Chapter 447: Closing the Store and Selling It!

Entering January, it is basically entering the wax moon.

The habit of the Chinese people is that when they enter the wax moon, they seem to have no spirit to do things, and they are waiting for the New Year.

Then after the Spring Festival, the New Year is not finished until after the fifteenth day of the first month.

During this time, everyone's thoughts generally revolve around what to do during the New Year.

What should I do during the Chinese New Year?

It is very important to prepare the New Year's goods.

Many factories and companies related to New Year's goods can achieve one-third or more of the year's sales in just one month before the Spring Festival.

The same is true for sales companies, especially supermarkets.

Even if your business is not very good in the supermarket on weekdays, when it comes to the cold winter wax moon, it is guaranteed to be crowded with people all day and night, and you don't need to turn on the air conditioner.

What if at this time, another supermarket is about to close and have a closed sale?

That's even more incredible!

It will be crowded directly!!

And so it is.

After the 32 supermarkets in Yongxing Supermarket in Zhejiang and Vietnam Province except for the 5 stores in Lin'an, jointly announced the decision to close their stores and suspend their business for a big promotion, every day from the morning market at 7 o'clock in the morning, the Yongxing Supermarket was crowded with people.

In a morning market at 7 o'clock alone, a group of staff had to serve more than a dozen times.

Of course, they also sell very cheaply.

For example, the apples sold at the door have a market price of 5 yuan a catty, and they directly sell 4 yuan a catty and 7 yuan a catty.

The Gannan navel orange next to the apple is 6 yuan a pound outside, 5 yuan a pound here, and 20 yuan in a bag of 5 pounds.

Both of these are large-scale contracts signed with wholesalers in the production area or the province, and even if they are sold at this price, they can have a gross profit margin of about 15%.

The premise is that you have to consume at least 10 million catties.

As a result, there was a long queue at the entrance of every supermarket, and everyone did not go in to buy groceries, but had to buy a bunch of apples and navel oranges to eat at home.

In terms of vegetables, Chinese cabbage, celery, lotus root, and pumpkin are common in winter...... and so on, it is so cheap that people are willing to buy dozens of catties more to go home.

There are also pork, whole chickens, ducks and geese, which are also fresh and cheap, about 20% cheaper than the outside market price, and the scales are very sufficient.

These aunts and uncles usually drag their small shopping carts in the morning market and return with a full load.

Then when the supermarket officially opened at 9 o'clock, they came to grab all kinds of discounted clearance products.

Commonly used firewood, rice, oil and salt at home, a bunch of buy one get one free roll of paper towels, candy melon seeds and snacks...... Looking at the labels that are 5% off, half price, and 3 folds, I took them into the big shopping cart of the mall.

Even the T-shirts, vests, shorts, autumn coats and thin sweaters, etc., which they knew they couldn't wear now, couldn't control themselves under the temptation of "10 yuan a piece", "99 to buy a double-faced jacket", "pure sweater 199" and so on.

All in all, everyone lost themselves in a large number of banners and lively music of "loss discounts", "clearance processing", "sold out and pulled down", and desperately moved the supermarket things home.

During the day, the middle-aged and elderly, and the young and young who come at night, buy more of a variety of things.

For example, beer, jerky, nuts, etc., before you know it, it is two or three hundred yuan to buy it.

Looking at the special "12 yuan and 12 bottles" of local brand beer, they can't help it!

On the first day, the turnover of the entire 32 supermarkets reached more than 37 million!

This almost didn't scare Zhang Duocai to death.

Yongxing supermarket has been doing it for so many years, and in the best year of business, the turnover of a supermarket is only 170 million, which has to be in Lin'an City.

It is already very good that there can be 120 million people from other places.

Last year alone, the best business was only 80 million, and the lowest in other places was 40 million, and the average was less than 150,000 a day, so I really couldn't support it.

It turned out to be good now.

According to the strategy given by Shen Huan, Yongxing Supermarket made a large purchase plan in advance, used the largest quantity to lower the price, and carried out crazy dumping.

In this way, the sales volume reached more than 37 million in one day, and the average store was 1.16 million, and according to this sales, it was more than 400 million a year!!

How crazy is that?

It's higher than the combined turnover of each single store of Wal-Mart and Carrefour!

Of course, the margins are very low.

With a turnover of more than 37 million, the overall gross profit margin is 12%, but it is a gross profit of 4.5 million.

In addition to taxes and other expenditures, the final thing that can fall into the hands may only be 3 million.

But 3 million is also terrible, wouldn't it be possible to make a net profit of 90 million in such a month!?

Although 90 million is nothing compared to the Zhang family's 30 billion property, this is the last period of closing the store!

If you usually operate it, the loss of rent and labor, etc., will be hundreds of millions.

And then there are all kinds of goods at loss discounts, etc., which will be at least hundreds of millions.

Now not only is it not a loss, but it has made a lot of money, which is already a great progress.

However, there is another reason for this.

That is, the current crazy purchase is based on the special time period of the Spring Festival, when everyone has a strong desire to consume.

If you change the time period, the store closure sale is hot, but it is definitely not so hot.

The estimated profit of 90 million, for Zhang Duocai, is a firm belief that trusts Shen Huan even more, which is far greater than the amount of these money.

At this time, the five Yongxing supermarkets in Lin'an did not follow the promotion of 32 branches, but entered the stage of closure and renovation from the end of December.

All the original structures were broken and replaced with the new supermarket model designed by Shen Huan.

Zhang's operation team is also actively starting to contact various suppliers, and the other is to be familiar with the new model.

Including how to train salespeople, loaders and so on.

Their task is very tight, February 8 is the Spring Festival, and the first day of the Lunar New Year must be opened.

From the closing of the store for renovation to the reopening, it was only about 45 days.

In the case of hardware decoration in the case of adding money to rush work, the most important thing is the change of the kernel and the change of business ideas.

In this regard, Zhang Duocai, who has seen the most and asked Shen Huan the most details, has become the most important lecturer.

He put in front of the employees the beautiful pictures, dynamic computer graphics, etc., which he had spent a lot of money to make, and taught them in the simulation room.

This is still a test for Boss Zhang, who has not been on the front line for many years.

But Zhang Duocai was energetic and felt a long-lost entrepreneurial enthusiasm.

Facing the first entrepreneurship in his life, Boss Zhang is full of motivation!

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