"Lao Qiu! Have you heard of the Great Route Competition?" Lu Guohong, who was in Qingdao, called his old comrade-in-arms Qiu Jianqiao.

They are all retired old cadres at home, and they have often gone out to drive together in the past few years, so he also plans to call Lao Qiu to participate in the great route race this time.

"I heard Lao Zhang say, is it a self-driving race? But he didn't explain it, what is the matter? Do you want to participate?" Qiu Jianqiao said.

"Yes, let's form a team and go to the competition together, just in time to go to Xizang!" Lu Guohong said.

"Okay, but what the hell is going on in that game, you're telling me!" Qiu Jianqiao said.

"It is to complete the two self-driving routes required by the official, complete the task on the way to get the clue card, and finally use those clue cards to find the so-called treasure card, the first to find the treasure card is the first place, and the bonus is 800,000!

The second one will give a bonus of 180,000 yuan, and the third one will give 20,000 yuan!" Lu Guohong gave a general introduction.

"It has to be you, Lao Zhang said it for a long time that day, but he didn't explain it, and he confused me!" Qiu Jianqiao said, "It feels very interesting, if you go, I'll give it to you, how can you participate in this?"

"Don't they have a mobile phone software, sign up on it, choose your departure time and departure place, and you can get the task, I'll operate this later, you give me your ID photo."

At present, the organizer has only released the first self-driving route, which is the Sichuan-Tibet Blue Line, Sichuan in and out, or Qing in and out of Sichuan, and the departure location and time can also be selected by yourself, and the software will release the corresponding tasks according to our departure place and time.

Completing a quest will give you a random clue card, but some of the clue cards are useful and some are interfering.

According to the news they released, if you stay at the Ranwu Lake International RV Campground from September 30th to October 7th, and then start the mission, you can directly get two useful clue cards. ”

"Then let's go there too! We can fly over and rent a car for ourselves, which will save trouble!" Qiu Jianqiao said.

"I want to too, but our news is too slow, I just read it, their rooms and parking spaces are all fully booked in the past few days, we are thinking!" Lu Guohong said helplessly.

"Yo, is it so hot?" Qiu Jianqiao was a little surprised.

"Yes, it happens to be during the National Day, and there are a lot of people who drive into Tibet every year, and there is such an event, so naturally they all participate in trying their luck!"

"Yes!"

"But if we go there in the future, we can get a useful clue card 100%! The clue cards obtained from other mission points have a certain chance of being interference clues!"

"In that case, whoever gets the first place depends on luck!"

"Yes, but I think the sooner you participate, the better, there will definitely be more useful clues in the early stage, and it will definitely be easy to find the final clues!" Lu Guohong said.

"Okay, then let's try our luck too!" Qiu Jianqiao said with a smile, although they are not bad for the hundreds of thousands, they often drive themselves, and it feels quite interesting to be able to participate in a competition.

"Are you asking Lao Zhang if he has signed up, you didn't ask him to come with us, I'll ask Lao Li again!" Lu Guohong said with a smile.

ended the call with Qiu Jianqiao, and Lu Guohong called several other old comrades-in-arms who had driven together before.

Just when Lu Guohong called himself, his son and daughter-in-law's family also came over, and Lu Guohong's son Lu Zilong saw that his father was not at home, so he asked suspiciously: "Mom! Where is my father?

"No, what about calling your Uncle Qiu in the study? One day when he was free, he said that he wanted to participate in some great voyage competition with his old comrades-in-arms, and he studied there all morning!" Lu Guohong's wife said with some dissatisfaction.

"The Great Route??"

Lu Zilong's face was stunned, and his wife next to him was also full of surprise and looked at him.

It was really surprising to hear the word "great voyage" from my mother's mouth......

Dad, they're going to the Great Voyage Race?

Are these men who are going to be the kings of the pirates???

In fact, there are many, many groups of his age who have the same confusion as Lu Zilong.

You must know that retired uncles are definitely a major force in the domestic self-driving circle, and this group of uncles with money and time has also become one of the main groups of people in the great voyage competition.

So in the past few days, all over the country, almost all young men and women who are about the same age as Lu Zilong have heard the word "great voyage" from their father's mouth in the past few days.

So a hot search topic suddenly appeared on Weibo: "Are dads going to be One Piece?"

Many funny stalks have also emerged around this topic, which have been spoofed and spread by countless netizens for a while......

Even the cartoon posters and pictures of One Piece were not spared......

Luffy, Zoro, and Nami have all changed their faces to the avatars of their aunts and uncles, and the picture is ...... It's devil's ......

"Mr. Li, you are so powerful, when you chose this name, did you foresee that it would cause such a topic!" Hou Zhengyu looked at Li Yang with admiration and said, looking at all the successful online marketing models before Li Yang.

Almost all of them take advantage of the attributes of the Internet and the forms that netizens like to see, and the sword is biased, generating heated discussions and dissemination on the Internet.

For example, the previous Youshan B&B Resort Hotel used 90-point beauties to trigger heated discussions and spoofs from netizens, forming a phenomenon-level heat.

Although it is not the product itself that has aroused heated discussions, it does not affect the popularity and gain a lot of free traffic and attention.

It's the same this time......

Li Yang smiled, in fact, he didn't expect it to be like this at first......

He had a good self-driving event, but he was played bad by netizens, and at that time he just wanted to pay tribute to his favorite One Piece anime, plus he thought the name was cool and in line with the temperament of his event......

But I didn't expect that in the end, I almost ruined the classic......

However, this hot search topic also sent a lot of traffic and heat to his great route competition......

"At the beginning, I thought that it might cause netizens to complain, thinking that the name of this event is more in line with the young group, but I didn't expect it to be like this!" Li Yang said with a smile.

Hou Zhengyu feels that Li Yang is modest, but no matter what, the assistance of netizens this time can be regarded as completely getting more attention to their game, and at present, including Tencent and Youku, several online media have sent cooperation intentions, hoping to make this competition into a program and broadcast it on their platform.

Whichever one they choose will increase the exposure and spread of the event, as well as the impact of the event, and their RV campground will inevitably take the opportunity to make a name for itself.

"But since this evil wind has formed on the Internet, why don't we entertain the public and stir up the waves!" Li Yang continued.

Hou Zhengyu's expression immediately became serious, and he looked willing to hear about it.

"You go find a few uncles and aunts, on the day of the start of the competition, let them really Cos the image of One Piece, although it will be very spicy, but I think this matter can become popular on the Internet with a little boost!" Li Yang said with a smile,

Hearing Li Yang's words, Hou Zhengyu slapped his thigh and gave a thumbs up excitedly: "Hahaha, this is amazing! Mr. Li, it's amazing, I'm convinced, this is definitely a hot search topic again, haha, it's amazing, I'll make a plan, and I will definitely let the Internet detonate on the opening day of our competition!"

"Well, by the way, the choice of the media is up to you, I trust your judgment!" said Li Yang, who trusts the judgment of Hou Zhengyu and his team, who know how to analyze who they should choose to work with through data.

"Okay, I'll consider the strength and influence of the platform, the audience, etc.," Hou Zhengyu said.

It's the last day of September, and today is the official launch of the Great Voyage Race.

In the Xizang Ranwu Lake International Self-driving RV Campground, hundreds of self-driving cars are neatly parked in the camp parking lot, waiting for a great journey, and the aerial camera flies in the air, also recording this shocking scene.

The parking lot of the entire camp is already crowded and lively.

On the stage, Li Yang stood on the stage with several association presidents and local leaders, one of whom was delivering a simple speech.

Under the stage, the contestants were either standing in front of the car, or sitting on the front of the car and the roof of the car, waiting for the start of the competition.

Almost all the cars are pasted with the name of their team, or the club's LOGO, and some cars are planted with flags, fluttering in the wind, and the white-topped snow-capped mountains in the distance stand quietly between heaven and earth, high and holy, the turquoise Ranwu Lake is like a piece of jade, inlaid in the mountains and surrounded by the mountains, exuding a refreshing brilliance.

The local TV and radio media and online media personnel in Xizang, as well as many media people invited by Li Yang, were covering the event on the spot.

Tencent's reality show production team was also recording on the spot.

After a detailed analysis, Hou Zhengyu finally chose to cooperate with Tencent to co-produce a self-driving travel reality show called "The Great Voyage".

There are initially six guests on the show, two of whom are Internet celebrities in the self-driving circle, and as the team leader this time, they have rich self-driving experience and experience in Tibet, and the other four are all stars who have just debuted and have not become very popular, two men and two women, together form this star team to challenge this great voyage.

The program team will follow the whole process, with the six of them as the protagonists, recording the bits and pieces of the great voyage competition, and will also shoot and record the stories of some amateurs who also participated in the competition.

However, the most dazzling thing at the scene today is not the four young stars, the brightest boy in the audience, if it is the few uncles and aunts who have become One Piece, the picture is ...... It's just not too spicy for the eyes!

And they have also become the focus of many media people, after all, as media people, they all know very well that these uncles and aunts are going to be hot!

After the launching ceremony of the competition, as the host announced the start of the competition, hundreds of self-driving cars started one after another, starting from the camp, like a torrent of steel, pouring into National Highway 318 and embarking on the journey of this great route.

Looking at the convoy that set off one after another, Li Yang was excited in his heart, his original whimsical idea has become a reality today, with the participation and attention of so many people, and it is even about to become an online reality show, opening a new era of self-driving events, and that sense of accomplishment is probably only known to Li Yang himself.

"Qinghan, have you received the clue card?" asked a young and handsome male star, his name is Huang Xuyang, and he is one of the male stars who participated in the recording of the reality show "The Great Voyage".

What he called Qinghan is a cute girl, not tall, but her face is very beautiful, her full name is Yu Qinghan, and she is one of the members of a girl group.

"I got it, but I don't understand it, it seems to be a ghost drawing symbol!" said the girl named Yu Qinghan.

The other two celebrity guests next to him also looked at it, but they couldn't understand what it was, Huang Xuyang called their team leader Hou Liang and asked him to help take a look at the things on the clue card.

"This should be the symbol on the Mani pile, I don't know what it is, go back and ask the locals!" said Hou Liang.

"The task of the next level, as well as the task assessment location, have also been released, in the Guxiang Lake RV camp!" Yu Qinghan said, "There are two tasks, the first is to shoot these scenes, which requires a 90% consistency with the original map!"

"Brother Liang, do you know where it is?"

"I know the scenery in these photos, let me see, the shooting angle of this mountain is quite special, we have to find the right location and angle, in order to take photos that match the original map!"

"What's the second mission?"

"The second task is to learn to cook stone pot chicken, complete the challenge task in the Guxiang Lake camp, get the ingredients and utensils for cooking stone pot chicken, and complete the production of stone pot chicken, only with the approval of the on-site judges can complete the challenge!"

"Okay, let's go first!" Huang Xuyang said.

immediately looked at the director on the side, raised his hand and signaled, and the director immediately played the board, although it was a reality show, but after all, it was still a show.

This time, Tencent's "Great Voyage" program team had come to the camp to prepare as early as five days ago, and several celebrity guests also came to the camp three days ago.

Moreover, the self-driving routes taken by the guests of their program to participate in the Great Voyage Competition are not exactly the same as other real contestants, and even many tasks in the process are designed for them separately by the program team and Li Yang's team.

After all, this is a TV show after all, not a real competition, and the commercialization of the program is considered to cater to the corresponding policies and the need to transmit positive energy, so there are many restrictions on what is presented in the show.

Therefore, many of the challenges that celebrity guests participate in may be simply designed to show local cultural characteristics, or the solidarity between several celebrities, etc.

The staff of the program team sorted out the equipment in an orderly manner, got on the car one after another, and prepared to leave the Ranwu Lake RV campsite to start the next journey and shooting.

"Mr. Li, we're leaving, we've been in trouble these days!" Before leaving, the program director specially said goodbye to Li Yang.

"You're welcome, Director Sun, have a good trip, welcome to my hotel and camp in the future!" Li Yang said with a smile.

"Definitely ......"

......