"It was a pleasure to work with. ”

"It was a pleasure to work with. ”

Dad Zhou shook hands with a young man who was dressed in a trendy way, and both of them had smiles on their faces.

This young man's name is Deng Kai and he is from Shuoyun City. Shuoyun City is located in the south of Beitong City, sandwiched between Beitong City and Nanlong City. This place was originally considered the jurisdiction of Beitong City, but when Huaxia established a new country, it was separated from Beitong City and became a separate city. And Deng Kai from Shuoyun City is the first foreign franchisee of Jinbolo.

He has no problem with the franchise agreement at all, and the franchise process is very smooth. However, because he is a franchisee from other places, Zhou's father also spent two days on a special trip to Shuoyun City, inspected the location of the store prepared by Deng Kai, and determined that Shuoyun is one of the most prosperous areas, and the business of the branch should not be bad when it is opened there, and agreed to the other party's request to join.

Both parties have written their names on the contract, in duplicate, and kept separately.

"Then Mr. Zhou, if there is nothing else, I will ...... first"

Deng Kai withdrew his hand, put the contract into the official bag he carried with him, and was about to say goodbye when the sound of firecrackers suddenly sounded outside the door.

Dad Zhou and Deng Kai were a little stunned, and the two looked out of the window at the same time, but saw that across the street, on the first floor of the Qingyuan Commercial Building, the store that had been tightly fenced for nearly a month had been tightly enclosed at this time, and all the fences had been removed, revealing the true face of Lushan.

The floor-to-ceiling windows are exactly the same as the Zhou family's fast food restaurant, and on the red door, there are three types of Kim Kelly written in big words, and there are also small characters such as fast food, fried chicken, hamburgers and fries written on the back, and the most important thing is that the little person on the door is almost exactly the same as the little man on the Jin Polo sign, the same is a little white fat man wearing red clothes, and there is also a big "G" on his chest.

"Mr. Zhou, this is ......"

Deng Kai turned his head and looked at Dad Zhou with an inquiring gaze.

Dad Zhou's face was a little unsightly, because he had already seen the man standing at the door of the hamburger restaurant opposite, wearing a white suit with a sassy bag, his hair was thickly waxed, his hair was combed into a big back, and the man who reflected a little light in the sun was none other than Tian Ruyun, the third son of the Tian family!

The other children of the Tian family are now all franchisees of Jin Polo, and this Tian Ruyun has never expressed his willingness to join. The Zhou family originally thought that he just looked down on this business, but they didn't expect that the other party was planning to compete with the Zhou family at all. If the Zhou family and Tian Gang have some friendship, they can get chicken cheaply. So Tian Ruyun, as Tian Gang's third son, has a lot of advantages over the Zhou family in this regard. To put it mildly, if he wants, he can get a lot of chicken from the meat factory for free.

And chicken can definitely be regarded as the largest part of the cost of hamburgers, omitting this piece, even if the profit remains the same, the hamburger and fried chicken on the opposite side can be much cheaper than the Zhou family.

Of course, the newly joined Deng Kai doesn't know what to do, but as soon as he joined, an identical burger restaurant was opened opposite, although it is not yet possible to determine what the business of the opposite burger restaurant will be, and it is not sure what the other party's joining conditions will be, but the original monopoly of Jin Polo has been broken, which makes Deng Kai, who just spent hundreds of thousands of dollars to join, a little concerned.

"Hehe, it's just normal market competition. Mr. Deng can rest assured that the success of Kim Polo is not so easy to imitate, and the quality of our Kim Polo is not comparable to any burger restaurant, please rest assured. ”

What else can Dad Zhou say?

It is impossible to terminate the franchise, the contracts are all signed, and there is absolutely no reason for the other party to stop joining.

Deng Kai also understood this, so his smile was a little reluctant, but now that the wood was in the boat, he could only trust the Zhou family and Jin Polo.

"Well, if nothing else, I'll go first. The decoration in the store still needs me to go back and keep an eye on it, and when it will be repaired, I will call you to determine the number of shipments. ”

"Okay, please be safe on the road. ”

Dad Zhou said with a smile.

But neither of them had a good smile.

Deng Kai is undoubtedly worried about his decision, while Zhou's father is worried about the future of the entire Jin Polo.

His worries were right, because the first day of opening opposite Kim Kelly had a big impact on Kim Polo's turnover. After all, Kim Kelly on the opposite side has just opened and there are various activities, almost everything is copied from Kim Polo, and the price of hamburgers is also cheaper, and not only the burgers are cheaper than Zhou's, fried chicken, fries, almost everything is cheaper than Kim Polo.

If it weren't for the fact that Kim Polo had been open for a long time and had cultivated a large number of loyal customers, he would have been able to steal all of Kim Polo's business on the first day of opening.

But even so, it is inevitable that the business will be impacted, not only Zhou's father, but the entire Jinbolo, from the general manager's father Zhou, to every waiter, began to worry about the future of their store.

……

"Actually, it's normal......"

In the evening, when Zhou's father told Zhou Fangyuan the news, Zhou Fangyuan behaved very calmly.

"Burgers, fried chicken, fries, although there is a certain threshold for these things, in fact, the threshold is not too high. We can stop most of the ordinary people, but for those who have funds, strength, and connections, as long as the other party is willing to meddle in this industry, we have absolutely no way to stop it. Kim Kelly was the first, and definitely won't be the last. ”

"So are we just going to watch like this? Are we going to do nothing?"

Dad Zhou asked in disbelief.

The various strategies shown by his son in the past six months have made Zhou's father have some blind trust in Zhou Fangyuan, and he feels that no matter how difficult the problem is, as long as he finds his son, there must be a way to solve it. Now that Zhou Fangyuan has given such a lukewarm, neither soft nor hard answer, he is a little unacceptable.

"Or else?"

Zhou Fangyuan glanced at his father.

"Hamburger fried chicken and fries, there is no patent for this thing itself, we can't sue the other party for plagiarism, because the things we are making now are also plagiarism of Kender chicken and McDalllaw, if we really want to sue the other party for plagiarism, we can only say that the other party's logo is suspected of plagiarism. But what's the use of this painlessness? As long as the other party changes the logo tomorrow, we can't do anything?"

"This ......"

Dad Zhou has nothing to say.

But his face was obviously unwilling, and his expression was very ugly.

Mother Zhou, who had not spoken all the time, was also worried.

"Okay, Dad, this kind of thing won't be the only one this time, and the same fast food restaurants will continue to appear in the future, so all we can do is to continue to strengthen ourselves and be prepared to face various competitors. Mom, haven't you already started researching new dishes?

Zhou Fangyuan said the first half of the sentence to Zhou's father, and the second half of the sentence had already looked at Zhou's mother.

"They're doing okay, what's the matter, we're going to start adding products?"

Mother Zhou was stunned when she heard this, and then immediately replied.

In fact, not long after Jin Polo became popular, the first batch of franchisees had just signed a franchise contract, and the Zhou family began to secretly recruit various chefs.

Beitong people love to eat and do, so there are a lot of good cooks. It's just that the competition in the catering industry in Beitong City is too fierce and there are many chefs, so many chefs with good strength have failed to find a satisfactory job for various reasons, wasting their youth in vain.

The Zhou family recruited a group of such chefs and set up a special R&D department for Jinbolo, and the requirements for these chefs were very simple, that is, based on Western-style fast food, combined with the taste of Chinese people, to study more kinds of meals. It has been a few months since the establishment of this department, and more than a dozen mature products have been developed, but the Zhou family has not released these new products.

After all, the market is so big, and Kim Polo was unique before, there is no need to attract customers with new products.

Now the first contender suddenly appeared, although Zhou Fangyuan knew that the other party would not hold out for too long. But with the first one, there will be a second, and there will be more and more new competitors, so in order to guarantee the competitiveness of Polo, new products must be launched immediately.

"Is this really possible?"

Of course, Dad Zhou knew all this, but he was still a little uncertain in his heart, so he subconsciously asked.

"Let's use a dead horse as a live horse doctor, there's only so much we can do now anyway. The new product on the shelves will inevitably trigger a wave of customer return, as long as this is enough, the monopoly of the nature of the operation is impossible to last for a long time, even if we have no competitors now, in the future, KFC and McDrowd's two world-class fast food will definitely enter Beitong.

Therefore, the competitor we will face in the future is far more powerful than Jim Kelly, and Kim Kelly is not even worthy of the qualification to carry shoes compared to the other party. If we want to survive, we must take a long-term view, if we don't have the core competitiveness, even if we defeat Kim Kelly now, we will be squeezed to death by the two giants in the future.

New products are one of the core competitiveness, and only fast food that is more in line with the taste of the Chinese people, as well as more stable high quality, can make our fast food restaurants stand tall when these two giants enter Beitong in the future. Dad, I hope you can take care of more work recently, and it is best to set up a monitoring system within us, from the procurement of raw materials, to rough processing, to secondary processing, to finished product packaging, etc., to carry out all-round supervision.

We have to keep all the steps firmly in our hands from the very beginning, and we must never make mistakes. As the saying goes, 100 good is better than 1 evil, this sentence is especially important for the catering industry, and we can't have problems. Because if we have a problem once, the entire Kim Polo brand may be ruined. So Dad, you have to pay attention to this matter, and you must complete it as quickly as possible, and it is best to find some retired veteran police officers through the third uncle, this kind of person has a strong sense of responsibility and will not have problems easily. ”

"Well, I know. ”

Dad Zhou didn't have any objections to Zhou Fangyuan's arrangement, and nodded in response.