Chapter 372 Expectations on IP
For any TV station, ratings are the lifeblood. It is precisely because of the blessing of Pengda that Xihong Satellite TV once became a first-line satellite TV station in China.
It is also one of the few provinces and cities with two satellite TV stations in a province.
Of course, with the gradual start of Xihong City, it is naturally impossible for Pengda to put all its eggs in one basket.
For example, "Dragon Ball" and "One Piece" were sold by Peng Hui to CCTV and Golden Eagle Cartoon respectively.
Of course, because the name of "One Piece" is easy to cause misunderstanding, after negotiation, the name was finally changed to "One Piece".
Although there were some regrets, Peng Hui did not refuse.
After all, pirates are not meant to be the protagonists.
Of course, although the name has been changed, the content has never been cut in any way.
The plot of "One Piece" is definitely a masterpiece.
But its beginning is indeed not very attractive.
But fortunately, with the blessing of Pengda's IP, with the smooth transition of the initial plot, everything gradually became enthusiastic and explosive after the beginning of the Alabastan chapter.
Because it is a weekly broadcast, the principle of shooting one episode a week and then submitting it for review is adopted.
It's slow, but it's safe.
Sometimes, there will be some theater chapters and the like.
However, the theater chapter here is the same as the original version, and it will not affect the original main plot, but it belongs to a part.
In fact, Peng Hui also considered revising the beginning.
But then I chose to give up.
No project is excellent from the start.
The kind of work that has always been excellent must have a lot of revisions and preparations.
In fact, if Peng Hui is the director himself, then there is nothing to modify.
But the problem is that Peng Hui is the owner of a company, and he can't be busy filming a special effects drama all the time, because that's too busy.
So after thinking about it, Peng Hui still chose to let go.
Although this led to the fact that at the beginning, the data of "One Piece" were not as good as "Dragon Ball", but as the plot progressed, the plot of "One Piece" gradually unfolded, and the ratings were steadily increasing.
On the contrary, when "Dragon Ball" is around the middle period, the plot will enter a bottleneck period for a period of time.
This is also what Peng Hui had already expected.
Strictly speaking, although the novella of "Dragon Ball" is just as good, overall, it is not as amazing as the beginning and end.
It belongs to a stage of over-plotting.
But since "Dragon Ball" can become one of the most well-known IPs in the world in the previous life, it naturally has its excellent charm.
And all this was confirmed when Goku participated in the world's first martial arts conference.
It is said that during the broadcast, the ratings increased to 20% at one point!
Although it was on CCTV, the ratings were still amazing!
Now Pengda's four major special effects films are busy shooting feature films or theaters, and all the teams under Pengda have been carved up, so that Peng Hui really can't find enough candidates for the development of big movies in a short period of time.
But it doesn't matter, after a while, after being busy with the recent things, you can consider starting the development of a big movie.
This is also an expansion for the unique theatrical version of each IP.
In the future, there will be a team of producers of special series of IPs.
The teams are divided into two.
One is the feature live-action special effects version.
One is a version of the animated movie.
The reason why the animated version is chosen on the big movie is also because the animated version requires a richer imagination, and if you rely on real people, it will not only seriously delay the filming progress of real people, but also cause cross-scenes.
For example, the plot of some big movies is completely detached from the original.
If you are familiar with the original, you will be able to see that there is a difference between the two.
In fact, the reason why the big movie "One Piece" in the previous life has been complained about is because the originality is not strong.
Except for individual chapters, most of the episodes are adapted from the original drama after the plot has been condensed.
This obviously makes people feel lonely.
On the contrary, the big movie versions of "Dragon Ball" and "Doraemon" and "Pokémon" are better.
These teams strive to ensure that each IP has an exclusive animation team and live-action special effects team.
In other words, as long as an IP is born, there are two teams to develop and expand the IP.
That's what a good company should do.
Professional things should be handed over to professional people to do.
And not to cross borders in order to save money.
Here's a very simple example.
If you ask the team that filmed "Doraemon" to shoot "One Piece" or "Dragon Ball", it will only make people more and more sleepy the more they watch it.
The reverse is also true.
The sense of disobedience is the biggest difficulty in IP development!
This is also the reason why Peng Hui will first develop live-action special effects dramas, and then develop animations.
Because he knows very well that if the live-action special effects are played later than the animation films, then there will be a strong sense of disobedience.
But on the contrary, if the anime is after the live-action tokusatsu film, then many people will easily accept it.
Speaking of which, there is generally a tacit consensus in the industry on Pengda's animated films.
That is, Pengda's products are completely different from the products of other domestic companies.
Although they are all animated films, Pengda's works tend to have a high level of popularity and attention.
Although the box office is not particularly high, it also has a box office income of two or three billion.
And the box office of the general animated films in China will not exceed 60 million.
That's a difference of almost five or six times!
So sometimes, you really can't blame the allies for being too weak, it's really because Pengda is too strong.
Of course, although it occupies 80% of the entire market, Pengda has never been the kind of person who eats alone.
In fact, Pengda's own products account for only 30% of the market.
The rest of the shares are sold by domestic manufacturers after OEM Pengda products.
Of course, Peng Hui has long set very strict restrictions on quality contracts.
If you want to act as an OEM, the product quality must reach a certain standard!
Products below this standard will be sued by Pengda's legal department!
Some agents who want to make more money are shoddy, fake and real, and after being known by Pengda, they directly sue for bankruptcy with a complaint!
For Peng Hui, agents can raise prices and carry out various activities.
But you can't compromise too much on the quality of your toys!
Because this is the foundation of Pengda!
If there are a large number of product safety problems in toys, then children will inevitably encounter various problems when they come into contact with them.
And once these problems arise, everything will be blamed on Pengda.
So Pengda will punish this kind of thing severely!