Chapter 100 Export Recommendations
Xu Wangqiu sorted out his thoughts, stood up, and said slowly: "General Manager Ding said just now that let the film studio carry forward its style, first concentrate on building a movie theater, and then share the accounts with the film studio when the movie theater is repaired." The idea sounds plausible, but it's not feasible. I don't know if you have noticed the news about television sets? Last year, the Modu Television Factory introduced a color television production line; this year, the Rongcheng Radio No. 1 Factory and the Mianyang Changhong Factory introduced a television production line. Other provinces are also introducing or considering the introduction of television production lines. This means that within a few years, TV opportunities are rapidly developing and gaining popularity in China. This means that our country's film industry will be hit hard by television, just like other countries. It's important to build movie theaters, but it's even more important to have good movies to attract audiences, and if people don't watch movies anymore, what's the use of building more movie theaters?
The impact of movies on television is a worldwide problem, and now only Americans in the world have found a solution, which is to go big, make big productions, and make movies that can bring a strong audio-visual impact to the audience. The cost of this kind of film is very high, and according to our current policy, it is impossible to make a movie with an income of only 900,000 yuan. And making commercial blockbusters requires accumulation, especially movie special effects, which need to be accumulated for a long time. Otherwise, when the crisis breaks out, even if the state breaks the unified purchase and sales and lets us make blockbusters, it will be impossible to shoot them due to our lack of accumulation. Our film studio's request to change the way of account sharing is not for the sake of our own interests, but for the development of the entire film industry and the future of Chinese films. ”
Xu Wangqiu paused, looked at Ding Jianming, and said loudly: "We know that it is necessary to repair the cinema, and we do not ask for the film studio to take the big head and the movie theater to take the small head like in foreign countries." For Hollywood commercial blockbusters, the producer can take 60%, or even more, and the copy-style ladder account sharing we ask for is less than 15%, is this excessive?"
Several directors of film studios showed bright smiles, Wangqiu, this kid is really good at fighting, Ding Jianming sings very high, whoever wants to share the account is against the masses watching movies, but Wangqiu's tone is higher, and whoever opposes the account sharing is hindering the development of Chinese films in the future.
Although the people in China Film were very unhappy with Xu Wangqiu's words, they couldn't find a reason to refute them. Ding Jianming didn't speak, just looked at Xu Wangqiu quietly, thinking that this young man is really powerful!
Xu Wangqiu grinned and said: "The current problem of Chinese films, in the final analysis, is that we are too poor. At least the problem of poverty cannot be solved in the short term, and I think that neither studios nor film companies should focus only on the box office, but should broaden channels and find ways to increase revenue. Take the film studio as an example, in addition to the domestic box office, why not consider the export of films?"
When Ding Jianming heard this, he said lightly: "Who doesn't want to sell movies abroad to earn foreign exchange, but do you think it's easy to sell movies? ”
Xu Wangqiu smiled lightly and said: "In 1972, Xiangjiang made a movie called "The First Punch in the World", which performed very average in Xiangjiang, but after the movie was released in the United States, it was a huge success at the box office, ranking among the seven highest-grossing movies in the United States that year, with a box office of more than 20 million US dollars. Last year, the Xiangjiang film "Drunken Fist" sparked a frenzy in Southeast Asia, and this year it achieved a box office of nearly 2 billion yen after its release in Toei, and grossed more than $22 million worldwide. Last year, a movie called "Laughing Fist" also grossed more than $12 million worldwide. If Xiangjiang can do it, why can't we?"
When the words fell, Ding Jianming immediately retorted: "It's a martial arts film, we can't make this kind of film at all." ”
Xu Wangqiu chuckled: "Why can't we shoot it? Don't we have martial arts masters, can't we find actors who can do martial arts? Not to mention kung fu movies, war movies can always be made, right? The Soviet movie "War and Peace" everyone should have heard of it, it is a huge production that took five years to complete, and the filming was greatly assisted by the Soviet military, using 125,000 actors and 35,000 war horses, and each soldier has his own weapons and uniforms, and its production cost is as high as 32.6 million rubles. After the film was exported, it swept the entire Western film market, defeating many Hollywood blockbusters that year.
The year before last, the United States made a movie "Star Wars", which exceeded $700 million at the global box office, and it was very difficult for us to make "Star Wars", and now we really don't have that technology. But we can shoot what we are good at! Just like Xiangjiang movies, martial arts films are what they are good at, but the United States can't make them, so Xiangjiang martial arts movies are very popular in the United States. We also have what we are good at, and we also have our advantages, that is, we have a large number of people, and we can mobilize troops for filming, and if we need to, we can drop tens of thousands of troops to film, can the Americans do that? Can Xiangjiang Films? Impossible. The whole world makes movies and plays big scenes, and only the Soviets can compare with us. Only we and the USSR in the whole world could do it, this is our advantage, why don't we use it?
The Soviets can put their literary masterpieces on the big screen and sweep the world, and we can also put our literary masterpieces on the big screen! Our "Romance of the Three Kingdoms" and "Journey to the West" are very popular in East Asia, especially the people of Dongying, who are very fanatical about the culture of the Three Kingdoms, and they will certainly be very popular when they are made into movies. For example, if we put the Red Cliff War on the screen, the RB market alone is enough to earn tens of millions of dollars, plus other markets, it is entirely possible to get hundreds of millions of dollars in revenue. Now that our country is short of foreign exchange, and movies can be exported to earn foreign exchange, why don't we seize this opportunity?"
The bigwigs present were stunned by these words, the Ministry of Culture is a well-known poor ministry, life is deductible, all day long worried about money, and in 1978 China's foreign exchange reserves were only 167 million US dollars, if the Ministry of Culture can earn back hundreds of millions of dollars in foreign exchange, the situation is unimaginable.
Ding Jianming sneered: "Movies have losses and profits, how can you guarantee that the movie will definitely make money?"
Xu Wangqiu said lightly: "I can't guarantee it, but will this world definitely succeed? Many of the seniors present have participated in the revolution and even been on the battlefield. When we go to the battlefield, who can guarantee that we will not die, and who dares to say that we will definitely survive? Is it possible that we will die, and we will not be revolutionary? When I was filming "The Rape," a crew from Dongying came to visit the class, and after the producer of Dongying saw the sample film of "The Rape," he directly bid $200,000 to buy the copyright of the film. It's just that we don't have the right to export, we can't agree to it, and if we're talking, it's possible for 5,60 dollars, or even millions of dollars. In addition to Southeast Asia, Europe, the United States, it is entirely possible to earn a few million dollars. ”
The leaders present and the people from various film studios were shocked when they heard this, Dongying is a film powerhouse, and there are people from Dongying who buy Xu Wangqiu's movies, which is too powerful!
Huo Zhengang, director of the Film Bureau, couldn't help but say: "You're not kidding, do you really want to buy the copyright of "Hoe Rape"?"
Without waiting for Xu Wangqiu to speak, Xu Shangchu spoke first: "It's true, I was there at the time. At that time, the Dongying people made a bid for me, and he knew that I was the director of the Shadow Factory. At that time, the leaders of the Modu Film Bureau were also present, and they could all testify. At that time, Dongying people directly offered 200,000 yuan, just like Wangqiu said, if you talk about it more, 5600,000 is completely possible. I listened to Wangqiu's suggestion just now, I think it's very good, if you want to do an export pilot, you can do it in our Shadow Factory. ”
Several other studios said: "Our Beijing Film Studio has good conditions, and we are suitable for pilots." ”
"We have solid long-shadow technology, and we are suitable for it. ”
"Wangqiu was cultivated by our show studio, and our show studio is the most suitable. ”
Wang Lanxi knows that the country is particularly short of foreign exchange now, and he is about to go crazy thinking about foreign exchange, if the film system can export to earn foreign exchange, then the country will definitely raise his hands in favor, and the Ministry of Culture, a well-known poor ministry, can also raise his eyebrows, and immediately said: "Wangqiu, tell me your specific thoughts, what should you do?"
Xu Wangqiu said slowly: "I think we can set up a special Chinese film export company, which has the right to export films, and has independent accounting and is responsible for its own profits and losses; If the film is distributed by the company itself, then the cinema takes 50%, and the film company also takes 50%. If the film is handed over to China Film for distribution, then the film studio will take 35%, and the rest will be divided between China Film and the film company. ”
Ding Jianming immediately shouted: "I am resolutely opposed, if you do this, it is equivalent to throwing off our Zhongying as a burden." ”
Xu Wangqiu looked at Ding Jianming and said with a smile: "Mr. Ding, there is only one film studio like this, and not all of them are like this, how can it be called throwing China Film away? We can't just consider the interests of China Film Company, we are now a game of chess in the whole country, and the country needs foreign exchange, since our film system has a way to earn foreign exchange from abroad and a way to share worries for the country, how can we only consider the interests of China Film and ignore the interests of the country and the people?"
Ding Jianming didn't expect Xu Wangqiu's big hats to be buttoned one after another, and he simply said that he was a bureaucrat who only had personal interests and no national interests, if it wasn't for the presence of many leaders, he would definitely have scolded.
Wang Yang and several of their film studio directors almost laughed, in the past two years, they have fought with China Film Company, but they have never been pleased, and now they see Ding Jianming deflated, one by one is more comfortable than eating the fruits of life.
Haha, it's really right to call Wangqiu!
Xu Wangqiu saw that Ding Jianming was not speaking, and continued: "I am not embarrassed by Mr. Ding, but I have no other choice. If a movie is to be exported, it must be a well-made film, and if the movie is shoddy, people will definitely not buy it. If our films want to go out, they must all take the high-quality route of big productions. For example, if we want to shoot "Red Cliff", the actors' armor, weapons, props, etc. all cost money, and to film the Three Kingdoms drama, we must repair the Three Kingdoms City, and we can't make such a movie without tens of millions of funds. ”
Xu Wangqiu's eyes swept over everyone, and said with a chuckle: "The film investment is so high, and the risk of return is very high, in order to reduce the risk of film losses, it is necessary to implement box office sharing in China, so that export companies have no worries." In this way, even if the film is sold abroad very ordinarily and has a guarantee in the domestic market, the film studio will not lose money. Then the film studio can shoot boldly with confidence, and it can make more high-quality movies and earn more foreign exchange for the country. ”
After speaking, Xu Wangqiu bowed to everyone present and sat down calmly.
South Korean President Kim Yong-sam famously said: If Disney's annual turnover is comparable to that of the global computer giant IBM, then why not go all out to develop the film and television industry?
Xu Wangqiu has the same opinion, the box office revenue of a "Star Wars" is more than China's total foreign exchange reserves, so why don't we vigorously develop the film and television industry?