Chapter 503: The Controversy Between Art and Commerce

When Xia Xinran and the others came to the auditorium, it was already full, and even the aisles were already full of people, and there was still a steady influx of people. Therefore, after coming to the empty seat in the front row and sitting down, Xia Xinran's classmates kept waving to the people they knew behind, making no secret of their pride.

And Xiao Man and the others were still pressuring Xia Xinran: "Say, who is that person? Why haven't you seen it in school? How did you know each other?"

Xia Xinran was already as big as a fight, and she really didn't know how to explain: "It's really an ordinary friend, I just met for a short time, and he is a school worker in the library." If you want to see it, then I'll ...... from now on."

Just as he was saying this, Xiao Man suddenly let out a scream and pointed to the stage: "Wow! Look, this is what you are talking about as a school worker? Do you dare to lie to us? Sisters, tickle her when you go back!"

Xia Xinran raised his head, he was also stunned, and he didn't even react to Jing Jian's quiet beckoning to him. Her mind was already a mess: "Why ...... it?

......

When he saw that the auditorium was crowded with people, Jing Jian was secretly quite surprised. It's nothing more than a lecture to introduce the situation, and I am a nobody, how can there be so many teachers and students interested?

Of course, in the face of these hundreds of teachers and students, Jing Jian could not have stage fright, and after taking his seat, Jing Jian began the lecture: "Hello everyone, I am very happy to communicate with you. My name is Jing Jian, and I am honored to work at Jingying this year. First of all, I graduated from ULCA, the University of California, Los Angeles, which is quite famous for its film school. Unfortunately, I didn't study film, I studied chemistry, so I always wondered if the leaders assigned to me might have made a mistake......"

The audience burst into laughter, and Jing Jian entered the topic in laughter: "At that time, Principal Shen and the school leaders asked me to give this lecture, and I was hard-headed, really, that scalp...... It's hard!"

Amid the laughter, Jing Jian continued, "What does this mean? It shows that our teachers and students of Beijing Film are eager to catch up with the latest trends of European and American films, especially Hollywood films. It wasn't time for me, I couldn't wait, and even I, a chemistry student, was put on the shelves (laughs again). Therefore, I firmly believe that in the future, Chinese films will definitely stand at the pinnacle of world cinema together with Hollywood with the efforts of all Chinese filmmakers, including Beijing Film!"

Jing Jian was familiar with these confidence-inspiring words, and sure enough, he attracted a deafening applause. And Xia Xinran's beautiful eyes were looking forward to it, and a hint of surprise rose in Fang's heart.

“...... By chance, I have been exposed to the film industry in Hollywood and Hong Kong. If you don't count as an expert in that field, you can't help but look at the flowers and generalize, so the following is my personal opinion, which may be very incomplete. I'll start by introducing what I've seen and heard in Hollywood and Hong Kong films. There will be time for you to ask questions. First of all, it's the whole process of making a movie in Hollywood......"

Although Jing Jian's words are quite modest, after all, he has gone through the whole process of filming Hollywood movies and has invested in many Hong Kong films, so he has something to say and is full of dry goods, which makes the teachers and students in the audience listen with relish. Even Dean Shen and other school leaders were nodding secretly, but they didn't expect Jing Jian's lecture to be unexpectedly exciting.

When it was finally time to ask questions, Jing Jian was already piled up with small notes with questions written on them. Smiled and picked up the first one: "Excuse me, "Red Sorghum" has just won the Golden Bear Award at the Berlin Film Festival, which has won unprecedented honors for my country's films, is this the direction of the future development of my country's films?"

Jing Jian smiled and shook his head, he didn't expect the first question to be so tricky. From an artistic point of view, whether it is the original book or the adapted movie, it is a well-deserved classic, especially from the perspective of establishing national self-esteem, it is of great significance to win important foreign awards. However...... This is completely contradictory to Jing Jian's own creative philosophy?

After thinking about it, Jing Jian still decided to tell the truth. He can indeed say some high-sounding things, but it is not good for the future development of Chinese films at all. Since this lecture has been held, we must not mislead people's children.

After thinking about it for a while, Jing Jian said with a smile: "First of all, it must be good to win the award, the crew of "Red Sorghum" has dedicated a classic to Chinese films. But whether it is in the European and American film industry, or in Hollywood, in fact, the distinction has become more and more obvious, and films have been divided into two categories - art films and commercial films. Obviously, "Red Sorghum" is an art film, which is inherently niche and elitist, in other words, it is easy to fall into the misunderstanding of being high and widowed, and lonely and self-appreciative. What I mean here is not that there are no art films that are both appreciated and sold at the box office. I just want to explain a situation, if film art wants to develop, it must be oriented to the public, that is, ordinary audiences are willing to buy that movie ticket. Otherwise, you will fall deeper and deeper into a dead end. ”

"And our film school cultivates talents in all aspects. If there are students who are willing to pursue their dreams of art films after graduation, that would be great. But what I want to say is that there are hundreds of students graduating from our academy every year, and thousands of students graduate from art colleges and universities across the country, plus those old artists, all of them are art films? What should the rest of us do? Therefore, we must commercialize and vigorously develop commercial films. ”

"Personally, I think that Hollywood's success is in commercial films. And the art films pursued by other countries in Europe have been beaten to the ground by Hollywood. Ask yourself, what is the significance of such an award? Even European stars are running to Hollywood? Therefore, Chinese films must not follow the old path of European art films! In addition, the direction of the future development of films -- commercialization, entertainment, and technology! The key is technology, that is, the use of computer digital special effects in films, and I personally feel that this will certainly lead to a brand-new revolution in the film industry!

There was already an uproar below, but I didn't expect Jing Jian's idea to be so radical. Someone immediately asked, "Mr. Jing, do you think that the performance art, photography art and other artistic expressions of film are not so important?"

"No, no!" Jing Jianjian explained with a smile, "but it's more important. For example, in the silent film era, the performing arts only needed physical performances, but in the era of sound films, sound effects and dubbing were needed. In the age of color films, the art of costumes, makeup, props, and so on became equally important. But can you say that the initial physical performance is not important?"