Chapter 171: The Hammer (I)

The crew was not set up smoothly, and Gan Jing was very melancholy.

However, melancholy is useless for things, so he still has to move.

First of all, the script should be well-organized, and a good script is attractive to the management and actors - as for how much it can be, it depends on the situation, and it is also very good for the filming of the crew.

Secondly, it is to cash in on some fame.

Gan Jing thought about it, and really asked Xu Wen and Xie Xin again, confirming that it was difficult to get investment from the music industry, so he decided to practice it, and he could make up as much money as he could.

So, Gan Jing lifted his spirits and began.

On September 10, he signed an endorsement for a men's hydrating and moisturizing skin care product.

On September 12, he signed an advertisement for a men's business leather shoe.

On September 14, he signed an advertisement for a coconut candy.

On September 15th, he talked about a movie advertising placement.

Within a week, Gan Jing, as the head brand of Beijing Blu-ray Culture Media, signed four endorsements and advertisements, with a total amount of 8.6 million yuan verbally and implemented, and he got a product trial from the brand's father, several moisturizing creams, four pairs of leather shoes of different styles, and several packs of authentic coconut candy.

The average price of the four cooperation is not too high, and there was originally a higher price option, but the other party asked for a father and daughter to appear on the scene, and Gan Jing refused without much consideration.

Although filming and winning awards can be regarded as exposure, he feels that he can't let Ersi get involved so early in the simple matter of making money in advertising endorsements, and it will depend on her personal thoughts in the future.

Facts have proved that it is relatively easy for actors and stars to make money, especially people like Gan Jing who just gained a sense of existence with his works at the beginning of the year.

He went out to talk about cooperation, first put the trophy in front of him, then talked about the box office results of the Spring Festival stalls, and then showed a specially taken photo with the diva Xie Xin, and finally said that he was working on a work that would be released during the endorsement period.

If you still hesitate, Gan Jing will talk about several endorsements at the same time, and there is currently no contract on him, that is, the exposure has not been redeemed.

866 + 800 + 1200, so that the total amount of advertising expenses + Xu Wen investment + Xie Xin's investment is 28.66 million, plus the funds that the company can use by the end of the year, the money has eased a lot, and the next step is to consider introducing a film and television company with resources.

There is still a big difference between the lack of one or two million on the crew project and the lack of several million, if you can bring another company in, it will be more convenient to increase the publicity budget or production budget in the future.

Gan Jing's ideal model still wants to have two or three film and television companies to jointly invest in the production of films, the original intention of "When Happiness Knocks on the Door" is for his daughter, "Love Before Dawn" is to take into account the Blu-ray market and Monroe's cultivation, and when it comes to "Infernal Affairs", he wants to be completely refreshed.

The actors are immersed in the story, they are competing with each other in performance, the audience can enjoy it, and the market can be recognized, which is what Gan Jing wants to see.

Now, with a little exposure on his body in exchange for the easing of the capital budget, the main contradiction of the crew is only the choice of actors, which is really not something that Gan Jing can get out of overtime.

On September 20th, Gan Jing finally signed the endorsement contract and completed the required shooting.

"Lyman, moisten your face. ”

"Your every step is a charm. ”

"Coconut sugar, coconut sugar, a piece of coconut and a grain of sugar. ”

After the advertisement was filmed, it was immediately launched, either satellite TV, or CCTV, or the Internet, and these advertisements that made Gan Jing feel slightly embarrassed chose different channels according to the different strengths of their respective manufacturers.

Well, some people can notice the advertisements of the young actors, while others don't notice it.

Xie Xin belongs to the kind that can be noticed.

"Do you really use Lyman poems?" Xie Xin asked in the first sentence of his second meeting with Gan Jing.

Gan Jing didn't react at first glance, and was a little dazed: "What Lyman poem?"

Xie Xin imitated the content of the advertisement he saw and made a gesture with his hands to smear on his face: "This is this Lyman poem." ”

The embarrassment that Gan Jing had already suppressed in his heart really surfaced again: "I asked other people in the company, they have used it, and said that it was okay, uh, I have it at home after filming the commercial, and I tried it, but I still don't feel anything." ”

Xie Xin nodded: "In this way, the advertisement is good." ”

Gan Jing couldn't figure out whether this diva was mocking for a while, so he simply avoided the topic: "I've been quite busy lately, listen to music, isn't this what you called me to do?"

"It's not just about listening, it's about giving advice. Xie Xin emphasized, "Your proportion is the share of the album producer, and this is what you should do." ”

"Hmm. Gan Jing nodded, then come if you should come.

Compared with the music room in Gan Jing's house, Xie Xin's here is much more luxurious and complete, with all kinds of musical instruments and top-notch equipment, Gan Jing can't even recognize what it does.

It's been almost a month since Xie Xin got the song, and her song sample has been perfectly produced.

Gan Jing wore monitoring headphones with huge ear cups and listened carefully once, twice, and three times.

"That's good. "He gives the attitude of a music fan.

"You listen to the rest, this song is used as the title song, and the style of the whole album needs to be harmonious. Xie Xin said seriously.

"Okay, get me a glass of water. Gan Jing made a small request.

Xie Xin took two steps, turned his head and said, "Do you want beer?" Mr. Ma likes to listen to beer while doing this work. ”

Gan Jing politely refused: "No, my daughter asked me to quit." ”

Xie Xin showed a hint of a smile, turned around and went to the living room to pour water.

Gan Jing wore headphones and continued to listen to the other three pieces of music that the diva had prepared for the new album.

Before giving the song to Xie Xin, he didn't know much about the situation of the diva, but simply checked the past style on the Internet, and then people helped so simply, so he listened attentively.

Hey, that sounds really good.

Chinese style, rock, lyricism, blues, anyway, Gan Jing hears a lot of styles, and feels that her way is a bit like a combination of Faye Wong + Lin Yilian, but then again, her insistence on using "The Hills" as the title song may not be able to taste the market.

"The Hills" is of course a good song, whether it is herself or the diva, I like it very much, but for her coffee position, the market sales must have a lower limit in everyone's hearts.

For example, for a ninth-tier actor, it is worth boasting about starring in a movie with a box office of over 100 million, but if it is for an actor, then everyone thinks that it is so-so and okay.

Different coffee positions have different expectations and different responsibilities, and the big coffee takes 10 million endorsement fees, so the business hopes that their money is worth it.

The time of the two songs passed, the door of the music room was pushed open, and Xie Xin went and returned, holding a teacup in his hand, but his face was not very good-looking.

Gan Jing looked up, and just as he was about to speak, he saw a short and fat man with a beer pacing in behind.

"Are you Gan Jing?" The short and fat man saw Gan Jing take off his headphones and asked casually.

Gan Jing's eyes lit up, and to Xie Xin and the man's surprise, he said, "I am." Are you an actor?"

Yu Xue said

It's a little busy.,Steady and steady.,I don't know if I can code out the second chapter.,The main thing is that it's raining when I'm on a business trip.,Now I'm coughing while coding words.,If you don't have it, it's tomorrow morning.,The idea is updated at a fixed time.。