After the phone call with Wood, the situation in San Francisco suddenly fell into an eerie calm, not only did no new waves be set off, but the initial Tang family's use of their superior resources to suppress Lombard and Hamilton was also alleviated a lot.

For this situation, many people who are interested can easily smell a kind of calm before the storm, and some people who know the inside story are looking forward to whether Wood, the successor from the automobile kingdom, can create his own glory like the Pistons who have just defended the NBA championship.

As for Zhou Ming and the Tang family, it was because Zhou Ming chose the policy of being a guest and letting Wood take the lead first.

Tang Jingsheng once questioned this: "Why don't you take the lead, take advantage of Wood's arrival in San Francisco and have nothing ready?" or contact the media, not to mention taking down all their advertisements, at least it won't make it too easy for them to get on it. ”

Zhou Ming's answer to this is: "There is no need for that, since we chose to let them strike first, let them do it as much as possible, if we choose to let them do it first, and make all kinds of shady means in the middle, it can only be like the athlete who clearly let the opponent run first, but then stretched out his hand to pull the opponent's clothes in the race, which makes people laugh in vain." ”

"As for the first opportunity, it is not necessary, because generally the first opportunity is to do it when you are not sure, but now that we have the most important hole cards in our hands, we are not afraid of them at all, so it doesn't matter if they take the lead. Zhou Ming said, "Besides, I'm also curious about what kind of marketing plan the heir of the Big Wood family will have." ”

Listening to Zhou Ming's words made Tang Jingsheng feel messy, the reason is very simple, ordinary people will always instinctively feel fear when facing the unknown method of their opponents, but Zhou Ming not only did not panic, but looked very happy, as if waiting to watch a drama, which was incomprehensible.

I am afraid that it is Zhou Ming's style of not taking anyone and things into account that has made him step by step to where he is today and has created so many impossible miracles.

So in this strange calm, the time soon came to the next day, and early in the morning, Tang Ran hurriedly called Zhou Ming.

"Oh no, Brother Ming, something very strange has happened in San Francisco!" Tang Ran said to Zhou Ming.

Since Tang Ran still shouldered the responsibility of the entire Tang family, he got up before dawn in the morning, from reading and remembering the family's information to looking through the accounts of the Tang Bank and listening to the report of the servant's secretary, in short, he was very busy, while Zhou Ming was much more leisurely, and he could sleep lazily in the morning. Of course, this is because Lin Muqing and Tang Ran are both here, otherwise they would be able to warm their bed with a girl in their arms.

Receiving Tang Ran's call in a daze, Zhou Ming was stunned for a while before asking, "Strange thing? Today should be the day when Wood and Tang An launched an attack, right? What did they do?"

Faced with Zhou Ming's series of questions, Tang Ran said anxiously: "What they did was too strange...... No, I don't know if these things are their doing, oh maybe they deliberately did it to confuse us, oh yes, Brother Ming, this matter is not clear on the phone, you still have to come here at Phu Quoc Plaza...... It's not right, I'll go back to Brother Ming and you will talk about it. ”

After Tang Ran finished speaking, he hung up the phone, leaving Zhou Ming a little inexplicable on the other end of the phone, not understanding what Tang Ran was talking about at all.

However, there is one thing that Zhou Ming heard clearly, that is, this matter must be related to Wood and Tang An.

After confirming this, Zhou Ming immediately got up from the bed, and when he washed up and finished breakfast, Tang Ran's car also arrived at the door.

"Brother Ming, Sister Mu Qing, come out with me, something very strange has happened!"

Walking into the room, Tang Ran shouted at Zhou Ming and Lin Muqing, and took them out together, and when they arrived at Tang Ran's car, Lin Muqing couldn't help but ask: "What happened to Ran Ran? Why are you in such a hurry to take us to the car? Can't you tell us first?"

"Sister Mu Qing, I'm sorry, but I really don't know what to say, I think it's best to let Brother Ming see it with his own eyes. Tang Ran replied.

Since Tang Ran said so, Zhou Ming and Lin Muqing didn't ask any further, and then Tang Ran asked the driver to drive to the nearest bus stop with a large flow of people.

"Brother Ming, I said that the strange thing is there. Tang Ran pointed to the bus stop over there and said to Zhou Ming.

"Yet, what's wrong with the bus stop? I'm not familiar with it. Lin Muqing asked curiously.

"It's an advertisement. Zhou Ming helped Tang Ran reply, "There are no advertisements on this bus stop." ”

After Zhou Ming's reminder, Lin Muqing suddenly reacted, she looked at it carefully several times, and indeed did not see the advertisement on the bus stop, usually with a large advertising poster display board, but at this time it was a white bottom board.

This made her feel surprised: "This is really a miraculous thing, I remember that this is the bus stop with the largest flow of people in the neighborhood, and it should be the hottest place for outdoor advertising, but why is it like this? Could it be that the workers of the advertising company who replaced the advertisements suddenly went on strike, so that there were no advertisements to replace them?"

Then Lin Muqing herself denied her statement: "No, if it is a workers' strike, it should be at most the previous advertisement, not as there is no advertising to replace now, besides, yesterday we got the news from the outdoor media contacted by Tang An, and the outdoor advertising in San Francisco should have been contracted by him, is it a mistake in the work of the advertising company?"

Faced with this problem, Tang Ran told her: "Sister Mu Qing, this is not a mistake, because on the way back, I saw a lot of outdoor advertisements like this, and even a lot of advertising display boards. And according to the family, not only the places I saw, but also the outdoor advertising boards in San Francisco have become like this. ”

As he spoke, Tang Ran raised his hand and pointed to the pillar billboard not far away, and sure enough, it was also white, and no advertisements were released.

Is it because Wood is so overwhelmed with love that he thinks all kinds of outdoor advertisements are too annoying, so he pulls them all out? Or is it true that their advertisements are too rushed and not ready?

......

"It's so weird! They must have asked when they see the panels that don't have the ads on them. ”

Wood was confident, and at the moment he was sitting in the courtyard of Don'an's villa drinking milk with him, and happened to talk about the advertising outside.

"They must feel strange, because all advertising and marketing methods can only be marketed after advertising, and now all outdoor display boards are blank, there are no advertisements at all, what kind of marketing is this?" Tang An echoed Wood, but in the end he still asked more, "But when will we really advertise?"

Wood gave him a disdainful look, "Don, I know you still don't believe in my marketing methods, do you?"

Tang An trembled, and was about to explain something, but Wood continued first: "Don, I have already told you, this is a very imaginative propaganda and marketing strategy, first of all, we spend a lot of money to persuade those advertising companies to remove all the advertisements, at this time, people who are used to advertising will be curious where the advertisements are going? Is there something special?"

"And as soon as people have that kind of doubt in their minds, curiosity drives them to actively pay attention to these billboards that don't have any content, and then we can get the best results whenever we suddenly change all of our ads. Wood also emphasized, "Especially since these ads are the latest ones we have made, and they are very targeted. ”

Tang An nodded and agreed: "I am very confident in this, Mr. Wood is worthy of being from the big Wood family, and his ideas are ahead of the times, before that, I really didn't dare to think that advertising and marketing could still do this! You have simply opened the door to a new world for me!"

Tang An's tone was agitated, half complimenting Wood, half genuinely amazed at his thoughts.

After all, generally speaking, everyone does advertising and marketing on advertising content, where would you have thought that there would be a practice of buying advertising space and requiring the media not to advertise?

You must know that many of these outdoor advertisements are in densely populated places, the price is very expensive, there are countless businesses competing frantically every day, and those prime advertising spaces even need to be booked a year ago, and they are temporarily squeezed in, and they generally need to pay several times the advertising fee, and all the advertising costs in San Francisco add up to millions of dollars a day.

If it's just a simple advertisement, this is normal, and even some companies have spent tens of millions.

But now Wood just buys these advertising spaces at a large price, and just sits there empty, allowing millions of dollars a day to be spent like that, which is absolutely impossible to do without people who are absolutely confident in their own plans and have no money in their pockets.

In fact, not to mention millions of dollars, it's just an advertising board on a bus stop that is empty there, only a few thousand dollars are burned every day, if it is replaced by Tang An himself, I am afraid that I will be distressed to death, after all, the theory is very simple, and it is easy to convince people, but the only one who can really make this decision and dare to do it is Wood, and it is also for this reason that Tang An admires Wood's courage very much.

"Now our advertising is ready, right? Although this is our plan, I don't want our display board to be empty for too long, after all, our purpose is marketing, not losing money, and I haven't reached the point of being a loser. Wood said.

In this regard, Tang An patted his chest and said: "Mr. Wood, don't worry, all the advertisements have been made today, they are all made according to your requirements, we not only invited the most popular stars in Hollywood, but we also vaguely mentioned the problems of other network companies in the advertisement, and said that our services and all the foundation are the best in San Francisco!"

Wood nodded and reminded: "But be careful not to be too direct about which company you are talking about, otherwise we will be judged for unfair competition." ”

"Sir, I have always kept your request in mind, and I have seen all the advertisements repeatedly, so it must be no problem!"

"That's good. In fact, it doesn't matter if there is a problem, anyway, what I do is a marketing method, if the advertising finds a problem, we can change back to the original advertising can also have a good effect, but it is not as targeted as it is now. ”

Wood concluded, "Then let's wait patiently for two more days, and in just two days, I can bring a marketing miracle to San Francisco!"