In fact, there is no need for Jing Jian to be surprised, the price of English football clubs is really not high these days. Just a few years ago, Manchester United almost sold and agreed on a price of £11.5 million. If it weren't for the other party's boss repenting, maybe he would have changed hands. In 2005, when American businessmen bought Manchester United, they spent about $1.47 billion. So how amazing is the value-added?

Of course, there is also a range of contexts to this. Not to mention Manchester United's brilliant record at the turn of the century, the establishment of the English Premier League, the development of the Soviet-Eastern and Chinese markets, the sharp rise in broadcasting fees, the start of the Champions League, and the transfer of the top of the top five leagues from Italy to England ....... But that's it, and now the value of English football clubs is also greatly undervalued.

At this moment, Jing Jian finally began to think seriously about whether there was any value in acquisition. So he asked about the club's financial figures.

In fact, this Gregory is on the list in the history of the original Portsmouth club. After this year's relegation, Gregory bought the club and borrowed £2, £3 million to turn it around. Yes, that's right, it's borrowed, not funded!

In fact, such a similar situation is not unusual among small European clubs at all. It's nothing more than a game of "looking for a pick-up man". The old club owner sells the club to the new owner, and the purchased funds are used as funds for the club. After a few seasons, when the money is spent, then change the owner. In fact, it is some form of donation, like drumming and passing flowers, and each owner spends hundreds of thousands, millions, so that the club can last for several years.

However, it cannot be denied that people like Gregory are definitely Portsmouth fans. Historically, after he became president, the club continued to struggle in the lower leagues, and the only fortunate thing was that the money borrowed by Gregory was paid off. Subsequently, Gregory actually transferred it to then Australian manager Vinables for £1. However, the results did not improve, and Venables left the class and sold the club to Gregory's son, David Grigory. In other words, let David Gregory pay some money and the club will mix in for a few more years. This is the father and son two generations of pick-up heroes.

Therefore, it should be understandable that both the old club president and Gregory are big fans of Portsmouth. Their dedication to the club is unpaid, and they want the club to prosper in their hearts. And these two are small businessmen, in fact, they can't play football clubs at all. If the money is spent too much, they can't afford it. Iron fans do not mean that they have to go bankrupt to support. And Gregory will be able to negotiate on behalf of the current owners and hope to find a big dog to bring plenty of money to the club.

"What is the club's total expenditure in a year?" Jing Jian asked.

"The team has a salary of £1.6 million, staff salaries of just over £400,000, field hire and training ground maintenance of $2 million, and Academy and other expenses of $1.1 million. ”

"You mean, it's only more than 5 million in total?" Jing Jian was taken aback again. In fact, there is no need to be surprised, at this time, the top scorer in the English league, Rush, his weekly salary is only 5,000 pounds. The average weekly salary of a Portsmouth player is only £1,000, and the annual salary is around £50,000. Due to relegation, some key players will choose to leave the team, and the salary will be further reduced.

Jing Jian asked again, "What about the home attendance?"

Grigory became proud: "The stadium was almost full, and the 21,000-plus seats at Fratton Park were almost full. "Indeed, Portsmouth FC is known for its high attendance and the loyalty of its fans.

Jing Jian quickly mentally calculated, the box office of each home stadium should be 2, 300,000, and the box office income of more than 20 home stadiums should be 4, 5 million. There are some sponsorships, and now there are some insignificant broadcast shares, which are calculated as 1 million, and they should be able to break even. Maybe the Portsmouth Academy is so poor that it has to be constantly brought in. In addition, the heart is higher than the sky, and the big investment in order to be promoted to the top league will have an annual deficit, right?

Jing Jian continued to ask questions, but slowly pondered in his heart. In his previous life, he really didn't understand football, but he had the same business philosophy, like Abu, his purpose was to break into the British high society, so he chose the aristocratic team Chelsea. The Abu Dhabi consortium's acquisition of Manchester City is obviously a secret war between those sheikhs, the world knows Dubai in the United Arab Emirates, but few people know that the capital of the UAE is Abu Dhabi. So Abu Dhabi's chiefs are clearly going to make a splash through the Premier League. So except for fighting for wealth, the real purpose is not football, it is all drunkards, not alcohol. It's nothing more than weighing the pros and cons - is it worth investing a lot every year?

Obviously, what is needed is advertising. It is really worth investing tens of millions of pounds a year in the continuous coverage of sports journalists from all over the world, or just the huge influence of Hong Kong, Taiwan and mainland China?

Thinking of this, Jing Jian remembered his factories in China, and when they were put into production, their products were about to seize the domestic market, so did they need to spend a lot of money on advertising? In this case, could they set up an advertising company under Seed Media? Fertilizer and water would not flow into the fields of outsiders.

Okay, okay, seems a bit of a stretch.

Then, Jing Jian thought about this club again. Located in the port of Portsmouth, maybe it can get some local preferential policies and become an important node of the British branch?

The only drawback is that the background is too poor and the fame is too small. But it's nothing. If it is Manchester United and Liverpool, it will be a lot less fulfillment. If you create yourself from a poor and white world, isn't that just the right thing, and you want to play the world?

Jing Jian groaned slightly, and then decided: "Mr. Gregory, I have decided in principle to acquire. And my goal is to be long-term, to make Portsmouth a great club. The exact terms are negotiable, but I don't think a bargain of £30,000 or £50,000 should be an obstacle. Maybe you're not familiar with my negotiation habits. I will be staying in London for three days. If you can't reach an agreement, then you can only apologize. Maybe I'll look for other clubs, maybe I'll abandon the takeover, but either way, Portsmouth won't be on the list for the future. Got it?"

Gregory was already smiling: "Mr. Bramble, please rest assured, I will contact you in time. ”

......

Sending Gregory away, Jing Jian suddenly felt very interesting. I'm really having fun.,Why did you somehow change from a reborn business war article to a reborn entertainment article?Now it's a rebirth competitive article?