The human brain is infinite.

So I can often come up with a lot of unbelievable things.

For example, on the most important launch of Adidas in December, they brainstormed and thought of an ingenious sales method!

Oh, by the way, this sale is the "Shen Huan Championship Limited Edition" sneakers.

There are only 1 million pairs in the world.

It's still the same number 5 months ago, and there is no increase in a pair.

At the end of November, when the news came out, I don't know how many people scolded and felt that Adidas would not do business.

Obviously, Shen Huan is going to play in the NBA again next year, why don't you know how to sell more?

Not to mention two or three million pairs, even 5 million or 8 million pairs, they can also be sold out!

Although this is a bit inconsistent with the title of "limited edition", at least it will make the fans happy!

As a result, Adidas did not follow the advice of any fans and insisted on setting the number at 1 million pairs, unchanged.

Of course, it's not that simple.

According to the paparazzi's multiple inquiries, they broke a news.

In fact, Adidas is ready to sell 5 million pairs of Shen Huan's championship-winning limited edition sneakers in one go.

But when this idea was brought to Shen Huan's side, it was directly rejected by Shen Huan.

Shen Huan said, since this is a limited edition, and it was agreed with everyone, why did he give up his principles because he could make more money?

Too many of them come out, but they don't have that kind of charm.

All right.

The fans didn't know what to say.

You say that Shen Huan is stubborn, what people say is also reasonable, but it has to be changed after it is decided, is it like words?

If you want to say that Shen Huan really agreed to increase the amount of investment, then there must be people who will scold Shen Huan for being greedy for money and come to trap everyone with Adidas.

said that he won the championship limited edition, but everyone wore it, and this horse rider is deceiving!

However, most of the fans still chose to support it.

After all, an idol who talks counts is still very charismatic.

A small number of fans of other teams' stars were sarcastically mocking Shen Huan for going back on his word, saying that he had retired and came back, and then Shen Huan's fans united and broke them out.

In this lively atmosphere, Adidas announced the way of sale in early December.

This time, because there are only 1 million pairs, if you want to invest in more than 200 countries and regions, the average is only a few thousand pairs.

This creates a lot of imbalance between supply and demand.

So Adidas decided to use the method of making a big lottery after everyone booked.

Fans who have won the lottery will enter the page to pay, and then Adidas will give you a designated time and place, and you can go to the Adidas store to pick up the goods.

And there are easter eggs in it.

5,000 of the 1,000,000 pairs, which are signed by Shen Huan himself, will be randomly issued, and the lucky ones will get them.

As soon as the news came out, it immediately made fans around the world go crazy.

In just two days, Adidas' net was crushed more than 20 times.

More than 230 million people have registered and booked on the adidas website.

According to this number, on average, only one out of 230 people can buy Shen Huan's limited-edition sneakers.

Such an astonishing number of people made countless newspapers, magazines and media exclaim, Shen Huan's charm is simply unstoppable.

Adidas, which has added at least 200 million new registered users out of thin air, is both happy and sad.

Rejoice that so many potential consumers, even if only 1/10 of them become Adidas users, it is a very happy thing.

Not to mention that with Shen Huan, this group of people can actually convert at least 50 million or more and become loyal users of Adidas.

Naturally, their plan to increase sales was ruthlessly stopped by Shen Huan.

Although it is okay for Adidas to force this matter, it completely offends Shen Huan.

Nike, Under Armour, these giants, are waiting for this day.

Even if it was a termination fee of hundreds of millions, they dared to throw it out without blinking their eyes, and greeted Shen Huan's arrival happily.

So Adidas didn't dare to do it.

Moreover, the Germans have always been old-fashioned, and there are not a few Adidas executives who approve of Shen Huan's commitment and business ethics.

Fortunately, because it is a championship-winning limited edition sneaker, Adidas is also bold in setting a higher price in terms of price.

The average price is $399-$699 a pair, which is already surpassing the price of the regular version of Adidas' last best collaboration, the coconut shoes.

With such 1 million pairs, the sales reached nearly 600 million US dollars, and Adidas' profit was as high as 400 million!

Why such high profits?

The reason is simple.

This Shen Huan won the championship limited edition sneakers, Adidas didn't have time to start marketing and advertising, Shen Huan announced that he would return to play in the NBA.

As a result, crazy fans paid more attention to Shen Huan and paid attention to this limited edition sneaker that Shen Huan won the championship.

After all, during this time, Shen Huan's related sports products couldn't be bought.

Haven't you seen the recently launched co-branded basketballs and backpacks, which are also selling like crazy?

So they don't need Adidas publicity, they have already started to calculate.

At the forum, everyone took the colors and styles given by Adidas in advance, and started to compare and select.

The sentence "Wearing Shen Huan's limited edition to win the championship, go to see Shen Huan win the championship" has become the hottest buzzword this year.

Which die-hard fan of Shen Huan do you say can refuse such a temptation?

Adidas is also kind, there is no rush to buy mode, directly the computer to draw, choose you, it is yours.

After a long wait, Adidas finally selected the list at the scheduled time, and sent the emails that were eligible to buy to the users' mailboxes.

In just half an hour, at least 100,000 users on social media such as Twitter and meager posted emails that they had won the bid.

Then they were envied, envied, and hated.

Of course, there are people who do business.

Immediately on many idle websites, such as eBay in Europe and the United States, Rakuten in Japan, Taobao in Huaguo, etc., there was a transfer of Shen Huan to win the championship limited edition baby release.

A pair of the cheapest $399 sneakers, priced at $699, are gentle, and they were photographed and robbed as soon as they came up.

There is also a direct increase in the price to $999. This makes people scold.

Even the most expensive version of the 699 version, someone added a 1 directly in front of it, becoming $1699.

Then this guy was reported, and the shopping site directly removed his things from the shelves.

Such chaos is really endless.

It makes people feel what is called a group of demons dancing!

It also makes people feel what kind of status Shen Huan has in the minds of fans!!