At this time, the capital was already covered in silver. Although Christmas has become a folk festival in China, the cheerful atmosphere of the New Year has slowly filled the air.

Lu Xing smoked a cigarette violently, uncharacteristically holding a TV and watching. It was the time slot of the news broadcast, but he was waiting for the advertisement before the news broadcast.

A passionate symphony sounded, and Lu Xing's spirits were lifted. I saw that there were scenes of blockbuster movies in the advertisement, and then a blonde and blue-eyed European and American movie star appeared: "Dream Sky VCD, Chinese wisdom, your choice." ”

On the edge of the screen, the subtitle "Internationally Famous Movie Star Mai Ting" was lit up, and then a line of subtitles was lit up "Seize the pinnacle of science and technology, the first home appliance invented by a Chinese enterprise"......

The advertisement finally ended, and President Lu breathed a sigh of relief. Like everyone else, Lu Xing was quite apprehensive about the prospect of VCDs, but in any case, this advertisement from Seed Media was shot quite well.

In the construction of VCD factory, optical disc factory and burning factory, Jing Jian spent most of the funds, and Miao Chunyi and the group of bigwigs who helped Hongying in the big circle mainly provided channels and also accounted for a part of the shares. The only exception was Lu Xing, who Jing Jian did not forget and gave him a chance. And Lu Xing absolutely trusted Jing Jian, and finally gritted his teeth and invested 1.2 million.

Of course, the 1.2 million is a drop in the bucket, and in the end, the VCD factory and the optical disc factory Lu Xing each account for 2% of the shares, while the burning factory accounts for 4% of the shares. But with the identity of this minority shareholder, Lu Xing got the general distribution rights in the capital and the surrounding areas. Don't look at the 1.2 million yuan that is not in Jing Jian's eyes at all, but that money is already all the net worth of Lu Xing. Therefore, this investment is already an all-or-nothing gamble for Lu Xing.

The little brother behind him seemed to feel the same way about the advertisement, and said in surprise: "Little sixth brother, is this foreign woman really a Hollywood star?

Hearing this, a hint of pride appeared on Lu Xing's face: "I heard that the advertising fee is 2 million...... US dollars, this is still a friendship price, depending on Brother Jian's face. ”

"Huh?" the others exclaimed in unison. At this time, in the minds of the Chinese people, 2 million US dollars is already an astronomical amount.

In fact, Lu Xing didn't know that the $2 million was just Mai Ting's endorsement fee. In addition to her, the Mengkong VCD series of advertisements also invited three Hong Kong first-line stars, with a total shooting cost and a publicity budget of up to 65 million in the first year. Jing Jian will never forget how fierce the VCD war was back then, and even won the CCTV standard king, of course, he also got rich rewards.

However, the vision of those little brothers is just like that, and when they hear such a high advertising fee, some people are a little worried: "Little sixth brother, what ...... Do you earn it back?"

Lu Xing felt a bad anger in his heart, you ask me, who am I going to ask? But on the surface, he was still calm and composed: "Brother Jian's business is not at ease? He is a great director, and he is an expert in this regard." Okay, okay, every time you sell a machine, every time you sell a plate, there will be no less for you?"

The first batch of 3,000 VCDs, in addition to the 2,000 in Hong Kong and the 500 in the factory, the other 500 have all been sent to Beijing. In addition, the 20,000 discs of film burned were also given to Lu Xing 3,000 discs. The strength of the support is not small, but the pressure on the land bank is not insignificant. He's afraid of messing things up, and that's really poor and white.

However, it was not only Lu Xing who was worried, Zou Hai on the side had been hesitating for a while. He also participated in Lu Xing's investment this time, and all his savings and borrowed from relatives and friends to make up a total of 30,000 yuan. Zou Hai finally couldn't help but ask, "Little Liuzi, do you think it's really okay?"

Lu Xing was asked, and said angrily: "What can be the problem? Look, there will be no time to count the money at that time." But I'm going to say ugly things ahead, if you want to make money, you have to be diligent with your hands and legs, if you let me know who is lazy, just let me get out of the way!"

"Huh!"

"Got it, little sixth brother. ”

“……”

……

However, the subsequent situation made Lu Xing and them overjoyed, CCTV's advertising was huge, and it was not New Year's Day at all, and the VCDs that distributed to major shopping malls were swept away. Of course, many of them are major electronics manufacturers in the country, and they are also very interested in "the first home appliance invented in China", but it is certainly not to satisfy their curiosity, mainly for reverse research, in fact, it is to prepare a copycat.

But on the other hand, the response from ordinary consumers has been equally enthusiastic, and they are quite dissatisfied with the empty counters. Don't say it, don't look at the low income during that period, buying a TV and refrigerator may require a family's savings for more than half a year, but in the face of nearly 5,000 high-priced DVDs, many people can't blink. Years of scarcity of materials have stimulated the enthusiasm of urban residents for consumption.

However, the capital is not bad, at least 500 units are supplied. The funniest thing is that even the more than 3,000 films were sold out, and the people who bought the films basically didn't have VCDs at home?

In other areas, public resentment is boiling. CCTV advertising can radiate the whole country. Why don't we have it in Hujiang? Can those hillbillies in the capital understand the original films? Do they only brag and understand petty bourgeoisie? Why don't we have them in Nanyue? Mengkong is still not our enterprise in Nanyue? Why don't you take care of the villagers and turn your elbows outward?......

Anyway, home appliance shopping malls around the country are in a mess. And the mall is not happy, and of course they will not let the factory have a good time. Now, good guys, during the New Year's Day, hundreds of cars suddenly gathered outside the factory in Nanwan, and the purchaser waved cash and was ready to pick up the goods. Miao Chunyi and they were chased and intercepted by these buyers every day, painful and happy, it was not an exaggeration at all, Miao Chunyi didn't know how many times he woke up when he was sleeping.

So three shifts were immediately arranged, and all workers who were willing to work overtime were paid twice as much. The factory began to run at an overload, barely keeping a steady stream of sellers from all over the world.

However, it was difficult to cope with the first batch, and the second and third batches followed. This time it's time to play a lot. You must know that the design and production capacity of the Nanwan factory is 50,000 units per year, which was considered more than enough at the time, but now it is a drop in the bucket, 4,000 units a month? To be honest, it is not enough to supply a single province or city.

And people can work overtime, but machines can't be overloaded for a long time. Even in order to dissipate heat, the machine shell has been dismantled, and several blowers have been used to blow the air continuously. The supply of spare parts is even more of a headache. All of a sudden, the supporting manufacturers could not greatly increase the output, so they tried their best to increase the output to 8,000 units per month.

It's a piece of chicken feathers anyway. But in any case, VCD was an instant hit!