Rymas agreed to Fernan's request, and he had to say yes.

There is only one copy of this kind of movie in the world, he doesn't want it, naturally some people want it, and he can't help it.

After signing the contract, under the introduction of Remas, Feinan signed the same contract with all eight cinemas in the concession.

In addition, several movie theaters and theaters wanted to buy copies after watching the movie, but Zhang Shichuan's productivity was limited, and only eight copies were made for the time being.

After the premiere time was determined, the promotional strategy on Fernan's side also began.

Zheng Zhengqiu used his network in magazines and newspapers to publish the advertisements of the film in every newspaper and magazine in Shanghai. And the ticket price of the movie was marked in large font, and the shocking price was 499 coppers per sheet.

But Du Yu carefully drew a promotional poster for the movie, which is two villains who are fighting, looking at the clothes, it can be seen that one is Chinese and the other is a neon man, which is also published at the bottom of the advertisement.

The Jingwu Sect was not idle.

Many of the brothers in the Jingwu Sect are rickshaw drivers, and they contacted all the rickshaw drivers in Shanghai and asked them to help promote the movie.

This is nothing to the coachmen, who solicit customers every day and have to make small talk with customers, that is, many words.

But what they don't know is that this kind of propaganda is the most accurate way to spread.

Those who have the money to take a rickshaw generally have a few dollars in their pockets, and they may not be able to afford a few oceans of fare, but they can still afford 499 coppers.

In addition, the Jingwu Gate moved up and down, scattered to those densely populated residential areas on the edge of the concession, and put up posters for publicity.

The poster is a short comic drawn by Dan Du Yu for the film under the direction of Finan.

During this period, there were too few people who could read and hyphenate, and the propaganda effect of pictures was much stronger than that of words.

The above comics are all fight scenes expanded from the storyboard script, which is closer to the old-fashioned Hong Kong manga style in Fernan's memory, and it is full of blows.

As soon as the poster was posted, it attracted countless onlookers.

In this era of lack of entertainment, such comics are also a novelty and very eye-catching.

In order to prevent someone from taking down the poster, and also for publicity, in front of each poster, there are brothers from Jingwumen present to carry out publicity.

They explained to the curious public that the poster was intended to promote a movie that would be screened simultaneously in nine cinemas in the concession three days later, and that the cartoons on the poster were the fight scenes in the movie.

Many people didn't know what a movie was, so the Jingwu brothers patiently explained, saying that it was something similar to a shadow puppet play, but it was played with electricity, and it was full of images of real people, which was very magical.

The people didn't know why, but they were still full of curiosity.

However, after learning the ticket price of the movie, they couldn't help but shake their heads and began to retreat.

A sitting ticket is 499 copper, and a standing ticket is 299 copper, which is not cheap.

500 copper can buy a bag of rice, what kind of movie to watch? Is there money to burn?

But soon, the Jingwu brothers attracted everyone back, because they claimed that as long as they went to the nine movie theaters in the concession to watch the movie, they could exchange half of the money from them with the movie tickets, and settle it in cash.

This move immediately attracted the attention of many people, regardless of whether they had gone to school or read and could read, but the general account would still be calculated.

If you can really get half of the money back with the ticket, wouldn't it only cost 150 copper to watch a movie?

One hundred and fifty coppers, although it is still a little expensive, but compared with the ticket price of one or two oceans in the past, it is not too cost-effective.

There are already a lot of people who are tempted.

This propaganda was carried out for three days in residential areas outside the concession.

Because the cartoons on the posters put up in different residential areas are different, many people go to other residential areas to see the posters.

In this way, the exchange and diffusion of information will let more people know about the movie.

As a result, under the joint promotion of "online" magazines and newspapers and "offline" by word of mouth, this movie called "Huo Yuanjia" was known to many people in Shanghai before it was released.

The two-pronged marketing ignited the enthusiasm of the people of Shanghai, and early in the morning on the day of the premiere, some people came to ask to buy tickets.

At noon, people who came to catch the morning movie lined up for hundreds of meters, and this kind of big scene was the first time even in Shanghai.

At the window on the second floor, Remas stood in front of the window, looking at the long queue downstairs, but there was no joy on his face, but a sad face, very depressed.

"Mr. Fei. ”

He couldn't help but ask Fernan, who was holding a red wine glass and drinking slowly, "Are you spending your own money to invite these poor people to watch a movie?"

"Why not?"

Fei Nan shrugged his shoulders and asked with a smile: "Anyway, it's my own money that I spend, and I should give you a penny!

"Alas!"

Remas sighed helplessly, Fernan's use of real money to play subsidies is not a breach of contract, he just can't figure it out, why is Fernan?

"Cinema is the art of high that so many poor people come to see it...... I've just renovated the new theater, it's a pity!"

Rhemas couldn't help but murmur and complain.

"Do you think they're dirty?"

Fei Nan looked over, his eyes a little cold.

"Well, I didn't say that. ”

Remas muttered, and suddenly saw Fernan's eyes, and couldn't help but shudder.

Staring at him, Fei Nan calmly pointed to the flow of people downstairs and said, "Many of them have never seen any fine art in their lives, and this movie ticket is probably their only entertainment consumption for a long time." ”

"In order to watch the movie, they deliberately took a shower and changed into new clothes, rest assured, they will not get your seat dirty. ”

"Mr. Fei, you know I didn't mean that. ”

Remas hurriedly said: "I'm just worried that if you subsidize the fare like this, according to the proportion of the share, not only will you not make money, but you will have to lose money." ”

"And if you do this, it will only make more and more poor people come to watch movies at a low price, I don't mean to look down on the poor, but you know, the rich make better money, don't you?"

"Haha! I never wanted to make poor people's money. ”

"And what do you want?" Remas didn't know.

"You'll know. ”

Fernan picked up his glass, drank the red wine in the glass, and turned to walk out the door.

The premiere of the first movie in the morning is about to begin.

The first batch of spectators have already entered, and there are people who sit on tickets and are looking for their seats, and those who have bought standing tickets are standing by the aisle, looking up at the surroundings, their eyes are full of curiosity and envy, and they are excited to talk and laugh with their friends.

Many people are excited to enter such a place for the first time.

Finally, the hall was crowded with spectators, and the hall, which originally accommodated more than 700 spectators, was squeezed into nearly 2,000 people.

At the appointed time, someone walked up to the stage, quieted everyone down with a loud voice, and then read out the instructions for watching the movie.

Because many people have not seen the movie, in order to avoid some people being scared and affecting the movie, Fernans asked Rehmas to arrange for someone to give a brief explanation to the audience.

Remas liked the instructions and added a few requirements to it.

In order to make it easier to understand, the staff used shadow puppetry and other methods to give everyone a vague idea of the movie, and then asked for a few requirements to keep the theater hygienic and not littering, and then stepped off the stage.

At the back of the screening room, the projector is powered on, the film plate rustles, and a beam of light hits the screen directly in front of it, and images begin to appear.

Behind the curtain, the staff also switched on the phonograph's stylus and the dubbing record began to work.

The movie is officially played.

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