382 is not enough to sell

Liang Feng was sitting behind Song Pengfei, he also saw Wang Quan, and seeing that Song Pengfei had no special reaction, he didn't speak with the mentality that more is better than less.

The flight from the Central Plains to Shanghai was fast, less than two hours, and landed in Shanghai.

When he got off the plane, Wang Quan paid special attention to Song Pengfei, and the result surprised him.

There are so many people at the Zhongyuan Airport, why are there only these few people left? Are they separated?

There were only three or four people left around Song Pengfei, and he didn't mean to wait for others at all, and walked quickly outside.

The car sent by the Shanghai office to pick up the airport had arrived, it was a black Volkswagen business, and a middle-aged man was standing next to the car. Seeing Song Pengfei and them coming, he hurriedly greeted them, and after Song Pengfei and the others all got into the car, they asked carefully: "Minister Song, where are we going first?"

"Let's go to the nearest promotion store first. ”

After Song Pengfei said a word, he said again: "Manager Liu, you ask the people below to notify the person in charge of the cooperative supermarket to hold a symposium at half past three in the afternoon." ”

According to the news reported by many regions, many cooperative supermarkets have asked to increase the supply volume. In order to attract popularity, some supermarkets exaggerated vaguely when promoting promotional activities, but because of the lack of goods, they aroused public anger.

At the beginning, Song Pengfei's own investment ratio was okay. But Mr. Ma's words, Song Pengfei can't help but listen, it's only been half a day, it's already like this, no matter how long it takes, I don't know what the trouble will be.

The Shanghai market is also a key market, and the importance of supermarkets is self-evident.

Along the way, Song Pengfei focused on inquiring about the amount of Shanghai today's investment and the effect of the activity, and Manager Liu answered very smoothly.

"According to the instructions of the headquarters, we will divide the Shanghai market into three batches for promotion, today selected five districts of chain stores to do promotion, a total of 500 tons of white pork, last night has been put into all chain stores, an average of two tons per store. ”

"The cooperative supermarkets in the region put 100 tons of imported products with a small amount of fresh products from the factory. At ten o'clock in the morning, the promotional activities have ended, and all the products have been emptied to ensure that there is no deliberate hoarding and all are digested by the people. ”

Listening to his report, these people in the car are smiling, emptying more than 600 tons of goods in two hours, this kind of sales volume is enough to prove that Sanhui's market foundation is very strong, as Sanhui people, they are proud from the bottom of their hearts.

"Due to limited manpower, sales staff can only take a subset of representative photos and videos of store activities. Speaking of this, Manager Liu paused and said cautiously: "Minister Song, according to the feedback from the business personnel, such a volume is far from enough, and there is even a lot of misunderstanding in some places because of the lack of goods. ”

Song Pengfei knew his purpose, nodded lightly and said: "Today is the first day of the event, we are conducting a raid again, competitors and those local wholesalers have not yet reacted, and after they react, there will definitely be countermeasures." By the time they start to ship at lower prices, we won't be able to supply that much, you know?"

Seeing Manager Liu nodding, Song Pengfei smiled again and said: "Our purpose is not to sell many goods, but to force the opponent to follow the promotion and really suppress the price of meat." Therefore, we only need to make a sufficient posture, and the current volume is very good, which cannot meet the needs of the market, and can also arouse heated discussions. ”

Manager Liu asked a little worriedly: "The prices here in Shanghai have been high, what if those wholesalers don't lower their prices? In this case, at most, it will limit their shipments and will not cause them a real blow. ”

Before Song Pengfei could speak, the person in charge of the public relations department next to him replied with a smile: "There is no need to consider this level of wholesalers, our target is those group companies, as long as we pull them into the water." Think about it, if we are all buying goods at a lower price, will those wholesalers still have room to survive? Even if they can survive in the cracks, what about public opinion?"

"The people are not stupid, big companies are cutting prices, and those market stalls still insist on high prices, so can the people buy it?"

Manager Liu stopped talking, the attitude of the leaders is so resolute, it is useless to say more, just cooperate well.

Ten minutes later, I came to the nearest Sanhui chain store.

There were still a few women in front of the shop asking for something, and after a few seconds, they shook their heads in disappointment and left.

Song Pengfei got out of the car and saw at a glance that the refrigerated cabinets in the store were empty, and the shopkeeper was sitting lazily in the counter.

Manager Liu walked into the store first, and said a few words to the boss, and the boss quickly got up and looked nervously at Song Pengfei, who was getting tighter and tighter.

"Hello Minister Song!"

As soon as Song Pengfei walked into the store, the young store owner took the initiative to say hello.

Song Pengfei was slightly stunned, glanced at Manager Liu, and Manager Liu explained with a smile: "Xiao Wang used to be our sales staff, and he resigned the year before last to open a store by himself, and the business is very good." ”

Every year, many salesmen of Sanhui leave Sanhui for various reasons, and most of them will choose to continue to work in this industry, some people open their own stores to be the boss, and some people choose to continue working in other companies.

Song Pengfei nodded with a smile and asked, "How is today's promotion?"

Xiao Wang had heard of Song Pengfei's name when he was a salesman, and he subconsciously became nervous after seeing the real person, and when he asked this, he remembered that he had left Sanhui, so he didn't have to be afraid of him.

The nervousness subsided, and a tired but happy smile appeared on his face, and he said: "Very good, Manager Liu took care of me and put three tons of goods here, which was open from seven o'clock in the morning and sold out before nine o'clock." ”

Manager Liu hurriedly added: "It's not to take care of you, it's because you have a good business here, if you don't have sales, no one can give you more goods, this is a matter of principle." ”

When he spoke, he secretly glanced at Song Pengfei.

Song Pengfei smiled faintly, stretched out his hand and pointed at Manager Liu, and said with a smile: "What can we do even if we take care of it?"

As he spoke, he looked at Xiao Wang again and continued to ask, "How did the customers react?"

Manager Liu's special addition made Xiao Wang's heart suddenly, and he said preferential treatment in front of Song Pengfei, isn't this a stab for Manager Liu. But after hearing Song Pengfei's words, his heart warmed again, and he hurriedly replied: "Many customers bought less for the first time, and rushed back to buy a second time." There are also some who know that the news is late, and when they come over, they are already sold out, and they complain to me. The few who left just now are old customers, who bought less today, and came to ask if there is a promotion tomorrow. ”

When Song Pengfei's few people heard his words, they were all smiling.

Liang Feng interjected at the right time and asked, "Xiao Wang, do you think that if your store goes all out to promote, how many goods can be shipped in a day?"

Song Pengfei glanced at Liang Feng, nodded secretly, and turned his gaze to Xiao Wang again.

Xiao Wang smiled very confidently: "At this price now, I dare not say more, five tons a day is absolutely no problem." ”

"Five tons? What are you talking nonsense, five tons is 10,000 catties, can you be busy?"

Manager Liu seemed to be reprimanded, but he had a smile on his face.

Xiao Wang was not afraid, hehe smiled, suddenly thought of something, and looked at Song Pengfei nervously and asked, "Minister Song, how long can our promotional activities last?"

Song Pengfei smiled faintly, and looked at the store carefully, the space that could be seen at a glance was at most twenty square meters, and it was not clear how big the compartment was at the back. It is such a small storefront, and it sold three tons of goods in just over two hours. How many such stores are there in the whole Shanghai market?

"How long the promotion lasts, it depends on the market reaction, and when the market data comes out, the company will re-discuss the issue of promotion, do business with peace of mind, and Manager Liu will definitely not forget you. ”

As he spoke, he turned around and walked out of the store, and several other people followed Song Pengfei out, and Manager Liu explained a few more words to Xiao Wang, and then hurriedly walked out.

......

"We can also do imported products for promotion, but Sanhui is not only for promotion of imported products, they also put a lot of cold fresh meat, and the price is also very cheap. According to the factory's accounting price, they are losing money to do promotions. ”

Minister Tong held the latest information in his hand, and after a pause, he said: "Fortunately, they only put cold fresh meat in key markets, and the supermarkets and ordinary markets they cooperate with are still mainly imported, and the amount of goods is relatively small." Let's talk about it, let's do it!"

After speaking, he looked at the time and added: "Everyone has seen the dynamics on the Internet, and many websites are vying to report the news of Sanhui's price reduction promotion." There will definitely be a TV station to report on this in the evening, leaving us with little time, we must make a decision before we get off work, if we don't respond tomorrow morning, we will definitely have to face pressure from all sides, this must be clear to everyone. ”

The hotel where Song Pengfei stayed had been arranged, and a conference room had been rented deliberately, and dozens of people had already sat in the conference room at this time, and the heads of the large supermarkets cooperating with Sanhui had all arrived.

The person presiding over the meeting was Liang Feng and the head of another department, and Song Pengfei did not show up.

"There is only one purpose for inviting everyone to come, to discuss how to carry out the promotion. ”

Liang Feng stood behind the podium, his eyes were like torches, looking at the person in charge of the supermarket below. "Today, many supermarkets have started promotional activities, and the popularity has far exceeded our expectations, and even because of the lack of goods, there was almost a mass incident. I gathered everyone together today to hear your opinions, whether to persist in such promotional activities, and if so, how to do it?"

The person in charge below looked at Liang Feng with an expectant expression on his face.

"The benefits of promotions, I don't need to say, everyone understands them. I am very responsible to tell you that no matter whether the supermarket is willing to continue to carry out promotions, our chain stores will not give up promotional activities. At the same time, I also hope that all of you here will think carefully about how to make reasonable use of promotions in order to maximize benefits. ”

In the room, Song Pengfei was not idle, holding his mobile phone and listening to the inspector's work report.

"The promotion is very hot, and the people's response is also very good, and they are not satisfied with complaining that the quantity of goods is too small, and it is not enough to sell. ”

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