Concentrate:

The artificial cloud that appears in the text is the installation "Nimbus" by the Dutch artist Berndnaut Smilde.

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Wucheng is located at the junction of Zhejiang Province and Jiangsu Province, with a strong ancient flavor, and is the world's fifth [A] level scenic spot, a famous historical and cultural city.

Today, when Hangzhou and Jinling are gradually modernizing, Wucheng still maintains its simplicity and tradition. Stone bridges, flowing water, old streets, patches of traditional buildings, and a slow pace of life are all local characteristics. Tourists walking here are like walking into history, and their mood is floating up, but their spirit is sinking.

[Red] has a corner in the scenic area of Wucheng for shooting advertisements.

The brand that can shoot advertisements in the scenic area will not have too small origins. [Red] is now a world-renowned luxury brand, was once a century-old cloth merchant in China, it is said that Pu Songling's "Strange Tales from Liaozhai" is called "Cloth Merchant", and the protagonist prototype is an ancestor of this boss.

"The "Cloth Merchant" is about a cloth merchant who occasionally entered a dilapidated temple, saw that the temple was in tatters, and was a little emotional, so he was persuaded by the monk next to him to donate some money to repair it. As a result, the monk was insatiable and took the good heart of the cloth merchant hostage, robbed all the money, and forced the cloth merchant to hang himself on the grounds that 'if you are reluctant to give this money, it will harm me in the future'. The cloth merchant had no choice but to die. Just as he was dying, he happened to be rescued by a passing general. The general said that he had seen a woman in red before being guided. After rescuing the man, the general and the cloth merchant searched the temple but did not find the woman in red, and tortured the monk, but the monk did not know. In the end, only the woman in red is the embodiment of the gods and Buddhas. In order to commemorate the woman in red in the story, the descendants of this cloth merchant called the sign "Red". Guan Yi covered the tablet, "That's probably it." ”

"Tut-tut. Han Jue was speechless after hearing this, and his expression was a little strange. At the beginning of hearing the brand name [Red], he only felt that this company with one color as a clothing brand was a little arrogant and ambitious, but now after listening to the story, Han Jue still felt that they were quite thick-skinned, and they actually forced the heat to be gilded in the background.

He had also seen "Liao Zhai" in his previous life, but let alone the brand [Red], he had never even heard of the company that regarded "Cloth Merchant" as the source of corporate culture. I don't know if the [red] in the previous life died halfway, or because the name was too social, it was not allowed to be used, and it went bankrupt after changing the name.

After a wonderful and interesting guess, Han Jue finally tended to be the [red] of this world, and he was branding to gain popularity.

"Boss, don't you believe this?" Xiao Zhou looked at Han Jue with interest.

Han Jue shook his head and stretched hard: "I'm the oldest, and it doesn't matter if I believe it or not." Besides, with the current influence of [Red], it doesn't matter if there is a story or not. ”

Han Jue is the newly signed global spokesperson of [Red].

Since the double harvest of movies and music, Han Jue has received a lot more new endorsements, and [Red] is just one of the simple ones, but in fact, this is a very exciting thing for Han Jue's team, because this is the endorsement of [Red]. This means that Han Jue's commercial value has been tested at the top of the circle.

After Guan Yi became Han Jue's agent, he always worked seriously, and carefully planned every detail of Han Jue's path to superstar with his daughter-in-law, but after all, he was born in the wild, he had no background and no connections, and his qualifications plus Ah Xiang were only a few years, and some fruits really couldn't be achieved by hard work.

For example, the top brands such as [Red], in order to show their heritage and taste, when looking for a spokesperson, they usually do not look for new artists with new appearances and tainted resumes.

Han Jue's popularity has been rising in the past two years, his works have never missed, his image has been successfully transformed, and occasional negative news has quickly turned positive, not shouting, not making trouble, not pleasing the audience and public opinion, like an artist who is obsessed with art.

But Han Jue has never been favored by big brands, and fashion resources are extremely scarce. Fashion resources are an important indicator of the commercial value of celebrities, and Han Jue has always had a gap in this regard.

Until October of this year.

The public love with Zhang Yiman means that Han Jue's studio and [Aidu] have reached a cooperation. Sister Qin, as the gold medal agent of [Aidu], reached out and pressed the branch down, so that Guan Yi and Han Jue could pick the fruit in advance that would have to wait a few more years in the future before they would take the initiative to fall.

Sister Qin and the project leader of [Red] established a personal relationship early, and this time Han Jue was pushed into the list of candidates, which made Han Jue, Xiao Zhou and Guan Yi suddenly realize that Sister Qin is not just an agent who simply likes to knock on the back.

After that, Guan Yi and Zhang Jinshan did not fail to live up to the help from Sister Qin, and through various operations, they inquired about the project, highlighted Han Jue's advantages, carried out public relations and lobbying, and finally made Han Jue win the endorsement.

With such a beginning, if the effect is good, the follow-up top fashion resources will come one after another.

"Let's go, it's ready over there. Han Jue stood up and walked to the director who was waving not far away.

The director's surname is Lu, he is a middle-aged man with a thick beard, after he saw Han Jue and said hello just now, he asked Han Jue to change his clothes and makeup and wait for a while, and then turned around and sprayed on the bridge with another middle-aged man, and constantly measured something in the air. I've been busy until now, and now it looks like the measurement is complete.

Let's take a look at the effect. Lu Dao gasped slightly and nodded to the other middle-aged man.

The other man nodded twice in silence, then took out a device and began to spray some kind of gas into the air.

The gas is white and dense. They did not dissipate immediately after coming out of the device, but tumbled, changing, and slowly unfurling like a cloud. It took about a minute for the artificial cloud to emerge from the device to begin to fade in color and dissipate its shape. Even if it is only for a short minute, a cloud runs to a place within reach and dissipates, the process is quite beautiful.

"Wow-" The surrounding staff exclaimed.

Han Jue likes clouds quite a lot, and he doesn't get tired of just looking at clouds for a day. Now I don't hesitate to love this [artificial cloud]. He looked at the place where the clouds dissipated, then turned to the middle-aged artist who was in control of the installation, and exclaimed, "Awesome." ”

The cloud is made of water vapor, and only at a certain temperature and humidity can it change into the desired effect.

Director Lu smiled proudly, seemingly light, but in fact, he breathed a big sigh of relief.

After all, he and Han Jue are in the same type of work, and they belong to both ends of the chain of contempt, so it is impossible to be without pressure. If Han Jue hadn't made commercials, or he hadn't made movies, then his pressure wouldn't be so great. "The functions of movies and advertisements are different, and they should belong to two different fields", Director Lu can comfort himself. However, Han Jue filmed a "Welcome Home", which is said to have been booked in advance for the Best Director Award in the advertising industry, which made Director Lu feel unprecedented pressure when he learned that he was going to shoot an advertisement for Han Jue.

After "Welcome Home" came out, the smart speaker of [Xiangyun] became a star product in one fell swoop, and the key performance indicators far exceeded expectations. A documentary that came out later recorded the whole process of Han Jue's filming of "Welcome Home", in which the choreography of dance, the real-life setting of the scene, the coordination of lighting, and the production of music pushed "Welcome Home" and Han Jue to a higher height.

Seeing that Han Jue casually played a ticket-style advertisement and won the award, Director Lu felt offended, and the strong jealousy made him even more worried about being replaced by Han Jue in his heart. [Red]'s order is the studio's top order, and he can eat all the advertising circles with this resume alone, and now there is a crisis of losing his job, and he must hold on.

In order to show the dignity of the old advertising man, and in order to keep his job, Director Lu thought about ideas at home for several days, and finally came up with an idea, planning to find another way to cooperate with the installation artist. In order to make Han Jue have a sense of awe of advertising.

And now it looks like the effect is very good, Han Jue is in awe.

"You should be more suitable for shooting commercials for [Xiangyun], right?" Han Jue said to the [Artificial Cloud] artist.

The artist's eyes shook and he said, "Ah, yes......"

"I'll give you the contact information over there. ”

"Okay, thank you, thank you!"

Han Jue and the artificial cloud artist got together and exchanged mobile phone numbers. Then we started talking about how the artificial cloud came about.

"Was the spray adjusting the humidity before?"

"Yes. ”

"How long did it take you to get this device?"

"Nearly two years. ”

"Great, if we have the opportunity to work together in the future, I want to see if I can use this thing in TV dramas and movies. ”

"Good, good. ”

Listening to the chat between the two as if no one was around, the director only felt cold limbs and shivered when he stood in the sun.

Han Jue seemed to feel something, and after chatting briefly with the artificial cloud artist for a while, he turned around and asked the director, "Director Lu, when are we going to start?"

Director Lu smiled kindly and said that this is going to start.

Han Jue read the script and finally confirmed: "How do you shoot it?"

The content of the advertisement is that Han Jue is wearing the latest design of [red], walking by the empty Wucheng River, passing by clouds.

Lu Dao said: "Just go forward, go from this cloud to the next." ”

Han Jue asked, "Just go forward?"

"Yes. It's just that the interval between each cloud is fixed, so you have to reach the next cloud within the allotted time each time. ”

Han Jue nodded and said that there was no problem, and then asked, "Do you want me to bring some emotions?"

"Teacher Han, just look at it, I believe you!" Lu Dao cast a sincere gaze.

"Then I'll try. Han Jue touched his chin and thought.

Director Lu sent Han Jue away with a smile. Although he heard that Han Jue's acting skills are notoriously bad, he is still uncertain to what extent, and it is better not to say anything than to set the rules. If you don't say anything, you can pick on anything. He has already made a decision, and when the filming starts later, he will make it difficult for Han Jue and let Han Jue know that it is wrong to underestimate the advertisement.

I heard that today is Han Jue's birthday, ah, what a meaningful day.

About ten minutes passed, Han Jue walked twice, and after confirming that it was correct, Han Jue stood on the bridge and prepared to shoot.

Everything is ready on site.

Director Lu held up the microphone: "Ready, five, four, three...... Let's go!"

Han Jue was stunned.

Lu Dao: "Stop!"

Han Jue asked Director Lu: "Five-four-three, isn't it five-four-three-two-one?"

Director Lu said that this was his habit and forgot to talk about it in advance.

Han Jue nodded, didn't say anything, waited for the clouds to disperse, and started the next time.

"Five, four, three...... Let's go!" Originally, Director Lu planned to be five, four, three, two, one, but he was afraid that Diao would be too obvious, so he finally shouted three.

As soon as he finished shouting, Han Jue began to walk forward. As soon as I passed a cloud, I stayed for a moment, and then I heard a loud shout:

"Stop!"

Everyone looked at the director.

Director Lu stood up and said, "Slow down, Teacher Han." ”

Han Jue nodded again and returned to the bridge, ready for the next time.

Director Lu looked at the picture just now, laughed secretly, and began to think about the reason to stop next time.

"Five, four, three......" began for the third time.

Han Jue's pace slowed down a little this time, and at this speed, he actually couldn't catch up with the next cloud.

Director Lu cleared his throat and was about to shout to stop again, but as soon as his momentum and expression were brewed, he was suddenly slapped away by a palm on his shoulder.

Director Lu turned his head and saw Han Jue's agent, Guan Yi.

The agent disturbed the director during the filming, even the big-name agent was at a loss, but looking at Guan Yi's eyes looking up and down, Director Lu seemed to have been seen through the deepest thoughts, and his heart was pounding, and he couldn't lift the slightest strength to raise his shoulders. Finally his lips moved, and he didn't say anything.

Shooting at the front continues.

Han Jue walked on the empty river, stepping on the quaint stone road, all the voices and vivid people, as if in another world. He slowly walked to the place where the first cloud had begun to break up a little, and the gas had escaped, like a lost man in a hurry and without knowing his way. Han Jue's expression was also a little dazed when he looked at it. He lingered next to the first cloud for a few seconds, and he began to walk towards the next.

This time he walked more slowly, but even if he walked slowly, when it came to the next cloud, the cloud would just disperse, as if waiting for him. Han Jue lingered for a long time, and he quietly waited for the cloud to completely melt into the air before he began to go down. This time he walked a little faster, and his expression began to be thoughtful, but the time that had fallen before was too much, and even if he accelerated his steps, the clouds he encountered behind him were still scattered and light.

Han Jue's expression finally changed at this time, as if he understood something, he began to speed up his pace, and the time to stop in front of the clouds became shorter and shorter.

Han Jue passed through the old street, crossed the ancient bridge, shuttled through the old alley, and finally came to the river along the steps. In front of it is a boat with the last cloud on board.

Han Jue exhaled, stepped onto the boat, and looked at the cloud in front of him in a daze.

Han Jue slowly stretched out his hand, put his hand into the clouds, and waved.

The clouds were stirred and began to dissipate.

And the joy on Han Jue's face became more and more obvious.

The boat moved, and Han Jue smiled and unbuttoned the first button of his clothes, standing on the bow of the boat in the breeze. At this moment, he is as free as a cloud.

Looking at the monitoring screen, Director Lu didn't know what to say at all.

A good brand and a good spokesperson always make each other come true. Director Lu has cooperated with [Red] a few times, but in his eyes, he actually doesn't understand why [Red] chose Han Jue as the spokesperson. Even if the work is popular, even if he falls in love with Zhang Yiman, he feels that Han Jue is just not suitable for [Red]. In other words, Han Jue is not suitable for all ancient luxuries. Because Han Jue is like a cloud, he changes and changes, rejects tradition, and refuses to remain the same.

Since Han Jue's comeback, he seems to have realized some kind of true meaning of life, and his soul level has risen more than one level, and now he is free and unrestrained, which makes him the least like a star in the entertainment industry, but at the same time, this trait also makes him more star than all stars.

A good brand and a good spokesperson always make each other come true. Director Lu suddenly had a guess that this cooperation was not actually Han Jue's attempt to use [Red] to precipitate the heritage, but [Red] wanted to use Han Jue to release a signal to embrace change......

The artist on the side became more and more excited, and finally jumped up, pointed to the screen and said: "These clouds are like hope in life, after missing once, you start to be confused, and when you miss it the second time, you are ready to give up, but there is still a glimmer of hope that should not be given up, and after waking up again and again." Chasing the clouds, chasing hope, and finally abandoning the clouds and releasing hope. After understanding that 'hope cannot be grasped like a cloud, and only the process of running is the way to grasp hope', he no longer relied on hope, but turned himself into hope and grasped hope. Teacher Han...... This is actually telling his story with clouds!"

Then the artist stroked his hair and kept saying that he deserved to be Mr. Han and Mr. Han, and this cooperation was really the right decision.

"Wow~" The staff listened to the explanation, and couldn't help but suddenly realize, thinking about everything that happened just now, they couldn't help but admire Han Jue more and more.

"Awesome! It's worthy of making movies and engaging in art, and casually put the three-dimensional up!"

"I've heard someone say that Mr. Han's acting skills are terrible, I'm going to die of laughter, those people really dare to say anything. ”

"I don't know if Mr. Han will act in his own movies in the future. ”

On the river, Han Jue took a boat and slowly swung towards the starting point.

"What's going on, that Lu Dao, don't stop when you do this. Han Jue sat on the boat and was a little dissatisfied, feeling that Director Lu was a little unprofessional. And for unprofessional people, Han Jue thinks. Today is his birthday, shoot off the advertisement during the day, go back to the magic capital at four or five o'clock to see the silly girl, and then take the silly girl to the old chairman's house for dinner.

And all this is based on the premise that the director is reliable.

Now it seems that the plan must be hanging.

The director is too unprofessional. When he walked to the first cloud just now, he knew that he was walking slowly, and when he walked to the edge of the cloud, the cloud had already begun to disperse, and he didn't know why the director didn't call it to stop. He guessed that the microphone was broken or something, so he lazily walked down to the next cloud, thinking that the microphone should be fine, and even if it was not good, he could hear it with a roar. However, when the second cloud was about to disperse, the director still didn't call to stop. It's inexplicable. Han Jue simply regarded this as a movement exercise, so his pace gradually accelerated. Finally, when he finally arrived at the boat, he couldn't wait for the clouds to disperse by themselves, so he took the initiative to reach out and scatter the clouds. Time is life, and if he saves a little more time, he can see the silly girl earlier in the evening. Today is the first time they have met in so many days, and it makes people happy just thinking about it.

Han Jue rubbed his face, feeling that he couldn't be so happy, because he was going to question the director, and the hippie smile would only make the director feel that the matter was not very serious.

The boat docked to the shore, Han Jue climbed the stairs, passed the stone bridge, and returned to the crew.

However, he was greeted from afar with applause.

"Whoa~!"

Han Jue looked at everyone a little blankly, but no one explained.

Everyone on the crew looked at him with admiration and applauded.

The artist looked at him with the expression of a confidant.

Even Xiao Zhou looked at him with high morale.

Han Jue smiled and reacted.

It's a prank.

Han Jue became excited. He is familiar with pranks, and with his eyesight and experience, who can get him.

Those few staff members who took pictures must have hidden cameras, and they were too blatant.

At this time, Lu Dao walked over.

Han Jue smiled: "Director Lu, stop playing, it's useless." ”

One sentence made Director Lu's expression freeze on his face, changing in a second, and in the end he could only smile far-fetchedly, and took a deep breath, as if he was unwilling to suck deeply into his chest. After a long time, he exhaled and said, "It's hidden, Director Han." ”

Han Jue was neither surprised nor angry, he patted the director's shoulder, just like an elder filming a junior, and Taizu filming a defeated general.

"Director Lu, you still have to learn. Han Jue said.

Director Lu nodded wistfully, and sighed weakly in his heart, unable to refute, after all, that kind of acting skills, at least at the level of his mere advertising director, really can't find any fault. And there was a dull pain in the shoulder. However, seeing Han Jue's attitude of always being casual, Lu Daoxin was even more hurt. Because this shows that Han Jue didn't take him seriously.

Han Jue said, "Hurry up and continue, don't waste time." ”

"No need," the director said to Han Jue with a complicated expression, "Let's shoot a few transitions and it's over." ”

Han Jue looked surprised: "So fast?"

Surrendered so soon? Director Lu felt that Han Jue was too much, even if he was not skilled in his craft, he would not be whipped like this!

Director Lu angrily held back a sentence of "Soldiers can be killed, but they cannot be humiliated!", turned around and left.

Han Jue froze in place, his face shocked.

"Inexplicable, this person!"

......

......

The commercial started shooting in the morning, but it ended before noon. And it's the kind of end where all the tasks are done.

"Boss, when did you learn to act?"

"Didn't learn. ”

"Didn't learn?...... You used to pretend that you couldn't act, but in fact you not only can, but you are also very powerful! You want everyone to think that you can't act, after this impression is deeply rooted, one day you suddenly shine in your own movie, shock everyone, and then win the Golden Bull Award in one fell swoop!"

"It's not. ”

"Eh~ Don't pretend, the one who is engaged in art has already seen through it, saying that you regard that cloud as hope......"

He was wrong. ”

"He also said boss, you are playing your whole life......"

"This one is wrong, too. ”

Xiao Zhou discussed his acting skills with Han Jue in a matter-of-fact manner.

Han Jue cut off the basis of all topics with a blank face.

Guan Yi walked to the side with a chuckle, occasionally paying attention to whether Xiao Zhou would be thrown into the water by Han Jue.

They walked out of the scenic area that was chartered by [red], and there were more and more people around them. Although it is very refreshing for a few people to visit the scenic spot, tourists are also part of the scenic spot, and this kind of cultural scenic spot is not interesting if there is no one.

The weather at the end of November has already started to get colder, and wearing a scarf and a hat is no longer dazzling to blend into the crowd.

"Boss, what are we going to do now?" Linlin asked Han Jue. Originally, the time before five o'clock in the evening was all to shoot advertisements, but now there is suddenly so much unplanned free time, according to the previous habit of working in the field, if the business is done and there happens to be some time, Han Jue should have to take a stroll in the local area before leaving.

"Let's go eat first, and then ......," Han Jue said this, remembering someone. He pulled out his phone and dialed a number.

"I'm in Wucheng...... You're also ?...... Okay, waiting for you. Han Jue hung up the phone and said that there was someone to treat.

Xiao Zhou immediately came over and asked which woman it was.

Han Jue replied without any suspense: "Gu Yu." ”

Gu Yu happened to be in Wucheng to attend the theater festival in November, and was rushing over here after receiving a call from Han Jue.

Xiao Zhou snorted with his nose, bent his shoulders, and kicked the stones on the side of the road like a gangster. It seems that Han Jue always eats with men and feels quite bored.

Linlin frowned and asked Xiao Zhou: "Why do you always want the boss to have dinner with which woman? You have a part-time job in the paparazzi, waiting to sell information, right?"

"How is it possible!" Xiao Zhou shouted loudly, "To describe me as a paparazzi is to insult me!!"

Xiao Zhou said that the paparazzi will only do sneaky things, fighting physical strength rather than intelligence, and they are the lowest level of their intelligence, which is not challenging, and he will not do that for a long time.

"Then what else would you insult you with?" asked Linlin.

"With money. Xiao Zhou said.

"It's pretty much the same with. Linlin looked serious, as if she was solving a math problem.

Han Jue and Guan Yi walked in front of them, just laughing and listening to the two young people fighting.

"Boss, listen!" Xiao Zhou ran to Han Jue to complain, his tone full of resentment. I don't know if it's because of Linlin's poisonous tongue, or because Han Jue's old eyes are dizzy, he actually passed on the ability of an angry person to Linlin to continue to harm the world.

"I didn't teach it, it was Manager Qin who taught it. Han Jue quickly shook the pot. Linlin has been entrusted with important responsibilities by Manager Qin for a long time, no matter which aspect, she is not the little girl who was like a blank sheet of paper when she first joined the company.

Xiao Zhou has an obvious understanding of this, obviously he is the assistant No. 1 and a senior, but now it is not an exaggeration to say that he is Linlin's grandson, thinking of this, Xiao Zhou couldn't help complaining: "Manager Qin is too ......"

Guan Yi suddenly stopped and stretched out his hand to stop Han Jue.

Xiao Zhou shuddered, and hurriedly stopped and took a few steps back, thinking that Master Guan, a madman who protects his wife, is going to teach him a lesson.

But Guan Yi just turned around and took a few steps to pull out a middle-aged man from an alley.

"Is it him again?" Xiao Zhou was surprised.

The middle-aged man who was pulled out pushed his glasses, smiled embarrassedly, and hurriedly defended: "I didn't mean to follow you, I just thought you should be thirsty now, so I came to deliver a drink." After saying that, he handed over a carton of milk. It is the milk of the brand that has sponsored "The Singer" for many years.

When Han Jue saw this milk package, he immediately covered it as if his eyes had been stabbed.

Xiao Zhou and Linlin also looked at Han Jue pitifully, and then looked at Yan Hai.

Yan Hai's smile remained unchanged, and he enthusiastically inserted the milk into the straw and handed it over.

Guan Yi, who was beside Han Jue, stretched out his hand to take it, neither had any intention of throwing it away, nor did he mean to give Han Jue a drink, just taking it.

Han Jue looked at Yan Hai and wanted to say something, but in the end he didn't have anything to say, because what he should say had already been said in the previous five meetings, and he just repeated those reasons, it seemed that the person who refused didn't know what to do, and the person who invited didn't know what to do.

"Come on, "Singer" is the most suitable platform for you, and this year's rules have also changed, you can sing any song, any song, you can!" Yan Hai tried to impress Han Jue. Since these days, wherever Han Jue's concert goes, he will chase him, before he just appeared in the background and persuaded Han Jue to participate in "Singer", but now as the recording of the show is approaching, Yan Hai is so urgent that he has chased after him even on the day when he doesn't have a concert, and his sincerity is so full that he is about to explode.

However, for Han Jue, it is not a question of sincerity or insincerity.

"Dao Yan, I really don't have time next year. I will be directing a TV series and recording a new variety show, the concert will continue, and I have negotiated with the American film company to train, so after so many things, I really don't have time to participate in the competition. If it's the year after tomorrow......" Han Jue said this, pausing.

The eyes behind the lenses lit up for a moment, waiting for Han Jue to finish speaking.

“...... You can think about it in advance the year after tomorrow. Han Jue's tone was very strict, and he refused to reveal the slightest flaw.

Yan Hai's eyes darkened, but he didn't give up yet. He stuck to Han Jue's side and faked crying: "If this season doesn't do well next year, there may not be any "Singer" the year after next." ”

"No......" Han Jue pushed away Yan Hai's fake crying face, feeling a little unbearable.

"Then let's not mention the ratings or anything, let's talk about whether it's interesting. You and Mr. Zhang are the two most eye-catching singers in the music scene now, one is the deductive school, the other is the singer-songwriter school, if you compete on the same stage, think about it, how interesting this is!" Looking at Han Jue's thoughtful expression, Yan Hai said slowly in a bewitching voice: "There are some super strong old singers who come this time, in case Teacher Zhang can't sing, if you are here, at least you can help her avenge ......"