Chapter 234: New Products Withdrawn
The days passed like water, and Sannancy was busy with work and taking care of her two children, and before she knew it, more than half a month had passed.
The daily flowers did not break, but they were delivered in a different form: the text message rings at 10 a.m. every morning, and Sannancy's mobile phone alerts her that there is another extra amount of money in her account.
Since she said that she didn't like to spend money, Lu Chengyu gave her money every day.
For example, yesterday's text message: a bouquet of French gold rush plums, 9999 yuan.
SMS the day before yesterday: Tasmanian lavender, 12,000 yuan.
A small meeting was held, and the time soon reached ten o'clock, and the mobile phone received a message on time: I am not free today, and I will send a handful of wild flowers to the garden downstairs, 2 yuan.
Sannancy couldn't help but laugh.
Chen Yuan, the designer who walked out of the office together, looked at her inexplicably, turned her head and whispered to the people around her.
Sanancy suddenly realized that his expression was too exposed, so he hurriedly withdrew his expression, but he still couldn't help but raise the corners of his mouth slightly.
I seem to have become accustomed to the text message ringtone that rings at ten o'clock every day, and occasionally slows down by a minute, and my mood is a little anxious.
Today is another day in a good mood.
The good mood lasted until the afternoon, when a phone call broke the peace.
It was a responsible call from the sales department, "Director Fiona, something is wrong." ”
Sanancy put down the work in hand and stabilized the emotions of the people over there first, "Don't rush, speak slowly." ”
It turned out that several perfume counters inexplicably proposed to withdraw the counters, and almost at the same time.
"Is there a quality problem with the customer's response?"
"No, there are no quality issues. ”
Sang Nancy was a little puzzled, the original sales cooperation contract was signed by both parties, and the company had the experience of cooperating with the counters of these department stores before the launch of the products she designed, and the sudden withdrawal of the counters made people very confused.
"You send me the location, and I'll go and see it myself. ”
Sang Nanci's beautiful eyes were stained with a trace of doubt, it stands to reason that the cooperation is a large department store, and the cooperation with the Lu Group is not a day or two, the two sides are coexisting, and the department store is already a breach of contract by doing this, and it is generally not done.
Unless...... There is vicious competition from rival companies.
Also going to the department store was designer Chen Yuan, and the assistant happened to have something to do, so she could only be put on top.
In front of the high-end luxury counter in City A, Sang Nancy swept through the exquisite glass cabinets one by one, none of them were their high-profile products, and even the promotional LCD screens were removed, let alone the products.
Sang Nancy immediately asked people to contact the manager of the mall, and the reply was that the mall had recently been readjusted, and Gaozi, as one of the largest brand partners, had to have the best position for the newly developed products, and they should be rearranged after all adjustments.
If it is really like what he said, why does the whole mall look clean and orderly, without a trace of moving?
In the place where they put their own products before, they put another kind of perfume, and the route they took was 108,000 miles away.
It is clear that the department store owner took the kickback.
The only possibility of taking kickbacks at the risk of violating the contract and facing huge compensation is that the kickbacks are high enough, and the purpose behind the willingness to throw money is likely to be for their high-profile new products.
Sang Nancy quickly had the bottom in his heart, it is impossible to start from the luxury counter, and the merchants who see the money are naturally where to rely on the money, if they really go through the legal process to get back the sales position, I am afraid that it will be too late to do anything, and the perfume will definitely be unsalable and lose money.
She called the company's public relations department, "Go check which company's brand Qianbai is, I haven't heard of it before." ”
While waiting for the results, Sannancy drove non-stop to other shopping malls, and the results were all removed, and only the flagship store of the directly affiliated company was still safe.
Chen Yuan, who was traveling with her, was wearing high heels, and she was tired and rubbed her legs after running two shopping malls, and sat down to rest as soon as she entered the counter.
Because Sannancy is the product director, she didn't dare to ask for a break, until finally her feet were sore and sleepy, but Sannancy was still watching one by one, she finally couldn't hold on, and complained with a bitter face, "Director Fiona, just let the people in the sales department do these things, design is our job." ”
Sanancy slowed down, looked back at her seriously, and corrected her seriously, "You're wrong. The design, production and sales of products themselves are integrated, and any problem in any link will affect the whole body. ”
Chen Yuan is just a designer, brand design, bottle design, and has never participated in research and development.
And Sannancy, who has been engaged in perfume research and development for five years, has been through all the links, and knows that the details are enough to deal a devastating blow to a new product.
Not long after she came back, everyone thought that her starting point was too high, there were many people who were not convinced, and there were more people waiting to see her wrestle, and she couldn't give those who had other scheming intentions the slightest chance to take advantage of it.
Sang Yinyin is bent on stopping her perfume business for fear that she will take back the company, and she is waiting to see her jokes all the time.
I walked into a luxury store, and the same product did not occupy the best position to promote the new product as the contract was signed.
When I asked the waiter, I didn't mention their products at all, and instead recommended Qianbai.
When Sannancy was about to have an answer in her mind, a call from the public relations department made her more sure of her conjecture.
"Director, Qian Bai is a perfume brand under Chenghui Group, which has been focusing on the research and development of low-end products, and the recently launched Dawn Dew is their main high-end luxury product, which has just been on the market for less than three days. ”
At this time, the sales manager arrived, and he was also in the store.
"Why did you only tell me today about the problem that arose the day before yesterday?"
Manager Zhang touched the shiny head, a little embarrassed, "Director, we have never encountered such a thing, there have been shopping malls to re-plan their locations before, but they will not remove the cabinets, this time the incident happened suddenly, and some stores are indeed in the renovation and upgrading ......"
Sannancy listened carefully, thought for a while, and asked him, "Where have you been so far?"
Manager Zhang showed the work records to Sang Nancy, and she quickly found a pattern in them, all of which were chain stores that removed their products, and these stores combined were only under the two groups.
"These two companies have always been in competition with our group. Manager Zhang concluded, and then added, "Although the three have been competing, they have cooperated, Gaozi is a first-line brand in the luxury brand, and the stores of the two groups will not seize the opportunity to make money, and instead support a small brand, unless they are intentionally targeting us." ”
Both were a little confused, not believing that anyone would self-destruct the opportunity to make money specifically against them.