Movies are never a single product of entertainment. A good movie is the brainchild of a certain director's life.

But a good movie box office is definitely the result of a series of things piled up in the current time period!

It's very simple.

Why did "The Mermaid" suddenly increase to 34 billion when others were still hanging around one billion or two billion?

On the one hand, it is because of the box office fraud of "Monster Hunt" before, which has led to a change in the attitude of many audiences towards the so-called domestic blockbusters or the so-called mainland filmmakers.

Because in 13 years, it was Uncle Benshan who made it clear for the first time that he would withdraw from the Spring Festival Gala stage, and the Spring Festival Gala that many people were looking forward to on the Spring Festival evening also became boring.

However, the joy of the New Year is a thing that has been engraved in the bones of the Chinese people.

But at this time, the only person waiting for the New Year did not appear.

So what to do?

On the contrary, this year's Spring Festival Gala was scolded miserably.

And under all kinds of anger, on the first day of the Lunar New Year this year, Xingye's movie appeared.

It has been five years since the last movie in which Xing Ye participated, and the last time there was news of Xing Ye was the producer and screenwriter of an animated film in the past 10 years.

And that animated film is still in a situation where no one cares.

In other words, for many people, the name Xing Ye has not been heard of for five years.

Then even some of the post-00s are fans of Xingye.

These people have grown up and become rich, and they want to support Xing Ye, plus the propaganda slogan "I owe Xing Ye a movie ticket".

and so on, this is the emergence of a box office of 100 million!

Then there is "Mermaid", which has a box office of 3.4 billion after three years.

Of course, Peng Hui's "Extreme Challenge" is a different situation.

First of all, variety movies are a highly toxic film genre.

This has been proven in the "Running Man" movie and the "Dad" movie in the previous two years.

is to move the variety show to the movie, and what is born is garbage.

At this point, even people who don't watch theatrical movies on weekdays will feel extremely uncomfortable when they see this type of movie.

This is the same as infamy, after scolding, it is famous.

There are many black people, and everyone knows that variety shows are garbage.

This idea is deeply ingrained in people's minds!

Even the box office of many variety show movies has gradually proved this.

And then......

At this time, "Extreme Challenge" appeared.

Is it a variety movie?

Strictly speaking, it adopts the situation of a play within a play, but the people who participate in the performance and the process of recording are all in the mode of variety movies.

But after all this is added to the end, this variety show movie seems to have a soul!

The soul of a real cinema!

What is the root of any movie?

It's a story!

It's a whole story!

In one shot, the territory of this story was expanded, from the original variety show movie to the shooting of variety show movies!

Is this a story?

Yes.

Is it a complete story?

Yes, too.

Isn't it good?

No, strictly speaking, there are many mistakes in the content of this play-within-a-play.

These mistakes are all things that will happen and will happen in real shooting.

Many people, even those who are not interested in the entertainment industry, and even the "savages" who don't even watch film and television dramas or listen to songs, will be interested in the production process of film and television dramas.

So at this moment, when a story that is not so good, but not so bad, inspirational, moving, passionate, and funny appears in front of people, what kind of emotions will people show for this movie?

Naturally, it's love!ecstasy!support!

First of all, there was an audience in front of it, some people who watched it were crazy about Amway, and then the people around them entered the theater to watch it with a skeptical attitude, and then they were moved by this story and spontaneously joined the "tap water" situation.

The box office naturally exploded.

Today's market is actually not enough to support two movies with more than 3 billion yuan at the same time.

But......

I can't stand the schedule of "Extreme Challenge" itself!

It is half a month longer than "The Mermaid".

And this half a month is half a month without any opponents!

It is half a month before the box office of 3.4 billion "Mermaid"!

In the past half month, it has become the golden key point for "Extreme Challenge" to expand its popularity and stabilize its income at the box office!

In recent years, with Jackie Chan opening up the Spring Festival stalls, it has become a normal thing to watch a movie during the Spring Festival.

As people's material life improves, their spiritual civilization naturally needs to be improved as well.

A good movie naturally becomes a pleasing thing to the eye!

Originally, by the time of the first day of the new year, that is, on Chinese New Year's Eve, the box office potential of "Extreme Challenge" had been almost squeezed.

Basically, it can be said that the film is completely about to sink.

And then......

The first day of the Lunar New Year came, and "The Mermaid" appeared.

Strictly speaking, compared with the 3.4 billion box office, in fact, the reputation of this drama is completely polarized.

The pod score is also only 6.8.

Just past the passing mark.

Originally, this was nothing, and none of the other movies in the Spring Festival file could be played.

However......

At this time, a movie that is still being released, a comedy variety show movie with a pod score of 8.3 stable at 8.3 after half a month of release, appeared in front of everyone like this.

One thing to say, the box office has reached 3 billion before, and the box office potential has actually been squeezed out.

Many people will watch it once, twice, three times, but if they continue to watch it, I'm afraid it won't be possible.

It is said to be the effect of a famous foreign name.

So it stands to reason that during the Spring Festival, the box office of this movie should not move again.

Otherwise, there would not have been a celebration banquet at the box office of three billion.

And then......

Spring Festival.

This year is the Year of the Monkey, yes, it is the Year of the Monkey without Monkey King.

There is one thing to say, although everyone doesn't like Zhang Jinlai, but there is no Monkey King's Spring Festival Gala in the Year of the Monkey, is that the Spring Festival Gala in the Year of the Monkey?

Isn't that as uncomfortable as eating spicy hot without chili, eating dumplings without filling, and eating soy milk without sugar?

This operation of the Spring Festival Gala in 16 years directly reduced the ratings of this year to a record low!

This is also the reason why many people go out to see "The Mermaid".

Panic.

However......

No matter how high the box office of "Mermaid" is, no matter how fresh it is, after watching it once, few people will be willing to watch it a second or third time.

But on the night of the Spring Festival, it was noisy in the middle of the night, and I couldn't sleep for a while, what should I do?

Find another movie to watch.

And then just after the first scene, word of mouth came out.