Chapter 364: Distribution and Reform of Domestic Films (4300+ Chapters, Ask for Subscription~)

"Aibe!"

In the radio and television building, Wu Jianye met Ai Bu.

"Come, sit. ”

After Ai Bu saw Wu Jianye, he also smiled and asked his secretary to pour tea for Wu Jianye.

After Wu Jianye sat down, Ai Bu smiled and said, "Aren't you a little curious, why did I call you over!"

Wu Jianye smiled without being humble or arrogant: "I can think of some." ”

Seeing that Wu Jianye was so confident, Ai Bu became more interested, and said with a smile: "Okay, since you guessed it, tell me why you are looking for you?"

Wu Jianye: "It should be Xiangjiang Fengge Entertainment and the film and television city I talked about in Zhao Department a few years ago!"

Ai Bu laughed: "You, no wonder you can create such a big foundation in Xiangjiang." ”

"Yes, I went to the hospital for a meeting a few years ago, and I met Lao Zhao, and he told me about it, I want to know what kind of way your plan is going to be implemented in what way?"

Wu Jianye was overjoyed in his heart, Ai Bu asked this means that things are likely to succeed, so he hurriedly said: "Of course, it is a joint investment of Fengge Entertainment, Xiangjiang ATV, and Tangting Culture, and the preliminary plan is to divide it into three phases, of which the first phase is the most important thing is to restore the street scenes of Yangcheng and Xiangjiang in the late Qing Dynasty and early Republic of China, as well as the palaces of the Ming and Qing dynasties, and the most important one is to copy the Forbidden City ...... 1:1."

After listening to this, Ai Bu showed a contemplative expression and asked, "What if we ask you to join a local company in Hengdian here?"

Wu Jianye was slightly stunned and asked, "I don't know what Ai Ben means?"

Ai said: "For such a large project, if domestic enterprises can join, it will also be a very good thing to support the domestic economy, and it will be more convenient to publicize, and some procedures will be easier to approve.......

Wu Jianye smiled bitterly, in his plan, he didn't want to join the local government enterprise, because this would mean that there was a trace of uncontrollable power in his control, and it was a force that could not be ignored.

However, he also knew that this kind of thing could not be bluntly refused, so he asked.

"Aibe, I wonder what form local companies are going to join?"

"The local company is responsible for the land, and Xiangjiang's Fengge Entertainment and ATV are responsible for the money, as for the shares, how about 50% each?"

Wu Jianye smiled bitterly: "Ai Bu, I'm afraid this is not good, the land in the country is not valuable." ”

Now the land in the country is really not valuable.......

Ai Bu smiled slightly, and knew that it was impossible for the other party to agree to this share ratio, and the proposal of this share ratio was just to better pave the way for the following negotiations.

"What about the opinion over there?"

This is actually another test of Wu Jianye by Ai Be, he now directly proposes to join domestic enterprises, if Wu Jianye can answer directly, then that is to say, as he said, he has a very high status in Yaoguang Group, which is a definition of Wu Jianye's attitude towards Wu Jianye in the future.

Wu Jianye thought for a while and said: "If you have to join domestic enterprises, you can do it, but they can only account for 10% of the shares at most, and at the same time, you can't interfere too much with the management of the film and television city, and another point is that if the film and television city involves listing in the future, their equity will also be diluted according to a certain proportion!"

That is to say, if this domestic company wants to participate in this matter, then all future actions must be operated in accordance with the business model, and it cannot be carried out in the current domestic system. ”

Ai Bu glanced at Wu Jianye, thought for a while, and gave an ambiguous answer: "I know about this matter, I will continue to meet with Zhao Bu to discuss!"

"Thank you, leader!"

Then Ai Bu asked another question of interest: "Xiao Wu, I heard Zhao Bu say before, Xiangjiang's Fengge Entertainment is now yours, so it seems that you have a very good understanding of the commercial operation of the Xiangjiang film industry, and I also heard that you have also told your students about the commercial operation of foreign films in your own class, now why don't you tell me about the laws of the commercial operation of the foreign film industry and the difference between it and the domestic one." ”

Wu Jianye was slightly stunned, he didn't expect Ai Bu to ask about this matter, before he thought that Ai Bu must be asking some things about style entertainment, and even hoped that Fengge Entertainment could increase more cooperation with China now, but he didn't expect to ask about the commercial operation of the foreign film industry.

Then he thought of the opinions put forward by several major studios a few years ago, as well as some things that happened after Radio and Television took over the Film Bureau, and it seems that Radio and Television must have an idea.

After thinking about it for a while, Wu Jianye said: " The commercial operation in Xiangjiang is actually not complicated at all, just take Fengge Entertainment as an example, after they invest in and produce the movie, they will directly contact the theater to release the matter, a few years ago, the cinema chain in Xiangjiang adopted the method of charging rent, that is to say, they don't care whether the movie is a big hit, as long as the production company of the film pays them enough rent, they let the movie continue to be released, one of the drawbacks of this is that due to the high rent of the theater, the movies produced by the general small and medium-sized film companies cannot afford to pay the high rent, which also led to the fact that many movies were only released for about a week at that time, and the consequence of this was that theaters sometimes had to rely on strong production companies, because only in this way could there be sufficient film sources. ”

However, in recent years, the cinema chain in Xiangjiang has changed their policy, changing the rent to the share of participating films, which has liberated those small and medium-sized film companies, which has led to the current situation of Xiangjiang films. ”

"The current situation in China is that the studio is only responsible for producing films, and then China Film is responsible for the overall sales and purchase, and the studio can only get the funds within the specified range, which also makes the studio lose the motivation to produce better films. ”

"Our domestic standard is that the unit price of each copy is 9,000 yuan, and the minimum number of purchases must be 99. ”

"In the final analysis, between the studio and the distribution and projection industry, since the purchase of films has been settled according to the number of copies, the number of copies has become the focus of all contradictions and disputes between the two, which is also the inevitable conflict between the film supply and marketing model under the traditional planned economy and the film market that is mainly self-regulated by the laws of the film market economy. ”

Glancing at Ai Bu, Wu Jianye said in a deep voice: "And it seems that this conflict is still in the bud!"

Aibe thought for a moment and said, "Tell me more details!"

Wu Jianye: "Under the method of copy settlement, China Film Company bears all the expenses of film distribution rights, film copy materials and processing fees and film publicity materials, while provincial companies only take copies for distribution, hand over income, retain profits, and do not bear the corresponding operating costs, so some provincial companies naturally hope that the more copies the better, the more copies, the more screenings, the more income they get, and just put the burden of film distribution costs to China Film Company." ”

However, this kind of problem, in 1984, China Film actually solved part of this situation, that is, the original copy fee borne by China Film Company was delegated to the provincial distribution companies to share, and part of the problem was solved, but this is only part of the problem. ”

"So, do you want China Film to completely withdraw from the ranks of distribution, and instead have a direct connection between the studio and the provincial distribution company?" Aibe remembered the opinions put forward by the previous major studios.

Wu Jianye shook his head and said: "It is impossible to completely leave China Film alone, the consequences of this will only make the development of the domestic film industry more chaotic, China Film is responsible for the distribution of domestic films, if you rashly remove this responsibility of China Film, it will only make the market more chaotic." ”

"In my opinion, the purpose of the reform should be to greatly enhance and update the entire film industry system, the ability of the film production and marketing system to reproduce and develop, and to update the self-improvement mechanism of the industrial system, so that it can have enough funds, technology, and scale to produce all kinds of high-quality films, including the main theme, and more importantly, to enable it to truly enter the market with a diversified product structure, win enough profits, maintain a continuous virtuous cycle, and expand reproduction!"

As for why Wu Jianye didn't say why he directly let the studio directly cooperate with provincial and even municipal distribution units to form their own distribution network, because that is not realistic at all, China Film can be said to be deeply rooted in this area, and if you want to become a fat man in one step, the final result can only be to blow yourself up.

Why does China Film look at the West Film Studio unpleasantly, isn't it because the West Film Studio wants to set up its own distribution network without China Film, and as a result, now it can't even participate in the films produced by its own film studio, and even the film festivals held in its own country, so what kind of distribution is there to talk about.

Just this year, although Radio and Television rejected the requests put forward by several major studios, it also implemented reforms, that is, it provided a variety of settlement methods such as agency distribution, one-time sales out, and proportional sharing.

But what about the result, it was not in '89 that it was back to copy-based settlement.

And most importantly, there is no official box office statistics agency in China now, that is to say, the box office of the movie is reported by its own distribution companies at the provincial, municipal, and even county levels, and the result is that in order to ensure their own interests, there will be box office fraud.

Don't think that box office fraud can only happen in future generations, there is still such a problem.

At present, the number of employees in the national film distribution and screening management departments is as high as more than 80,000 people, plus the welfare of their relatives, the annual personnel expenditure needs hundreds of millions of yuan, and the excessively large contingent makes the distribution and screening even more faltering and difficult to survive under the situation of a large decline in the number of audiences.......

In the end, Ai Bu didn't give Wu Jianye any kind of answer, and the two then chatted about the participation of "The Last Emperor" in foreign film festivals, although the largest investor of this film is the Phantom Entertainment of the United States, but there is also investment from China Film and Tangting Culture, plus most of the people behind the scenes and in front of the stage are domestic personnel.

This movie is still considered to be its own film in China, so I am still looking forward to whether this movie can achieve brilliant achievements overseas.

Finally, I asked Wu Jianye about the preparation of the new film.

Now Wu Jianye is a benchmark for domestic film directors, and it can be said that every new movie he has touched the hearts of many people.

In addition, Wu Jianye's film investment in China is another phenomenon-level investment, and when the domestic film investment is generally still around 1 million, Wu Jianye's investment in a single film has exceeded the investment of many small film studios in a year.

It's impossible not to pay attention to it as a high-level person.

When talking about Wu Jianye's movie, Ai Bucai said, "That's why you set the biggest investment in this movie as Fengge Entertainment, right?"

There are three investors in "New Dragon Gate Inn", Fengge Entertainment in Xiangjiang, Tangting Culture and Xiaoying Studio in China.

The copyright belongs to Fengge Entertainment in Xiangjiang, which means that the overseas screening of this film has actually crossed China Film and taken a different path in the domestic film industry.

Wu Jianye smiled bitterly: "Ai Bu, this is also no way, the investment in this movie is nearly 20 million Hong Kong dollars, if the copyright is changed to domestic court culture, then it is impossible for this movie to return to its original cost." ”

Ai Bu laughed and said, "You don't have to be nervous, I don't have any opinion on this matter, but I do have a suggestion, which can also save you some trouble!"

Wu Jianye hurriedly smiled and said, "Ai Be, you command." ”

"You can exchange Hong Kong dollars for dollars, which can increase some of the country's foreign exchange earnings, and it will also be of great significance to this matter!" said Aibe.

Wu Jianye's eyes lit up, and he hurriedly said, "Thank you, Aibe!"

Then Aibe asked, "What if you take a domestic movie to Southeast Asia and release it?"

Wu Jianye understood why Ai Bu was so concerned about his "New Dragon Gate Inn", obviously waiting for him here, but isn't this what he has always hoped for?

"Of course you can, Aibe, you also know that Fengge Entertainment is not only the largest production company in Xiangjiang, but also cooperates with Yaoguang Group to build the largest cinema company in Southeast Asia...... At least in Southeast Asia, I can still contribute!"

"Haha. Ai Bu laughed, "Elder Wang really didn't misunderstand you kid. ”

However, Wu Jianye immediately said: "But Ai Min, there is no problem with the movie being released in Southeast Asia, but if the movie is released in Southeast Asia and cannot achieve a box office advantage, I am afraid that the release time will not be too long." ”

Ai Bu smiled: "Just like you said, do you explore slowly, I believe that as long as you have the support of this theater chain, it won't take a few years for domestic movies to find a movie suitable for Southeast Asian audiences!"

Wu Jianye smiled and didn't say anything more, he hoped that Chinese movies would get better and better, but he also knew that all this was a long way to go.

Maybe now domestic movies will make the audience in Southeast Asia curious for a while, but under the impact of entertainment-oriented Xiangjiang movies, there will definitely be a detour, but at least now it is a good thing to be on the right path.

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Sogou