Chapter 333: The Ideal is Full, but the Reality Is (Third Update)
Li Yi's words were not too full, and he did not say that the ratings and popularity of "The Legend of Sword and Fairy III" would definitely surpass "Myth".
But according to his recollections, the potential of "The Legend of Sword and Fairy III" is indeed higher than that of "Mythology".
Of course, Hong Xiao understands what kind of legend "Myth" swept the entire network and CCTV ratings two months ago.
That's really a myth!
Hearing Li Yi's words, Hong Xiao was basically sure that this guy was not exaggerating.
He gasped.
When "Myth" was released, the ratings were as high as 4.6%, which can be said to be a mouth-watering film and television copyright.
Many TV stations have regretted why they didn't buy the film and television rights of "Myth" in the first place.
Now Li Yi actually said that "The Legend of Sword and Fairy" is comparable to "Mythology"?
Hong Xiao passed Li Yi's original words to Director Jiang.
Director Jiang was silent for a while.
He asked the others, "What do you think?"
The other executives looked at each other, not knowing what to say.
"Mythology" swept the whole network two months ago!
At that time, there was no TV series or variety show on the whole network that could compete with it head-on.
The TV broadcast rights of this TV series were bought by CCTV, and CCTV's ratings set a record for the whole year, and the TV commercials alone won 200 million when it was broadcast.
The online broadcast right was bought by the Aiqiyi platform with a lot of money, and the total number of online broadcasts reached 300 million times!
Of course, Director Jiang also knew about this "Myth", but he did not win this film and television copyright because of a trace of hesitation.
The intestines are all repentant!
Now, Li Yi said that the playback effect of "The Legend of Sword and Fairy" will not be weaker than that of "Myth".
Director Jiang began to be moved.
Do you want to take a risk?
He asked the executives, "What do you think?"
But those executives did not dare to express their opinions easily.
After all, this is a deal of 100 million for half a work, which is too radical!
It can be said that there is no one before.
At this time, Hong Xiao coughed lightly and put forward his thoughts: "Director Jiang, I think it's worth fighting!"
Director Jiang was originally inclined to buy the copyright of "The Legend of Sword and Fairy", but when Hong Xiao said this, he was even more determined in his thoughts.
But in view of the fact that other executives are still a little worried, Director Jiang said: "In this way, the risk control department will immediately evaluate the risk problem this time, analyze the pros and cons of all aspects, and how much risk we will take if we buy the film and television copyright of "The Legend of Sword and Fairy", Xiao Liu will come up with a plan for me before getting off work today." ”
He glanced at the young man who was recording next to him.
When the young man heard this, he immediately nodded and said, "Okay!"
"Adjourned!" Director Jiang dismissed the meeting.
At this time, Li Yi posted a Weibo unhurriedly.
The content of Weibo is simple and straightforward.
[At present, Guoke Film and Television is selling the film and television broadcast rights of the first 20 episodes of "The Legend of Sword and Fairy", welcome to negotiate. 】
As soon as this news came out, many melon-eating netizens appeared.
"What? Only sell the first twenty episodes? ”
"I haven't seen it either! ”
"Will it be the kind of big Korea, filming and broadcasting, and adjusting the plot in time according to the audience's reaction?"
"It should be, that's good, if the broadcast is not good, you can stop the loss in time, and you don't have to continue to lose money. ”
Netizens thought that this behavior was a move to reduce film and television copyrights.
But they didn't know that the copyright fee of "Fairy Sword" sold by Li Yi was as high as more than 100 million!
If those netizens know about it, they may all become dumbfounded.
Because Li Yi's Weibo suddenly stirred up the copyright popularity of "Fairy Sword".
This has also led to the re-hesitation of many TV stations that have withdrawn before.
After all, the popularity of "Fairy Sword" has always maintained a topic that everyone talks about.
But at this time, Tangren Film and Television also announced the latest official Weibo.
Weibo content: ["Xuanyuan Sword: Traces of Heaven" has finished filming and entered the post-production stage, I believe it will not be long before I can meet you. 】
This blockbuster news also made netizens discuss.
"Xuanyuan Sword" is a fantasy romance drama created by Tang Ren Film and Television.
Although the genre is somewhat different from "Fairy Sword", it is basically the same TV series.
It can be said that the two TV series are evenly matched.
While other TV stations were still waiting, Golden Eagle announced an important news.
That is, Golden Eagle Channel bought Tang Ren Film and Television's "Xuanyuan Sword: Traces of Heaven" with 70 million film and television copyrights!
As soon as the news came out, many people were shocked.
Because the last time "Great Qin Dynasty" broadcast by Golden Eagle Channel, it was also from Tangren Film and Television Group.
Although the ratings were beaten by "Myth" in the later period, they also got good ratings.
So this time, Golden Eagle Channel and Tangren Film and Television cooperated again to launch a fierce attack on the ratings record in March!
After Director Jiang of Mango Station saw the news, he immediately asked the risk assessment department to send an assessment report.
When he saw the full data, he felt a little confident in his heart, and he immediately contacted the copyright department and said: "Immediately negotiate the film and television copyright of "The Legend of Sword and Fairy" for me, immediately!"
"Yes, Director Jiang. The employee on the other end of the line said immediately.
After other TV stations found out that "Xuanyuan Sword" had been taken by Golden Eagle Channel, they immediately started the idea of "The Legend of Sword and Fairy".
Several provincial stations have re-contacted Guoke Film and Television and asked if the copyright fee could be reduced.
Someone even called Li Yi directly.
After Li Yi heard what he meant, he smiled and said, "I'm sorry, as early as five minutes ago, the copyright was sold to Mango Channel." ”
The other party was very surprised and asked tentatively: "Can you tell me how much copyright fees?"
"As before, it hasn't changed. Li Yi didn't want to say more, so he hung up the phone.
The other party was speechless in astonishment.
After finalizing all the cooperation matters, Guoke Film and Television immediately issued an official message on Weibo.
[The film and television copyright of "The Legend of Sword and Fairy III" was sold to Mango Station at a cost of 120 million yuan for the first 20 episodes; I hope we can make everyone enjoy watching it! 】
And Mango Channel also immediately echoed: [I hope we can bring "The Legend of Sword and Fairy III" to the audience, please stay tuned. 】
As soon as these two Weibo posts came out, the whole network exploded.
"Damn! It's really 120 million!"
"yes, that's terrifying, isn't it?"
"Does Mango Terrace have money and nowhere to spend it? It gives each of us 10,000, and he still has 100 million left. ”
"Brother, I taught you math?"
"I don't think this model will break the model of domestic film and television dramas for so many years!"
"Guoke Film and Television Company is awesome enough!"
After the TV station's film and television rights were sold, major video websites in China, led by Penguin Video, Aiqiyi and Youku, also began to negotiate the exclusive right to broadcast online.
These websites not only did not make a counteroffer for Guoke Film and Television, but even competed to increase the price in order to grab the exclusive license!
Obviously, they are richer than the TV station and will not care so much.
Secondly, even the TV station is willing to pay 120 million sky-high copyright fees, so this shows that they definitely take a fancy to Li Yichao's high popularity and the potential of this drama.
After all, for more than a year, Li Yi has received extensive attention from the audience through various channels.
Because the "Myth" investor has cooperated with Aiqiyi once before, and this time it is also full of sincerity.
After careful consideration, Guoke Film and Television Company chose the Aiqiyi video platform.
Aiqiyi becomes the ultimate winner!
Successfully won the exclusive right to broadcast on the Internet!
......
Li Yi took advantage of this popularity to take some photos and post them on Weibo, and said that he had sent the first 20 episodes for review, and he believed that he would be able to meet the big guys soon.
And Tang Ren Film and Television is not far behind, the day after Li Yi's announcement, they also said that "Xuanyuan Sword: Traces of Heaven" has been submitted for review and will be broadcast soon.
It seems to be a strong competition between Mango Channel and Golden Eagle Channel, but it is actually the first time that Guoke Film and Television has openly challenged the big production of Tangren Film and Television.
As soon as this gimmick came out, those media who didn't think it was a big deal to see the excitement published articles one after another.
[Surprise!!The fledgling Guoke Film and Television dared to challenge the leading boss!]
[Three views are shattered! Guoke Film and Television sells sky-high copyrights, is this the unspoken rule of the entertainment industry!Or is it a lion who is about to awaken!]
["Fairy Sword" VS "Xuanyuan Sword", which sword is the most memorable!]
The news of these marketing accounts fermented on Weibo.
At the same time, more and more people are paying attention to this matter.
Tang Ren Film and Television also held an emergency meeting.
Min Guotang's mood was a little depressed at the moment.
Every time Tang Ren Film and Television released a masterpiece work, he can always meet that plague god.
The plague god surnamed Li.
Originally, he thought that Li Yi's departure from Huayi would no longer pose a threat to Tang Ren Film and Television.
As a result, I didn't expect him to stand on his own!
The problem is that Hua Yi didn't even stop it.
Maybe Huayi's vice president Lin thinks that the enemy of the enemy is the friend.
Since Tang Ren Film and Television is Huayi's competitor, at a certain time, Huayi is standing on the side of Guoke Film and Television.
Seeing that the subordinates present were all lifeless, he slapped the table: "Cheer up! The post-production special effects of "Xuanyuan Sword" are fine, right?"
Jiang Hanhe, the director in charge of the special effects of "Xuanyuan Sword", immediately said: "Back to Mr. Min, the special effects processing on our side has been completely completed, and the editing of the film has been done and sent for review." ”
"That's fine, this time ......"
Min Guotang looked at everyone: "Can the ratings win the "Sword and Fairy"?"
In fact, when the film and television rights were sold to Golden Eagle Channel, Tang Ren Film and Television didn't have to care about the ratings.
But this time is different.
Golden Eagle has added a VAM protocol.
If during the continuous broadcast period, once the ratings are less than 1.7%, then Tang Ren Film and Television will have to pay nearly 10 million losses on the side.
This is why Min Guotang is still worried even after selling the film and television rights of "Xuanyuan Sword".
After all, when you encounter that plague god, no one can say the ratings of the broadcast.
When Min Guotang asked this question, no one present dared to answer.
Li Yi's popularity and strong lineup made them feel a little worried.
Min Guotang was so angry, but of course he couldn't be mad at this moment, so he had to say: "We have to believe that Tang Ren's production must be a high-quality product!"
"Boutique!!!" shouted the big guys.
But the ideal is full, but the reality is......