But that's not the case with Costco.

It's a commodity that piles up like a hill and occupies a lot of space.

Then the shelves are huge, and the open space occupies at least half the area of the store.

In fact, this mode of placing goods is the normal warehouse supermarket model.

For example, Wal-Mart's Sam's Club, Metro and other warehouse supermarkets are like this.

If you haven't been to one of these warehouse-style supermarkets, then it doesn't matter, warehouse-style supermarkets are a bit like IKEA furnishings, and you can imagine it if you swap those IKEA furniture for food and groceries.

Then the question arises.

Since Walmart did it decades ago, and METRO is also doing it, why is it that in another world, it is you, Costco, who has come from behind and done the best, and can even be inseparable from Amazon?

The reason is actually quite simple.

Costco supermarket has taken the cost performance to the extreme.

Wal-Mart's Sam's Club, in fact, like Costco, charges an annual membership fee, and it is also known as a large warehouse supermarket that is cheaper.

But the problem is that the average gross profit margin of Sam's Club is still between 20% and 30%, which is actually not cheap.

Costco's highest profit is no more than 14%, which is almost half of Sam's Club's.

That's a big difference.

The people of the United States are definitely not like in the movie, they spend money casually, just by swiping their cards.

They, especially the housewives, pay special attention to the price.

Costco supermarket makes the price so extreme, of course they like it.

In addition, Costco supermarket service is particularly good, especially after-sales, no reason to refund and return, which makes many people feel warm.

Even Costco has a policy at Walmart's Sam's Club that looks like a fantasy.

Don't you have to spend money to buy a Costco supermarket membership annual card in order to enter it for consumption?

Costco supermarket stipulates that if you feel dissatisfied and disliked in Costco supermarket, then any day you go to return the card, it will be a full refund, and they will not use any reason to prevent you from refunding.

It means that 365 days a year, if you return the card on the 364th day, you can get back all the membership annual card fees.

Naturally, there are such cheap people in the United States, but these are very few of the very few.

Unless it is an abnormal person, a normal person is unwilling to violate the basic morality of this society unless it is the most compelled to do so.

Costco supermarkets have very little to lose in this regulation, but they have built up their reputation at once, so that the public is willing to believe them.

The current Yongxing supermarket is in Huaguo, of course, there is a little difference.

First of all, the membership card system is not very suitable for China.

Chinese people are definitely not accustomed to spending 100 yuan or even 500 yuan a year to buy a supermarket membership card, and then enjoy any discounts and so on.

They would rather look for a special price every day, even if they know that it is definitely more cost-effective to buy a membership for a year than not to buy a membership, and they are not willing to spend this "unjust money" in advance.

This has been confirmed by the decades of experience of Sam's Club and METRO.

Therefore, Yongxing Supermarket will not make membership cards.

In addition to purchasing goods in bulk, or even customizing unique products to lower prices, the most important thing Yongxing Supermarket needs to do is a variety of services.

To put it simply, it is to learn Fat Donglai and learn Haidilao.

Only by embodying the service to the extreme, then your supermarket will be attractive and sticky.

As long as users get used to it, then they will come to you to shop whenever they have the opportunity, even if they are far away.

This point has been well experienced by Fat Donglai and Haidilao.

Why did the families of the former Mingxian Middle School and the flowers, after two rounds of talks before there were no good results, after Shen Huan suggested that they participate in staff training, it didn't take long for them to become more interested and actively wanted to buy shares in Yongxing Supermarket?

The reason is that they have seen how Yongxing Supermarket trains its employees.

Since November, five Yongxing supermarkets in Lin'an have been suspended, and all goods have been shipped to Yongxing supermarkets in nearby cities and counties to sell.

After vacating the storefront, their original 1,300 people began to retrain.

This training plan was written by Shen Huan, and Zhang Duocai took it and did it all.

He doesn't have much talent, but he still has a good eye and knows what is good.

Not to mention anything else, Shen Huan's training plan is worth at least 100 million.

It was precisely because he actively implemented Shen Huan's training plan that the rich people came over to see the scenes that made them jaw-dropping.

They live for themselves, and if they find that they will definitely come here to shop, then ordinary people are more willing.

That's why they change their minds and actively participate in the investment.

And even the families of Li Miao and Di Xiaoling learned the news, and hurriedly asked them to come to Shen Huan to ask for a place.

Now when Shen Huan and Zhang Yaya came in, they saw excellent old employees, and they were doing various trainings with the new Yongxing supermarket employees from the following districts and counties.

As soon as you came up, you could see that more than 300 middle-aged female employees, wearing uniforms and holding rags, were squatting on the ground and mopping the floor.

They are very well equipped, small brushes, water bottles, disinfectant, towels, paper towels, etc.

Although the floor was already very tidy, even cleaner than the bed, they still wiped it over and over again.

In another area, there were more than 50 employees, blindfolded with strips of cloth, listening to the coach's questions and answering quickly.

"Where is Longquan Mineral Water?"

"A-2-3, 150 pieces as standard, and when it is less than 100 pieces, start replenishing. ”

"The area where the Taurus beef jerky belongs?"

"C-5-7, 300 bales as standard, and when the number of goods is less than half the height of the frame, it immediately begins to replenish. ”

"Standardized process for rotisserie chicken?"

"There are five processes in total, the first is ...... It takes a total of 27 minutes to put on the shelves, and the temperature of the shelves is 43 degrees, and if it is not sold for more than 30 minutes, it will be crushed immediately. ”

“......”

Listening to the high replies one after another, Zhang Yaya winked at Shen Huan, "At first, I was still a little worried, is it too wasteful for their salary to be so high...... But after I saw their training results, I thought, which supermarket can have employees like them, it is not willing to let go at all!"

Shen Huan smiled and said, "Then you have to be careful, if they are poached, the business will be in trouble." ”

"Rest assured, we both signed up for 10 years. If they leave their jobs and join other supermarkets, they will be found to be directly reported to the police. Zhang Yaya said, "Besides, the salary of tens of thousands of dollars a month is very high for white-collar workers, and they are already satisfied!"

Zhang Yaya is a little proud.

The average salary in Lin'an is now just over 3,000 yuan.

Like that kind of cleaner, the salary will be lower, but now in Yongxing supermarket, a high salary of 6,000 yuan is also given.

These service personnel are even higher, starting at 10,000, and if they work hard, they will also have high bonuses.

What other supermarket can do this but Yongxing Supermarket?

Shen Huan smiled slightly and didn't mention it again.

This girl doesn't know what a great asset an employee who is really familiar with the business is like this.

If you can have such a good team, Yongxing Supermarket will directly dominate Zhejiang and Yue Province, and even Jiangsu, Zhejiang and Shanghai, there will be no problem.

Therefore, a salary of only 10,000 yuan is not enough.

In the later stage, there will be better incentives to make them feel at ease to work in Yongxing Supermarket.

Once you retain talent, then, as Carnegie said, even if you lose all your wealth, you can quickly make a comeback.

If there is a continuous loss of talents, no matter how good the system is, there is no suitable person to implement it, isn't it in vain?