Chapter 788: Game Platform and Exclusivity
Shoichiro Iritoku has been feeling a bit of a headache lately. Pen @ fun @ pavilion wWw. ο½ο½ο½Uο½Eγ ο½ο½ο½ο½
Sega's recent sales have been somewhat unexpected.
1,000,000 units sold.
Originally, Sega expected to be able to sell so many DCs by mid-January, but the actual situation was very bad, and it was not until mid-February that they reached this level, a month later than their prediction. That's not a good thing.
Especially recently Sony has been aggressive.
After saying that PS2 was going to be released, Sony began to show its hideous minions.
They began to contact third parties on a large scale, and Sega DC has not yet started to make efforts, and Sony has begun to fight for those third-party games.
The situation in North America is fine, and on the Japanese side, the situation is even worse for Sega DC.
Why is this happening?
Sega DC provides hard drives and network interfaces to enrich the game content, and WinCE's development-friendly nature also makes it easier for third parties to develop games. Together, the two advantages could have given Sega an even greater advantage, but why did it become like this?
Shoichiro Iriko was a little annoyed by the previous hunger sale.
Because the strategy of hungry sales was so useful, the DC at that time was always on fire, and this craze was maintained until Christmas.
However, the problem arose at Christmas.
Shoichiro never expected that things would show such a development trend, and the reputation took a sharp turn for the worse, and friends fell into the ground......
Things are starting to get really bad.
DC began to be criticized by players, and the monkey strategy did not work.
"I'm not the one who is wrong, and I'm not the one who makes such a request...... By the way, it's Masao Chiba! It's the strategy he proposed!"
And at this time, Shoichiro Iriko thought of the strategy and began to shake the pot.
But he thought about it and found that something was wrong, Chiba Masao is a director, and if he wants to dump the pot, he will also dump the pot for himself!
After realizing that there was no way to get rid of this pot, Shoichiro Iriko said that he Alexander.
It is a Japanese tradition to dump the pot, and there will always be people who want to dump the pot to their subordinates, and then the subordinates resign in tears.
But Shoichiro found that he seemed to be carrying a cauldron now, and he was still glued with 502 glue.
But if you really want to talk about it, it seems that this pot should have been carried by Shoichiro......
Things have happened, so how to deal with the aftermath now, in fact, this is the key to the problem, but the Japanese think about the loop, basically only at the stage of how to get rid of the pot, as for the aftermath or something...... Hehe.
As long as you can succeed in the end, it doesn't really matter what the process is like in between.
"Ah, by the way, Suzuki-san!"
And Hiroshi Suzuki.
Well, that's right, Suzuki is the crux of the matter.
Yu Suzuki's former VR warrior once made Sega to glory, and now, the other party is preparing to make a masterpiece.
As long as there is a blockbuster that sells well, and then the entire market is crushed, in this way, the mistakes made on your side will be covered up.
Yu Suzuki is the hope of Shoichiro Irito.
What, you need 5 billion yen to make?
I'll add another 2 billion!
What, do you want to pick up wind in a certain eastern country?
Not enough! At least for the whole of East Asia!
As long as Yu Suzuki can make a savior several times the work, it will be enough.
After Sega DC is sought after by the public, then they don't need to entrap those third parties anymore, so that Sony now spends a lot of money and experience to poach them, and when they see that their results are so good, don't they want to come back and make games for us?
That's the point!
After Shoichiro Iriko figured this out, he felt very comfortable, as if the constipation for a long time was unobstructed all of a sudden, it was so comfortable!
"I remember that Mr. Okawa and Mr. Chiba also value Suzuki-san very much, so let's go find them first......"
Shoichiro Iriko figured this out, and then went to Yu Suzuki in a hurry......
......
"Ahh
In the office of the animic club, Mori Xia sneezed twice in a row.
"I've told you to wear a mask a long time ago, but Senxia just won't listen. Chika glanced at Mori Xia, who was sneezing, and then continued to focus on the document in her hand.
"Well, it's just an itchy nose, not a pollen allergy. Mori Xia shrugged, he didn't admit that it was his allergy, "Someone must be thinking about me...... Well, yes, it must be that!"
Well, what Mori Xia said is really not wrong, as a third-party game manufacturer, he was indeed read by Shoichiro Irichi just now.
But Qianjia shook her head at this time, and then handed the document to Sen Xia: "Let's not talk about those meaningless things, what are you going to do about this matter?"
The "matter" that Qianjia said was the document in their hands.
Well, to be exact, this is something sent by Sony.
"Sony wants us to continue developing games on PS2......"
Senxia took the paper, then raised the end of the file with his right hand and held his chin with his left hand.
"Plants vs. Zombies used to be a big hit on PS, but after that, the two big games we developed in a row were made for DC and were valued by Sony, so it's a matter of course. Qianjia didn't have a big opinion on this.
In the earliest days, Sen Xia and Qianjia actually worked together with Sony, and the reason why they got mixed up with Sega later was entirely because the resources on their side were better deceived - ahem, it was wrong to say that Sega was more reasonable.
"But to develop a game for PS2 or something, and to ask for exclusivity, this is a little bit of a big problem......" Mori Xia looked at the file and thought.
Senxia didn't think about monopolizing it at all from the beginning, no matter what platform it is, as long as you are a platform, we can go up and develop games - this is what Senxia thought before.
Well, Nintendo is not included, as Ren Hei, Sen Xia is still very conscious of this.
"But if it's exclusive, the conditions are very favorable, and Sony will help us with research and sales. β
The game from the finished product to the hands of consumers,The process is sometimes very troublesome,The reason why Senxia didn't encounter this problem at the beginning,It's entirely because Qianjia's thighs are thick enough,So I can contact a good enough agentγ
If you give Sony an exclusivity, Sony will help Senxia solve this problem, which means that Senxia will have very superior development conditions here, and there will be no headache for game agents.
"Although I like Sony very much, but if their condition is to exclusive the game, I will never agree, and the exclusive game is originally a bad start for Nintendo. β
At that time, Nintendo came up with a so-called "royalty system", which ensured the quality of the game of the red and white machine back then.
The so-called royalty system probably includes four aspects:
1. Nintendo has the right to review each game, 2) each third-party manufacturer can produce up to 5 games per year, 3) the third-party manufacturer must predict the sales of its own products, and 4) the third-party manufacturer must pay Nintendo's game cartridge production fees and royalties.
Among the various provisions of the royalty system, one of the most exaggerated is that FC games from third-party manufacturers cannot be ported to other consoles, and violators will be punished, and this is the origin of exclusive games.
This kind of system is a great thing for hardware manufacturers.
Don't you see, those novels that went back to the 80s to make games, under the Nintendo royalty system, they began to rebel against Nintendo, but when the protagonists of the novels turned over and became the masters, they became even more aggressive than Nintendo?
There is no other reason, even the author of the novel knows, this thing makes money! What is it for the protagonist to break his promise and get fat, as long as the protagonist can make money! We are going to follow the old path of Nintendo!
-- By the way, one of the reasons why Mori Xia Black Nintendo has made up an exclusive game. As the so-called initiator has no aftermath, this is the case.
Of course, the situation on Sony's side is much better than Nintendo's.
Nintendo is more about coercion, while Sony is about lure, and for many small developers, it is definitely easier to get money from Sony than to make money from games.
"Sega DC is obviously powerless now, and it is necessary to leave a way back, but why don't you agree?"
Because Qianjia's father is in Sega's relationship, Qianjia has "inside information" here. Although it is a little unkind, when there is a problem with Sega DC, Qianjia feels that PS2 is a good way out.
As the so-called cunning rabbit three holes, isn't it good to be able to find a way out?
"But we don't need to. However, Senxia still refused, "Small game development teams and independent game development teams, which have far less resources than large-scale manufacturers, for these people, whether they can make games and do games well, this is the first problem." Sony's funding is almost a good thing for them, and if it were Animic a year ago, I would probably think it would be a good idea, but right now, we don't need an exclusive. β
Sony has a special care policy for this kind of game developers, just like the document that Senxia and Qianjia saw said, Sony will lower the development threshold as much as possible, give developers help in terms of funds and development tools, and even provide technical guidance.
It's not just that, Sony really does it.
The reason why Qianjia is so excited is because of this.
Or how to say, there are so many fans in this world?
Protecting his uncle's smile is more than just a phrase - even though Kazuo Hirai is still far from being the president of Sony......
"Then there is no benefit to exclusive games, right?" Of course, Qianjia knew what the advantages of exclusive games were, but she just wanted to hear what Senxia had to say.
"It's not nothing.,Exclusive games,I think in addition to the market and profitability and other things that have nothing to do with the game itself,Exclusive games still have a lot of highlights.,The easiest place is to be able to satisfy the player's superior psychology and desire for exclusivity.,Exclusive games,Naturally divide the camp.γ Sen Xia briefly said his understanding, and then he changed his words, "But my philosophy is to let more players play our games. β
Hearing what Sen Xia said like this, Qianjia also nodded thoughtfully.
As a gentleman, Qianjia and Mori Xia also have the same idea.
If you can develop a fun game, of course, I hope that more people will play it, the better!
In addition to the so-called support, financial sponsorship and affiliation are common means of game exclusivity, and there is an organization called "third_party_production" within Sony, and the composition of this organization is to use their work to use money and technology to win over excellent third-party works, and further turn it into an exclusive one, cutting off the way to competitors - of course, this organization is only a prototype now, and it has not yet been fully formed.
But there is one thing on Senxia's side, that is, they are not short of money at all, in short, "we are not short of money!".
In this case, Senxia does not need investment and help.
This is the confidence of Senxia after they sold the game well and became rich.
After we have money, we can tell everyone in righteous words that this is for love!
For the sake of love, we can do things that others can't!
"Then you have to find a way to reject Sony?" Qianjia tilted her head, she didn't seem to approve of it.
"Of course not. And Senxia's answer here is also no.
Qianjia raised her head suspiciously.
"Hawkers, we're just a small game manufacturer, how about our side, in fact, it's not that important to Sony. We just have to follow our usual process of development. Senxia said simply, "It's not just Plants vs. Zombies 2 that can be had, our previous "Guilty Crown" game can also be ported to the past, which is nothing. β
Guilty Crown is definitely a good game, and Mori Xia is planning to port the game to the PS2 - although the PS2 is not yet a word.
"I agree with this, but the basic information of PS2 doesn't seem to mention hard drives, and Sony doesn't seem to plan to put hard disks on it, so we can't expand a lot of DLC content. Qianjia looked at the document again.
"It's not just that there is no hard disk, and mods can't be allowed, but that's not a problem, because we are the all-platform hegemon, we now have the technology and manpower, and we don't care about Sony's capital injection, and it's right to continue to take the all-platform route. β
-- And this is also the confidence of Senxia not to engage in monopoly.
......
Shoichiro Irito is actually very responsible, but unfortunately, the direction in which he is trying to be responsible is a little wrong......
You Europeans, don't show your superiority in front of Africans......
qaq
I'm going to die...... (To be continued.) )