Chapter 473 Live Show

"Ladies and gentlemen, this is the gate of Dahe Industrial. We can see that there are already a lot of people gathered, all of whom are customers who have asked to check out. And a few days ago, there was an incident where customers stormed this company. Therefore, today, a lot of security guards have been arranged at the door, and the police are also dispatched to help maintain order at the scene......"

On TV, it was broadcast live. And when the picture came to an end, several special guests of the show expressed their opinions: "...... Dahe Industrial is a new real estate company, and unlike those established real estate developers, its expansion rate is very impressive. And such an expansion carries a high level of risk. Personally, I believe that the successive events are a manifestation of the market's fear of the company's capital chain breaking......"

“...... I agree with Professor Tsang. It can be said that the boss of Dahe is very courageous, but it can also be said that he is gambling. As we all know, Hong Kong's real estate market has been sluggish recently due to various external reasons. However, the boss of Dahe actually did the opposite, I can't judge whether his actions are correct, I can only say that Dahe violates the basic principle of the real estate market, that is, - steady!"

“...... Yes, yes, Cen Sheng said it. In fact, Dahe's approach is very radical. Whether it is a promise to repurchase at a premium of 20% after five years, or a repurchase of properties in those popular areas, as well as a type B land exchange rights letter, they are all betting on the future real estate surge. If it doesn't go up more than 20 percent, let's say just 10 percent in five years, the company's finances will be in big trouble. ”

The supporter was dressed as a capable white-collar beauty, and she interjected in time to ask, "Then what do you mean?

Professor Zeng shook his head with a smile and denied: "Miss Qin, I didn't say that, right? Debt expansion is one of the business methods in itself, and there have been many successful precedents. The market is unpredictable, what if the boss of Dahe is right?"

But that Cen Sheng joked: "I'm a straightforward person, don't blame me for offending people." In the midst of laughter, he continued, "Professor Zeng said that there are many successful examples, which I do not deny. But there are even more examples of failures. In fact, the key to debt expansion is to give strong confidence to the outside world, what strength is strong, and there will be good returns in the future...... But now, ......, hehe, look at the crowd at the gate of Dahe Industrial! At least when it comes to 'giving confidence,' they have failed very much. ”

“......”

In the midst of talking and laughing, a new situation suddenly appeared on the live broadcast screen. I saw a middle-aged man appear in the gate, and began to make a statement to the reporters and the crowd around him: "Hello everyone! I am Li Dawei, manager of the sales department of Dahe Industrial, and now I make a public commitment on behalf of Dahe Industrial: First, the original purchase of our company's real estate customers, the signed contract is still valid, and it is guaranteed that after five years, they can choose to repurchase at a premium of 20%; second, the advertising is also effective, and the real estate and the letter of interest in exchange for land exchanged for land in our company will be purchased at an average market price of 5% in the past month; For customers who have purchased our company's real estate or pre-plan, if they want to check out, they will be allowed to terminate the contract today. Unfortunately, the penalty will be 2.5% of the purchase price. In the end, all commitments will be made for one day, until the company closes at 6 p.m. today. If you don't have time to complete the formalities, you can get a reservation ticket, and the procedures can be postponed for a few days, which is also valid. Thank you, please queue up!"

As Li Dawei turned around and entered the door, the gate immediately became lively. With the guidance of the security guards, a long queue soon formed at the door. In the live broadcast room, the host asked with a smile: "Two gentlemen, now that there is a new situation, what do you think?"

Professor Tsang said: "Very clever approach. Retreat to advance and regain confidence. It is a huge test for the capital of Dahe Industry. ”

That Mr. Cen also nodded: "I have to admit that I personally appreciate the courage of Boss Dahe." Did he count this as a wreck? I suddenly had an idea that perhaps today's events would be the weather vane of Hong Kong's real estate market in the future. ”

The host continued to ask: "Both, in the show, you have been repeatedly worried about the financial situation of Dahe. Here, I have a question, since Dahe is short of funds, why did he suddenly promise just now? Can't they hold on to the money in their hands and turn a blind eye to the customers who are demonstrating outside?"

Mr. Cen smiled and nodded: "Miss Qin's question is very good. However, Dahe's previous approach is debatable, and his advertisement is actually an offer, and if it is violated, it is likely to face a class action lawsuit in the future. Let's not talk about the outcome of this lawsuit, as long as the reputation collapses, Dahe will not be able to move an inch in the real estate industry in the future. The bank has no loan, and the customer only trusts his existing house and can't sell any off-the-plan property, so what about the property?"

Professor Zeng on the side also explained: "Real estate developers rely on capital intensity and reputation, if there is no both, even if they are living now, it is better to live than to die?"

"I see. The host nodded with a smile, "There is one more question, I want to ask the two of you, suppose ah, if the two of you are customers at the door today, then what will you do?"

Professor Zeng smiled and said, "Miss Qin is very embarrassed, everyone has their own situation, and it depends on your judgment and degree of assumption of risks and benefits." Take your own responsibility!"

Mr. Shum also replied with a smile: "I don't have the same slippery head as Professor Zeng. I don't know if Dahe Industrial will be able to pass this hurdle, nor do I know his actual financial situation. But the key to investing is to avoid risk. ”

In the midst of laughter, the host faced the camera: "Thank you two guests for your wonderful speeches." What is the outcome of today's events, please see the follow-up ......"

......

"Smack!"

Turning off the TV, Jing Jian stretched his waist and smiled at Liu Kai beside him: "Look at it, the media and the beast have been moved out." We're embattled, hahaha!"

Liu Kai was a little uneasy: "Da Jing, if you open the acquisition like this, and those who are allowed to check out, will there be not enough funds?"

Jing Jian said: "Didn't we calculate it last night? I don't believe it, will all those customers choose to check out? Are so many people willing to bear the 2.5 percent loss? However, there is a saying in the program that is very correct -- the weather vane! If we can't get us to fail, then we will soar to the sky!"