In order to formulate cooperation strategies with AYANA, Sky Garden, and Four Seasons Shan Yan resort hotels, Li Yang came to Bali again.

Representatives of our own side met together at the resort hotel in Liyang, and conducted in-depth exchanges and discussions on win-win cooperation and cooperative products.

The main markets faced by the four resorts are actually different, for example, the main markets of Sky Garden and Four Seasons Mountain are still Europe and the United States, while the resorts of AYANA and Li Yang are focusing on China.

However, the recognition and attention of the four companies to the Chinese market are highly consistent.

After a day of discussion and research, the four hotels finally reached a win-win cooperation plan, and will simultaneously launch several honeymoon packages formulated by Li Yang Company on their official website and related booking platforms.

On the one hand, they share each other's customers and markets, and on the other hand, they work together to enhance each other's influence and competitiveness.

In the evening of the next day, Tong Shuya also arrived in Bali, and Li Yang took her to stay in her resort hotel, which was the first time Tong Shuya came to Li Yang's resort hotel.

"It's really more beautiful than AYANA's room, and it's more in line with modern aesthetics!" Tong Shuya said with a smile.

AYANA Resort & Spa incorporates a lot of local religious and cultural features, but because it was built relatively early, it feels somewhat old, and the decoration style of the rooms is actually more inclined to the classical aesthetics of Europeans and Americans.

The style of Li Yang's resort hotel is more atmospheric, more fashionable, and more in line with the aesthetics of modern people, especially the definition of luxury here is more in line with the Chinese people's understanding of luxury.

"Well, this is a villa of the same price as the one we stayed in at AYANA, and I'm much bigger here than there!" Li Yang said, "The sleep testers who have come here before have given very high praise!"

"I prefer here!" Tong Shuya said as she snuggled up to Li Yang's shoulder.

Li Yang actually knows that although AYANA is currently very popular, especially in the Chinese market, it is not difficult to find from their previous investigation and analysis that the main consumer groups in China staying there are still biased towards the middle and low-end people, and the occupancy rate of Chinese consumers in RIMBA is very high, while the suite-style rooms on YANA's side are lower, and the occupancy rate of villas is even lower, and the main occupants are still mainly Europeans and Americans.

According to Li Yang's survey and analysis results for the middle and high-end consumers in China, 80% of the people are more willing to choose some resort hotels with more fashionable decoration styles and modern aesthetics like their own hotels when choosing villa hotels.

The main purpose of the rest of the people going to AYANA is to go to those few popular Internet celebrity check-in spots in China, especially some of them choose there for their girlfriends.

And from the overall evaluation of AYANA Villas, this part of the population expressed their dislike for the old and dull style of the villas, especially the reddish-brown solid wood decorations that can be seen everywhere are full of old-fashioned and depressed.

But Li Yang has never underestimated low-end consumers, he knows a truth very well!

Consumption power will change over time, and today's low-end consumers, with the success of their careers, or married to a rich man, have directly become high-end consumers, and the consumption power of these people should not be underestimated.

This is the reason why Li Yang wants to provide suite-style rooms like AYANA and cooperate with AYANA to share customers.

Li Yang and Du Yunhao and his wife made an appointment to meet in Kuta at three o'clock in the afternoon tomorrow, and it just so happened that one of their trips tomorrow was to go to Kuta Beach, and Li Yang happened to take Tong Shuya there to shop and play.

The next day, Li Yang and Tong Shuya stayed in the villa until noon before going out, had lunch, then walked around the hotel, and then took a car to Kuta.

When Li Yang and the others arrived in Kuta, Du Yunhao and the others had just set off from the hotel, and there was still a long way to get here from their hotel, so Li Yang chose the nearest place and took Tong Shuya to visit the Sun Department Store in Kuta first.

Li Yang is well aware that things in department stores in Bali are not cheaper than airport duty-free shops, but the main reason for visiting the mall is to escape the heat, after all, it is really hot outside at this time.

In addition to shopping, there are also cold drinks and snacks, as well as a place to rest, and you can also buy some local small items and souvenirs by the way.

No, the two walked and walked, and they were attracted by a shop that sold dreamcatchers.

The shops are full of all kinds of dreamcatchers of different sizes.

Tong Shuya likes dreamcatchers very much, and the last time she came to Bali, she bought a particularly large dreamcatcher and brought it back.

Li Yang also liked it very much, in fact, when he first came to Bali to see the dreamcatcher, he thought it was a local wind chime, and thought it was very beautiful, and after asking, he knew that it was called a dreamcatcher, and it has a legend as dreamy as its name.

Dreamcatchers originated in the 18th century, the Indians used it to capture beautiful dreams, so that the nightmares disappeared with the morning sun, they believed that the night air was full of all kinds of dreams, only dreamcatchers can filter dreams, bring them into beautiful dreams.

The traditional dreamcatcher is made of tree branches woven into a circle, then wrapped around the circle with leather, and woven into a net in the circle with cow tendon thread.

People also wear colorful beads on the cow tendon thread, and at the end of the circle, there are three threads, and some beautiful feather pendants are hung like wind chimes.

Later, people made many improvements to the dreamcatcher, most of them were wrapped around circles with white or colored ropes, and the net in the middle could also weave many beautiful patterns, some like the sun, some like flower petals, and some like some kind of ancient mysterious totem, extremely beautiful, and full of exotic characteristics.

Li Yang's Dream Catcher Group actually originated from his trip to Bali and the legend of this Dream Catcher.

Because he also hopes that his hotel can bring the best and most dreamy memories to all residents, and help them filter out those unhappy things.

At present, there is a big dreamcatcher hanging in the group's office, and Li Yang even bought many dreamcatchers back as souvenirs for the company's employees.

"Do you see this round hole in the middle of the net, legend has it that only good dreams can pass through this hole and flow down the feathers, and nightmares will be trapped in the net and disappear without a trace with the next day's sunshine...... "The Indonesian lady who sells the dreamcatcher is telling Li Yang the legend of the dreamcatcher.

Although Li Yang and Tong Shuya had heard it many times, they still didn't interrupt her.

"Last time, I bought it too big and could only hang it at home, this time I want to buy a small one, I can take it with me, or hang it on my bag!" Tong Shuya said as she picked out the dreamcatcher.

"Well, this small one is not bad as a pendant!" Li Yang helped choose one, "What do you think of this?"

"Very good, that's it!" Tong Shuya took the dreamcatcher selected by Li Yang, "Hello, I want this!"

After buying Dreamcatcher, Tong Shuya and Li Yang found another cold drink shop, ordered two cold drinks, and then continued to wander around the department store.

Not long after, Li Yang received a WeChat message from Du Yunhao.

"They're here!" Li Yang took Tong Shuya towards the entrance of the mall, and told Du Yunhao to look for them in the mall on WeChat.

When Li Yang and Tong Shuya came to the door of the department store, Du Yunhao and Shen Qiuyue also got out of a car, and the two immediately saw Li Yang and Tong Shuya, after all, this handsome man and beautiful woman was already conspicuous.

"I didn't let you wait too long!" Du Yunhao walked over and said with a smile.

"No, I don't need to introduce it!" Li Yang said with a smile.

"No need!" Du Yunhao said with a smile.

"Let's find a bar to sit for a while, and then let's go shopping together in Foreigner's Street!" Li Yang said with a smile.

"Okay!"

Several people went to a nearby bar together, ordered some drinks, chatted, and before they knew it, more than an hour had passed, and the sun had begun to set below sea level.

There was no direct sunlight on the street outside, and the four of them walked around the foreigner street together, Du Yunhao and Shen Qiuyue bought some small things, and then went to Kuta Beach to watch the sunset together.

After dark, the group returned to the shopping street to hang out, and had dinner again, before leaving it alone and going back to their respective hotels.

......

Time flies, and in a blink of an eye, the "Let's Get Married" program has been broadcast for three times, with the initial selection of amateur guests, the good publicity in the early stage of the show, the traffic and popularity of Lu Yuhan and his wife, and the wonderful performance of star guests in the show.

Since the start of the show, the ratings have continued to rise, and the combination of home life and travel in the show is very popular.

But to say that the biggest contribution to the ratings and popularity of the show is not only Lu Yuhan and his wife, but also the "black charcoal" Zhang Yang, who was originally not known by many people.

Now black charcoal has really become a nickname for Zhang Yang, which comes from his self-black complaining in the show, when he went to the cat inn café to pet the cat that day, he mistakenly thought that the fans of black charcoal were his fans, and wondered when the fans would give themselves a nickname called black charcoal, and then all kinds of happiness, all kinds of waves, all kinds of satisfaction.

It turned out to be a particularly embarrassing horse......

He shouted on the show, can you understand the pain of a star who has to rely on four cats to help support the façade?

You always say that you don't get as much as cats, but you are all happier than cats.

I'm really not as good as a cat!

His complaints ignited the entertainment psychology of netizens, but it instantly made his character like the big white teeth that the black man showed when he smiled, clear and deeply rooted in the hearts of the people.

Not only that, Zhang Yang's complaining and self-blackening were also broken by a ghost animal UP master at station B, and all kinds of ghost animal videos became popular on the Internet for a while, and even became a hot stalk, and black charcoal also became Zhang Yang's nickname.

And Zhang Yang also because of these waves of assists, he suddenly became one of the most popular celebrity guests on the show from a passer-by star outside the third line.

Weibo fans have also skyrocketed by millions in just a few days, and even the duration of exposure in the show has increased.

Although the current publicity, it still can't be like those idols or traffic stars, wherever they go, it will cause commotion and a large group of fans to chase and intercept.

But at least he is no longer a passer-by star, every time he goes out or at the airport, he will meet a lot of fans who take pictures of him, and even ask to take photos with him and ask for autographs, which are all experiences that Zhang Yang has never had before.

And Zhang Yang is also very naughty, always writing the word black charcoal when signing.

This incident seems to have allowed him to discover another potential of himself, another way of development, to be a comedian!

So this guy who used to often play the heroes of the Anti-Japanese War in the Anti-Japanese War dramas, all kinds of great and upright, but always heroic and righteous.

Now he is completely free of himself, stubbornly blackmailing himself on Weibo every day, and even said that he wants to learn talk shows with Li Dan and them, and try to act in comedy or something like that in the future, in short, he is going farther and farther on the road of funny.

However, Zhang Yang's fame has once again brought more attention and popularity to the show, and even many people have become fans of the show because of Zhang Yang.

A successful variety show is actually contributed to by many factors, in addition to the creativity of the show and the ability of the production team, the role of celebrity guests in the show is also very huge.

In fact, the traffic and popularity of the reality show star itself are important, but it is not the most important, the personality charm of the guests themselves and some undiscovered personality traits are the key to the improvement of word-of-mouth and popularity in the later stage of the show.

......

With the popularity of the "Let's Get Married" program, the occupancy rate of the second store of Youmao Inn and Wuhu International RV self-driving campground has all increased significantly, of course, the occupancy rate of this Youshan B&B Hotel itself remains high, so the improvement is not so obvious.

Another intuitive reflection of the effect of the program is the growth of the occupancy rate and revenue of the Love Nest Resort.

At the beginning, Xu Jiaxi's promotional video, as well as the overwhelming sweeping of the Internet by Internet celebrities to punch in and plant grass texts, as well as the appearance of travel strategies and evaluations about Love Nest Resort on major vertical platforms, have brought a significant increase in the number of bookings for Love Nest Resort.

But the effect of the "Let's Get Married" program is even more obvious, after the show became popular, the number of hotel bookings skyrocketed instantly, and now the average occupancy rate has reached more than 30%, and it continues to rise.

Although excluding the expenses of various publicity and promotion and operation in the early stage, the hotel is still in a state of loss.

However, Li Yang firmly believes that as long as "Let's Get Married" is fully broadcast, with the improvement of the wedding service business, the hotel can quickly achieve profitability.

"Mr. Li, the above is the wedding planning plan of several groups of guests, we have communicated with them many times at this stage, and tailored their own theme wedding, there have been four groups of guests to give feedback, we are very satisfied with our wedding, we will also start to focus on the three groups of fixed guests next week in the pre-wedding customization process, Lu Yuhan and his wife will go to Hong Kong Island St. Fanya next Tuesday for wedding dress customization!"

"Communicate with the program team and add Zhang Yang and his wife!" Li Yang said.

In fact, it was originally planned that in the wedding dress customization, invitation customization and other links, only Lu Yuhan and his wife would personally go to the Hong Kong Island cooperation unit for on-site customization under the leadership of the planning team of Pumeng Group.

The other guests are directly in the city to complete the relevant customization process to save the cost of the show.

But now Zhang Yang and his wife are very popular, and their popularity and popularity are also very high, so Li Yang decided to temporarily increase the "role" of the two of them.

In fact, there are only more Zhang Yang and his wife, and there is not much more money, but with the current popularity of the two of them, the return will definitely be far greater than the current effort.

......