Chapter 1780: Clever Setup
Su Tong was amused by his expression: "You are the most shrewd person in the world! Tell me, what do you think? Don't let me play dumb riddles, okay?"
Yang Fei said: "I estimate that Jiang Wen can't wait to report the laundry tablets to Gao Qin." They must feel that this is a big project, a high-tech product that can open up a new era of washing, and a product that can replace laundry detergent and laundry detergent!"
Su Tong said: "Isn't it?"
Yang Fei snorted coldly and said: "As long as they dare to put into production, then I dare to say how much they invest and how much they lose!"
Su Tong said: "I'm getting more and more confused! What kind of medicine are you selling in your gourd?"
Yang Fei said: "In this world, there are people inventing and creating all the time, and I don't know how many patents are registered and how many new products are produced every day. However, how many products can really change the world, change people's living habits, and replace current products?"
Su Tong pursed his lips and smiled: "It must be very few." If a new product wants to replace an old product, it is difficult to be accepted unless it has an absolute advantage. ”
Yang Fei said: "Even if you have an advantage, it takes a lot of time and money to develop the market and promote products in the early stage. If you succeed, the imitators will rush up and share the market you have laid together, and if you fail, you will get nothing, and you can only swallow the bitter fruit yourself. ”
Su Tong said: "What about this laundry tablet product? Do you think it can be successful?"
Yang Fei shook his head: "It's hard to say, even if there are some markets, they will be very narrow, and it is extremely difficult to develop the market in the early stage." ”
Su Tong said: "I know, do you want to borrow Gao Qin's hand to test the market's reaction first?"
Yang Fei said with a smile: "Our laundry tablet product only produces samples in the laboratory, and it has been developed a long time ago, but it has never been put into factory production. Because I know that it is really difficult for this product to open up the market!"
Su Tong said: "I think this product should be a big seller." People don't know how, I'm willing to buy it and give it a try. ”
Yang Fei said: "I guess you just have to give it a try." Once you've tried it, you'll be going back to the old product. ”
Su Tong said: "Why do you say that, didn't you say that this product is very good?"
Yang Fei said: "Any product has advantages, but also has disadvantages. ”
Su Tong said: "Laundry tablets also have shortcomings? I see that you are boasting very magically." ”
Yang Fei laughed: "I want to use Jiang Wen, in front of him, of course I only talk about the benefits of laundry tablets." In fact, this product has inherent shortcomings. ”
As he spoke, he gave an example of the problems with laundry tablets:
First, the detergency is poor.
We all know that detergency is mainly achieved by surfactants, plus additives.
The laundry tablet is just a display of surfactants and additives in the form of paper pieces, and its decontamination and cleaning principle is still the same.
The laundry tablet is very light, only about 3 grams per piece, how many active agents can be in such a small volume?
Therefore, advertising is often very beautiful, but it is not as good as imagined when it is actually used.
Second, the production cost is high.
The production of laundry tablets is to prepare the active ingredients into flakes through the carrier, that is, through a high-temperature drum similar to papermaking, and a lot of expensive raw materials are added to the formula that have nothing to do with washing, which leads to very expensive production costs during processing.
A box of laundry tablets is not much, but it is several times more expensive than ordinary laundry detergent.
Coupled with the cost of R&D, publicity, and advertising, ordinary people and people who can live will not use it for a long time after trying it.
The third is high energy consumption and high pollution.
The production of laundry tablets requires a large amount of slurry to be evaporated and dried at high temperature, and the production site is covered with a pungent fragrance, which is a production method with high energy consumption and high pollution, which is inconsistent with the low energy consumption and cold distribution process encouraged by the state, and is not in line with sustainable development.
Now the traditional production process of laundry detergent is going to be eliminated, and it is estimated that the state does not encourage this backward production method.
With these three congenital deficiencies, laundry tablets cannot be popular.
This is also one of the reasons why Yang Fei has developed laundry tablets a long time ago, but has not been put into large-scale production for a long time.
Another reason, which has been stated before, is that marketing requires a lot of investment, and the effect is not necessarily significant, and the benefits outweigh the losses.
Therefore, Yang Fei generously revealed the secret of the group to Jiang Wen.
Because Yang Fei was not only not afraid of Jiang Wen stealing this technology, he even wished that Jiang Wen would steal it, and then give it to Gao Qin like a treasure.
With the new product of laundry tablets, Jiang Wen and Gao Qin will be convinced that Yang Fei has reached a cooperative relationship with Procter & Gamble.
The soldier is treacherous.
Fiction and reality are to make the opponent unable to figure it out.
Is there any cooperation between Beauty Group and Procter & Gamble?
It doesn't matter.
It is important that the company believes that the company of Gaoqin and Sasse!
As long as they believe it, then Yang Fei's purpose of doing this bureau will be achieved.
Because Yang Fei had to buy time for himself.
During this time, Lao Yan had to complete the layout in Europe.
And Yang Fei also needs time to prepare for the wedding.
A large wedding banquet with hundreds of tables is not something that can be done in a few days.
Therefore, Yang Fei threw out the seemingly high-tech "laundry tablets", which are actually dirty products, to attract Gao Qin's attention and dispel the idea of recklessness of the Sasse Company.
Jiang Wen fell for Yang Fei's plan.
Gao Qin was poisoned by Jiang Wen again.
After listening to Jiang Wen's suggestion, Gao Qin began to invest in a "laundry tablet" production plant.
Jiang Wen also actively explored the formula and production process of laundry tablets.
It's a pity that Jiang Wen didn't have much opportunity to get in touch with Yang Fei's core secrets.
Jiang Wen didn't have a chance for a long time, but Yang Fei was anxious for him.
We must keep Gao Qin and the Shas Company busy!
Let them invest in the production of laundry tablets!
Shas Company arranged an undercover agent on Yang Fei's side.
Yang Fei naturally arranged eyeliner in the Shas company.
Commercial competition is ruthless, cunning, and unscrupulous.
In the business world, it is said that the winner is king, and all kinds of means can be used. What arranges eyeliner and steals secrets, as long as you succeed, you are the king!
Yang Fei got the tip, but the Shas company did not act at all!
Could it be that SASS thinks this laundry tablet is amazing, difficult to develop, difficult to produce?
Yang Fei decided to do them a favor.
On this day, Jiang Wen was at Yang Fei's house to help write the wedding couplet.
Yang Fei's wedding is big, and there are many rooms for banquets, and the wedding union must be posted at the door of each room.
The marriage union is subdivided, and there are the main door with the couplet, the head door with the couplet, the heavy door with the couplet, the side door with the couplet, the back door with the couplet, the kitchen with the couplet, the middle hall with the couplet, the ancestral platform with the couplet, the cave room with the couplet and so on.
The couplets of each door must be suitable for the purpose of this room, and the guests will know what this room is used for at a glance.
Jiang Wen is writing, the dragon is flying and the phoenix is dancing, and he is writing the couplet of the cave room:
"The phoenix chirps hand in hand, and the corners of the eyes and eyebrows add joy;
Qin Se friends talk side by side, lingering, there are bosom friends under the moon in front of the lamp. ”
Yang Fei praised the good writing.
His phone rang, he answered the phone and said, "Mr. He, you can send it over, I'm at home." ”
After a while, he answered the phone again and said, "Okay, then I'll come over." ”
Then, Yang Fei said to Jiang Wen: "Mr. Jiang, I have something to do." Wait for Mr. He to come over, you can help receive it. ”