Of course, Yang Fei will not be captured by Chen Ruoling's confusion.

Chen Ruoling is not Su Tong, nor is she Jiang Hanying.

If Su Tong and Jiang Hanying said to him, don't go back tonight, it is indeed because you miss him and want to spend the night with him.

But Chen Ruoling said this kind of thing, half joking, half joking, and it can't be taken seriously.

After all, the relationship between the two is not so good, and she is not a casual woman.

Yang Fei followed her words and said with a smile: "Okay, I'll stay." ”

Chen Ruoling was really frightened by Yang Fei's reply that he didn't play according to the routine, and said with a smile: "You really won't go back, aren't you afraid that Xiaoying will be jealous?"

Yang Fei said lightly: "The premise of jealousy is that she is my girlfriend." And as you analyzed before, she is not my girlfriend. ”

Chen Ruoling was speechless for a while.

"By the way," Chen Ruoling changed the topic and said, "Procter & Gamble wants to buy all the shares of Panda Factory, what do you think?"

"Panda Factory?" Yang Fei's mind moved.

At the end of 1993, Beijin Daily Chemical No. 2 Factory, which belongs to Panda, and Procter & Gamble jointly established Beijin Panda Procter & Gamble Detergent Co., Ltd.

In 1994, Procter & Gamble immediately introduced Tide.

400g laundry detergent, tide price 7.8 yuan, for China's consumer market at that time, it was so expensive that it was "scary to death".

At that time, the price was only 1.8 yuan / bag, and the development was like a day, occupying the vast majority of the market share in the north.

At that time, Yang Fei had just started in Southern Province, and the funds in his hands were limited, and the white brand, like Panda, also took the road of low price.

With an ultra-low price of only 1.8 yuan for 500g, it quickly seized most of the rural and township retail markets in China.

Yang Fei also had the idea of buying a panda factory in the north.

However, in order to pave the way for its own brand, Procter & Gamble will definitely not let go of Panda.

The biggest purpose of foreign investment in domestic factories is not for the brand, but for the channel, which is also the magic weapon for foreign-funded enterprises to quickly seize the Chinese market.

It took five, ten, or even decades for domestic brands to operate and develop channels, and foreign capital only needs to spend a little money to own them.

Procter & Gamble has a good hand and wants to use the channel of Panda to launch high-priced tide laundry detergent.

It's a pity that Tide meets white.

The development speed of white is far beyond P&G's imagination!

Almost a year, the north and south of the country, there are advertisements for white laundry detergent, and more than 60% of families in China are using white laundry detergent.

After Procter & Gamble introduced Tide, they met with Jiebai and had a number of encounters.

Procter & Gamble wanted to acquire Beauty Group, but Yang Fei refused.

Next, Procter & Gamble launched a fierce attack on Jiebai.

A price war every quarter, a general attack every year.

After several years of war, Jiebai was not killed by Procter & Gamble, but grew against the sky in adversity, and grew into the first daily chemical brand in China savagely and strongly.

The growth of clean white has seriously dealt a blow to the blind confidence of foreign brands in China, and also pulled these high-ranking "gods" off the altar of high prices.

Whether it is innovation or technology, Beauty Group is ahead of foreign companies!

Cheap and easy to use, it has become synonymous with the products of the Beauty Group.

Procter & Gamble, which stepped down from the altar, once again launched a price war, wanting to seize the rural market, and even sold the high-end brand of Rejoice to a low price of 9.9 yuan.

However, Procter & Gamble still failed to do so, on the contrary, P&G suffered heavy losses.

Rejoice went further and further on the road of low prices, becoming a low-cost shampoo, but failed to occupy the low-price market.

Procter & Gamble failed to beat the beauty group at the price of one brand.

Later, in order to develop the American market, Yang Fei proposed to cooperate with Procter & Gamble.

The two largest daily chemical companies at home and abroad have entered a short honeymoon period.

Soon after, Procter & Gamble unilaterally tore up the contract and began a new round of beach-grabbing landing battles.

Yang Fei launched a full-scale defensive battle at the same time, and this fight was another year.

Procter & Gamble still failed to shake the hegemony of the beauty group.

Yang Fei took advantage of this battle to grow against the trend again, and on the premise of maintaining the ultra-high share of laundry detergent, he also promoted brands such as shampoo and skin care products.

Now, Procter & Gamble wants to buy all the shares of Panda Factory?

Could it be that Procter & Gamble is going to make a big move again?

Yang Fei's mind turned rapidly, thinking of the cause and effect.

Capital cannot change its nature.

When foreign capital comes in, it is impossible to promote local brands, they only look at channels!

Especially the wholesale channel at that time was used for it, that is, to use strength!

It is the most labor-saving way to do it.

Panda laundry detergent, in the early 90s, once ranked among the top three laundry detergents in the country!

After being intervened by Procter & Gamble, the production and sales of Panda laundry detergent have decreased year by year.

By 1999, the domestic daily chemical market has become huge, but the output of Panda laundry detergent has been less than 10,000 tons, even the previous Nanhua plant is not as good, and it has almost disappeared from the market!

"Ruoling, do you have any ambitions to enter the daily chemical world?" Yang Fei suddenly smiled.

"Me?" Chen Ruoling smiled, "What's the matter? You want to invite me to take a stake in your beauty group? ”

Yang Fei shook his head and said: "It's not a stake in the Beautiful Group, but a stake in the North Golden Panda Factory." ”

Chen Ruoling said: "Then forget it! The panda is dead, if you have something to burn paper, you don't have to burn money!"

Yang Fei said: "Then please do me a favor, use a company under your name to invest in Panda Factory, and you can account for more than 10% of the shares." ”

Chen Ruoling said: "Why? Do you want to compete with Procter & Gamble for the acquisition right of the panda factory?"

Yang Fei said: "I don't want a panda factory. ”

This time, even Chen Ruoling didn't see through Yang Fei's thoughts: "Then why do you want to buy shares?"

Yang Fei said: "When you succeed in becoming a shareholder, I have a reason." ”

Chen Ruoling said: "This is a trivial matter, I will ask someone to handle it." The current panda factory is not what it used to be, and if we are willing to invest, they will definitely welcome it. 10% of the shares, it doesn't cost much, it costs more than 20 million is enough. ”

Yang Fei said: "Okay, then please leave it to you." You can be a little more secretive and a little more low-key. ”

Chen Ruoling said: "Even if I am low-key, such a big equity change will definitely attract the attention of Procter & Gamble." ”

Yang Fei said: "Procter & Gamble pays attention to the change in equity, it doesn't matter, but I can't let them know that I am behind the scenes." ”

Chen Ruoling said: "Because you are their biggest competitor, if they knew that you were the shareholder, then they would definitely not agree." ”

Yang Fei smiled: "Those who know me, Ruo Ling also." ”

Chen Ruoling said: "I still don't understand, since you don't covet the panda factory, what is the point of you asking me to buy Yicheng shares?

Yang Fei said: "I didn't think about stopping Procter & Gamble. This factory has been ruined by Procter & Gamble! They can buy it if they want to!"

He wants to fight a sniper battle, but he doesn't show his hole cards, and it makes sense.

The Chen family was too shrewd that he had to keep a hand.

Chen Ruoling saw that he didn't say anything, and there was no way, so she smiled helplessly and said: "You, you are always so hidden and unrevealed, unfathomable! Okay, this favor, I will help you, who told me to like you!"

Yang Fei: "......"