to closing the deal!
Nie Peier's words reminded Zhou Ming of a very famous sentence in the marketing industry: the world's most powerful sales method is not to blindly sell anything, but to tell your customers that he needs this. After all, it's like if you go to sell a comb to a monk, and if you talk about the comb, he won't always buy it if he doesn't need it, but on the other hand, if you sell paper towels at the door of the public restroom, and everyone who comes to the toilet needs it, then even if you don't say a word, they will come to you and buy it.
So now this is what Nippel means, instead of blindly pulling customers, it is better to help those potential customers have the ability to buy phones, mobile phones and computers.
"It seems that you have a lot of ideas, Neppel, too! Zhou Ming joked.
Nie Peier replied embarrassedly: "Chairman, I was originally the sales team leader of the National Telecom Company, and later I was transferred to the technical reserve department because I offended my boss. ”