344. First Athletic Brand
In the first half of the lunar month, the one-week Jianlibao Sports Festival came to a successful conclusion, causing a lot of social repercussions.
Especially tonight's award ceremony, the provincial and municipal TV stations broadcast it live, and it can be said that everyone with TV in the province did not miss this grand ceremony.
The athletes received their due honors and awards, and Jianlibao also received full praise for it, a win-win situation.
And the biggest winner of the first Jianlibao Sports Festival can also be said to be expected, that is, the famous prince of gymnastics - Li Lin.
In his award speech, he wrote: He is one of the most outstanding athletes of the 20th century, has won 14 world championships so far, created a myth in the history of world gymnastics, he is the pride of the Chinese people, and is a witness to the rise of China!
Li Lin's Little Golden Man Trophy was awarded by Guo Yongkun himself, and it was also the only trophy he awarded, called the "Best Athlete of the Times Award".
Yes, the times.
Li Lin represents an era, and this era will eventually come to an end.
He decided to retire this year, and at the age of 26, he is already past the best form of a gymnast.
Then Guo Yongkun had to talk to him.
In fact, he and Li Lin are old acquaintances, and they met in the capital five years ago, when he thought that he could not "replace" Brother Jin Wei because of himself, so that my country would lose an excellent sports brand.
It is also the No. 1 sports brand.
You must know that in later generations, Li Lin is the only sports brand in China that has entered New York Fashion Week, backed by a vast market of 1.4 billion people, and it is also the brand most likely to be on par with Adinaike.
If you want to get rid of it at once, Guo Yongkun will become a sinner.
Hedong Hotel.
It was late at night, but the lights were still bright in a luxurious suite on the sixth floor.
Li Lin, who was dressed in a black suit, looked at the little golden man on the wooden coffee table who was shining with golden light, and then looked at the handsome man on the sofa chair opposite, and was full of emotion for a while.
In just a few years, he has grown to this point, a corporate event, inviting the country's top athletes and coaches to gather, as well as provincial and municipal leaders to stand on the platform in person.
You must know that five years ago, in the capital, in order to promote Jianlibao soda, he also used the relationship of Peking University Sports Club to "break" their training hall at night.
At present, Jianlibao is a well-deserved No. 1 beverage brand in China.
Li Lin felt like he had witnessed a legend.
The man in front of him is also rich in the world, and it is rumored that there is no richer person in the country than him, and he is named the title of "the first person in a private enterprise".
And he is only 3 years older than himself, compared with him, Li Lin suddenly felt a little sad, where should he go in the future?
"Is it true that the retirement is true?" asked Guo Yongkun.
He knew that Li Lin retired around the 90s, but he couldn't remember exactly what year and when.
"It can't be fake. ”
Li Lin smiled bitterly: "I am 26 years old, and I have long passed my peak state, and I would have retired long ago if I were an ordinary person." It has been able to survive until now because it has always maintained high-intensity training and never dared to relax. But now...... It's time. ”
This is the most brutal aspect of sports...... Guo Yongkun thought to himself that the more sports eat the body, the shorter the athlete's career will be.
Later generations have seen a lot of news, such as "the former champion night market stalls for a living" and so on.
In fact, this is also one of his original intentions to establish the Jianlibao Sports Festival, the little golden man said that it is not heavy, but with a gold price of more than 300 yuan a gram after 20 years, the actual value is more than 100,000 yuan.
"Then what are you going to do next?" asked Guo Yongkun with a normal expression.
"I can't do anything else, I started learning gymnastics at the age of 8, and I can only do this one thing, so after I retire, I plan to take the international gymnastics referee certificate, so that I can make a living, and ...... At least stay on that field. ”
Listening to Li Lin's faint words, Guo Yongkun's heart was complicated.
How much helplessness is involved in his retirement, even at this moment, he is still full of love for the game.
"Very good idea. ”
Guo Yongkun can't take away this love, and he is not qualified to deprive him, in fact, he feels very good, being a sports referee is not in conflict with becoming an entrepreneur.
"But I'm looking for you tonight and I want to talk to you about something. ”
He didn't say that Li Lin also knew that he was already very tired after a few hours of activity, so late, could the other party just rely on the past relationship, plus a handshake tonight, and two "congratulations", especially ran over to catch up with him?
He didn't feel like he had that weight.
It's just that he thought about it again and again, and he really couldn't think of what he would do with him as the other party.
What can he do for the other side?
He put on a deaf look, intending to hear what the other party had to say.
"You may not know much about some of my experiences, but one of my jobs in life was in a garment factory......"
Guo Yongkun is naturally talking nonsense, because you have to find a reason, otherwise how can you think of making a sports brand as a soda?
It's a bit counterintuitive.
Go around like this...... It's still unreasonable, but at least it doesn't make others feel unbelievable.
"Oh, yes. ”
Li Lin responded politely, but he said in his heart, why are you telling me this, what does it have to do with me?
"At that time, I was not very old, I had a rebellious personality, and I was very uninterested in some of the management models of the factory, including the things produced. When I have time, I think that when I have money in the future and the policy is opened, I will definitely build my own garment factory. ”
"Oh?" Li Lin was surprised, and finally had a little understanding of the reason for tonight's meeting.
But, again, what does this have to do with me?
"Isn't this time ripe? ”
Is that...... Li Lin thought to himself, you are really rich and rich now, you want people, and the policy is indeed ...... Wait a minute!
His eyes lit up, he looked at the other party in disbelief, and asked, "What year did you work in a garment factory?"
"Which year ......" Guo Yongkun tilted his head and brushed it, and said: "I went to the countryside to cut the queue, and I returned to the city in 80 years, just that year." ”
"In 1980, you knew that the country would liberalize the private economy?" Li Lin was stunned.
He kind of understood why the person on the other side was so successful.
This kind of foresight, this kind of insight into the future, is not something that everyone has.
"I can't say I know, I can only say that I guess I will. ”
"You were born to do business. Li Lin said with emotion.
Guo Yongkun knew that he was thinking too much, and continued with a chuckle, "Isn't it a sports drink business now, my original thinking has also changed a little, and when I investigated the market, I found that there is no decent sportswear brand in our country." ”
"You want to make sportswear?"
"What, can't you?"
"Okay! Okay!" Li Lin couldn't wait to applaud and welcome, and when he talked about this, he had mixed feelings in his heart.
Because our country did not participate in international sports events for nearly 50 years before 84 years, not only the sports industry itself, but also in many aspects.
For example, clothing.
Is this anything special?
It's big!
For example, in track and field, when sprinting, whether a sportswear fits properly or does it affect the stretching of the limbs can be said to directly determine the performance of the competition.
It's the same with long-distance running.
For example, the thin layer of breathable mesh is unimaginably powerful, it allows sweaty clothing not to stick to the body, making the athlete feel more comfortable and natural, so as to perform at a better level.
And most importantly, sneakers!
This is true for 90 percent of the types of sports. Unless it's like their gymnastics, you don't have to wear shoes at all.
A pair of comfortable sneakers, both physically and psychologically, can be a great help for athletes.
However, the clothing is better to say, the manufacturing process of excellent sports shoes is quite complicated, and China has not yet produced decent sports shoes.
So what to do, you can only buy out......
Although this is a helpless move, in the international arena, wearing a pair of foreign sneakers...... How can it be comfortable?
Don't say that Guo Yongkun wants to do it, Li Lin thought to himself, if he wants to be rich, he wants to do it.
"So my idea was to build a sportswear company and create a professional sports brand. Guo Yongkun felt that the foreshadowing was completed, and said the purpose in a timely manner.
"And you know, Jianlibao has four factories and more than a dozen offices across the country, and there are a lot of things, and I really don't have the skills to do it myself...... I need someone to work with. ”
So that's it...... Li Lin finally fully understood his purpose.
Incredulously asked, "Me?"
"That's right. ”
Guo Yongkun smiled and nodded, "It is very good for me to cooperate with you, your fame in the sports circle is unparalleled, and the brilliance you have created is also attracting worldwide attention, which will produce a good advertising effect, I call it the 'celebrity effect'." ”
I'm kind of useful to say that...... Li Lin thought to himself, at that moment just now, he was actually a little confused, how could he do any business, and he really couldn't guess why the other party wanted to cooperate with him.
However, he also had some apprehension in his heart.
subconsciously glanced at Guo Yongkun.
"You don't have to doubt my determination to do this, making money is a must, but my character is that if you don't do it, if you want to do it, you have to do it with all your might. I hope that with the joint efforts of you and me, it will become a national sports brand, and quality is the first standard. ”
Li Lin let out a long sigh, if this is the case, it is not impossible to consider it.
He was really worried that the other party was just trying to make money...... And in this way, with the help of his fame, if some inferior products are produced at that time, won't he become an accomplice?
"In order to show my sincerity, I will invest in this company, you will manage it, I only give opinions, do not do finger-pointing things, I believe that your passion and professionalism in sports, everything is carried out according to your standards.
"Of course, I will send someone to assist you so that you can learn business management as soon as possible.
"Moreover, I will also give you a certain share. ”
Regarding this point, Guo Yongkun has long had a trade-off, and the Li Lin brand he participated in is definitely not the same as in the previous life, basically there will be no financial pressure, and there will be many fewer detours.
Therefore, he plans to give Li Lin 30% of the shares, and this 30% may not be lower than the 40% or so of the company's shares he held in his previous life, and the value of his wealth is lower.
Too little is not good, it is difficult to ensure that he does not do his best to build the Li Lin brand.
After all, Guo Yongkun himself is really not very interested in making a sports brand.
"This ......" Li Lin was stunned, he did realize Guo Yongkun's sincerity, but he ...... Happiness came too suddenly.
I didn't come back to my senses for a long time.
"This company, I suggest just name it after you. ”
There is no mistake