This difference is reflected in the specific box office. Contrary to everyone's expectations, 10% of the films were scheduled on the first day, and even if one day was missed on Friday, the box office reached 20 million!

There are not many data, only in second place.

Second only to "Rescue Against Time".

But the box office of about 50 million in "Rescue Against Time" was exchanged for 20% of the film schedule!

Only this time, the gap can be seen.

Many people are not only surprised, but also more and more curious about this movie with a strange name.

However, what is very surprising is that on the second day of the film's release, the UPs of well-known two-dimensional or live broadcast websites such as Station B, Douyu, Huya, etc., began to promote this "Flash Girl".

This kind of behavior is called cha rice in the fan circle.

The meaning is the same as writing an advertorial, writing some good words about movies and the like.

Today, these three platforms are all big platforms with daily traffic of more than 100 million.

Although I am only looking for some UP masters or anchors with only a few million followers, it is better to be cheaper.

If you can't do one, I'll get ten.

It's just equivalent to hiring a celebrity's endorsement fee.

But what about the effect?

You must know that every UP or anchor who can become popular is not a simple person.

Their fan adhesion is very high.

For example, an UP master with 5 million fans on station B, his pushes and articles will be seen by all fans at the same time!

And it's not the same as Weibo.

Weibo is a well-known package base, but the UP master of live broadcast platforms such as Station B or Douyu, their content is not good, and fans will take it directly!

As a result, their fan conversion rate is amazing!

Or take the previous UP master with five million followers as an example.

On Weibo, celebrities with five million fans have a clear price for advertising fees, almost 500,000 yuan.

You can ask a 5 million UP, and if you do an advertisement, you only need 50,000 yuan.

And these five million UPs can bring almost 30% of the fans' attention.

Or even more.

But out of five million stars, I'm afraid it's only tens of thousands.

I won't say what the ratio is.

The money to invite one five million stars is enough to hire ten UPs.

And flash mobs.

After reporting to the relevant departments, Peng Hui and others traveled to major cities one after another, and carried out flash mob activities before the release.

Naturally, it has also attracted a lot of attention.

This is the box office of 20 million on the first day!

And then it's time to run the publicity.

Because it is the first two-dimensional movie in China, Peng Hui's place to go to the promotion this time is to go to various comic exhibitions for publicity in addition to normal operations.

The gimmick of "the first two-dimensional movie", for this movie, naturally attracted many little brothers and sisters who like two-dimensional to come to watch.

Then take a look, even if you are not interested in folk music and Western music, you will be shocked by the plot and emotion.

Especially at the premiere, the moment Luo Tianyi appeared, he almost shook the roof off!

In this case, the theater naturally hurriedly increased the film schedule the next day.

The next day, the schedule rose to 15 percent.

Box office revenue rose instead of falling, increasing to 30 million.

And "Rescue Against Time" is because the next day is Sunday, and "Flash Girl" has taken away 5% of the film schedule, resulting in a decline in the box office.

down to 20 million.

So far, the box office of "Rescue Against Time" has reached more than 86 million in the first three days.

The box office of "Flash Girl" has exceeded 50 million cumulatively.

On the third day, that is, on Monday, the box office of "Rescue Against Time" showed a cliff-like decline, directly dropping to 10 million, not more than 100 million.

It wasn't until Sunday of the second week that it broke through the 100 million yuan mark with difficulty.

However, everyone can see that the potential of this drama has reached its end.

Although "Reversal of Life" has a good reputation, the box office is not strong, and the second week has passed, and it is only more than 60 million.

Judging from the situation that accounted for three-quarters of the first half of the month, the final box office was about 90 million.

Although it is impossible to break 100 million, it has already broken the director's personal box office record.

It's also a good thing.

Under the successful publicity, and the right publicity crowd was found, and the box office of "Flash Girl" is also rising.

And unexpectedly, on the Monday of the second week, the box office did not fall, but increased a little.

reached 31 million.

This has attracted attention in the industry.

When will the box office on working days turn out to be the same as holidays?

But even more bizarre is yet to come.

Tuesday's box office dropped a bit, reaching 28 million.

The drop was less than 10%.

It was up a bit on Wednesday.

reached 28.5 million.

It fell a little more on Thursday, reaching 27 million.

So far, the box office has exceeded 164.5 million.

Then it was Friday.

Friday is a holiday, and the next day is off, so the box office on this day directly appeared a number that no one expected!

60 million!

The next day, word-of-mouth fermentation, proper publicity, and follow-up light additional publicity and the like attracted widespread attention, and the box office rose instead of falling, increasing to 80 million!

Not again!

The industry looked at the sudden rise in the box office, and in everyone's hearts, such an idea was suddenly born.

How similar is it to a previous movie?

So far, the cumulative box office has officially reached 304.5 million!

Surprisingly, the box office on Sunday night finally dropped, and it fell sharply.

Because it fell directly to 40 million.

Cut it in half.

Then, after the third week, the cumulative box office stopped at the figure of 360 million.