The popularity of a movie's release can be seen from many aspects, such as theater attendance, publicity clicks, theater scheduling rate, channel pre-sales, first-day box office, and so on.

In the age of the Internet, there are more and more factors that can be counted, but it is also easy to be confused and misled by data.

The day after the premiere ended, Gan Jing sat in the ward of 301 and got the data of his partner [above], and by the way, he was waiting for the first-day box office of "Kung Fu" like many well-intentioned people.

"Zhang Tianshun, your team will pay more attention to the discussions related to [the picture above] when you are responsible for the publicity and distribution in the future, I asked He Yue to contact its operation team, and this is the data they shared. ”

Gan Jing put the document on the small round table, today is to be a teacher in the ward, fortunately, my daughter is very energetic, she does not feel disturbed at all, but is very interested.

Perhaps, in the future, she can be trained in the direction of her aunt? Isn't it also very rewarding to manage a business?

Gan Jing's thoughtful gaze met Gan Xuesi's eyes, which made the latter's heart beat a little, and he had already broken a leg!

"Keyword comparison, "The Great Sage" and "Kung Fu", Niu Kangping and Gan Jing, Zhao Han and Gan Jing, programs, announcements, "Zhang Tianshun carefully read the document handed to him by the boss, and the data on it is very clear one by one, and it is the information of the two competing movies.

Zhang Tianshun is more sensitive and trusting of data, and after reading it carefully, he waited for the boss and Vice President Yu Jing to finish the exchange before he spoke: "We are higher than "The Great Sage" in many data, which is a good thing, I will pay more attention to marketing in this regard." ”

Gan Jing smiled slightly, took the document, shook his head and said: "The data can be interpreted from different angles, I want you to see the subdivided parts above, the premiere time is 7 o'clock, their duration is 10 minutes longer, after the movie they are 8:50, we are 8:40." ”

"The data in the above rows is the comparison of the same time period on the [above] platform, at 8:40 after the end of the first day, it is 3 hours and 20 minutes until 12 o'clock, and the number of discussions about "Kung Fu" is 47.8 million, and the number of discussions about "The Great Sage" last week was 21.5 million. ”

"The operation team of the platform did not give a calculation of this amount of discussion, but according to my observation, [the picture above] did not open a special topic like the film and television forum, and the current data is all natural data, do you understand what I mean?" Gan Jing asked.

Zhang Tianshun, the director of publicity and distribution, frowned, only to feel a little confused in his heart and as if there was a flash of light.

Gan Jing glanced at Yu Jing, who was constantly refreshing the official data of Huaxia Film Online, and it was obvious that it had not yet been announced.

He shook his head slightly, his tone became a little slow, but his voice raised slightly:

"Why do the theaters dare to ask for such a high rebate? After the box office is taxed, they can already get nearly 60% of the share, why do they still ask for it? Why are the filmmakers willing to give money?"

Zhang Tianshun made a gesture of thought.

"The theater chain thinks that they have the theater resources in hand, and as long as they get the film scheduling rate, they can pile up a high box office, and their logic is that if the quality is similar, the theater chain can decide everything with the film scheduling rate. ”

"If it was before, the film scheduling of the theater chain was the top priority, and the film company would strive for the highest film scheduling even if it did not hesitate to give 8%, 7%, or 6%, because at that time, there was no platform like [above], and mobile phones could discuss it anytime and anywhere, like the Huaxia Film Forum, which was also seriously distorted after the commercialization. What the theater launches is good, and it is for the audience to watch. ”

Zhang Tianshun was stunned when he heard the boss's faint voice, and he suddenly remembered the bells and whistles chicken soup from the boss a few days ago - "They haven't figured out something, and now it's a period of change in movie reputation." ”

"I observed for a while, [the picture above] has a good control over the authenticity of the data, and the film and television companies have not carried out too much research and tricks in this regard. Gan Jing laughed twice, "I really hope that the [above] platform can persist like this." ”

Zhang Tianshun's throat and eyes were a little dry, as a veteran engaged in publicity, he had realized the problem.

"In the previous era, cinemas and film and television companies could unite to stuff movies to the audience, but now it's different, and the data under the big social platform can be interactive. ”

Gan Jing's voice became gradually agitated.

"The change has taken place, and the group of people is still at a loss. ”

"They are complacent with the film in hand, and the audience is already discussing it enthusiastically in the picture above. ”

"People in large companies are becoming famous one after another, and word of mouth under big data spreads freely outside the sight of that group of people. ”

"Zhang Tianshun, I said this, do you understand?"

Zhang Tianshun understood, he didn't just understand, he was sweating profusely, and only professionals who had been rolling in the propaganda for a long time could hear it so shocking and angry.

It wasn't until this moment that Zhang Tianshun completely drank the chicken soup handed over by the boss a few days ago before he tasted the taste!

"Brother Gan, Mr. Zhang, come out. Yu Jing suddenly interjected, slightly excited.

Gan Jing turned his head sideways, and Zhang Tianshun was still a little dazed by the word-of-mouth change logic he heard.

"The box office on the first day was 37.2 million. Yu Jing exhaled, a little stunned, after experiencing 10 million on the first day of "Infernal Affairs" and 100 million on the first day of "Charlotte's Troubles", this box office is a bit unsweet.

However, in the next second, her mood improved, and this first-day result undoubtedly surpassed "The Great Sage", and it was also a completely different level of performance.

Yu Jing looked at her brother-in-law's calm expression, and saw that Zhang Tianshun didn't react, and emphasized angrily: "We are the real four hours on the first day, and there is no film schedule after 11 o'clock in the theater, and it is directly the early morning of the next day!" "The Great Sage" has many more shows from 11 o'clock to 12 o'clock than us!"

Gan Jing bowed slightly, turned his face to look at Zhang Tianshun, and said with a smile: "Look, is "Kung Fu" another footnote after the previous two movies?"

The expression on Zhang Tianshun's face was a little distorted, he resisted the urge to bow his head and bow, and nodded fiercely: "Yes! 37.2 million! We won! "Kung Fu" won! "The Great Sage" lost!"

"Xinyu lost!"

"The theater lost!"

"Boss, you won, you won!"

As the director of publicity and distribution, Zhang Tianshun is the one who can best understand the advantages of Xinyu in public opinion, he may also be the person who bears the most ideological pressure on the company, and he feels bad when he is called by the boss today, and now after listening to a "life mentor-style" speech, the impact of the whole person and the box office results are mixed together, which is particularly sweet and complicated.

Boom!

The door of the single ward was pushed open, and the sweet-looking little nurse looked at Zhang Tianshun and scolded, "Keep quiet!

Zhang Tianshun's face turned red with excitement, Yu Jing remained relatively peaceful, and Gan Jing lowered his eyebrows and was completely quiet.

"Okay, uh, okay, sorry. Zhang Tianshun lowered his head in shame.

The little nurse nodded in satisfaction and looked at Gan Jing in the seat, and her voice suddenly softened: "Forrest Gump, congratulations, the box office on the first day is higher than "The Great Sage", come on, come on! You are the best!"

Zhang Tianshun raised his stunned head.

Gan Jing showed a sincere smile, and he loved fans:

"You come on, let's work together. ”

Lewen mobile version update fastest website: