On the second day of the Lunar New Year, the box office on the first day of the Spring Festival schedule was officially announced, and "Infernal Affairs 2" achieved a result that satisfied some people and some people were dissatisfied with the Beijing Blu-ray.

The 24% film scheduling rate is the first in the country, and the box office of 94 million is also the first in the country.

However, "Mortal Spring", which ranked second, received 85 million with 19%, and such a gap is not as crushing as last year's Spring Festival file "Charlotte's Troubles".

Is a number one with a slight advantage the first?

Yes, definitely.

But it is likely to be overtaken at a later date.

Throughout the morning, the amount of information contacted by Gan Jing rose sharply, and the company first discussed internally, and Zhang Tianshun, the director of publicity and distribution, had reserved redundant channels, and everyone tended to increase the public relations and public relations theater line, and try to increase the film scheduling rate again.

Gan Jing personally thinks that this approach does not make much sense, because the company is now getting good feedback from the data in [the picture above], and Xinyu's public relations in theaters must be better than its own.

However, Zhang Tianshun is a professional after all, and isn't it just for giving them treatment, money, and bonuses to make suggestions and work?

Gan Jing has a sense of being a shopkeeper, taking a look in the general direction, and strictly controlling the quality of the work, which is enough, and the rest has to be done by professionals.

In the afternoon of the second day of the new year, Beijing Blu-ray was very busy efficiently.

After one night, the next day's data came out, and the top three seats in the Spring Festival stalls did not change, but the gap was narrowing.

On the second day of the release of "Infernal Affairs 2", it was 23% of the film scheduling rate and got 113 million.

The film scheduling rate of "Mortal Spring" rose to 21%, winning 108 million.

The film scheduling rate of "Chasing Dreams" rose to 19%, winning 93 million.

The three films account for a total of 63% of the film schedule, and the remaining 17 works in the Spring Festival file share 37% of the film schedule in theaters across the country, some movies have already died on the first day of release, and some can still struggle again.

"Brother Gan, our schedule yesterday dropped by 1%. Yu Jing is close to home, and she can directly express the concerns of the management.

"Well done. Gan Jing nodded, also looking at the data.

Yu Jing glanced sideways at her brother-in-law, and the actor's sarcastic words were also very traceless.

"I mean it's really done well, if it weren't for Zhang Tianshun and their urgent public relations, we might not have just dropped by 1%. Gan Jing's gaze lost focus a little, "Every box office is very important now." ”

"Xia Yan told me to come to you in the afternoon to pay New Year's greetings. Yu Jing temporarily believed her brother-in-law's wording and mentioned another thing.

"She's too timid, she talks to you about everything, just say no to me. Gan Jing got up, walked around, and asked, "Yesterday 0.94, today 1.08, a total of 202 million, this 1 billion is still very promising." ”

Yu Jing judged with an absolutely businesslike attitude: "Between the two." ”

Gan Jing directly chose a possibility in his heart, and said simply: "So, it's time to discuss how to pull the box office, do you think I have personal charm to the audience?

Yu Jing thought about it left and right, and finally could only say honestly: "I don't think the effect is big, because it's just a normal release, and it's not a special reason like an anniversary, death, etc., and you didn't participate in the show." ”

"Well, that makes sense, and personal appeal needs to be cultivated just as much as the market. Gan Jing pondered, "Then I have to prepare with both hands now." Hmm, isn't it appropriate for me to play tricks?"

Yu Jing looked at the man in front of her and gave advice seriously: "You can go to the gym and take fitness photos in [above] first, in case the box office really doesn't reach the number mentioned in the interview, it's not very abrupt to do a handstand in the gym." ”

Gan Jing sighed and said, "But I don't want to do it." ”

"Who asked you to predict the box office, one mouth is 1 billion, Brother Gan, let me tell you, the whole company is under pressure because of the number you said. Yu Jing couldn't help but complain, "Not only in the past two days, but when I was abroad before the Chinese New Year, I saw all kinds of remarks in the group that I was worried that it would not reach 1 billion." ”

Gan Jing frowned and fell into thought.

Although he has always focused on the quality of the film itself, he does not refuse proper marketing, like the previous series of publicity battles of "Kung Fu" and New Entertainment "The Great Sage" is the same effect.

So what are the methods available at hand right now?

Temporary Notice, Interview, Offline Activities?

These effects don't seem to be big, after all, it is difficult to drive those audiences who come to themselves without participation, and it is always difficult to pay for real money.

Gan Jing thought slowly, his eyes drifted aimlessly from east to west, and suddenly, he saw the New Year's gifts given to him by his sister-in-law, razors→ blades→ music → cute fans.

"Yu Jing, we have a section on [Film Talk], right? I vaguely remember that after a certain fan blocked the door of the company, we reached a harmonious agreement, and everyone voted for the full version of the song they wanted, right?"

Gan Jing quickly sorted out his thoughts and asked his sister-in-law.

Yu Jing tried hard to recall, and after a while, she nodded and said, "Yes, there is such a thing, why do you remember it now? ”

"I forgot, I really forgot, and you didn't remind me, it's so unkind to our fans and friends. Gan Jing smiled, "Hurry up and see which song they voted last time, I recorded it and released it as a New Year's gift." ”

Yu Jing looked at Gan Jing suspiciously, and suddenly became so kind? Wouldn't she rather be paralyzed on the sofa than work?

"By the way, I'll give you another half song. Gan Jing became interested, "Do you say that I sang a few words of "Outlaw" or "Trouble Song" at the annual meeting when I was filming in Jingtai? Or, did I sing a few words of "Daughter's Love" on one show?"

Yu Jing was stunned, although it doesn't sound like a human thing, but what does this have to do with the movie I talked about before?

Gan Jing continued to imagine: "If the box office gap is not big by then, we can use the newly purchased movie tickets of fans as voting rules, one person, one vote, crowdfunding to listen to the song, and dare to sing if you dare to choose." ”

"This ......" Yu Jing felt that it didn't seem right, but if she thought about it carefully, there seemed to be room for implementation.

"We don't force it, we will set a threshold in the section for the number of moviegoers, and after as many tickets as possible, we can designate me or Xie Xin or the duo of Jinbai Records to perform the new songs they have chosen. Gan Jing smiled, "What do you think?"

"People and humans are tied up to make a list?" Yu Jing understood.

"Don't force it, don't force it, first take the song you promised before as a New Year's gift, I'll take a look and see which song they have chosen. Gan Jing had already put the notebook in front of him, and found the voting section that had been active for a while before [Shadow Talk].

"I once dreamed of going to the end of the world with a sword. ”

“OK。 The Spring Festival gift is coming, and "Once You" will be recorded first. ”

Nine Heavenly God Emperors