In the previous life, Big G companies open-sourced the Android system and announced it to the public in a free mode, which had their own reasons and purposes.

As we all know, in terms of mobile phone systems at that time, Android was actually a latecomer.

And in the field of operating systems,Big G has no experience accumulation,At that time,Android was just a small company bought,At the beginning,There were few people developing the Android system,And there are many bugs,It's not easy to use。 What's more, the competitor Microsoft has long been the hegemon of the operating system in the computer industry, and now it seems logical to develop the mobile phone operating system.

Big G wants a piece of the pie and wants to steal a piece of cream from the cake, and he must find a breakthrough.

Free is the biggest breakthrough.

The free strategy has played a crucial role in the promotion of Android, just as the 360 promotion of free antivirus in the previous life has been a subversive shock to the security market. In the computer age, people have had enough of the distress caused by Microsoft's licensing fees, and the mobile phone field is no longer willing to be controlled by others. It just so happens that Big G has grasped this pain point, and when Big G first developed the Android system, it emphasized that it was just an operating system and was authorized for free to mobile phone companies to adopt. At that time, the first smartphone operating system was wholly owned by Nokia, so other mobile phone companies embraced the Android system, which helped the Android system quickly become the world's largest, and now the Android system occupies more than eighty percent of the market share in the smartphone market.

But it is still the old saying "there is no free lunch in the world", and Big G is no exception, without competitors, it is difficult to tie its hands and feet by relying on the slogan of "not doing evil" that Big G has always flaunted. After the Android system became the dominant one, Big G has earned tens of billions of dollars in profits from the Android system every year by bundling its own GMS on Android. However, Big G is not satisfied, but hopes to further fully control the smartphone market through the operating system and obtain more profits, so its fangs are gradually exposed.

As a result, after the failure of the NEXUS mobile phone launched, Big G launched the Pixel mobile phone to cut into the mobile phone market. Of course, at this time, the big G is still restrained, whether it is a NEXUS mobile phone or a pixel mobile phone, the big G is positioning them as a high-end mobile phone, so as to avoid further stimulating many Android mobile phone companies. However, after the pixel mobile phone failed again, Big G no longer considered the feelings of Android mobile phone companies, and launched a mid-range mobile phone, completely changing its slogan of not making mobile phones.

Later, Big G was going to launch its own mobile phone chip, from the chip, operating system to mobile phone hardware. The huge profits of the smartphone market finally attracted the appetite of the big G, so it boldly tore its face with many Android mobile phone companies, intending to defeat it with its advantages in chips and operating systems, win the mobile phone market from high-end to mid-range, and completely control mobile phone users like Apple to obtain huge profits.

After all, the Android mobile phone system is controlled by the big G, so how can many Android mobile phone companies compete with the big G? Therefore, this means that the current Android mobile phone companies need to find an operating system to replace the Android system. Among China's mobile phone companies, only Huawei has prepared its own mobile phone operating system - Hongmeng system, and began to cultivate HMS services to improve the ecology of Hongmeng system, which is quite dangerous for domestic mobile phones.

In the era of feature phones, the Symbian system is dominant, but it does not manufacture mobile phones by itself, and many mobile phone manufacturers participate in the shares, which gives mobile phone manufacturers psychological security. But later, Nokia, the boss of the mobile phone industry at the time, suddenly acquired Symbian as a wholly-owned company, which caused panic among other mobile phone manufacturers. So they abandoned Symbian one after another, just in time for the development of smartphones, so they chose free Android.

Now the owner of the Android system has been replaced by Zhou Fangyuan, the Yuanfang Group is developing rapidly, and there is the prophet Zhou Fangyuan to show the way, so Zhou Fangyuan never thought about free and open source, not only that, but he also actively charged licensing fees, although it is not expensive, but the income is quite terrifying.

Other mobile phones are squeezed to the point where there is almost no way to survive, and the fruit can compete a little bit.

As for Nokia and Motorola, hehe-

Nokia is really a pity, I won't talk about it in this life, because Nokia in this life was almost single-handedly defeated by Zhou Fangyuan, but what about the previous life?

You know, in the original time and space, I know that for about 10 years, Nokia is still the leader of mobile phones in the world, and the classic boot screen and mobile phone ringtones are memorable.

However, the iPhone broke its monopoly at the time, and Nokia was quickly left behind in the new era.

Although the market has almost not seen the figure of Nokia mobile phone, but once Nokia created the glory is forever remembered by history, once upon a time, Nokia mobile phone sold well all over the world, accounting for 41% of the world's share, at that time the Chinese people can have a Nokia mobile phone can be said to be a symbol of wealth and status, many people around them hope to work hard to buy a Nokia mobile phone.

Why did it collapse later?

Android isn't the only reason.

There are probably five reasons for the collapse of Nokia's mobile phone empire.

First, the most straightforward, is the release of the iPhone.

At the beginning of 07 years ago, Fruit launched the iPhone, and Nokia's crisis began with the press conference. Kang Peikai, who was the CEO of Nokia at the time, was full of confidence that fruit would not have any impact on Nokia, firstly, Nokia has been focusing on making mobile phones for many years, and secondly, Nokia can meet any price and demand for mobile phone product lines, which fruit does not have. But what was the result? Naturally, it was a slap in the face.

Second, the Symbian system.

Nokia is indeed a little stubborn, after the release of the Android system and the fruit IOS system one after another, Google has also invited Nokia to join Android, but Nokia also has conditions, that is, it must enjoy special treatment such as Nokia map navigation and music. And Google said that all mobile phone manufacturers are treated the same and will not take care of you alone! So Nokia continued to use the Symbian system. If the rise of fruit is just a punch to Nokia, then the rise of Android is a fatal blow to Nokia. In 08, HTC launched the world's first Android mobile phone HTCG1, and since then, Samsung, Motorola, LG, Ericsson and other mobile phone manufacturers have abandoned the Symbian system and joined the Android team.

Guarding the old-fashioned Nokia, the reaction speed is too slow, and it is too stubborn, in the face of the general trend of the market, it does not see its own problems and the road ahead in time, and the result is that it is directly annihilated by the rolling trend, what is there to say.

Third, the failure of the leader.

In fact, by the time of 08, Nokia's management had realized that the biggest challenge and the most priority of Nokia was to fight against the smooth operating system of the fruit. At that time, Nokia's Symbian system was no longer suitable for the development of the smartphone era, except for fruits, almost all mobile phone manufacturers turned to the Android platform. Nokia chose to cooperate with Intel to develop Meego from scratch, and in less than a week after the release of the Meego-based N9, Nokia CEO Elop clearly responded that although the N9 has achieved a huge response, Nokia still has to give up Meego, which means that the previous R&D investment has been wasted, and the focus is entirely on the development of Win phone.

Then at the beginning of 11, Nokia formed an alliance with Microsoft and fully switched to the Win phone platform, almost starting from scratch again, wasting three years of development and a lot of money in vain.

The next step is to cooperate with Microsoft.

In fact, Microsoft didn't have any innovation before it got involved in the mobile phone industry. Microsoft's system from the computer to the early stage of the mobile phone is Windows Mobile, it can be said that Microsoft's mobile phone system is almost in accordance with the computer system, whether it is to open web pages or programs are quite cumbersome, using the Microsoft system Nokia lacks a good user experience, naturally abandoned by more consumers.

In the end, there is the mistake of the company's decision.

In fact, as early as 2007, Nokia took the lead in launching the mobile Internet Ovistore in the world, which was 1 year earlier than the AppStore of Fruit. Then Big G launched GPlay, and the app store of Fruit and Big G successfully proved that don't try to eat all in the industrial chain, but open up cooperation, but Nokia didn't.

With the idea of an open platform that Fruit and Google are working hard to build, Nokia's transformation process is more like a vertical integration for the purpose of the Internet. In order to launch location-based services, Nokia spent a huge amount of money to acquire navigation software companies, map companies and even related operating websites, but this all-in-one model of the entire industry chain did not enhance Nokia's competitiveness in the Internet world, and after spending $15 billion, Nokia's Ovi strategy failed.

Nokia's decline is not one or two reasons, in fact, as early as NWC2014, Nokia tried to launch its own Android mobile phone, but the effect was unsatisfactory, Nokia's Android mobile phone not only did not let Nokia return to the light, but also squeezed out the huge brand value of Nokia's traditional mobile phone for more than ten years.

In addition, in addition to the above reasons, there is a deeper reason for Nokia's decline.

In the era of mobile Internet, Europe and Finland can no longer provide the best ecosystem for this industry. When Nokia became a giant in the mobile communications industry, Finland provided it with a good ecosystem, including a well-educated population, investment in R&D, market access, and the EU GSM standard, which was beneficial for the promotion of Nokia products. At that time, hardware was the core of the mobile communications industry, and most of the added value of a mobile phone was based on hardware, and Nokia's hardware and communication technology did a very good job.

But that changed when software began to dominate the mobile phone industry, and digital content was tied to mobile phone design.

Most of the digital content is produced and driven by the United States, and the software development in Europe is significantly and completely lagging behind the United States.

Silicon Valley offers a much better environment for digital technology development in the late 90s than in Europe. There's digital content, venture capital available to tap into, massive R&D investments, a single digital marketplace. In Europe, the market is very fragmented, and even before Zhou Fangyuan was reborn, the situation remained unchanged, and there was even a rumor that the country was going to leave the EU. At that time, mobile phones spelled communication technology, base stations, and satellites, and later mobile phones spelled processors, screens, UIs, AI, cloud services, and various innovative functions. In this regard, Europe obviously cannot provide much help, but while Nokia is still thinking about how to hold on to the old territory, new players have already carved out other areas.

It doesn't die, who dies?

In fact, if you think about it from another standpoint, Nokia is indeed a pity.

After all, he is the childhood of many post-80s and post-90s.

Before 07 years in the previous life, Nokia and Motorola were no less than the later fruits and Samsung in the mobile phone industry.

But it's a pity that whether it's a past life or a promotion, their glory only stays in people's memories.

The forgotten mobile phone brands are not only Nokia, but also Motorola and HTC.

Zhou Fangyuan still remembers that there was a classic black and white screen game called "Snake" back then. In 97, Nokia launched the Nokia 6110 with the built-in game, and now, who would have thought that a single game that does not require an Internet connection would be so popular at that time, and the snake game has become the standard configuration of Nokia mobile phones!

This was the simplest happiness that Nokia brought to consumers at the time, but who knew that Nokia, a Finnish company, was just a paper factory before 1967. After 1967, the company merged with the Finnish rubber company to create an electronic equipment business. It wasn't until 1992 that Nokia became an instant hit, releasing its first GSM digital phone, and it was really a cross-era year for Nokia!

By '98, the Nokia brand was already a household name.

Nokia has been at the top for a long time, and there are many Nokia mobile phones with a very rich style.

As a result, after the release of the iPhone in 07, Nokia began to slowly decline, and Nokia not only stepped out of the public eye, but also not even second-tier mobile phone manufacturers.

Noki Asia-Pacific is too arrogant and obsessive, believing that it will always be at the top with the Symbian system, and the unique iOS and Android systems are not in its eyes.

It is worth mentioning that at that time, Nokia also had an internal team to develop and research the MeeGo system, which was developed based on the Linux core and was first applied to the Nokia N9, which was known as a touchscreen operating system that could compete with iOS at the time.

But why did MeeGo fail? That's because Nokia still has the Symbian team within it, in order not to affect its core position, the process of MeeGo development was hindered by the Symbian team, and after weighing the pros and cons, Nokia finally gave up the development of MeeGo, but turned to Microsoft's mobile operating system.

But the limitations of the plague to death system are too great, not to mention the trouble of downloading copyright software, and there are very few software that can be downloaded by users, compared with fruit and Android, there is no advantage in scientific research, and in the end it can only go into decline.

However, in the recent days before Zhou Fangyuan's rebirth, he had seen Nokia's new work on the Internet, a new mobile phone completely based on the Android system, but no one knows whether it is easy to use or not, and few people will buy it. To put it bluntly, consumers are a group of people who have both feelings and the least feelings. When Nokia "died", how many people were sad about it, but as a result, under the law of true fragrance, everything is in vain, since there are better and cheaper mobile phones that everyone is more assured and trusting, why bother to buy Nokia's mobile phones?

After all, in the future market, Nokia is already a second-rate brand, and Android is responsible for its decline, but the greater responsibility lies with itself.

And Zhou Fangyuan, who made all this with his own hands in this life, only sighed, but did not feel the slightest feeling, he could only say that his ass was different, his position was different, even if he was asked to do it all over again, he would kill Nokia, he would still not be soft.