Chapter 541: Propaganda Routines

The next day, in the evening.

Kang Hui arrived in Vienna by plane and checked into the hotel where the crew members were staying.

After the crew finished work, Kang Hui took the printed paper contract and knocked on Jessica's hotel door, and after entering the door, she handed the contract to Jessica and said, "This is a new contract drawn up by our company based on the results of yesterday's discussion, can you take a look?"

"Okay. Jessica smiled and accepted the contract.

After reading it twice, she signed her name with a black carbon pen.

The contract came into force.

Kang Hui saw Jessica sign the contract, she immediately stood up and stretched out her right hand to Jessica: "Then I wish us a happy cooperation." ”

"It was a pleasure to work with. Jessica also stretched out her right hand and held Kang Hui's hand tightly.

The handshake between the two lasted for more than ten seconds.

"I'm going to open a bottle of wine. Jessica rubbed her black-rimmed glasses and said, "Let's talk while we drink." ”

"Okay. ”

Jessica turned around, picked up a bottle of red wine from the wine rack, and poured two glasses back for herself and Kang.

Kang Hui took the wine glass, she shook the glass, and said: "I went to Vienna this time, in addition to signing a contract with you, I also want to discuss with you the follow-up propaganda strategy [Lonely City Reading] strategy." ”

Jessica nodded, picking up her paper notebook and pen on the table.

"Don't. Kang Hui hurriedly stopped, "Let's just talk casually." You're going to stress me out about that. ”

Jessica smiled and didn't speak, she put the notebook and pen back on the table.

Kang Hui said with a smile: "For the follow-up publicity, I plan to focus on two cores. The first core is Chen Minhao. In China, he has a good reputation and a certain box office appeal. In the future, I will let him appear on some domestic variety shows to promote the movie. But internationally, his current influence is limited. I plan to use the song "I'm yours" as a starting point for promotion. ”

Jessica nodded and asked, "What about the second core?"

Kang Hui said: "Film awards. Since our film is positioned as a romantic literary film. If the film can be nominated or awarded by several well-known film festivals before the release of "Love Before Dawn" is released, we can focus on the awards or nominations of the film, which will be very helpful to the box office of the film. Of course, there wasn't much I could do until the film won an award. It's up to you to make this movie well. ”

Jessica smiled and said, "Okay, I'll do my best." But I have one more idea for movie promotion, and I'd like to ask you. This movie is a romance movie, so if the male and female protagonists have any scandals, can it increase the topicality of the movie, thereby increasing the box office of the movie?"

Kang Hui shook his head firmly and said: "If it is an ordinary movie or TV series, the ambiguous relationship between the male and female protagonists may be helpful to the box office or TV ratings of the movie." But here in Chen Minhao, this trick is completely poisoned milk. If he and Caroline have an affair, it will definitely have a negative impact on the box office of the movie. ”

Jessica was a little puzzled and looked at Kang Hui with a puzzled expression.

Kang Hui explained: "Chen Minhao now has a rumored girlfriend and has a lot of CP fans. Previously, the clip of Chen Minhao and Caroline entering the hotel at the same time was filmed, which caused an uproar in China, and many people scolded Chen Minhao for being a scumbag, and even wanted to take off his fans. Although this problem has been solved, based on Chen Minhao's current situation, not only can he and Caroline not have an ambiguous relationship, but we even try to prevent the rumors of an ambiguous relationship between the two. ”

Jessica nodded, "Okay, you're an expert in this area." I listen to you. I also have a question, how do we use the song "I'm yours" as a starting point for promotion?"

Kang took a sip of red wine and said, "The first step is to let Chen Minhao finish recording the song "I'm yours".

The second step is to find someone to shoot a video of Chen Minhao playing and singing this song in a record store, disguise it as a video taken by a passerby, upload it to the Internet, and attract the attention of netizens.

The third step is to release the message. Let netizens know "I'm yours", this song was inspired by Chen Minhao during the filming of "Love Before Dawn", and was created casually.

Step 4, you give an interview, you send a message, you change the script for filming because of "I'm yours", and some of the clips are re-shot.

In the fifth step, the song "I'm yours" was officially launched on major music platforms.

After this set of combinations, whether it is Chen Minhao, "I'm yours" or "Love Before Dawn" has become popular. In this process, we will also bring some rhythm to make netizens look forward to the content and release time of "Love Before Dawn". ”

After Jessica listened, she looked at Kang Hui with admiration: "Okay, this propaganda discussion is very powerful as soon as I hear it." In this process, if you have anything you need me to do, just tell me directly, and I will definitely cooperate with you as soon as possible. ”

Kang smiled back and said, "Okay, if there is anything that needs your help, I will definitely not be polite to you." By the way, when Chen Minhao's "I'm yours" was recorded, he might have to take two days off. ”

"Okay, no problem, the crew has been filming continuously for almost a month, and I just took this opportunity to give the crew a holiday. Jessica nodded and asked, "Recording songs, does Chen Minhao need to go back to Huaxia?"

Kang Hui said with a smile: "It's not necessary, Chen Minhao's music producer, after Wu Hongrong heard that Chen Minhao had a new song, he couldn't wait to fly to Vienna with me today." It's a pity that he is now a guest in a music program in Huaxia, and he really can't leave today, so he flies to Vienna tomorrow. ”

Jessica asked, "What about the recording studio?"

Kang Hui smiled: "At first, I was also worried about the problems of the recording studio. But Wu Hongrong told me that Vienna is the capital of music, how can he go back to the recording studio, he also has contacts here, and he will find a way to solve it. ”

Jessica said: "Okay, then when Chen Minhao needs to ask for leave, you can just let him tell me a day in advance." ”

Kang Hui nodded.

The two had finished communicating the follow-up plan, and Kang Hui did not stay in Jessica's room for long, she went back to her room to catch up on sleep.

As soon as she left, Jessica stretched her waist, she recalled that Kang Hui had arranged everything about the promotion of the movie in an orderly manner just now, Jessica couldn't help but sigh: "It's really easy to cooperate with Kang Hui." ”

She looked down at the unfinished half bottle of red wine on the table, and poured herself another half glass.

This bottle of red wine is not low, and after a few glasses of red wine, Jessica's head is a little groggy.

She finished the shower in a daze, lay on the bed, and looked at the ceiling, she once again recalled Kang Hui's work of arranging the publicity of "Love Before Dawn" in an orderly manner.

She suddenly felt that it was not impossible for the box office of "Love Before Dawn" to exceed 50 million.