Chen Ruoqing seemed to have suddenly opened his mind and understood.

Gan Jing was very pleased.

He is the director, Chen Ruoqing is the actress, one of the major purposes of this drama is not at the box office but to reverse the audience's perception of the actress, simply put, brush up the popularity of passers-by.

Chen Ruoqing had a good upward momentum when she first debuted, but more than two years of banning was enough to make the audience forget her existence, even if she got the queen with a movie that was made and polished for a long time before the ban, she still has little influence in the box office market.

Coupled with the existence of new entertainment, Chen Ruoqing's posture of joining the Beijing Blu-ray is actually quite embarrassing.

Gan Jing's judgment on the business ability of this actress is that her acting skills are good, very talented, and can be adjusted, as for any other factors that can be solved, the current "Love Notebook" is one of the ways to solve the problem.

"This reunion is really nice at first sight. ”

"Chen Ruoqing, if you can maintain such a level, it's just, it's ......"

Gan Jing didn't feel that it was a waste of time at all that it took three days to shoot the first scene, but was full of admiration.

"Thanks for the compliment. Chen Ruoqing was a little complacent, but when he thought that he was guided by the director, he dispersed his emotions, "However, don't say half of what you say, what is it?"

Gan Jing shook his head and sighed: "It's almost my level, come, tell me how you understand this?"

Chen Ruoqing blinked and smiled, his smile was not quite like Chen Ruoqing, but more like the character in the play: "Talent, this is called talent." ”

"It's true that you're talented, and I love this intuitive performance. Gan Jing watched the filmed scene for the last time, and suddenly a flash of inspiration flashed in his mind, and he smiled, "You can almost play "Infernal Affairs". ”

Chen Ruoqing's heart jumped, and his face was silent: "Oh?"

Gan Jing nodded and said, "Well, if you maintain this level, the female version of Chen Yongren may be able to try." ”

"Then you're really demanding. Chen Ruoqing turned around and took the water handed over by the assistant, and drank two large sips.

"Movies have to be demanding, such a big screen in front of the audience, not like TV, not like the stage. Gan Jing no longer looked at the picture on the monitor, but flipped through the script, "Think about it, the audience is sitting in the movie theater and facing a screen that is 15 meters high and 22 meters wide, tsk, there is a close-up on it, and the actor's eyes are as big as one or two hundred square meters." ”

Gan Jing shook his head and said, "What kind of concept is this? This must require us to have high standards." ”

Chen Ruoqing commented: "Such a big screen has to be IMAX. ”

"What are you concerned about? Am I talking to you about the standard of the screen?" Gan Jing complained, "This drama is like a reunion at first sight, this scene is performed vigorously, such a high standard of release, I estimate that the audience will be able to get to know you again." ”

Chen Ruoqing wanted to believe the director's words, but judging by the logic of common sense, this seems to be a little too sure.

She couldn't help but remind: "Brother Gan, if you don't have high standards, you will definitely have a good box office." ”

Gan Jing nodded: "Yes, but I have asked Zhang Tianshun to prepare for the announcement, the box office should not be much worse, and your audience and passers-by can also brush it up." ”

"It's just been filmed now, and Director Zhang has already started preparations for publicity?" Chen Ruoqing said in surprise.

Gan Jing wanted to fool around and felt that it would be more helpful for Chen Ruoqing to understand, so he patted the chair and motioned for the queen to sit down and chat.

"You've read a lot of the script and plot, don't you think this story will be more vulgar, sweeter and less down-to-earth?"

Chen Ruoqing had such thoughts early in the morning: "Hmm. However, movies can be down-to-earth or less reminiscent of life. ”

"Yes, that's right, the audience can buy tickets because they can come for love, for beauty, and for the fulfillment that everyone yearns for. Gan Jing said carefully, "But if you want to make some achievements in business, I think it's better to try not to let everyone think that it's fake, even if it's not fake, it's an example." ”

Chen Ruoqing didn't understand too much.

"The publicity strategy for this movie has been decided, and after I communicated with Zhang Tianshun, he gave me a title. Gan Jing smiled, "The title is 'This time we don't run the stage, just tell you how beautiful love is'." ”

"Before the release, we didn't go to the announcement, we didn't want to do roadshows in various cities, and we just went online. ”

"We will cooperate with [above] to launch a 'love letter' feature, collecting love letters written by everyone to their lovers in those years, and the top ones will share the expenses we normally pay for publicity. ”

"Love letters can be written by young people to their boyfriends and girlfriends, or they can be preserved by older generations. ”

"According to the normal publicity cost of this drama, there will be about 10 million, and Zhang Tianshun will evaluate and divide it into 100,000 or 50,000 yuan for the shortlisted love letters, well, on the one hand, it is a bonus stimulus, and on the other hand, it is emotionally promoted. ”

"What do you think?"

Chen Ruoqing was a little stunned when he heard this, and thought for a while before saying: "This is because the male protagonist wrote 365 unresponsive letters to the heroine in "Love Notebook"?"

"It's related to this, and it's what I just said, this kind of publicity can make the case seem less lonely. ”

"I hope that this time you can see more love letters from the older generation, young people in the family every day to see may be parents or grandparents bickering, parents are short, in fact, they have also been young, loved, entangled, now has come to the present, their existence is a beautiful proof. ”

Chen Ruoqing frowned and said: "This propaganda and publicity seem to be a bit too taken for granted, how to rank it? The older generation still has blind dates or something, and there are also marriages that are really difficult to get along with." ”

Gan Jing said calmly: "The effectiveness of the ranking is handed over to Zhang Tianshun, and [the picture above] has shown a strong ability to review and screen so far. As for the things that are not so love in the family, life is true, but we only need to hold on to our own themes when making movies. ”

He smiled: "People who grow up in misfortune should see that there is really a beautiful existence, there are so many people in our country, I believe that there will be a lot of touching love letters, in case you can make people who don't believe believe it, that's good." ”

Chen Ruoqing thought slowly, and slowly rubbed his right hand on the water cup, this is really a somewhat romantic publicity plan, and Gan Dao is still a little romantic in his bones.

However, this unusual publicity seems to be a bit ......

She thought about it for a long time before she realized that the reason why Director Gan had such an unusual publicity idea was because he first believed that this was a good film that could resonate, and then expanded the resonance around this point and set an unusual publicity plan.

The internal logic in this is somewhat different from the normal publicity.

Gan Jing saw Chen Ruoqing come back to his senses and continued to encourage: "You act well, this time the announcement is coordinated with the movie, I think, Chen Ruoqing, you are going to be popular." ”

"It doesn't matter if you're red or not, Brother Gan, don't see me, you're my boss and my director, just call me Aqing. ”

"Okay, Aqing. ”