"Isn't it a little anxious to push Zhao Chengzhi up now?"

After Zhou Tao dealt with the matter of the cold water drink, he came to Gusu to report the situation of the cold water drink to Wu Jianye, and then rushed back.

Pushing Zhao Chengzhi to the position of deputy general manager of Hanshui Beverage is a figure determined by Wu Jianye after reading the information of Yaoguang Group's talent reserve.

Wu Jianye sat on the sofa, the cigarette in his hand was already half burned, and said with a smile: "It's really a little anxious, but there's no better way, I've seen all the talent reserves, Zhao Chengzhi is already the most suitable candidate, and now that Qin is also down, the cold water drink will definitely go through a period of chaos, and at this time, their leaders need to have a strong wrist to minimize the loss." ”

"I have seen Zhao Chengzhi's resume, this Zhao Chengzhi's resume is not simple, a child from a poor family, can actually go to the experience of studying abroad in China, which is a legendary thing in itself, even under such conditions, during the study abroad also dared to contradict their own mentor, and finally led to their inability to graduate, and finally able to survive in the UK, and through the layers of exams you set, into the final talent reserve ranks, this is a very capable, but will not change their principles because of some things, this time should be a test for him！”

Wu Jianye smiled.

Although the talent reserve office of Yaoguang Group is headquartered in Xiangjiang, when recruiting talents, it is not simply recruited in Xiangjiang, but openly recruited in China, Xiangjiang, and overseas study abroad groups.

At that time, tens of thousands of candidates were registered, and 108 of the best talents were selected among the tens of thousands, and finally selected into the talent reserve room of Yaoguang Group.

In the next ten years, the management of Yaoguang Group will come out of the talent reserve center, and this talent reserve center will always maintain the number of 108 employees.

Some are middle-level leaders of various branches, some are talents recruited from other companies, and there will be some fresh graduates, graduate students and other groups.

In the future, Yiwang Group will also adopt such a management model.......

Zhao Chengzhi's resume is actually not the best-looking among the 108 celebrities in the talent reserve room of Yaoguang Group, but it is the most legendary in it.

Zhou Tao nodded and said, "Okay, by the way, now that the cold water drink is out of Qin Ye's matter, so the promotion of Coke is very good, do we still want to continue, or wait?"

Qin Ye has always been in charge of the listing of very Coke before, and now that Qin has also entered, the newly taken over Lu Yiming is a person with a criminal record, Zhou Tao is a little worried that Lu Yiming will not be able to do this well.

Although Qin was also ruined by his own greed, Zhou Tao must admit that in the business area, Qin Ye's ability is very outstanding, and the success of Jianlibao in recent years, although Wu Jianye is strategizing behind the scenes, but in terms of specific operations, Qin is still very successful.

Wu Jianye waved his hand: "Go ahead, if it leads to the listing of very Coke because of a Qin Ye, then there is no need for us to leave Lu Yiming and the others." ”

Zhou Tao said: "Okay, then I'll let Lu Yiming prepare for this matter now, the actors and singers in Xiangjiang are ready, and the domestic stars are also ready to arrange for them to go to Xiangjiang to shoot the first commercial of Very Coke after the New Year!"

Wu Jianye said: "No problem!"

In order to promote the listing of Very Coke, Wu Jianye gave a huge advertising idea.

Xiangjiang's stars found Liu Dehao, Zhou Huimin, Zhang Manyu, Zhou Xingchi, beyond and others as the first batch of spokespersons for Very Coke, Wu Jianye was originally going to find Zhang Guolu as the protagonist of this advertising short film, but when he called Zhang Guoxuan, he learned that Zhang Guolu had just signed an endorsement contract with Pepsi this year and became Pepsi's first endorsement star in Asia.

The protagonist of the final commercial was chosen Zhou Runfa.

The audience group faced by Very Coke is also very well positioned, and directly takes the younger generation as its own audience.

The people mentioned above are the most popular idols among contemporary young people in Xiangjiang, of course, Zhou Xingchi is not counted now, but I believe that when "The Saint of Gambling" is released in Xiangjiang's Spring Festival this year, he will be.

Once Zhou Tao also suggested to Wu Jianye, whether he could choose Cheng Long as the spokesperson, if this commercial film is co-starred by Cheng Long and Zhou Yanfa, it will be a big sensation in Hong Kong.

However, Wu Jianye thought of Cheng Long's endorsement black history, and decisively rejected this suggestion.

At the same time, Wu Jianye will also look for suitable spokespersons in China, such as He Qing, who previously starred in "New Dragon Gate Inn" and became the hottest female star of the new generation in China, and Fu Yiwei, the actor of Daji in "Fengshen Bang", which will be officially launched on Huhai TV during the Spring Festival this year.

The male star is the Chinese-American singer Fei Xiang who sang "A Fire in Winter" on the Spring Festival Gala of 87, and Jiang Qian, the pillar of dignified culture, formed a luxurious endorsement lineup.

Collaborated with Zhou Yunfa and others to shoot a short commercial, and each person will also have their own individual short film.

At this time, such an advertising model is not to mention the domestic, that is, Xiangjiang, there are very few foreign countries, I believe that once this advertising model is withdrawn, in the domestic advertising desert place, the sensation caused will not be less than Jianlibao.

At this time, whether it is Coca-Cola, Pepsi Cola, or domestic Tianfu Cola, most of them have the limitations of this era.

For example, Coca-Cola and Pepsi, as the most fateful beverage brands in the world, although they entered the Chinese market early, they do not attach much importance to the Chinese market, and treat the domestic market more with a bird's-eye attitude.

And a domestic brand like Tianfu Cola, at this time, still believes in the theory that the aroma of wine is not afraid of deep alleys, coupled with their rigidity in management and ideological shackles, not to mention advertising creativity and ideas, even the awareness of advertising is not so strong.

Therefore, Wu Jianye is now going to take advantage of this time to seize the market in advance, and quickly seize the market in the form of advertising, so as to catch the opponent off guard.

In order to shoot this short film, Hanshui Drink will come up with 30 million Hong Kong dollars, and last year's box office record "God of Gamblers" in Xiangjiang only achieved a box office record of 45.61 million Hong Kong dollars, and the second-ranked "New Dragon Gate Inn" got a box office of 43.31 million Hong Kong dollars.

By the way, in 1989, "God of Gamblers" also became an ancient box office record in Xiangjiang, and was surpassed by "Red Fan District" released during New Year's Day, and "Red Fan District" also became the only film in Xiangjiang with a box office of more than 50 million Hong Kong dollars.

Now that "Red Fan Zone" is still in theaters, the box office has reached 50.89 million Hong Kong dollars, according to the current rate of box office increase, both "Black and White Image" and "Film Biweekly" predict that the box office of this movie is likely to reach more than 57 million, and may even exceed the record of 60 million box office!

During this period, Wu Jianye also received a thank you call from Zou Wenhuai and Cheng Long, although the two predicted that the box office of "Red Fan Zone" was likely to explode, but they didn't expect it to explode so much.

For this box office prediction, Wu Jianye is not surprised, because in another time and space, the box office record of this movie in Xiangjiang reached about 56.91 million Hong Kong dollars, you must know that this movie came out several years in advance, and there is nothing to pay attention to in the number of theaters, because in another time and space, when "Red Fan District" was released, it belonged to the last glorious time of Xiangjiang movies.

The number of theaters is far greater than that time and space in 1989, so even with the blessing of Fengge Cinema now, the box office record of this movie may exceed the box office record of another time and space, but it is really difficult to predict how much it will exceed.

What makes Zou Wenhuai and Cheng Long happiest is that this movie is not only a hit in Xiangjiang and Southeast Asia, but also achieved a good box office in North America.

The box office record of more than 35 million US dollars is enough to make Zou Wenhuai and Cheng Long fly happily, although this box office cannot be ranked in the top ten of the North American box office record, or even half of the box office worse than the tenth, but considering the investment in this film and the sensation caused in North America, it is enough for Golden Harvest to strengthen its North American plan.

Speaking of the very Coke advertisement, the investment of 30 million Hong Kong dollars is enough to make the very Coke advertisement the most exquisite advertisement in the whole of Southeast Asia, and Wu Jianye is also confident that it will become one of the most classic advertisements.

Because Jianlibao has opened its own sales channels in China and Southeast Asia, it is very Coke that does not have to worry about its own sales channels.

Now Wu Jianye is worried about the fact that if very cola really becomes a drink that detonates the market, then the production of cold water drinks can keep up with the speed of sales.

This is a blissful annoyance for cold water drinks.......

"What is the attitude of the management of other companies towards Qin Ye's affairs?" Wu Jianye asked.

Zhou Tao said: "There must be some psychological fluctuations, but the time of this matter is still short, and it should not have been completely fermented. ”

In the end, Zhou Tao was also a little helpless.

It is an indisputable fact that Qin also committed his own death, but some people don't think so, in their opinion, this is the Yaoguang Group unloading the mill and killing the donkey, so it may not be obvious now, but I believe that it will not be long before something breaks out.

Wu Jianye sighed and said: "There is no way to do this, just keep an eye on this matter recently, if some people have their own ideas, as long as it is not too excessive, they can leave if they want to!"

After Qin Ye's matter came out, some people with unclean hands and feet would definitely be worried, and this also meant that it was very likely that they would resign or abscond.

In order to maintain the stability of the entire group, Wu Jianye will definitely punish Qin Ye harshly, and then try to adopt a soft policy towards the management of other companies.

But if the circumstances are serious, such as reaching the level of Qin Ye, even if they want to run, Wu Jianye has a way to find them out.......

Zhou Tao said: "I know. ”

After chatting about business, the two chatted about personal matters: "Are you going home for the Chinese New Year this year?"

Zhou Tao glanced at Wu Jianye and asked, "You mean hometown?"

Wu Jianye nodded and said, "Yes, I promised my mother before, and I will take Wu Nian back to my hometown this year." ”

Zhou Tao thought for a while and said: "Since you go back, I will go back too, the two of my family have been talking about not going back for many years in the past two years, and this year I should be happy with them." ”

Different from young people, when they are young, they always want to wander outside, even if it is the Chinese New Year, they don't want to go back to their hometown too much, especially when the conditions in their hometown are not very good, but the elderly are different, and the older they are, the more they miss their hometown.

Even though they have been out for many years and have no friends and relatives in their hometown, they are still willing to go back and return to the place where they gave birth.

This should be the hometown complex that Chinese people always say.

In order to take care of Zhou Tao's children, Zhou Tao's parents chose to follow them out of the countryside and to the big city, but their roots are in their hometown, and they also want to go back to see it.

For such an old man, no matter how good the outside is, it is not as good as a few old hens in his own house and a few acres of land.

So in the past two years, Zhou Tao's parents have missed their hometown more and more, and now Wu Jianye proposed to go back to his hometown for the New Year, and Zhou Tao naturally agreed.

It's just that what Zhou Tao doesn't know is that Wu Jianye has other ideas for letting him spend the New Year in his hometown, Wu Jianye is not the only son of Wu Nianyi, because of his own conditions, he can't accompany them for the New Year, but after the New Year, he always has to find a reason to go to Xiangjiang.

And Zhou Tao is Wu Jianye's best shield.

So what good buddies are used for is when they play their role at this time.

This is also why after adults get married, their wives always hate their best friends the most, and they carry too many pots, so it's no wonder that their image can be good.

"Then it's decided, I'm going to end filming in a few days, and then I'll go back to Yanjing with the crew to pick up Wu Nianyi and his grandfather, and I'll wait for you in Yanjing when the time comes, let's drive back together!" Wu Jianye said proudly.

When the crew of "The Legend of the New White Lady" was established, Wu Jianye said that during the New Year, everyone would be given a few days off, and after the New Year was over, he would lead the crew to Jinling to shoot the last scenes.

Zhou Tao nodded and said, "No problem, I have to arrange it here, and when the time comes, we will fly to Yanjing to meet you!"

"Okay!" Wu Jianye said with a smile.

Zhou Tao knew Wu Jianye too well, looking at Wu Jianye's smile, he always felt that something was wrong there, so he asked carefully, "You won't cheat me, will you?"

"How can it be, you have to believe in my person!" Wu Jianye said immediately.

"Huh!"