Yangcheng, Asian beverage factory.

In the factory director's office, the sound of slapping the table has been heard since the morning, and the workers passing by have quickened their pace to run away so as not to be affected by the pond fish.

"What are you doing with the Propaganda Branch, such a good gimmick for the Asian Games, let you do a good job of publicity, but as a result, I didn't see any increase in shipments!"

Xu Haiping was furious, he was happy to come to work this morning, but after yesterday he asked the sales department to send over the recent sales data, his mood suddenly became depressed.

This is not the end, the house leak happened to rain overnight, and then the secretary Xiao Zhao sent today's newspaper, he didn't plan to read it immediately, just glanced at it, and saw a huge headline on the front page of Yangcheng Daily: Jianlibao created a new model of beverage promotion: pull the ring with prizes.

Then he'll have to pay attention to it.

After reading all the content word for word, the whole person is already a little square.

Yangcheng Daily is an authoritative newspaper, and its content is authentic and reliable. According to the article, Jianlibao's sales have increased significantly in the past half a month, with daily sales of more than 100,000 cans, which has completely put all beverage brands aside and become a well-deserved market No. 1.

100,000 cans a day, what is this concept?

Until now, their Guanli soda has sold less than 100,000 cans a month.

And who is Guanli Soda's direct competitor?

It's Jianlibao!

The two drinks are very similar, and if they don't do Jianlibao, their crown power will never come out.

I thought that after winning the sponsorship of the Asian Games and cutting off Jianlibao's publicity channels, the other party would definitely wilt.

But the reality is not the case, Jianlibao's sales have increased instead of decreasing.

How can Xu Haiping not be angry?

"Factory director, but the key is that the other party has a promotional model with a prize for pulling the ring, and we can't do it. "Shi Congkang, the chief of the Guangxuan Section, said weakly.

I was quite aggrieved in my heart, because the factory only gave them 5,000 yuan a month for the Propaganda Department, what was enough? Two advertisements in the newspaper would be over.

And Jianlibao is a million promotion, how much courage, how much financial strength, what do they compare with?

Whether their factory can have a surplus of one million in a year depends on two theories.

As the old saying goes, "it is difficult for a good woman to cook without rice", he feels that he is in this situation now, and the factory wants to be able to give him a million to carry out promotions, can't he think of this model?

Now it is poverty that limits his imagination!

"Can't do it, can't you think of other tricks?" Xu Haiping slapped on the desk again.

"I thought about it, in addition to newspaper advertising, I recently arranged a pair of people to go to the street every day to distribute flyers to promote our successful sponsorship of the Asian Games. ”

"Then why didn't I see results?"

"Well, it shouldn't be so fast. ”

"I think you're incompetent!"

This sentence is too shocking, Shi Congkang really couldn't bear it, and said with a stiff neck: "Okay, factory director, you want to see immediate results, right, Jianlibao invested one million in advertising, I don't want so much, you just give me 100,000, I can't see results within a week, I will abdicate and let Xian!"

Xu Haiping was stunned, but he didn't expect this guy to suddenly become angry, he wanted 100,000 cash, maybe he would throw it handsomely, and he would smash it.

But the point, he can't take it.

There are no best-selling beverage brands in their factory at all, not to mention Jianlibao, and there is no place for them in the domestic eight major sodas.

If there are no best-selling products, there will naturally be no strong financial strength.

But it wasn't bad for him, he was poor when he accepted the factory. And his contribution to the factory is unparalleled, it is because of his relationship, his running around, the factory was able to import from Germany to the advanced canning production line, becoming the second high-end beverage factory in China to use cans as packaging after Jianlibao.

Later, he got Guanli soda from the Provincial Sports Research Institute. And in 1985, in the first national sports drink selection, won the crown.

Now it is still up to him to successfully win the sponsorship of this year's Asian Games.

Isn't he doing less?

Of course, it is precisely because of these expenditures that the factory is strapped for funds, and even carries some debts, and there is no spare money at all.

But it doesn't matter, he is sure that once the Asian Games are broadcast, with Guanli Soda, the factory will definitely be able to soar.

"Don't provoke me, you know the current situation in the factory, and you definitely can't get so much publicity funds. ”

"So. Shi Congkang shrugged helplessly, "Any advertising needs to cost money, and without money, no one can do anything." ”

"You can't think of any other way? Your idea of distributing advertising paper on the street is really limited. ”

Shi Congkang rolled his eyes, he still didn't understand the point!

"Director, I think it's better to think differently about this matter. He simply didn't bother to count on it, knowing that no matter what he said, the factory still couldn't make money.

"Oh, what do you mean?" asked Xu Haiping.

"Jianlibao is engaged in money marketing with such fanfare, it shouldn't be in line with the rules, I remember the marketing of fools and melons earlier, but it was stopped by the above, your relationship is so hard, can you ......"

"Can that be the same?" Shi Congkang was interrupted by Xu Haiping before he could finish his sentence. "What is the background of the fool, and what is the background of Jianlibao? The fool is a mentally retarded person, openly challenging the laws and regulations of self-employed business, and Jianlibao is a formal collective enterprise, and it is still the favorite of the Hedong government, and it is impossible to prevent them from developing by this means. ”

Shi Congkang smiled bitterly, thinking that this is not good, that is not good, then wait, wait for the Asian Games to be broadcast, and their ultimate publicity will come.

Don't say it, Xu Haiping thought of going with him. Holding his cheeks, he said, "Okay, if they like to scatter money, let them scatter, see how long they can jump, and when the Asian Games open, the people of the whole country will know who is the good drink recognized by the state and who is the sponsor who really supports athletes." ”

......

Time passed in a blink of an eye, and a few days later, although Xu Haiping was extremely patient, he still lashed out once.

Jianlibao has made a lot of money in the past two years, engaged in money marketing, and invested millions of rings in the prize activity, which is not counting, but I don't know when I went to CCTV to advertise.

Now shortly after the nightly news broadcast, the advertisement comes out, and the end is a high-quality imported documentary, and the end is one more time.

What's the point?

The point is that this documentary is broadcast by 18 TV stations across the country, and there are no advertisements for it!

The most infuriating thing is that Ya's advertising slogan is shouted three times, blatantly brainwashing?

Fortunately, a few days later, the Seoul Asian Games finally opened, and CCTV began to broadcast it.

On this day, Xu Haiping was undoubtedly happy, and in the evening, he made an appointment with a friend and came to a high-end music café in the city for a drink.

And the reason why he chose this music café is because there is their Guanli soda for sale, and the sales have always been good. Sort of a big customer of theirs. Of course, after today, it will definitely not be anymore, those supply and marketing institutions, tomorrow will not have to run to the factory to pick up the goods?

"What do the gentlemen drink?"

"A case of beer, and a dozen Crown sodas. Xu Haiping said quite boldly, naturally he wanted to give his own drink.

This music café business is very good, the person in charge is also very good at operating, it is during the Asian Games, a 21-inch imported large color TV is placed in the center of the hall, guests can drink and chat, while watching the Asian broadcast, very comfortable.

"This stick referee has a ghost, obviously favoring their athletes!"

"No, it's a good black whistle. ”

"Just get used to it, that's all they can do. ”

"I'm funny, if they really win us in the end, do they have the face? We were fourth in the Olympic medal table the year before last!"

"Huh...... Then you simply don't know anything about their faces. ”

The guests gathered in front of the TV, regardless of whether they knew each other well or not, talking to each other and talking about it.

Although Xu Haiping also drank and chatted with a few friends, his attention was mainly focused on the TV, waiting for the camera, waiting for his Guanli soda to appear. In this competition with Chinese athletes, you have to replenish your energy.

After waiting for a while, I finally ...... He smiled heartily, it was actually a close-up shot, which was good. was about to say a few words to his friends, but suddenly a voice came from the side.

"Waiter, hurry up and give me a dozen Jianlibao, we can't go to the scene, then drink Jianlibao and cheer for the athletes!"

A waiter answered and turned away.

But Xu Haiping was angry, stood up suddenly, came to the buddy, pointed to the TV and said, "How do you know that you see that he is drinking Jianlibao?!"

The buddy with the beard pouted and subconsciously said, "Isn't it?"

"It's a! Keep your dog's eyes open and take a look. ”

"Eh, you guy, how do you talk!" The bearded buddy was not easy to provoke, and without saying a word, he gave him an elbow.

The two sides almost didn't do it, but fortunately, the manager here was an experienced man and stepped out at the right time to persuade them to leave.

"Didn't that athlete drink Jianlibao just now?" The bearded buddy had the upper hand anyway, and he didn't have any anger, and turned his head to look at his friend next to him.

"Yes. The friend replied.

He Haiping couldn't help it again, picked up a can of Guanli soda directly from the table, ran to the other party's side, and put it on the table.

"What people drank just now was Guanli, Guanli, Guanli! Not Jianlibao. ”

"You're excited!" the beard rolled his eyes, "Yes, yes, Lao Tzu still likes to drink Jianlibao, what's wrong?"

You have to say so. That Xu Haiping had nothing to say.

At this time, a voice came from nearby, "Don't say it, I thought it was Jianlibao just now, the key is that this Guanli soda and Jianlibao are carved out of the same mold at all, and they can't tell the difference." The audience must think it's Jianlibao, after all, Jianlibao's name is so loud. ”

"Yes. ”

"That's right. ”

"Anyway, I think it's Jianlibao, what is Guanli, I've never heard of it. ”

"Brother, Jianlibao now has a prize for pulling the ring, and directly awards 10,000 yuan to households, hurry up and take a look, have you taken a fancy to it?"

"Yes!"

Seeing that the tone of everyone around him was almost the same, and he couldn't tell that the drink on TV was Guanli, and he supported Jianlibao one-sidedly, Xu Haiping was so angry that his liver was trembling, and he felt that his eyes were a little black.

He worked hard to win the sponsorship of the Asian Games, and he also spent 500,000 oceans, could it be ...... Sponsored a bunch for Jianlibao?

There is no mistake