Li Zhan said with a puzzled face at this time, "Combined endorsement, what the hell is this? This group of people is too stupid!"

He obviously knows that "Let's Be in Love" is just a variety show, just a celebrity reality show, to put it bluntly, it's just a show, and it's not real, why do these people take it seriously.

What cp are you going to fire with the two of us, and now there are even some combined cp endorsements, don't they know that this is fake?

They know it's not true, they know it's fake, why are they still happy to mess around there.

You tell me if their brains were kicked by a donkey, or bitten by a dog, or caught in a door, I really can't understand why they are so happy to eat cp there!"

He really can't understand that those netizens know that those stars are filming TV series and variety shows, obviously they are not real couples, obviously they are not real husband and wife, but why do those netizens still have fun matching there?

"Li Zhan, Li Zhan, I admit that you are indeed a genius in music, and you are also a genius in learning, you can write so many excellent original songs casually, and you can be admitted to Peking University casually!

But what I want to tell you is that although you are a genius in music and learning, you are a complete idiot in business, your business sense is really poor, and you are really insensitive to these living business opportunities!

One fact you have to admit is that we have entered a pan-CP era.

Looking back on the popular film and television variety show IP in recent years, CP marketing is ubiquitous, and with its unique charm and unprecedented popularity, it has broken through the dimensional wall and extended to the outside of the drama, so that many brands have also smelled business opportunities.

The popularity of any form of marketing is not for no reason, it must have a very deep consumer insight behind it, and understanding this is also a "lightning avoidance notice" before a brand enters the CP economy.

You don't really understand why so many viewers or netizens are knocking cp? You don't understand why they know it's fake, but why are they still so happy?

Let me tell you why!

CP is the abbreviation of the English "uple", from the Japanese ACGN fandom, which was originally used to describe two people who are in a relationship.

After the late 90s of the 20th century, with the introduction of Japanese anime and fan culture into China, the concept of CP also began to emerge in China.

That is to say, at the beginning, CP was still a two-dimensional word, but after the development of pan-entertainment in recent years, you will find that CP has a richer connotation.

From two-dimensional to three-dimensional, from opposite-sex to same-sex, from costume dramas to modern dramas, from plot settings to real settings, everyone can form a CP. ”

Arowana said so much in one breath, then picked up the Tieguanyin soaked on the table, and after taking a sip, he continued to say with a very excited face, "If you want to ask those netizens why they are so keen on knocking your various cps, in fact, this is nothing more than an emotional sustenance."

They hope that you will extend the relationship between couples in TV dramas or variety shows to reality, so as to satisfy all kinds of fantasies in their own hearts!

First of all, CP is the emotional utopia of contemporary people. Some people say that contemporary people can understand love by taking cp, although this statement is too extreme, but it does illustrate the era of emotional anxiety and people's yearning for beautiful emotions.

Whether it's the opposite sex or the same sex, whether it's a virtual character or a real person, whether it's family, friendship or love, you can cp.

Because what really makes people go up is the kind of forbearance and restraint, hazy ambiguity and inadvertent heart-to-heart between CPs, and the unspoken but vaguely heart-pounding between CPs, which seems impossible but has infinite possibilities!

But behind this infinite possibility, in fact, there is still a great risk, CP bundled marketing must be based on the different emotional needs of users themselves, each pair of CP also has their own different emotional attributes, brands must not forcibly bundle popular CP for marketing, not only can not arouse the emotional resonance of the target audience, but also cause CP fans to be dissatisfied with the brand!

Secondly, CP makes people feel a sense of belonging. "Enclosure self-sprouting" is the tacit "unspoken rule" of the CP circle, which also leads to the fact that behind each pair of CPs there is a group of fans with a stronger sense of belonging, higher activity and more frequent interaction.

In that small world, they "drank sugar in military training" together, creating and sharing the happiness of "knowing themselves".

But this is actually still a certain risk, and brand merchants must be required to make a very reasonable brand plan that is acceptable to fans of both parties that are beneficial to both parties!

If the brand accurately distributes sugar, they can incarnate into a sugar-eating machine with "people are stupid and have a lot of money" and "one person tops a propaganda department" and "produces a lot of grain";

In short, there is a lot of knowledge in this, and you don't understand what I told you, anyway, everything is definitely not as simple as you imagined!

But you don't need to understand these things, I just need to understand, you just need to concentrate on doing a good job of your own star, and leave the rest to your brother and me!"

Li Zhan also sighed at this time and said, "Boss, Shibei for three days, it's really impressive, I didn't expect you to become so awesome now."

I really don't know anything about these things you are talking about, you are really as insidious as those capitalists, sometimes you sell them and have to help you count the money!

It's really ugly and shameless, I don't let go of every opportunity to make money, even the celebrity CP can come up with a way to make money, I really convinced you!"

He never thought that there were so many things behind the celebrity endorsement, it was incredible.

Arowana said with a very skillful face at this time, "Of course, you don't know how popular your and Chen Xiaoyue's Battle Moon CP is now."

Couples outfits, couples bracelets, couples earrings, couples necklaces, couples watches, couples shoes, couples shirts, couples school bags, couples backpacks, couples jewelry, ...... In short, everything that is a couple, I want to ask the two of you to go over and endorse!

However, this kind of combined endorsement is good or bad, in short, everything has advantages and disadvantages, it depends on how you get it!

Facts have proved that no matter what kind of combination of CPs, they can't escape the battle between CP fans and only fans in the fan circle.

At this time, whether the brand is blatantly playing CP marketing or rubbing CP popularity, it is very important to grasp the market and the degree in the hearts of fans.

Double endorsement can make a bowl of water equal to the position, length, and materials of both parties, so as to avoid causing dissatisfaction among fans of one party; ”

"Bang bang bang...... Awesome boss, it seems that recognition is really not only for me to impress you, but also to gouge out my eyes, and then take a look at it again, you have changed too much.

It seems that the profession of this agent is really suitable for you, and I am relieved to have a profiteer like you as an agent!"

Li Zhan heard that Arowana skillfully analyzed the capital operation behind this CP combined endorsement, Li Zhan not only admired it, but also clapped his hands excitedly at this time, in order to express the excitement and excitement in his heart at the moment.

Arowana said with a smile on his face at this time, "Okay, okay, you kid don't pretend to me anymore, don't I know you yet?"

said admiration and admiration, but in fact, I didn't know how to scold me in my heart, you better hurry up and prepare, after all, this New Year's Eve, you are going to be very busy.

After all, you have to walk back and forth between Changsha and Shanghai in a row, and when you finish watching the show on Mango Satellite TV, you can take the high-speed train directly to Shanghai Satellite TV, it is estimated that even if you take the car, it is very slow, I have already bought you the ticket, and you can go by yourself when the time comes!"

Li Zhan looked at Lin Tao sitting there at this time, looking absent-minded, and asked with a very puzzled expression, "By the way, what is that kid Lin Tao doing?" You see that he looks like a thief, he looks at his mobile phone for a while, and then looks at his mobile phone, what is going on with him? Why is the whole person looking absent-minded!"

After all, he has been so busy these days that he doesn't know what happened to his brother.

Arowana said with a sigh on his face at this time, "This kid has fallen into a frenzy of love recently, it's just his unrequited love, and the woman over there didn't pay attention to him at all, and he was quite happy to be a licking dog on his side!"

Now this guy is addicted to licking dogs, and it's uncomfortable not to lick for a day, this guy is greeting three times a day in the morning, noon and evening, but the woman over there won't even reply to him with a message, but this guy is still so happy, Lin Tao is now going farther and farther on the road of licking dogs!"

Li Zhan also sighed at this time and said, "Is it so exaggerated? Why don't I believe it? Isn't this kid not interested in women before?"

In addition to being interested in his computer, I have never seen him interested in any woman, I thought he would be with a computer for the rest of his life, I didn't expect that he would now have a woman he likes, which is really incredible!"

Arowana also sighed at this time and said, "That's just the previous Lin Tao, the current Lin Tao is already different, although the previous Lin Tao is not interested in women, but he can barely become a man, but now Lin Tao is no longer worthy of calling himself a man, he is now only worthy of being called a licking dog!"

I didn't believe what Li Dapeng said before, but now I finally believe it, what Li Dapeng said about licking the dog is really terrible, and the characteristics of licking the dog are basically all on Lin Tao's body now!

A lick. As long as it is a woman, it is a "goddess" who has an inferiority complex caused by licking the dog's own shortness and poverty, and they have no advantage in attracting women, which leads them to only rely on licking, relying on unilateral investment, and blindly pleasing the woman to obtain a humble little favor

Second, the dog regards the woman as its master, without any manliness, and follows other people's butts like a dog

Nodding her head and waist, she looks like a dog slave, without dignity, and when the heroine is happy, she rewards it with a bone and smiles!

When you get angry, you get angry, use it as a garbage can, and if you invite it, you will come and go, and don't dare to disobey

The reason why licking dogs is that they are uncomfortable if they don't lick for a day! No matter how much they are hurt, they are still obsessed and continue to make cheap mistakes, and in the end, licking dogs can't be shoeed! Now Lin Tao has become a thorough licking dog!"

Li Zhan didn't believe it at this time, and said, "Boss, is it so exaggerated as you said?

I don't believe that I haven't seen this Lin Tao for just a few days, and I don't believe that he can change so much in just a few days!

How is this possible? This is simply incredible! Are you talking about Lin Tao? You are talking about another person, okay? Don't take me for a fool, okay? Can I still not understand my own brother?"

He really didn't believe that his good brother and good friend would be the kind of person in Arowana's mouth.

How is this possible? He has been with his brother for several years, doesn't he still know what kind of person Lin Tao is? How can Lin Tao have undergone such a big change in just a few days.

Arowana said with a very confident face at this time, "Okay, you don't believe it, do you!" But I can fully understand your mood at this moment, and I couldn't believe it when I just knew.

But then when I saw the chat record between Lin Tao and that woman, I finally believed it, and I finally believed that Lin Tao had become a complete licking dog!

You wait, I'll show you the evidence now, and when the time comes, the ironclad evidence will be in front of you, and I will see if you believe it or not, and even if you don't believe it, you will believe it when the time comes!"

Li Zhan couldn't help but be a little suspicious when he saw Arowana looking so confident, could it be that what Arowana just said was true?

But how is this possible? How could Lin Tao be such a person, they have been brothers for four years, doesn't he still know what kind of person his brother is?

Arowana looked at Lin Tao and said with a seductive expression: "Lin Tao, didn't you ask me to borrow 20,000 yuan last time?" Okay, I promised you.

There is just one request, that is, show me your mobile phone, as long as you show me your mobile phone, I will immediately lend you 20,000 yuan, and then you can buy your crush on the goddess her favorite lv bag.

When the goddess you have a crush on sees that you actually bought her her favorite LV bag, maybe she will secretly promise you at that time, and then your chance may come?

This deal is a good deal for you, you just need to show me your phone, and there will be no more shops in this village!"

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