Chapter 706: Atong Company!

A few days later, Yang Jie also flew to Grenoble, the capital of the Isère department in France.

This southeastern French city is located in the Alps, on the banks of the Isère, a tributary of the Rhône, with a population of only about 300,000, and is the transportation center of the Alpine mountains, and is also a famous ski resort.

Of course, Yang Jie didn't come here this time to play, but rushed directly to the headquarters of Atong Company in the north of the city.

Pierre, a former engineer who led the team to develop the first prototype of the film camera, entered the film industry in the last century.

Over the years, Atong has developed a variety of 16mm movie cameras and 35mm cameras, and the cameras produced are very small in size in order to cooperate with alpine skiing, mountaineering and other sports, and the products are very small in size, and very reliable and quiet, so the world's documentary shooting equipment is basically the use of Atong cameras.

Because of the very complex environment encountered when shooting documentaries, the company has a lot of patents for the engineering technology of film cameras.

However, in recent years, European films have been declining, and there is little demand for camera innovation, and the broadcast-grade tape high-definition cameras launched by Sony and Panasonic in Japan have also seized a large market, and Aihua Technology Company has also launched digital high-definition cameras, which have also been warmly welcomed by major TV stations and advertising companies.

Atong's shrinking market share in the documentary market, combined with the constant innovation of Panavision and the German Arley Group and the monopoly of Zeiss lenses, has now made ends meet and is now on the verge of bankruptcy.

Aihua Technology Covets the high-end market for cinema cameras, although the market size is limited, and it is difficult for a new company to survive by selling equipment in this industry.

However, Aihua Technology Company does not rely on this to make a living, its audio-visual products, game consoles, and digital products are enough to make the company live very well, and the company enters the high-end film equipment market in order to enhance its product image.

Last year, Pierre issued a statement, pointing out that because the sensor provider could not provide Atong with sufficient quality and quantity of photosensitive parts, the digital camera PD model it had produced could not be developed and produced according to the schedule, and at the same time, Atong's internal capital chain had been broken, and it had to rely on external funds to maintain it, and entered the bankruptcy protection procedure to seek new financiers who might inject capital into it.

At the beginning of the year, Aihua Technology Company also spent more than 700 million US dollars to acquire the company's technology patents.

The brand was retained, the company headquarters were left in Grenoble, and Pierre was given the position of vice president in charge of the development of the digital HD camera.

After Yang Jie arrived at the company's headquarters, Wei Ruibo and Pierre, who are currently from Atong Company, also hurriedly greeted him.

Wei Ruibo, who is the head of the African market at Aihua Technology, has been working in tough places for more than three years and has performed very well, and this time he has been promoted to the French side to be the president of Atong.

Huaxing Group has always had a tradition that only employees who have worked in very difficult areas and performed very well will be valued and promoted by the company's senior management and enter the management work.

Wei Ruibo also put forward a specific strategic plan for digital high-definition cameras after taking over the position of president of Atong Company, and this time Aihua Technology Company should use the strength of Atong Company in the research and development of the camera body to give full play to the strength of Huaxing Technology Company in optical technology.

Huaxing Group has established a large optical equipment R&D center in Japan, which absorbs almost most of Minolta's R&D engineers.

Because Minolta was limited by the transfer of technology to Huaxing Group, Huaxing Group signed a confidentiality agreement with Minolta, and Huaxing Group paid Minolta more than one billion dollars in technology licensing fees, and this optical equipment R&D center received most of Minolta's R&D engineers.

Through Shepchenko's connections, the company also hired a number of engineers who had previously worked at the Moscow Optical and Mechanical Plant, which produced a large number of 35mm cinema lenses from the 6th to the 90s of the last century, and participated in the shooting of countless epic blockbusters in the former Soviet Union.

Now this optical factory has been privatized, mainly focusing on the production of industrial and scientific research lenses, the previous production of top cinema lenses can compete with France's Aizhan Neng cinema lenses, and such a set of top cinema lens combinations are much cheaper than these foreign cinema lenses.

With the help of these engineers, Sanguangxue Company also uses the best optical glass and the coating technology and processing technology accumulated over the years to design and produce a batch of fixed-focus cinema lenses, of which the coating technology also adopts the company's latest multi-layer coating technology.

Because Huaxing Group can design and produce various special ion evaporation equipment, the research and development of optical lenses is progressing rapidly.

These fixed-focus cinema lenses have also passed various rigorous tests, and these large-aperture lenses have very high resolution, no breathing effect, almost no color distortion and color scattering or color fringing, and the color reproduction is very good.

These lenses are softer, more dreamy, and richer in color, and the imaging style of other lens manufacturers is completely different, which is mainly caused by the fact that the coating technology of Huaxing Group is different from that of other companies.

In the R&D building of Atong, Pierre also proudly introduced the prototype of this digital 35mm HD camera to Yang Jie.

This very small camera is equipped with a super 35mm image sensor designed and produced by Loongson Semiconductor, which is much larger than traditional 35mm film, with a resolution of up to 15 million pixels, because of the use of 90nm process technology, the pixels of this sensor are now reduced to 2.2 microns x 2.2 microns, which is already the smallest pixel at this stage.

However, Loongson Semiconductor has adopted enhanced pixel technology with white pixels to reduce dark current and noise, and eliminate the effects of lens shadows, achieving breakthrough sensor performance in low light, and reducing the power consumption of the image sensor itself.

Moreover, Loongson Semiconductor has also made varying degrees of progress in the pixel array structure and the algorithm of image signal transmission processing, and the new technology patents developed in recent years have been utilized.