After arriving in Hamburg, Jianguo decided to go back as soon as possible, found a hotel to stay, and did not agree to follow Jing Jian to attend Baron Jung's banquet. Jing Jian saw that there was still more time, so he went to the Hamburg branch to learn about the situation of standard e-commerce.

The data on the first day of trial operation has been obtained, which can be said to be mixed. The situation in Portsmouth was so-so, the situation in Hong Kong was worse, and the response in Los Angeles was surprisingly good. Through the analysis of the reasons, the main reason is that the penetration rate of credit cards in Hong Kong is low, and there is no advertising before the trial operation, and many customers are not willing to deposit money into standard e-commerce accounts (if you have a credit card, you can bind the account with a credit card).

And now there is no popularization of computers, let alone two-dimensional code electronic payment, only relying on the program-controlled telephone system, the efficiency is quite low, and a lot of labor is required. Therefore, William Jr. reported on the side: "Sir, my father has sent people to repeatedly calculate that if the growth rate is at the normal curve, the branches in these three cities will lose $21 million by the end of next year." To exploit the potential to the extreme, a large number of employees are essential, especially in standard logistics. Generally speaking, the loss ratio is between 3% and 5% unless the price is raised. Sir, the more you sell, the more you lose. ”

"That's right. Finding that Little William looked anxious, Jing Jian smiled slightly, "Then what is your father's advice?"

In fact, Jing Jian had already expected this situation. Whether it is the shopping experience or the variety of goods, just a few pieces of advertising paper cannot be compared with hypermarkets. It's not that the website has a server, and theoretically the variety of goods can be unlimited. Then the only advantage of standard e-commerce is that the price is much cheaper.

However, if the price goes up, it will be even more difficult to compete with the hypermarket. The only way is to grab the market head-on, that is, to burn money!

Sure enough, William Jr. said: "Father thinks, can we increase by 1 or 2%? That will be less loss, and we can hold on longer." And the expansion is suspended. ”

Jing Jian smiled and shook his head: "It's better to follow the original plan." Looking at the first month's report, if it meets the predetermined standard, there are 10 cities in North America and 10 cities in Western Europe. Don't worry, in the extreme case, we're going to lose $600 million to $800 million next year, and we're going to have sales of $3 billion. The account balance and interest on the encumbrance will settle $50 million. I asked Skull Sea and the production base in China to reduce costs, and it should be able to break even. The most critical thing now is the need for technological advancement. Customers are accustomed to online shopping, and our costs will be significantly reduced. ”

In fact, Jing Jian is not afraid of burning money, not to mention anything else, there are three or four billion yuan in this RMB acquisition war alone, and then more than one billion East German marks have become West German marks, and these two extra money alone are enough to burn for two years. And also on the basis of guaranteeing the profits of the Sea of Skulls and domestic factories. In particular, the profits of domestic factories have been converted from RMB to foreign exchange, which has fully revitalized the working capital.

In addition, a program-controlled telephone system is, after all, a stopgap measure. In the near future, it will definitely be through the web. Being able to grab the market and users is the king of the e-commerce era.

William Jr. was a little relieved, he, like his father Kent, had some kind of blind admiration for Jing Jian: "Sir, that's good." Do you have any other requirements?"

Jing Jian advised: "William, your focus during this period is Eastern Europe and the Soviet Union. If I am not there and the situation is urgent, you are authorized to take full responsibility. This is a once-in-a-millennium opportunity. Wait until all is said and done, and then you move into standard management. The online shopping section of White Lotus and Bluestar will also be merged into the standard in the future. Kent will be responsible for the Group's strategy conference body, and the future of the company will depend on you. ”

William Jr. was already happy: "Sir, in fact, you can consider financing." Today's investors should like this kind of project. If we raise enough money, we can burn money for a longer period of time. ”

Jing Jian smiled and shook his head: "It's a pity if you raise money now." In fact, the most valuable thing in the future will be Standard Logistics, as well as the new Standard Finance Company that will be established in the future. These two parts I decided not to list. As for the possible financing and listing of standard e-commerce and the newly established standard investment in the future, the time has not yet come. Of course, core employees like you and Kent will have the right to pay expedient dividends every year, and I will never treat them badly."