Chapter 347: Fans are a double-edged sword
Before Chen Minhao could speak, Chen Qiang, who was standing on the side, said in surprise: "If the box office of "Detective" has 1 billion, wouldn't Brother Chen be able to get 27 million, and this producer is too generous." ”
Kang Hui sneered and said, "Dafang? Remember, capitalists are maggots with black hearts." ”
Kang Hui changed his comfortable position and sat on the sofa, looked at Chen Minhao and asked, "If the producer doesn't give you extra money, would you be willing to spend so much time and energy to run more than 30 cities?"
Chen Minhao shook his head and said, "3, 5 cities are fine, 30 cities are impossible." ”
"If you want a horse to run, you have to let it graze. People who understand this truth, this is not called generosity, it is called IQ online. Kang Hui lit a cigarette, leaned forward slightly, and said: "If the box office really reaches 1 billion, the additional box office dividends are given to Chen Minhao 27 million, which can only show that Chen Minhao's contribution to the 1 billion is far more than 27 million." ”
Kang threw back a smoke ring and further explained: "Roadshows are not only to attract audiences to live events and let audiences know that there is a movie to be released, you must know that there are too many ways and means to promote a movie, and roadshows are the one with the lowest return on investment. ”
Kang Hui patiently explained: "In previous years, the roadshow may have been to increase media influence and increase publicity, but now the roadshow has only one purpose: to strive for more films in theaters and increase the film scheduling rate."
There is a slip of the tongue in the industry: Beijing, Shanghai, Guangzhou, Shenzhen, Chongwu, Chenghang, the box office cities of these films, are important propaganda towns. But just like the Internet products such as Pinxixi and Kuaishou, movies are also sinking commercially. At present, the theaters and screens in the first-tier cities are saturated, and the second-, third- and fourth-tier cities are the battleground for the theater chain. ”
"What is the theater chain to fight for? So passers-by seem to be star roadshow movies, but they are actually promoting the theaters, and after the stars have promoted the theaters, the theaters will schedule more films for the movie. “
Chen Qiang frowned, grabbed his hair, and said, "Sister Kang, what you said is too complicated. ”
Kang Hui chuckled lightly and said: "Actually, it's not complicated, you remember one sentence: the hustle and bustle of the world is all for profit, and the hustle and bustle of the world is for profit." ”
Chen Minhao smiled embarrassedly and said, "I'm also a layman, I can participate in these roadshows." ”
As Chen Qiang said, if the box office of "Detective" can really reach 1 billion, in addition to the agreed salary of 14 million, he will get an additional 27 million yuan, which is not a small amount, and there is really no need for people to get along with money.
And if the box office of the first movie he starred in can reach 1 billion yuan, his future film and television career will be much better, and he will be one step closer to his goal: a global superstar.
But the question is, can the box office reach 1 billion? After all, there are not many domestic films that break 1 billion in China.
After Kang Hui saw Chen Minhao nodding, she smiled slightly and said, "But you still have Beiying's drama rehearsals every night from Monday to Friday, and we have to think of a proper way to solve this problem."
If a passer-by breaks the news, or a press release from the media, you completely ignore the school rehearsals for the sake of the movie roadshow, it will have a bad impact on your reputation, and many of our past efforts may be ruined. And when such a press release comes out, it will also have a negative effect on the box office of "Detective". ”
Chen Minhao looked down at the schedule in his hand and muttered: "I'll find a way to solve this matter myself, the first rehearsal time was set for the weekend, but the members of the drama club adjusted the rehearsal time to Monday to Friday evenings for my time.
I want to find a way to see if the rehearsal of the drama can be carried out intensively in the past few days, after all, the album is followed by Mr. Wu Hongrong, and there are few things I need to worry about. If I rehearse intensively before the roadshow, the total rehearsal time should be enough in the end. ”
Kang Hui sat up straight and said, "What are you going to do?"
Chen Minhao said with a smile: "According to the last time adjustment, I can see it: as long as there is no problem with the time of other students and there is no objection, the rehearsal time can be adjusted." As you just said: the hustle and bustle of the world is for profit, and the hustle and bustle of the world is for profit. The students of the drama club are also human beings, they don't have to, and they won't get along with the word 'profit'. ”
Kang Hui frowned and asked, "You plan to give money directly?"
"Giving money? Chen Minhao smiled and said, "I give them what they want." Most of the students of Beiying just want to increase their exposure and get ahead. People live in one breath, Buddha fights for a stick of incense, most of them enter the North Film just to be popular, I plan to take them on the hot search again. ”
Kang Hui bowed his head lightly and said: "Be careful when you communicate, be careful not to leave a handle on others, and don't let people think that you are making a deal with this." ”
Chen Minhao nodded frequently, expressed his approval, and said: "Don't worry, there is no shortage of smart people in this world, you don't need to speak thoroughly, you can understand what I mean, after he understands, he will naturally say it with others." ”
The performance of Zhou Bingqing, vice president of the drama club, not only did not disappoint Chen Minhao, but even he exceeded Chen Minhao's expectations.
Zhou Bingqing took the lead again. On the grounds that the final exam is approaching and several juniors and seniors in the club are going to shoot works in other places, Zhang Guoping, the head of the department, proposed to the head of the department that the drama club revise the rehearsal time:
Take a one-month break from evening rehearsals, and when the summer vacation comes, everyone will devote more time and energy to rehearsals.
The corner of the head of the department, Zhang Guoping, twitched at the corner of his mouth, but finally nodded in agreement.
Time flies.
On June 2, two days before the start of the roadshow, Tian Lin, the producer of "Detective", and Hu Defa, the director, invited Chen Minhao to meet at the teahouse.
As soon as Chen Minhao entered the door of the private room, Tian Linbian looked at it and said with a smile: "How is it, I am quite satisfied with the conditions I opened." ”
Although Tian Lin said vaguely, Chen Minhao was clear in his heart, Tian Lin said about the box office sharing conditions: as long as the box office exceeds 100 million, Chen Minhao will be given 3% of the excess.
Chen Minhao said with a smile: "Quite satisfied." ”
Tian Lin saw Chen Minhao stand up, poured him a cup of tea, and asked with a smile: "Wang Ruozhou, currently in the filming of another movie "Return", he will not be able to participate in the roadshow until a week later than you. You're going to have to take the lead this week, do you have any confidence?"
After Chen Minhao took a sip of tea, he looked up at Tian Lin's eyes and said directly: "When have I ever disappointed you." ”
Director Hu Defa, who was drinking tea on the side, almost squirted the tea in his mouth, thinking: Chen Minhao's painting style is not quite right, isn't it very low-key and humble? Why did he become so arrogant today?
In fact, Chen Minhao's "arrogance" is the result of Kang Hui's repeated advice. Before entering the teahouse, Kang Hui also specially told Chen Minhao: If the capital asks you if you have confidence, you must show confidence. Because sometimes you are humble and want to keep a low profile, they will think that you are really not good as a person.
But after Kang Hui heard Chen Minhao's words, she picked up the teacup and tried to hide her embarrassed expression, and felt a little remorseful in her heart: Can Chen Minhao's self-confidence still be taught by me?
Tian Lin raised his eyebrows with interest and said, "Okay, it's good to have confidence." ”
After a few words of greeting, Tian Lin took out a detailed schedule and said: "The task of picking the beams in the first week of the roadshow will be handed over to you." ”
After seeing the detailed schedule, Chen Minhao deeply understood what Kang Hui said: capitalists are maggots with black hearts.
During the roadshow, Chen Minhao went up to new cities every day, went to the banquet halls of hotels in these cities in the afternoon to hold new film launches for the media, and went to the theaters of some large cinemas to meet the audience in the evening.
And Chen Minhao has three mornings in the first week of the roadshow to share in colleges and universities, in other words, Chen Minhao's schedule on Tuesday, Thursday, and Friday is to share with colleges and universities in the morning, press conferences in hotels in the afternoon, go to the theater in the evening, and take transportation to other cities in the middle of the night.
Before Chen Minhao could speak, Kang Hui frowned and said, "Mr. Tian, are these arrangements too much, I'm worried that Chen Minhao's body can't bear it." ”
Tian Lin glanced at Chen Minhao's face with the rest of his eyes, rubbed his hands, and said cautiously: "It's really a bit hard, but the hard work is also for himself." ”
Kang Hui squinted at Tian Lin, and said unhurriedly: "The artist Wan Anqi I brought has also participated in many roadshows, but I have never heard of a star going to college in the morning, a press conference in the afternoon, a theater in the evening, and a car in the middle of the night." Is it necessary to go to so many colleges and universities?"
Tian Lin smiled awkwardly, lowered his posture and said, "You are older than me, so I will call you sister." We have studied the composition of Chen Minhao's fans, and the proportion of college students is very high, and we don't want to lose this resource.
What's more, our company has done some statistics, in the past, the industry generally believed that people who had just graduated and worked for a few years were the main force of film consumption, but recently the box office contribution rate of college students has been increasing, and college students are willing to express themselves and like to spread, we want to focus on the college student market. ”
Director Hood added with a smile: "And one of the target audiences of our movie "Detective" is college students. ”
Kang Hui said: "Then you will reduce the arrangement for Chen Minhao to go to the cinema at night." ”
Tian Lin smiled awkwardly and said: "The publicity of many roadshows has been launched, and many theaters have begun to publicize, if Chen Minhao is not present, his fans will find us trouble, and it is not good for Chen Minhao to release pigeons." ”
Kang leaned forward, looked at Tian Lin and said word by word: "Some of Chen Minhao's fans count Chen Minhao's schedule even more clearly than mine, you have such a compact arrangement, and don't give him time to rest at all, his fans will definitely feel distressed, do you think they won't trouble you?"
Tian Lin and Hu Defa looked at each other, and they suddenly realized that this was indeed a problem, and the fans of celebrities were a double-edged sword, and if they were not used well, they would really backfire.
Kang Hui looked at the two of them with a smile: "I can handle Chen Minhao's fan problem, and I guarantee that they will not trouble you under such a high-intensity roadshow, but you have to promise me one condition." ”
Chen Minhao was stunned for a moment, thinking: I really thought for a moment just now that Kang Hui was worried about whether my body could withstand it.