Previously, Porsche had never invited an Asian to be a brand ambassador for Porsche.

The closest is the fighting nation of Polasava, she was the previous spokesperson of Porsche, but because of some turmoil, Nike, Porsche, etc. have terminated cooperation with her, and Polasava has suffered heavy losses.

Porsche's target was Kerber, a rising tennis player.

But then, their market research led them to abandon Kerber.

According to the analysis of the business territory of Porsche's competitors obtained through some special means, they found that the Chinese market is the real blessed land for Porsche's rise.

Benefiting from the influence of Hong Kong Films, Porsche has a high degree of popularity and brand recognition in China.

At the same time, the spending power of Chinese consumers has also surprised Porsche.

In the next three years, their sales focus will be in China.

As a result, the choice of spokesperson became their new job.

In the beginning, Porsche also maintained the inherent arrogance of a luxury brand, and was very stubborn in choosing the person it thought was suitable rather than the person who was recognized by the market.

They chose an actress with a certain amount of traffic and coffee positions in the mainland, Gao Yuanyuan.

I have to say that Porsche is very good at choosing, but judging from their corporate culture and brand story, Gao Yuanyuan's temperament and Porsche are actually quite compatible.

But Porsche underestimated their brand value in China and overestimated Gao Yuanyuan's status in the entertainment industry.

This endorsement caused an uproar.

In the case of Porsche, people are beginning to question their hierarchy. I think that for this brand's luxury car, looking for a spokesperson must at least start from the diva. And Gao Yuanyuan is just a super line, and because there is a vacuum period, she is still a super line that has passed out.

As far as Gao Yuanyuan is concerned, she was already thinking of a way to make a comeback, thinking that with this endorsement, she could regain the momentum of her return, who knew that this cannon was too loud, too many actresses were afraid of her, and they secretly gave her a lot of stumbling blocks.

So much so that she has not really re-entered the entertainment industry now, and she has not been able to find a project to start work for a long time.

Mu Xiu will be destroyed by the forest wind, this is the truth.

In this case, whether it is Porsche or Gao Yuanyuan, they must find a way to save themselves.

Fortunately, Porsche's marketing department was not a dry meal, so it quickly thought of a solution and found a candidate.

Gao Yuanyuan is the spokesperson of the East Asia region, but she can't control the field of the East Asia region, so she will find someone who can hold the field. It just so happens that the global spokesperson is vacant, who can hold the world and at the same time absolutely suppress the East Asian region?

There are only two people.

But one of them is a woman, and Gao Yuanyuan's gender coincides, which will produce competition and squeezing.

Then there was only one last option left, so they found Xu Yuan.

This is a bold move, because so far, no top international brand has ever handed over almost all of its spokespeople to Huaguoren.

Because the Chinese are definitely not the mainstream in the current international community, not even the yellow race.

The Omi country, the upper class, or the predominantly Caucasian, is a description of the current situation, without any position.

Except for Brioni!

At present, Brioni seems to be very successful, from the previous 400th place in the world's top 500 brands, to more than 100.

So Porsche is worth the gamble.

There was hardly too much delay, and after confirming that the other party's cooperation sincerity was indeed sufficient, and after obtaining the other party's commitment to give away a new sports car, Xu Yuan signed this endorsement.

Porsche Global Ambassador!

In order to coincide with the launch of the new 911 this year, Porsche wanted to announce the news together with Xu Yuan's first advertisement for Porsche.

Xu Yuan agreed, he didn't care about this.

Just give the car.

In the future, he never wanted to spend money on a car to drive.

The same is true for houses.

Even the obsession with the house is heavier, because how many happy and healthy families have been pitted by this thing!

Lao Tzu doesn't let you earn a penny, and you have to let you post it upside down.

……

"Director Xu, it's a pleasure to work with you. When Gao Yuanyuan saw Xu Yuan, she was quite excited.

Although Xu Yuan is his junior in terms of debut time, Xu Yuan is older than her regardless of age or coffee position, and it is no problem for her to lower her posture.

Of course, Gao Yuanyuan's temperament, no matter how low her posture is, will not make people feel flattering, she is originally a girl of a goddess.

And it was a goddess at a time when goddess fan was not yet a derogatory term.

"I loved watching your ads back then. Xu Yuan made a joke.

Gao Yuanyuan's face turned red.

The goddess also has an unbearable past, some of the advertisements she shot back then, the hairstyle and clothing now look more than non-mainstream.

Shame on you!

Speaking of which, this is also the first Chinese advertising video shot by Porsche in the world.

The filming was directed by Porsche's director.

But this director didn't dare to make any fights in front of Xu Yuan, because he hit the streets in Hollywood, and Xu Yuan was working hard in Hollywood, and even before that, he had a very brilliant record.

On the contrary, the two of them have a little sympathy for each other.

In the morning, Xu Yuan and Gao Yuanyuan were mainly familiar with the script.

This commercial took several days to shoot.

Fortunately, "This Killer Is Not Too Cold" was completed a few days after the robbers voluntarily surrendered. Xu Yuan was in charge of the post-editing, but it wasn't a difficult task for him, and the speed was much faster than others imagined.

And leave the rest to Lionsgate.

At present, it is initially trying to fight for the broadcast of the Christmas file, and Lionsgate is working hard to arrange it.

Otherwise, Xu Yuan is afraid that he will not have this time to shoot commercials.

So working with Lionsgate, at least until now, has been a pleasant one, and it can be said to be a wise choice.

Every time I think about it, I have to thank that man.

Of course, when I heard that Lionsgate went to talk about various things, that man was also deeply involved as a producer.

From basketball, to movies, it's just a matter of deciding.

After reading the script, Xu Yuan and Gao Yuanyuan were a little unnatural.

Because of the always high-end crooked fruit luxury brand, this time it actually played this trick.

It's really ...... It's hard to prevent.

As you probably know, the more a luxury brand is, the less it cares about ordinary elements. For example, other people's models want 36D, but Chanel likes a pair of A's.

For example, other people's models require all kinds of beauty, but the appearance of the supermodels selected by luxury brands often makes people disagree.

But they think that's their style.

This is the same as a bad boy who likes to pretend to be weird to win over teachers and female classmates.

Including the cyan hint, luxury brands have never liked this thing, and they want to look more elegant, even if it is actually more vulgar in them.

Say one thing, do another, double standard dog, crooked nuts play thief.

But this time, Porsche actually got his heart out.

They no longer twisted, and boldly showed some potential things.

For example, in this script, they ask for a lot of hints about that.

Xu Yuan and Gao Yuanyuan were required to have a lot of physical contact, and even ...... More.

Xu Yuan couldn't cry or laugh, is Porsche trying to pit himself?

If this commercial is really filmed, domestic female stars are afraid that they will fry the pot.

And Gao Yuanyuan is face is a little ugly.

It is true that she is a professional entertainer and has a professional spirit.

It is true that she can't accept intimate actions with Xu Yuan.

But at this stage, this is not appropriate!

She will not be able to make a comeback because she has made too many enemies!

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