Chapter 693: European and American Market Strategies (4000+ Chapters, Ask for Subscription~)

"Congratulations!"

"Thank you!"

Wu Jianye and Bruce Robin took over the little golden man of the Academy Awards in the hands of the award presenters, and the organizing committee of the Oscars is still relatively generous in this regard, and a total of two little golden figures were made, so that there is no need to worry about who will take the little golden man.

Judy Fortis and Anthony Hopkins handed the stage to Wu Jianye and Bruce Robin.

Wu Jianye motioned for Bruce Robin to speak first!

Compared with Wu Jianye's calmness, Bruce Robin seemed much more excited, on the stage, bent down to the microphone, and said several thanks in a row with a very excited face.

"Thank you, thank you, in fact, I just thought of such a story, and the screenwriting content of the whole movie was completed by Director Wu, I thank Director Wu for being able to put me in the position of screenwriter, not the position of the story provider!"

When Bruce Robin finished speaking, Wu Jianye leaned in front of the microphone, when everyone thought that Wu Jianye was going to give some impressive acceptance speeches, after all, when Wu Jianye won the European Film Festival Award before, he had delivered a classic acceptance speech.

As a result, I saw Wu Jianye holding the little golden figure of the Academy Award and said, "Thank you!"

Then he turned and left the stage.......

Everyone was stunned for a while, even Bruce Robin didn't expect Wu Jianye's acceptance speech to be so concise and to the point, and it would be over with a thank you?

But no matter what, when the acceptance speech is over, the applause should still be applauded!

Zhang Yimou sat in his position and looked at Wu Jianye's personalized answer, and also showed a wry smile, he chatted with Wu Jianye, and knew that Wu Jianye was venting his dissatisfaction, although Wu Jianye has always said that he doesn't care if he wins the award or not, but these academics of the Oscars will definitely not award the Best Picture Award to Wu Jianye, which still makes Wu Jianye very dissatisfied!

After all, if it were on an equal footing, Wu Jianye would not have no chance!

It was just a small episode, and after the affair was over, the Academy Awards were still being awarded.

Wu Jianye knew what was going on, so it had nothing to do with him, and he chatted with Isabel Adjani with a smile, only when the best foreign language film was announced, Wu Jianye cared, although Lao Mouzi didn't win this award last time, but this time there was a phantom to do public relations expenses for him, maybe there was a chance!

At the same time, Wu Jianye could also see Zhang Yimou and others, and his expression was also very nervous at this time.

It's a pity.......

"The winner of the 63rd Academy Awards for Best Foreign Language Film is the Swiss film "Journey of Hope"!" With the announcement of award presenter Dustin Hoffman, Lao Mouzi's first Oscar trip ended in failure!

The final award for Best Picture went to Kevin Costner's "Dances with Wolves".

With the announcement of the best picture, this Academy Awards has officially ended, and according to the usual practice, everyone has to go to the hotel to hold the Oscar dinner!

At the dinner, Wu Jianye comforted Lao Mouzi, who did not win the award.

"Actually, you don't have to take this thing so seriously, just make your own movie, just an Oscar, if you don't get it, you won't get it!" Wu Jianye said.

At this time, Wu Jianye really didn't care about the awards, when he first debuted before, he needed awards to be around, not because he wanted to get these awards, but because he wanted these awards to give himself a bonus, at that time, Wu Jianye's own strength was not as strong as it is now, so he needed to have these honors, so that he could get the corresponding status treatment in China.

But now Wu Jianye's own strength and the huge network of contacts behind him make him enough to stop caring about these awards!

Zhang Yimou showed a wry smile and said, "You should be, everyone is like you, you can be so light-hearted!"

Wu Jianye smiled and said, "It's good to get used to this kind of thing!"

Zhang Yimou: "......"

Wu Jianye, who was still comforting Zhang Yimou just now, suddenly ushered in someone who comforted him at this time.

"Wu, don't be sad, I don't think your "Ghost Love" is no worse than "Dances with Wolves"!" Michael Jackson walked over with a smile on his face at this time!

Wu Jianye laughed, "Michael, don't worry, I'm not sad at all, I know very well whether "People and Ghosts" can win the award. ”

Michael Jackson was stunned for a moment, then understood what Wu Jianye meant, and said with a smile: "Why don't you come to my dream manor tomorrow and everyone have a party!"

Wu Jianye naturally had no opinion on this, and agreed to Michael Jackson's invitation with a smile, and then introduced Zhang Yimou and others to Michael Jackson.

After the Oscar dinner, Wu Jianye and the others returned to the manor directly by car.

In the next few days, Wu Jianye had nothing to do except take Zhang Yimou and others to participate in Michael Jackson's invitation, and Zhang Yimou and others also returned to China on the third day after the Oscars ended!

When the time entered April, Wu Jianye ushered in a few guests again!

Zhou Tao, Ding Cuicui, Zhao Chengzhi, Chen Haichao!

Among them, Zhao Chengzhi served as the deputy general manager of Hanshui Beverage for a year, and successfully succeeded Lu Yiming to become the general manager of Hanshui Beverage, and Chen Haichao is also the general manager of Tunan Technology at this time, and he is also a talent who came out of the talent reserve room of Yaoguang Group!

Wu Jianye met the four of them in the study!

"I asked you to come over this time, mainly because there are a few things that you need to deal with!" Wu Jianye said straight to the point.

"First of all, the cold water drink and LUCK Sports, the previous agreement with Phantom Media, can now be carried out. Wu Jianye continued to preach.

When the sports club was acquired, it was to allow Very Coke and LUCK Sports to enter the European and American markets smoothly, so this time Ding Cuicui and Zhao Chengzhi came to Los Angeles, mainly to formally sign an equity sale agreement with Phantom Media!

Under the previous agreement, the two companies will each own 20% of the shares of the Los Angeles Lakers, Los Angeles Dodgers, Los Angeles Rams and League One Manchester United!

After nearly a year of operation, the fans of the four major clubs at this time have slowly begun to accept the Phantom as their boss.

"After the two companies settle in the club, they can seize the European and American markets, and the first thing to do is to set up their own branches in North America and sign their own spokespeople. ”

Ding Cuicui asked on the side: "Angkor, the popularity of our two companies in Europe and the United States is very low, and it may be difficult to sign top stars!"

Zhao Chengzhi also nodded on the side, the foundation of the two companies is in Southeast Asia, and the popularity in Europe and the United States cannot be compared with local companies.

The opponents of very Coke are naturally Pepsi and Coca-Cola, and LUCK has even more opponents, Nike, Adidas, Reebok, etc. are their competitors!

Wu Jianye said: "This time is the first step for the company to enter the European and American markets for these products, and it is also the most important step, so we must go steady, the company's development plan has been handed over to you, first of all, we want to set up our own flagship stores in major cities in North America, and we will decorate the best flagship stores in the best locations!"

After listening to this, Ding Cuicui said: "If this plan is implemented, the company will spend at least 300 million US dollars to do this!"

Zhao Chengzhi nodded, although the operation of Coke in North America does not need to set up its own flagship store, but if you want to enter the mainstream market in North America, it also requires a lot of expenses!

Zhou Tao said on the side: "Don't worry about money, the development of your companies has been very smooth in recent years, and the cash reserves are enough to deal with this operation!"

ALTHOUGH LUCK SPORTS WAS ESTABLISHED FOR A RELATIVELY SHORT TIME, CASH RESERVES ARE INSUFFICIENT, BUT THE CASH RESERVES OF SPLENDID GARMENT ARE SUFFICIENT, SPLENDID GARMENT IS THE EARLIEST COMPANY ESTABLISHED BY YAOGUANG GROUP, SINCE ITS ESTABLISHMENT, IT HAS FIRMLY OCCUPIED THE DOMESTIC SHARE, AND THE LATER PLUS THE INCOME BROUGHT BY THE SOUTHEAST ASIAN MARKET, AT THIS TIME SPLENDID GARMENT HAS ALREADY BECOME THE LARGEST GARMENT COMPANY IN SOUTHEAST ASIA!

Cold water drinks are even more exaggerated, now the domestic beverage tax is not so exaggerated in later generations, the success of Jianlibao has accumulated original funds for cold water drinks, and at the same time, very Coke has become the largest cola company in China through the bombardment of advertising in the past two years, and at the same time in the Southeast Asian market can also be done with Coca-Cola, Pepsi three points of the world!

Although $300 million is a lot of investment, it is not a heartbreaking expense for the company's cash reserves!

Ding Cuicui and Zhao Chengzhi nodded.

As the helmsmen of the two companies, the two of them naturally understand the development of the company, but they only took out 300 million US dollars at one time as funds to expand the European and American markets, which still makes them a little worried!

It's not their home turf, so there's a lot of worry in their hearts.

Wu Jianye said with a smile: "The first thing you two companies have to do is to seize the spokesperson, because of the popularity of the two companies in Europe and the United States, so the endorsement fee in the early stage must be higher than that of European and American companies, but don't be afraid to spend money, as long as we can quickly open the European and American markets, this money is definitely a value-added investment for future income!"

Seeing that the two big bosses have already decided, Ding Cuicui and Zhao Chengzhi have no opinions!

In fact, the development routes of the two companies in Europe and the United States are similar.

The first thing is to find a spokesperson, LUCK Sports is better, you just need to find a suitable spokesperson in sports, as for very Coke, it is more troublesome, not only to find sports stars as spokespersons, but also Hollywood stars also need to find.

They are not the only ones who came to Los Angeles this time, but also the three companies of Cold Water Drink, LUCK Sports and Tunan Technology have brought their own professional teams.

At the same time, after Cold Water Beverage and LUCK Sports set up their own branches in North America, they will recruit some Americans to join the company.

All the specific matters will be carried out by them, and Wu Jianye tells them the general direction of development.

In fact, to put it bluntly, the entry of the two companies into the European and American markets is a barbaric entry, and it is definitely a way to open the way with money, which means that the sales of these two companies in Southeast Asia are really good, and the cash reserves are very perfect, otherwise other companies do not have this opportunity at all.

Of course, in addition to directing in the general direction, Wu Jianye will also come up with some specific ideas, such as what kind of star he knows will become a top star in the future, and the first advertisement of the two companies in Europe and the United States will also be created by Wu Jianye for them!

Both companies also have a number of advantages.

That's the Phantom!

Now after defeating CAA, Hera Agent has become one of the three major agencies in the United States, and now Hera Agent has begun to develop in the sports circle, which can bring convenience to both companies.

Both Coldwater Drink and LUCK Sports will cooperate with Hera Brokerage, and the stars of Hera Brokerage will also become potential customers of the two companies.

For example, Keanu Reeves, Sandra Bullock and others, who have become a new generation of idols in Europe and the United States with last year's "Speed of Life and Death", with the collapse of CAA, the brokerage contracts of the two have also been transferred to Hera's brokerage.

Wu Jianye has been pressing it before, and he didn't let the two accept the endorsement of the Coke brand, which was prepared for very Coke!

And don't forget that this year's phenomenal film "Jurassic Park" and ABC's highlight "Friends" will both cooperate with two major companies, which have already made the two companies have a stronger start in Europe and the United States than many companies of the same type!

What's more, the two companies are not unknown in Europe and the United States, and the previous sponsorship of the NBA league is a clever move, so that the North American consumer group is at least not completely unaware of them.......

If it was slowly infiltrated before, with the passage of time, now the time and place are already on Wu Jianye's side, and after accumulation, it will be a complete explosion!

"Where are the headquarters of those two companies in the United States?" Zhou Tao asked.

Wu Jianye said: "LUCK Sports is headquartered in Los Angeles, and Hanshui Beverage is headquartered in New York!"

Among the four major sports clubs, three major sports clubs are in Los Angeles, and Wu Jianye naturally wants to make LUCK Sports close to the water.

Ding Cuicui and Zhao Chengzhi nodded.

Wu Jianye continued to instruct: "At the same time, don't forget the establishment of the European branch, this time the company's development in Europe and the United States is carried out simultaneously, this year will be an extremely difficult year for you, I hope you two, don't be careless." ”

Ding Cuicui and Zhao Chengzhi immediately expressed their understanding to Wu Jianye.

Wait until you're done talking to the two of them.

Wu Jianye looked at Chen Haichao, who had not spoken before!

"Haichao, your task this time is not light, although the company has established its own sales network in North America and Canada with the sales channels of Shanmei Computer, but the sales of the company's products in these two places have not been able to compare with local companies, so this time I called you here because of this matter!"