The sun is blazing, and the players on the field are fighting fiercely. Jing Jian glanced at those hard-working players, with a smile on the corner of his mouth, this is the third Chunmiao Cup National Finals, after more than three years of publicity and fermentation, the Chunmiao Cup has been on a par with the newly launched football professional league, and has also become one of the most influential professional events in China.

is different from Dongying, which is across the sea, and the people there prefer those middle two nicknames, such as Koshien, Jade Dragon Banner, J League, etc. Even the samurai have a cheap seven guns. Sounds like seven jiro in one night. And the land of Shenzhou is very atmospheric, and likes to use spring seedlings, sprouts and other nouns. There is less secondary two feeling, and more beautiful meaning.

But the name or something, Jing Jian doesn't care, what he cares about is burning money. The first finals were held in the summer of '91. The previous preliminaries were deserted, and it was not until the finals that the highlights of the event were broadcast on CCTV. Only the finals were live, and the other events were the highlights of the late-night session.

But even so, Jing Jian still bought the high-priced advertising time before and after at a premium, and lost a lot of favors on CCTV. CCTV advertising is not something that can be bought with money. If it weren't for the fact that Jing Jian's industry is a major advertiser on major TV stations, including Yang Ma, and it is advertising Jing Jian's own various products (other product advertisements are not willing to be placed at all), he may not have disdained this amateur event in high school at all.

As a result, the first edition not only used up the entire budget, but also overspent more than 12 million. However, compared with the publicity and distribution costs of the second session, it is a big deal, and it is not an equal order of magnitude at all.

In fact, when the first session was underway, Seed (China) had already cooperated with the Department of Directing of Beijing Film to teach professors, and those students were divided into several groups as internship subjects, and went to various places to shoot first-hand materials, and edited them into a feature-length documentary called "Dream Sky". In the documentary, not only the entire competition process of the Chunmiao Cup is recorded, but in addition to the wonderful game clips, the sweaty field, the enthusiastic youth and the dreams chased are mainly recorded.

Due to the fact that there were fewer broadcast channels on TV stations at this time, and there were no later documentary channels and movie channels, CCTV politely rejected this documentary of the nature of student experimental films at first. Even provincial and municipal stations are not very interested.

Fortunately, there are a large number of small TV stations at the district and county levels in China, and what they lack is content. Later, brainwashing advertisements like "African people love him" can be played continuously, and now they can receive free documentaries, how can they not want it? Besides, Seed (China) also bought one get one free, and gave away a roll advertising fee.

Unexpectedly, after the broadcast, I have never seen such a passionate and inspirational film. And it's particularly sensational.,The audience in this era has no resistance at all? Unlike later,A group of otaku have already been bombarded by the hot-blooded anime of the book.。 Therefore, as soon as it was broadcast, it formed a spark and caused a large number of letters from the masses, and gradually became a social hot spot.

This was followed by various government agencies. Such a positive topic, of course, the Youth League Committee, the Education Commission and the Sports Commission and other institutions are strongly supporting, so the countryside has formed to surround the city, and all provinces, cities and Taiwan have followed up, and the influence is also expanding step by step. In the end, even Yang Ma couldn't sit still, forming a national hit, and the Chunmiao Cup immediately became known to the whole people.

And Jing Jianxuan's steps are not only that. The documentary selected its essence and put it in theaters. In addition, a youth idol drama with the background of the Chunmiao Cup was also produced simultaneously. Then there is the star-making campaign of the popular players. During this period, the immunity to hype was extremely low, so it quickly created a number of "green stars" with different personalities......

However, a huge amount of hype requires a huge amount of money. Although some publicity and distribution methods can recover some funds, the second Chunmiao Cup once again overspent by more than 30 million.

But it's all worth it. Since the second session, CCTV has begun to broadcast the quarterfinals live. And this third time, the entire event will be broadcast on CCTV Sports Channel.

Then came the branding. It attracted a lot of powerful sponsors and began to develop the surrounding area. Even ticket revenues have increased dramatically. This time, the average attendance rate of the finals has exceeded 10,000 people, which is not inferior to the recent launch of the football professional league.

Although the finals are not over yet, the financial situation should have reached the balance of payments. If he does not die in the future, this tournament will become a surplus event, so now Jing Jian is ready to hide his merits and fame, he is ready to gradually withdraw, only retain the title of chairman (in the future, he will be specifically responsible for the executive vice director, and the chairman is an honorary title) and youth football consultant, choose social status, and give up future economic interests.

……

The final whistle blew. The winning youngsters burst into tears, while the losers hugged their heads and cried. The audience applauded warmly, and there were no losers here, only slow memories of youth.

'Bramble, it was a good game. Dr. Locke smiled and complimented. There must be some politeness in these words, but his expression is still very sincere, not only acting, after all, everyone has a dream of being a teenager and will look forward to sweating on the court.

"Thank you very much!"

Dr. Locke and his entourage consisted of six members, all of whom were members of the Olympic Committee with voting rights. This time, I made a special trip to inspect the situation of the 2000 Olympic Games in Beijing, and then accepted Jing Jian's invitation to watch the Chunmiao Cup together.

The reason why Jing Jian invested so much in the Chunmiao Cup is really not because of his deep affection for youth football, nor is it a happy education. Mainly for the identity of the sports circle, it is easy to get in touch with those committee members.

Maybe younger people don't have such memories. But at that time, the defeat of the 2000 Olympic bid brought unforgettable memories to many people? It was a nightmare. Feelings of disappointment, hatred, and sadness are intertwined, leaving a scar on an entire generation.

No matter how many theories there are, the bid was actually a failure. Inexperience, coupled with blind optimism, was turned over at the last minute?

Therefore, after the establishment of the bid committee in 91, although Jing Jian did not join directly, he also became a "supernumerary". In the past two years or so, the staff of the Bid Committee have certainly worked very hard, and they have done their best to canvass for votes everywhere. But few people know that Jing Jian is also canvassing for votes on another battlefield!