After the game, Wu Jianye invited Michael Jordan to call Michael Jackson by the way, and the three of them had dinner with Zhou Huimin in the evening.

At this time, Michael Jordan was in full swing, and after breaking through the bad boy army, Michael Jordan officially became the first person in the NBA.

There is really no need to go into too much detail about Michael Jordan's future achievements, and no one can shake the first person in history.

Six finals, six championships, six MVPs, none of which hit the tie-break, this is a proper hardcore result.

In fact, before Michael Jordan, sports brands favored a human sport, such as golf, tennis and the like.

It was only when it came to Michael Jordan that sports brands discovered the sporting value of basketball stars.

Magic Johnson and Big Bird Bird can be regarded as the top names in the NBA before Michael Jordan, but their contracts with sports brands are only one or two hundred thousand dollars!

When Michael Jordan retired for the first time, it directly caused the shock of the American stock market, and when he paid for the first time, the then president of the United States bluntly said that Michael Jordan's comeback provided more than 10 million jobs for the United States......

"It's a pity!" Wu Jianye looked at Michael Jordan and said helplessly.

Michael Jordan looked at Wu Jianye with a smile and asked, "What is a pity?"

"It's a pity that you have a contract with Nike, if you don't have a contract with Nike, I will definitely let Luck sign you at any cost, and then set up a special sub-brand for you!" Wu Jianye said with a smile.

There is no need to go into detail about how popular the brand is AIRJORDAN, and later the shoes of this brand have even become some collectibles.

But as Wu Jianye said, it's a pity.

Michael Jordan smiled, his relationship with Nike can now be said to be unbreakable, and it is impossible to give up cooperation with Nike at this time.

In fact, if it was when Michael Jordan first joined the NBA, Wu Jianye would have been able to compete with Nike if he had already become luck sports at that time, after all, Michael Jordan himself was not very satisfied with the design of Joe 1 and Joe 2.

In fact, at that time, Michael Jordan wanted to leave Nike, but although Joe 1, Joe 2, and Jordan himself didn't like it, they all sold like crazy, and Jordan didn't say much.

Of course, LUCK Sports is not unknown in the United States now, with the sponsorship contract signed with the NBA and the cooperation with Phantom Sports, luck Sports still has some fame, but it still can't be compared with Nike and Adi.

However, now Luck Sports has begun to lay out in the football market.

For example, members of Manchester United's 92 golden generation, Ryan Giggs, David Beckham, Paul Scholes, Gary Neville, Philip Neville, Bart and others signed a ten-year endorsement contract.

At the same time, he also played with Cruzeiro Ronaldo in the Brazilian league, Zinedine Zidane in the French league Bordeaux, and Figo in the Portuguese league....... These young players have signed endorsement contracts for the sneakers.

I believe that when these people grow up, the status of luck sports in the field of football will also rise.

As for the field of basketball, the current luck sports can be said to be good, but now luck sports is not without action, they have set their sights on the current university field in the United States.

Wu Jianye set two goals for them.

One is Penny Hardaway at Memphis State University, and the other is Grant Hill at the University of Kentucky.

Both of them are actually unborn talents, and when Michael Jordan retired for the first time, the NBA league wanted to praise the two as Jordan's successors.

They can also be regarded as the successors of the first generation of Jordan.

But unfortunately, both ended up falling in front of injuries.

Because of the rules of the American Collegiate League, players are not allowed to negotiate commercial contracts before entering the NBA, and they are not even allowed to accept gifts from some brand companies.

So now Luck Sports can only be a side contact, and it is not yet possible to formally negotiate a contract with them.

In fact, many sports brands operate like this, such as the little emperor James in later generations, this is the case, when James killed all sides in the high school league and became famous, Nike, Adi, Reebok and other companies have found James, although they can't provide James with a contract, but they are also a variety of cultivation feelings.

Adi was the first to contact James, but in the end he was taken down by Nike, in fact, there is such a relationship, because it could not provide James with actual benefits at that time, Nike staff bought a house directly next to James's house, and had a relationship with James.

In the end, the reason why Nike was able to win James was because it agreed to let James's good big brother Carter (not the flying Carter) enter the Nike headquarters for an internship, you must know that at that time Nike was already the world's largest sports brand company, and it was not easy to enter Nike for an internship, or from the Ivy League, from business school, there were very few people like Carter, and Carter was a small person at the bottom of society like James at that time.

In the end, Nike was able to win James.

In the news that Wu Jianye got was that Penny Hardaway was interested in signing a contract with Luck Sports, and Grant Hill was a little reluctant!

This is also related to the background of the two.

Penny Hardaway's family was poor, and he lived in the slums of Memphis with his grandmother when he was a child, so it didn't matter which brand of sporting goods he signed up for, what mattered was which sports brand would get him more money.

Grant Hill is different, his family is very superior, Grant Hill in a suit is a gentleman, he has a clearer understanding of his career plan, and naturally he will not hastily sign a sports brand for his livelihood.

"Although there is no way for us to cooperate with sports brands anymore, have you ever thought about signing a contract with Very Coke for your beverage endorsement!" Wu Jianye said to Michael Jordan.

Jordan's drink endorsement is about to expire, and this is what Wu Jianye hopes to get.

"Don't worry, the cost of the advertising endorsement contract will definitely be higher than what you have now!" Wu Jianye continued.

Then Wu Jianye looked at Michael Jackson again and said: "I remember that the advertising endorsement between you and Pepsi is almost time, how about it, have you ever thought about changing a beverage company as a spokesperson, and the endorsement fee can be 30% higher than your current endorsement fee!"

The two Michael glanced at each other, it is impossible for them to reply to Wu Jianye right now for this kind of thing, after all, this kind of advertising is a very important advertising endorsement for them, and at their level, they don't just value the endorsement fee of the advertisement, they value the advertisement that is relatively equal to their own status.

This means that Wu Jianye and the two of them are friends, if someone else says so, it is estimated that the two of them will directly refuse!

"Let's leave this matter to the agent to discuss!" In the end, both of them used this set of rhetoric.

Wu Jianye has no opinion on this.

In fact, if you want to open up the popularity of a brand, especially a brand that creates new profits, it is easy to say that it is not easy to say, as long as you can invite top celebrities to endorse and are willing to spend a lot of money to promote, the popularity of this brand will soon rise.

Of course, the premise of this is that you have to have the money yourself, otherwise there is no way to implement this plan.

Coincidentally, the last thing Wu Jianye lacks now is money.

The three of them chatted for a long time, but the rest of the time was not about business, but about their own experiences during this time, and it was only at ten o'clock in the evening that everyone was separated.

Wu Jianye took Zhou Huimin back to Beverly Hills, Michael Jackson returned to Neverland, and Michael Jordan returned to the hotel.......

.......

It was after chatting with Michael Jordan that Wu Jianye suddenly had an idea.

So the next day, Wu Jianye came to the headquarters of the Lakers.

After meeting Jerry West, Wu Jianye said straight to the point: "Is there any hope of bringing Penny Hudwin to the Lakers?"

Although the Lakers will still enter the playoffs this season, they will only enter the playoffs in the eighth place in the West, and they will no longer have the record of the previous two years.

The current Lakers team lacks a star of their own, in the past, Wu Jianye just hoped to wait until 96 years to recruit Kobe Bryant to the Lakers and start the Lakers' rebuilding journey, but now if he can take Penny Hardway in advance, and then operate to O'Neal.

Think about it, at that time, there was Penny Hudwin who was reluctant to score on the guard line, Kobe Bryant, who was fanatical about scoring, and center plus O'Neal!

Such a lineup may allow them to win more championships.

"You're talking about Anfernee Hardaway of Memphis State University?" Jerry West was naturally familiar with the stars of the current university, and Hardaway was now the star of the American Collegiate League, even though he was only a freshman.

In fact, there is a little story about Penny Hardaway.

This year, the Dream Team was officially established, gathering Michael Jordan, Magic Johnson, Big Bird Bird, Carl Malone, Gorilla Ewing and other people's Dream Team, it can be said that it is the focus of the world as soon as it is established, such a team is impossible to lose according to common sense, in fact, when they competed in the Olympic Games, they did not lose, and they did not even take the initiative to call a timeout.

But it's just such an all-star team, when it was formed, it lost one game.

The object of the loss is a team formed by Penny Hardaway, Chris Webb, Alan Houston, Grant Hill and others.

In fact, all of these people have proven that they all became All-Star players after entering the NBA.

"Yes, it's him!" Wu Jianye said.

Jerry West shook his head and smiled wryly: "It's not easy to get Penny Hardaway, I know this player, although he is only a freshman, but he is already famous, if he participates in next year's draft, he will definitely be selected with a high pick, and it is very difficult for us to draw his sign!"

The NBA draft picks are drawn by the general managers of all NBA teams after the season, of course, there are some exceptions, such as Yao Ming's first pick to join the Mosaic team, which was drawn by Francis.

The NBA's lottery rules are that the worse the record, the greater the chance of winning the top pick, which is why when it comes to a draft year, there will be many teams who want to go crazy the year before.

The most famous example is naturally the old man Popovich in order to be able to draft Tim Duncan, and it makes sense that he went crazy last season to mess up the Spurs.

Wu Jianye nodded, now the Lakers' results are not bad, if you want to draw a good lottery, then the next schedule will definitely be crazy, which is impossible for the Lakers to accept by the fans.

"Then what if we exchange the stars who have already become famous?" Wu Jianye proposed.

Jerry West did not immediately agree to Wu Jianye, when Wu Jianye left the United States last year, he had already given up the position of general manager of the Lakers to Jerry West, and only retained the title of special adviser, so now Wu Jianye only suggested Jerry West, and could not order Jerry West.

Of course, if he asked Linda to give an order, even Jerry West would have no way to refuse, but Wu Jianye has always believed that professional things should be done by professional people, and when Phantom Media appointed Jerry West, he had agreed to give him a lot of autonomy.

Now, if you interfere in Jerry West's management so rashly, it is likely to have a bad impact on the Lakers.

Although Penny Hardaway is very good, the quality of his glass man still makes Wu Jianye more worried, and he has no way to guarantee that Penny Hardaway will not be injured after joining the Lakers.

So even when Penny Hardaway entered the NBA, Luck Sports wouldn't sign Penny Hardaway for too long.

"I'll need to watch Hardaway's performance for a while before I can get back to you accurately!" Jerry West said.

Wu Jianye nodded and said, "Of course, the Lakers are still under your management!"

vaguely reminded Jerry West and asked him not to think too much, and Wu left the Lakers at night.

In the days that followed, Wu Jianye's life in Los Angeles was still mainly to promote "The World of Chu Xing", and there would basically be an interview in two or three days.

And the more Wu Jianye worked so hard to promote "The World of Chu Xing", the more some professionals were not optimistic about this movie.

"When "Ghost Love" and "Jurassic Park" were released, Wu Jianye had not worked so hard to promote it!"

Wu Jianye didn't say much about this, in fact, there is nothing to say, the quality of this movie, at this time, it is no longer as good as he says it is, it will definitely go through the box office baptism.

At the same time, two days before the release of "The World of Chu Xing", Zhou Xingchi, He Qing, Chen Hong, and Zhang Guoli finally arrived in Los Angeles, and Wu Jianye took the four of them to accept an ABC interview again.

"The World of Chu Xing" ushered in the day of release in North America!