During the Spring Festival, many programs and TV series are very marketable.

Everyone eats and drinks all day long, and spends more time at home with the elderly and children when they have time, so naturally they spend more time watching TV together.

So those good-looking shows, those good-looking TV series, and even good-looking movies will have very good results.

Among them is the "Shooting Star Girl Restaurant".

After two or three months and more than ten episodes of the program, the number of viewers of "Meteor Girl Restaurant" has exceeded 100 million and is moving towards the goal of 200 million.

It doesn't matter if there are Chinese, English, Japanese, and Korean language versions combined, anyway, the number of people watching at the same time shows how popular the show is.

At the beginning, the eldest princess also directly rewarded Shen Huanyi to express her reward for Shen Huan's planning of this show.

Carefully calculated, the popularity that "Meteor Girl Restaurant" has brought to Shen Huan is really much.

Not only is it an economic benefit, but a few rewards are enough to make Shen Huan earn a lot of money.

In fact, the vitality of variety shows is very tenacious.

A good variety show is easy to be popular for three or five years, and many of them can even be popular for ten or eight years.

Thinking about the popularity that "Meteor Girl Restaurant" will bring to him every year in the future, as well as the continuous rewards of the good man after accumulation, Shen Huan felt that it was necessary for him to do another variety show.

As the saying goes, going hand in hand is the road of life.

Double happiness is the real joy.

All right.

In fact, this has no inevitable relationship, but Shen Huan wants to do variety shows, but he has something to rely on.

The good master has rewarded Shen Huan with the backtracking of a variety show, but Shen Huan will not use it at all.

There are too many variety shows in his head, and many of them can fully understand the content and operation mode of these variety shows as long as he watches a few episodes, and then directly copy them.

Some are too complicated, and Shen Huan definitely can't imitate them.

For example, Running Man, this requires very clever scene design, and it also needs to be well arranged and coordinated.

If Shen Huan becomes a running man one day, then he will definitely use the retrospective right given by the good master.

But for example, for a show like a chamber music competition, then it really doesn't need it.

Be specific.

The show "The Masked Singer" is not needed.

The format of the program of "The Masked Singer" is too simple, that is, the singers use a variety of costumes and masks to hide their identities.

Let the judges and the audience judge their identity only by the songs they sing.

Then they also decide whether to advance or eliminate according to the vote, and after elimination, the masked singer can decide whether to unmask or just leave according to his wishes.

Shen Huan felt that it was very cool to leave like this without unmasking.

The Huaguo version of the first "The Masked Singer" is particularly rough, for example, although Lao Sun covered it, he was wearing his favorite and fancy sneakers, so everyone could naturally see it at a glance.

And several judges are also chirping and joking, not professional at all, and they are still confused with confidence, I really don't know how to choose.

But Rao has so many complaints, and "The Masked Singer" is also rising rapidly, and the ratings of the first few episodes went straight to the most powerful running man at the time, and even excellent programs like "The Amazing Race" can't compare to it.

This also shows the charm of "The Masked Singer".

came up with the show, and it took Shen Huan three days to write down the specific rules and details, and then he began to think about the question of who to give this show to.

With the two plans of "Meteor Girl Tryout" and "Meteor Girl Restaurant", no one doubts Mr. Lu Xiaofeng's talent in variety shows.

In fact, people from several TV stations, as early as before the Spring Festival, sent messages to Shen Huan after seeing that "Meteor Girl Restaurant" was so popular, hoping to talk to him in detail.

What's more, it is to pay directly, such as 30 million or 50 million to buy a variety show produced by Mr. Lu Xiaofeng.

The price of variety shows is higher than that of TV dramas.

Because variety shows can be done well for a few months, and as long as they don't collapse, it will be very stable for two or three consecutive years.

No matter how good your TV series is, can you broadcast the same content the next year and get the same ratings?

Of course not.

So this is also the reason why variety shows are very expensive.

The world's television stations have already achieved a large degree of separation of production and broadcasting.

That is, TV stations generally only broadcast and do not care about the production content.

Especially TV dramas, TV stations won't do it at all - raising so many people for nothing, is it appropriate to open a few dramas a year? If you open less money, they will lose money, and if you open more, they can't stand it!

But in the case of variety shows, TV stations are willing to cooperate with those production companies, and everyone will produce them together, and then share the copyright.

Or just put aside the production company and make it yourself, there are not a few.

Those who contacted Shen Huan naturally planned to buy a variety show and then produce it themselves.

If you are willing to pay directly, you don't have to think about it, it must be a second-rate or even third-rate TV station.

Shen Huan had no way to sell "Huanzhu Gege" to Yuzhou Satellite TV, but if there were first-line TV stations willing to relax the restrictions on online broadcasting at that time, even if the money was less, Shen Huan would not choose Yuzhou Satellite TV.

This has nothing to do with perception, the main thing is that the size of the platform determines the number of ratings.

Just like Hua Zhongpu, the producer of Zheyue Satellite TV, said when he greeted Shen Huan for the New Year, Mr. Chu Liuxiang's "Huanzhu Gege" was replaced by Zheyue Satellite TV, at least it can break through another 5 percentage points, and maybe it can reach a super height of 40%.

Therefore, if he has the choice, Shen Huan will not hand over "The Masked Singer" to these second- and third-tier TV stations.

But this is another choice.

Is it better for the TV station, or better for Shanhai.com?

Both have their advantages and disadvantages.

The advantage of TV stations is that the viewership is very stable, and the TV looks comfortable and is the choice of most viewers.

Usually advertisers are also willing to invest heavily in advertising on TV stations to achieve good advertising results.

But the disadvantage is that the TV station has a very strong position, and if they find that "The Masked Singer" is good, then they will inevitably want to get more benefits.

Even without any crooked ways, TV stations have the ability to make cooperation awkward and uncomfortable, so as to achieve their goals.

No matter how strong Shen Huan is, you are facing a satellite TV station, facing such a behemoth of thousands of people twisted into a rope, and with the identity of a face-to-face, it is still impossible to fight them head-on.

The advantage of Shanhaiwang is that no matter what the circumstances, the eldest princess will definitely not treat Shen Huan badly.

And she gave "The Masked Singer" the best treatment, took the best time to broadcast the show, and played the best advertisement to let more people watch it.

There are a lot of young people on the Internet, as long as a large area of advertising coverage and publicity is given, it can attract them and trigger the popularity of watching movies.

However, Shanhaiwang also has its own disadvantages.

That is, the online platform has always been a less serious platform in the eyes of many famous singers.

"The Masked Singer" must attract good singers to join, at least second-rate and first-class singers, otherwise it will be completely meaningless for the audience to guess.

So when Shanhai.com came to run this show, it was a big question whether those famous singers were willing to compete and sing on the online show.

Don't underestimate it, there are really many singers who will refuse for this reason.

If you don't pay attention to it, even if the eldest princess uses money to smash it, there is no way to smash a good singer.

At least the kings and queens, the little kings and the little queens, it is not money that can be thrown.