Chapter 561: Adaptation

Three days have passed since the release of the movie, and as the interviews with the three relevant directors have been disseminated, both the audience and practitioners in the film and television industry have paid more attention to the "Million Baby" produced by Beijing Blu-ray, and the long and short film reviews of the Huaxia Film Forum have also become more and more participatory.

The movie's rating dropped to 8.6 from 8.9 announced after the lockdown, but that's still a high number.

Moreover, more people have noticed the performance of the heroine Li Zaoyu, and some fans have specially listed the films she has made since her debut, which makes her progress seem more obvious, and she has really attracted a lot of fans.

However, the excitement of film reviews, heated discussions, and public opinion did not reflect the box office results of the movie, with 22 million on the first day, 23 million on the next day, and the box office barely maintained at 21 million on the third day, and there was a significant decline of only 15 million on the fourth day.

At the same time, the theater chain also immediately made corresponding adjustments to the film schedule, and the film scheduling rate of "Million Dollar Baby" was reduced to 14%.

That's because a new comedy film, "Boy Run," was released on January 5, and it won 34 million on the first day with a 16% slot rate, which clearly proves what the genre that mainstream audiences prefer is after all.

"Million Baby" got a total of 91 million box office in five days, there is no problem in terms of cost, and breaking 100 million is just around the corner, but the film is facing the competition of comedy films and the adjustment and change of the theater chain, which is destined not to make Beijing Blu-ray harvest dazzling results at the beginning of the Gregorian New Year.

On January 7, Beijing Blu-ray held a company meeting.

"Brother Gan, bad news, "Boy Run" was screened five days later than us, but it has now surpassed us at the box office, and the film schedule in theaters is more tilted. ”

"The good news?"

"The good news is that there won't be too many new movies released between now and before the Chinese New Year, and even if our daily box office drops, the film schedule can continue for a while. ”

Gan Jingmo held the pen that he didn't actually use at all, and said with a smile: "This news doesn't sound so good, well, I see that your expression is a little dissatisfied, according to the current posture, there can be almost 200 million, that's pretty good." ”

"The word 'don't forget the original intention' has to be used here, and the follow-up award work of this film is still a key point, I really want to see Li Zaoyu and Jiang Chun win back two trophies. Gan Jing looked at Yu Jing, one of the vice presidents, with a smile, "Mr. Yu, this task is up to you, and the company's resources are coordinated." ”

The executives present all nodded, and the boss's speech and naming people have proved the degree of attention.

"Today's meeting is not to talk about the box office of this film on New Year's Day, whether it is me, Zhang Zhonghui, Li Zaoyu, or outside reporters, film critics, and directors how to praise this film, the mainstream market has already told us with actions what films are needed to sell the box office. ”

"This is a reminder to you that the box office market needs to be respected, and if you want A, you don't have to do B, and vice versa, which is a very valuable understanding. ”

Gan Jing looked around and said with a smile: "The next Spring Festival file is what we want, if there is no accident, "The Martian" will be cut and submitted for review this month, Mr. Xu's overtime is very effective, first praise verbally." ”

Visual effects director Xu Feng nodded silently, in order for "The Martian" to be released as scheduled, he has been so busy that he has almost no personal life at all.

"Oh yes, I think we should add good news about "Million Dollar Baby", our box office and reputation are stronger than "Boxer", we have to compare with works of the same theme. Gan Jing joked, "In a few days, I will invite Jiang Chun to my house for dinner, and try to invite his son by the way." ”

Chu Hui said: "Boss, Jiang Xian will reject you like you rejected David." ”

"The fact that he can openly persuade the media shows that he is still quite open-minded. Gan Jing smiled, "Think about it carefully, Jiang Xian seems to be okay, he was punched by Li Zaoyu, and his father ran to our side to act, and there is no shortage of ridicule of him in public opinion......"

Everyone at the conference table looked at the culprit who was talking.

"The focus of "Million Dollar Baby" needs follow-up attention, and in addition to this, the situation that we are facing now "The Martian" is not easy. Gan Jing put away the topic, looked at Chu Hui, and motioned for her to talk about the work of the Spring Festival stall.

This year's Spring Festival file is the fourth part of the Beijing Blu-ray after four years of three films, and it is also the beginning of the "Five-Year Science Fiction Plan", and it is also facing the attack of imported films from the United States.

Or, because the Christmas stall has just passed, you can add a description like "another attack".

However, Gan Jing can judge the failure of the Christmas file "Black Fall" in the domestic market purely from the subject matter, and he can also judge from the information released by the Spring Festival file "Fire Ants" that this film is indeed menacing.

In fact, Chu Hui's introduction includes the changes observed by the company, the Christmas file "Black Fall" was distributed by a Hong Kong company wholly controlled by the United States, and when the film did not perform well after its release, "Fire Ants" decided to switch to a more down-to-earth cooperation method.

"We don't know the specific operation of each step for the time being, after all, this is linked to the policy, and because of this, "Black Fall" is almost entirely distributed by people in the United States, and it can still get a good film schedule. ”

"Now there is more than a month before the Spring Festival, and at this point in time, I don't know whether the final effect of "Fire Ants" will be good, but just looking at the attitude after this operation, they are actively adapting. ”

"I think it will be difficult for an art film like "Black Falling" to appear on our side in the future, and actions such as their release will inevitably be extended with reference to successful experience. ”

Chu Hui laid out the situation and made a summary.

Everyone in the room was thinking about the full presentation they had heard, some of which had been heard, some of which was latest.

"Everyone must have some spectrum in their hearts, don't despise the film and television giants on the other side of the ocean because of the failure of "Black Fall", our release quota has just been released, they may not adapt to the soil, they may do something strange to us, but they must be learning lessons and want to get a piece of our booming market. ”

Gan Jing reminded again: "Everyone will be very positive about things that can make money, there is no doubt about this." ”

"Boss, the publicity momentum of "Fire Ants" has been very strong before, and they have now introduced Kangrun's resources as a joint venture, I think this threat is really big, and our publicity budget may also have to be mentioned. Zhang Tianshun reported on his publicity work.

"Well, the-for-tat is-for-tat, this is not to be provincial, and there is no need to be afraid of public opinion, we are the head snake in this Spring Festival, we want to try their quality. Gan Jing nodded slowly.