Yang Fei habitually stood up.

The professor smiled, "Please sit down and talk." ”

It was a white professor in his mid-fifties with messy and flowing blonde hair.

In the classroom, there is also a black friend, who must be the representative of the company in this case.

The case of Harvard Business School is not a conjecture, nor is it a closed-door operation, but a real company and a real problem.

Yang Fei strongly agrees with this.

"I have never been involved in the mining industry," Yang Fei had formed his own ideas after listening to the discussion among his classmates just now, and he naturally said it at this moment, "If I am appointed as the general manager of such a company, I think I will resign." Because, I can't lead a business that murders so many employees every year. ”

After Yang Fei's words came out, the whole class instantly fell silent, and they all looked at Yang Fei with strange eyes.

The professor smiled slightly: "Escape is not the way. What if you're the boss? You're going to close the mine? That means that there will be tens of thousands of workers, unemployed, tens of thousands of families, going to be in financial difficulty. Perhaps, they will not die in the mining accident again, but many more will die of disease and hunger because of poverty. ”

Yang Fei was stunned and said: "If I were the boss of the mining industry, then I would choose to temporarily suspend business, which may be seven weeks or ten weeks." During the closure of the mine, I will do everything possible to improve its safety and provide safety training to the company's tens of thousands of employees, and I will begin working with the government and the miners' union on a nationwide mine safety program. ”

The class was silent.

"Did you know that in Africa, at least 600,000 people work in the mining industry?" the professor asked. They may depend on the choices you make. What's most important to you? Is it that your employees can continue to produce? Don't forget, you have the world's largest gold mine, and everything you do has a global effect. What's most important to you? Make sure there are no fatalities and do everything you can to prevent them from happening? Does that mean you have to shut down the mines?"

Yang Fei said: "Today, with a highly developed industrial civilization, I believe that we will always have a way to reduce the occurrence of mining disasters. Perhaps, we can't completely avoid a mining disaster, but we can reduce the mortality rate by 70%, and this can be achieved through hard work!"

The professor said, "This is a case study, and what you are playing now is the role of a mining boss, are you responsible for what you say? Do you doubt the decisions you made?"

Yang Fei said in a deep voice: "I don't doubt it, I'm the boss, I'll do it!"

The class burst into applause.

The professor discussed with the company representatives, and then said to the class, "Usually, there is no right answer to our case discussion. Note that what I just said is, usually. ”

Everyone looked at the professor and could probably guess what he was going to talk about next, and some of them had already given Yang Fei a thumbs up.

The professor said: "Just now, I discussed it with the company's representative, and he said that Yang Fei's suggestion is the answer they have been looking for!

The class burst into applause again.

The representative of the mining company shook hands with Yang Fei and said: "I have been looking for a solution to the problem, but I have not found it. In the face of the interests of the company, the interests of the miners, and the mining disaster, I have no better choice. Mr. Yang, you made the decision for me and made me understand what to do next. ”

Yang Fei asked curiously: "Will you really do what I say?" I think what I am talking about is an ideal state, I will definitely do it myself, but will you do this?"

"Definitely. "You're right, perhaps, with just seven weeks of closure, we can solve the problem and reduce the mortality rate by more than 70 percent." ”

Yang Fei said: "In this way, it is the luck of African miners!"

This is the end of the case!

There has never been a case where the discussion ended so quickly.

The professor said: "Because of Yang Fei's wonderful answer, the work of the professors in our school will have to be increased. ”

The class burst into laughter.

The professor shrugged: "Even so, I still hope that everyone can hit the nail on the head, identify the core issues of each case, and make a discussion that satisfies the company." We are not afraid of hard work, and we are not afraid of more cases. ”

The class burst into laughter again.

The professor said: "In view of the 'violent death' of the previous case, I had to throw out the next case in advance, don't be complacent, this case is not so easy to get an answer." Because it was so sudden, the representative of the case company could only come tomorrow, and today, everyone will discuss it first. ”

The presentation of the second case is simple.

Luxury and sustainability.

Many people love brands, but they don't know the sustainability at the heart of a designer's business model, and they don't realize the extent to which the company has an impact and is committed to protecting the environment.

The professor requires the students in the classroom to grasp the basic information of luxury marketing cases in order to carry out case teaching.

Many students asked, is there a relationship between luxury and sustainability?

"Luxury and sustainability embody similar values," the professor said solemnly. Luxury is nothing more than being the best, having the best qualities. Products that are or will be painful or harmful to the environment are no longer considered to be of the highest quality. Creating a brand that is both reputable and environmentally and socially responsible can be profitable and commercially successful. Being environmentally responsible doesn't necessarily require complex changes or additional costs. ”

When Yang Fei heard this, he couldn't help nodding secretly, and asked the classmates around him, "What's the name of this professor?"

"Professor Kane. ”

"Thank you. ”

In the following group discussion, Yang Fei and Linda were separated.

At Harvard, class and group are two different concepts.

The group is cross-border, and students from different disciplines and faculties can provide different references, which is more conducive to stimulating potential.

Linda was very happy and naturally hugged Yang Fei.

If it weren't for Yang Fei's fast flash, the other party would probably have another veneer gift.

"Yang Fei, my dad and mom are very happy to hear that you are coming to my house to do home, tonight, you must come!"

"Well, I'll go. Yang Fei smiled slightly, he was used to seeing domestic beauties, and when he looked at this blonde girl, he would have a bright feeling every time.

When discussing luxury and sustainability, Linda pointed out that the focus of the case is sustainability, which is also the main point of discussion and analysis, and to analyze different perspectives, it is not possible to rely on the materials and data provided by the professor, we must find more data to support ourselves.

Yang Fei couldn't help but glance at Linda.

This rich girl, from a good background, can be admitted to Harvard, it can be seen that she has a superb IQ, and today's performance is even more remarkable.