More than a week after Chen Minhao's album cover was completed, good news came from the album manufacturer, and the album "Farewell" now has a sample. щ.com

Wu Hongrong Studio.

Chen Minhao, Kang Hui, Luo Tianyi, and Cao Tian, the owner of Yayang Recording Studio, gathered together and sat and waited for the arrival of the sample.

Everyone has a kind of excitement about the autumn harvest after a busy year.

"I didn't expect that after the photo taken by Li Li made the cover, it felt really good. Wu Hongrong carefully stroked the cover of the album.

In the cover, a person stands under a street lamp, with his back to the camera, and the shadow on the ground is dragged for a long time, and the visual impact produced subtly sets off the word "parting".

Wu Hongrong opened the plastic package, opened the record box, and in addition to a D, he also saw a lyric book and 6 PV photos.

Wu Hongrong caressed the sample of the album as if it were a treasure, and said: "In fact, only the physical album can reflect the production level of an album: the overall image design, the artistic level of the performers, the high-quality effect of the recording, and so on. ”

Kang Hui took a sample of the album and said: "Now except for a very few audiophiles who have a unique love for records, now they are fans of singers who buy physical albums." And there are many ways for fans to support singers now. In addition to physical records, digital albums can also be bought. After all, digital albums are far more accessible and easy to use than physical albums. ”

Wu Hongrong stared at Kang Hui and said: "In the Internet era, the number of ways and the amount of music that people can obtain is infinitely increasing, but they have lost their three-dimensional experience of music. ”

Kang Hui was used to being choked by Wu Hongrong, and he was not annoyed, and said calmly: "Compared with the unchanged physical records, whether it is streaming media or lossless download of digital albums, they are moving in a better direction. The sound quality of streaming online auditions is getting better and better, and lossless downloads can provide more and more resources.

The price of the physical album is 48 yuan, and the price of the digital album is 18 yuan, and the price difference between the two is 0 yuan, but the cost of raw materials, manual packaging, and channel costs of the physical album is close to 0 yuan. For us, the marginal cost of digital albums is extremely low, and the ROI of promotion is higher. ”

Wu Hongrong said angrily: "Do you only have money in your eyes?"

Kang Hui sneered: "Of course not, in addition to money, public recognition, the circulation of the album and whether it can win awards are also in my eyes." ”

Seeing that the dispute between Kang Hui and Wu Hongrong was intensifying, Chen Minhao stood still, and his thoughts drifted into the distance.

When the team is larger, it is natural that everyone will not have the same idea. And Chen Minhao thinks that some people in the team pursue art, and some people pursue ROI.

As the world enters the millennium, the world's physical record market as a whole has shrunk dramatically, mainly due to the fact that many listeners have switched to illegal and paid downloads.

In the country a few years ago, it was a strange thing to charge for music, because there were too many free songs. Too many free channels.

In recent years, copyright has gradually been taken seriously, and the release of online digital albums has also become popular. In the world, there are platforms such as iTunes, Spotif, Apple i, etc., and in China, there are QQ, NetEase Cloud, Xiami, Kugou, Kuwo and other platforms.

Nowadays, due to the inability to make a clear distinction between various streaming music cloud platforms due to user experience, exclusive music resources have become their own bargaining chips.

Chen Minhao won the Golden Melody Award and the Best Newcomer of the Year at last year's Golden Melody Awards, and is regarded as the most promising new star in the music industry.

Therefore, after these music platforms learned that Chen Minhao was going to release a new album, they all hoped that they could get the exclusive authorization of Chen Minhao. To this end, they promised Chen Minhao that if they obtained the exclusive authorization, they would give them the support of a large number of publicity resources.

Chen Minhao politely but firmly refused: "Music adopts the form of exclusive copyright, which is not conducive to the wide dissemination of musical works, nor is it conducive to the use of music by the majority of netizens and listeners." For the domestic music industry, this is not conducive to the innovation and creation of local music, nor is it conducive to the development of the online music industry. ”

After hearing Chen Minhao's "official" answer, these music platforms knew that there was no room for negotiation in this matter.

Music knows no borders, and the so-called exclusive licensing is the division of music within a country.

Chen Minhao suffered from "exclusive authorization" in his previous life, and he even needed to download a music app in order to listen to a singer's songs. For people who don't have a lot of memory on their phones, this move is a nightmare.

Therefore, Chen Minhao's music copyright has adopted a full license, rather than an exclusive license.

In the room, the argument between Wu Hongrong and Kang Hui intensified.

"Forget it, let Chen Minhao talk about it. Kang said with a wave of his hand.

"Chen Minhao, you come. Wu Hongrong glanced at Kang Hui, full of provocation.

Chen Minhao said with a smile: "There are some things in physical records that cannot be replaced by digital records. However, the part that has been replaced may be the necessity of the times, and now we have a more convenient way to obtain even lossless music. To put it another way, this is also a step forward in music. ”

Chen Minhao and the way of answering made him successfully harvest two pairs of white eyes.

Evening.

Chen Minhao's studio announced the news of the new album on Weibo: "Chen Minhao's first solo album is about to be released, I hope this kind of album can bring you different surprises, there are Chinese style, rap, and lyrical songs~ Chen Minhao also starred in the V of the new song. ”

As soon as this news was announced, the entry of "Chen Minhao's album" was on the hot search on Weibo, and the expectation of a large amount of attention from netizens and fans made the atmosphere in the office cheerful.

[Love you!!!!!

[Know, know, little money is ready!]

[The picture is too good-looking!New album!New album!]

[Finally waiting for you, fortunately I didn't give up~]

[With tears in my eyes, the money is ready.] 】

[The movie has just been taken off the shelves, and the album is coming, so don't be too happy~]

However, some people on Weibo did not buy the news, a "well-known" music blogger "singer car accident scene" publicly said on Weibo: "The movie was only released last month, and the album will be released immediately next month. ”

Wu Hongrong had been arguing with Kang Hui just now, but after seeing this Weibo, he seemed to see a window to vent, and immediately logged on to his Weibo and shot back:

"Go wash your hair, and brainwash your mind by the way. Chen Minhao's album was not prepared after the movie was released. ”