Therefore, rubbing a wave of popularity can not only increase exposure, but also save a lot of publicity costs!

And Director Teng, who filmed "Shanghai Fortress", is smarter than the director who filmed "The Legend of Da Qin" in that he is also hot, he will not be stupid enough to be tough with Li Yi, but use ingenuity!

At the beginning, he did not have any intention of suppressing "The Wandering Earth" in order to elevate "Shanghai Fortress".

Just followed by the release of the news, netizens will naturally compare the two together, discuss together, and look forward to it together!

Now in terms of the release time, he also uses his brains!

Not only avoid its edge, but also prepare with both hands!

If "The Wandering Earth" is really popular, then "Shanghai Fortress" of the same type will definitely be able to take advantage of this shareholder wind to soar and invisibly increase its box office!

If "The Wandering Earth" hits the streets, then he will also guide the online fishing boat in a timely manner to convert everyone's disappointment with Li Yi into expectations for "Shanghai Fortress", which can still increase the box office!

No matter how you think about it, you won't lose, no matter how you think about it, you will earn!

......

Li Yi was not idle after announcing the release of "The Wandering Earth", but took the initiative to contact the chief director of this year's Spring Festival Gala program group, Liu Zhen.

"It's Xiaoyi, what's the matter?"

When Director Liu Zhen heard that it was Li Yi on the other end of the phone, his tone was extremely warm and polite.

"That's right. ”

Li Yi said what he intended in the future, it turned out that Li Yi was invited to the Spring Festival Gala this time and arranged a program for him

It's singing, and the song is "Fairy Tale"

As soon as it came out, it was widely praised and welcomed by all parties, and was hailed as a classic, and it is still on the top few lists of various platforms!

As Li Yi's famous song, this is also the most suitable for singing in the Spring Festival Gala among all his songs.

This arrangement is very good, but Li Yi expressed his hope that he can sing his own specialty

A new song made for this Spring Festival Gala!

If it were replaced by another star and made such a request, Director Liu Zhen would definitely not be very happy.

But since the other party was Li Yi, he naturally didn't say anything, but expressed his interest, and asked Li Yi if his new song was ready, and if he could let him listen to it first.

Li Yi immediately asked for his mailbox, and soon sent the recorded audio file to this new song.

The call between the two was temporarily suspended, and Director Liu Zhen said that he would listen to it now and then give Li Yi a reply after listening!

"Loyal to the Country"

Director Liu Zhen looked at the name of the song in the email, and couldn't help frowning.

Looking at the name, you can see that this is a song with a very main theme.

And this kind of song is not bad, but most of them are very cliché and superficial, and it is difficult to be brilliant regardless of the lyrics!

Subsequently, he opened the attached lyrics document.

"The wolf smoke rises and the country looks north.

The dragon rolls, the horse neighses, and the sword aura is like frost.

The heart is like the boundless Dong River, who can resist in 20 years.

Hatred is mad, and the long knife is directed. ”

As soon as I saw the first few lines of lyrics, a heroic spirit went straight to the bottom of my heart, so that Director Liu Zhen couldn't help but light up in his eyes, and he was fascinated by it, and couldn't help but read it out with his voice!

After reading the lyrics, he immediately couldn't wait to click on the audio file, and the prelude of the song instantly made him excited, and when Li Yi's voice sounded and sang the first lyrics, it made him feel like he was overpowered!

"It's so good!"

Director Liu Zhen listened to it four or five times in one breath, loved it so much, and patted his thigh and praised it.

Whether it is lyrics or singing, it is not conventional, but the people who listen to it are enthusiastic, and there is a sense of heroism and pride in their chests!

"Xiaoyi, your song is really good!" Director Liu Zhen immediately called Li Yi back, and said excitedly.

"Director Liu agreed?" Li Yi said with a smile.

"Such a good song, that's a must! Not only do I promise you to sing this song at that time, but I also want to turn your singing time back and turn it to the front of the clock, as the finale program before the start of the new year, and it will definitely be a great sensation when you appear! Also, when the time comes, I will ask you and the host to count down together in front of the national audience!" Director Liu Zhen said with a smile.

Originally, Li Yi's program was arranged in a relatively good time period, and it was also a heavyweight program, but after listening to Li Yi's new song, he even adjusted his program to the most finale, and it was also the time period with the highest ratings in the entire Spring Festival Gala!

You must know that although there are still a lot of broadcast time and programs after the spring night of these years enters the new year in the clock, many viewers will not see it so late, and they will not watch it again after twelve o'clock, so arranging Li Yi's program in front of the clock is definitely the real finale

A few days later, Li Yijiang's trailer of "The Wandering Earth" was also announced on Weibo, which immediately aroused greater heated discussions and attention!

This trailer released by Li Yi instantly detonated the Internet!

The whole trailer is two minutes long, and at the beginning of the picture, it is a spaceship in Hosa's space, and the camera slowly advances, accompanied by Li Yi's voiceover: "Since the first day of the launch of "The Wandering Earth", there has been no going back. ”

The voice exudes a sense of tragedy and powerlessness!

And in the subsequent picture, Li Yi took the lead and gave him a close-up of the salute, his eyes were not only as tragic and powerless as his voice, but also showed Li Yi's identity in the movie, not only as a father as previously announced, but also as an astronaut, and also with a military rank.

Subsequently, along with various pictures, Wu Mengda and other leading actors also appeared.

At this time, the picture seems relatively calm, even if the calm contains deep depression!

"Due to Jupiter's increased gravitational pull, the Earth will hit Jupiter in 37 hours, 4 minutes and 12 seconds. ”

"This is a doomed rescue. ”

But then, with a calm-sounding announcer, the picture instantly began to become shocking!

Explode!

Collapse!

Scream!

On the screen, every character looks extremely serious, and there are all kinds of eye-catching eyeballs in the background.

The shocking picture reveals a deep sense of despair and fate!

"Whatever the end result, where human history leads, we decide, choose hope!"

"Good luck to Earth!"

Accompanied by a more serious and heavy background sound, the last scene of the trailer is a lonely person standing in a corner of the screen alone facing the terrifying canopy like the end of the world!

It is also a very shocking visual effect, which deeply infects everyone, which is incomprehensible

Medium Shake!!

The screen went black, and eight large characters appeared on the screen.

"The Wandering Earth", the first day of the Lunar New Year!

I have to say that this trailer has brought a huge amount to the hearts of all netizens who have watched it

Shock!

Wonderful pictures, full of emotions, shocking special effects!

Every second is heavy, epic, and exciting, not only exciting, but also makes people want to know the ultimate fate of the earth and those characters who appear, but also firmly catches everyone's attention from beginning to end!

"it!! This trailer is too burning, the special effects are too conscientious, too shocking!"

"This Nima is the special effects picture that should be there after investing three or four billion soft sister coins!! It seems that all the money invested by Brother Yi this time has been used on the blade, no wonder he didn't invite any celebrities except for himself and Uncle Da, he was too wise, good !!"

"Brother Yi controls the huge machine gun, sweeps the sky, and shouts to fuck you, I feel so man, so handsome, and so burning!!"

"Is this really a domestic sci-fi film? Is it really a special effect made by a domestic company? How do I feel that this effect is not inferior to Hollywood's blockbusters! The picture also has an impact, it's incredible!"

"Hahaha! Now I think who else would say that Brother Yi's sci-fi film will be a five-cent special effect!

"I paused the picture and watched it little by little, and I felt even more shocked! The details of each special effect picture are handled very well, and the costumes and props are also very careful! It is worthy of Brother Yi, I watch this movie, it will really be like what he said not long ago, creating a new world of domestic science fiction movies!"

"Cow Pi, look forward to it, blow it up, just look at it!"

"In my lifetime! The first time I watched the trailer, I was so enthusiastic! This effect is comparable to a Hollywood picture, it is actually a science fiction film! Brother Yi is so amazing, I must go to the cinema to watch it when the time comes!"

People who weren't optimistic about Li Yi's movie before all selectively lost their memories and closed their mouths, replaced by overwhelming expectations and praise!

With just one trailer, Li Yi not only responded to all the previous doubts, leaving them speechless, but also made everyone's expectations for this movie reach an unprecedented level!

Soon after the trailer was released, on Douban, more than 100,000 people gave this movie various ratings in advance, with a score of nearly 9.0, which shows everyone's high hopes and expectations for this movie!

It was also at this time that "Shanghai Fortress" also released its own trailer!

The picture of the trailer is also extremely shocking!

At this moment, "Shanghai Fortress" also raised everyone's expectations to the highest, and many netizens said that the trailers of "The Wandering Earth" and "Shanghai Fortress" made them see the hope of the rise of domestic science fiction films.

As for "The Wandering Earth" and "Shanghai Fortress", the three-body problem, which is also a sci-fi genre, is also highly anticipated and hotly discussed, and it has been announced that it will enter post-production, saying that it will be able to meet you soon, but it also said that it will not be able to catch up with this year's year, so it can only be released after the release is over.

The popularity brought by the trailer of "The Wandering Earth" to Li Yi has not disappeared, and another news related to Li Yi has once again exploded the Internet.

The Spring Evening program team announced the detailed program list of this year's Spring Evening through the official Weibo.

The news that Li Yi is going to call for the Spring Festival has long made everyone look forward to this Spring Festival Gala, so many people immediately looked for Li Yi's name at the moment when the detailed list was announced, wanting to see what he would perform on the Spring Festival Gala at that time.

Everyone started looking for it from the first line, and they found the name of Li Yi who finally saw it very late, and the project he was going to perform-singing program.

This was what everyone expected, but after seeing the name of the song, everyone couldn't help but be stunned.

"Loyal to the Country"?

What kind of song is this? I've never heard of it

Everyone checked it and didn't find any information about this song.

Everyone guessed that this should be Li Yi's new song, and Li Yi quickly responded to his Weibo message, saying that it was indeed his new song and that it was specially made for the spring call.

Li Yi's singing talent is very clear to everyone, although there are not many of his songs, but each one is composed and sung by himself.

Every new song is a hit.

So in addition to Li Yi's many fans and fans, there are also many fans who know that Li Yi has made a new song and is going to sing it on the Spring Festival, which naturally detonated the Internet again:

"Brother Yi is going to release a new song! And he is going to make his first appearance on the stage of the Spring Festival Gala, which is really great!"

"I guessed that my brother would sing at the Spring Festival Gala, but I really didn't expect him to make a new song for the Spring Festival, and now I'm looking forward to this year's Spring Festival!

"The name "Loyal to the Country"? This name is too cheesy, it is the main theme song when you hear it, it must be very boring!

"That's it, I don't think it's going to be very good, I don't have any sense of expectation!

"How can someone mention the main theme! so disgusted, although most of the songs with this theme are very cliché and boring, but there are some good ones, I think Brother Yi's song should belong to the latter!"

"Anyway, everyone noticed that the time period when Brother Yi sang was exactly a few minutes before the clock! This time period is definitely the golden time, and the program that can be on this time period is the finale!"

"Awesome my Li Yi! sang a new song on the evening of the Spring Festival, and also appeared as the finale, it seems that the Spring Program Team attaches great importance to Brother Yi, is very optimistic about Brother, and has high hopes for him. ”

"That's a must, okay, and I don't want to think about how popular our brother Yi is now. ”

"Hahahaha! After the spring evening, Brother Yi will definitely be even more popular! It will be popular all over the country in minutes. ”

Many people are still looking forward to this news, but many people think that Li Yi's new song must be a very cliché main theme song, so they are not optimistic

But one thing is certain, whether it is optimistic or not, everyone will still watch and listen.

This year's Spring Festival, because Li Yi has made many people look forward to it, and his show has become everyone's first choice for the New Year.

And his new work "The Wandering Earth" has become the first choice for many people to talk about movie theaters in the New Year.

As soon as the time passed, it was soon the day of the Chinese New Year's Eve!

Chinese New Year's Eve is less than half an hour away from CCTV's spring evening, and thousands of households have already put on lights and are ready to welcome the new year.

Countless families across the country are brightly lit, the family is united, and he Meimei is sitting together, either preparing the Chinese New Year's Eve dinner, or has already begun to eat.

And everyone's TV sets at home have basically turned on CCTV, ready to watch the Spring Festival party!

This year's CCTV Spring Festival, because of Li Yi, has really made many people look forward to it for a long time.

It's different from previous years. This year's Spring Festival is especially expected by the younger generation.

And the only reason why they are looking forward to it is because there is Li Yi on this year's Spring Festival.

Not long after half past seven, before the show started, a lot of viewers gathered in the live broadcast room on the Internet on the Spring Evening.

Today's young people are used to the Internet.

Even if it is to watch the Spring Festival, unlike the older generation, who choose TV, they prefer to watch it on the computer.

"I've finally been looking forward to this day, since the news that Brother Yi is going to go to the spring evening, I've been counting the days!"

"Hahaha, me too! I've been looking forward to this year's Spring Festival Gala for a long time!"

"Isn't everyone like this! Brother Yi's popularity is really high now, and even the ratings of the Spring Festival can drive it! If it weren't for him, who would want to watch the Spring Festival Gala now!"